iProperty
iProperty is a Malaysian online property marketplace and PropertyGuru Group subsidiary that connects property buyers and renters with real estate agents and developers, monetizing via subscriptions, listing fees, and advertising on a web platform with brickz.my-powered transaction data.
- Company typePrivate
- Founded-
- HeadquartersKuala Lumpur, Malaysia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What iProperty does
iProperty.com Malaysia Sdn. Bhd. (operating as iProperty) is a Malaysian online property marketplace and a subsidiary of the PropertyGuru Group, headquartered in Mid Valley City, Kuala Lumpur. The platform connects property buyers and renters with real estate agents and developers, and at the observed snapshot carries approximately 219,518 properties for sale, 212,706 active listings, 53,974 commercial listings, 2,109 auction listings, and 152 new project launches. It serves both consumer end-users seeking to buy, rent, or research property and B2B customers — primarily real estate agents and property developers — who pay for listing visibility and lead generation.
The product surface extends beyond raw listings. iProperty PRO is a dedicated agent portal providing professional tools and listing management, while consumer-facing features include a Mortgage Calculator, a Transactions Section powered by brickz.my transaction data, editorial Property Guides, market Insights, News, and iProperty Events. The underlying technology is a web-based marketplace platform with integrations for transaction data, email newsletter distribution, and content/SEO-driven acquisition alongside video and event channels. Brickz.my integration is the most distinctive technical component, embedding historical transaction intelligence directly into the listing experience.
Revenue is generated through a combination of agent and developer subscriptions, premium listing placements, advertising, and new-project promotional campaigns targeted at Malaysian real estate professionals. The business is privately held within the PropertyGuru Group and is not separately listed or funded as a standalone entity. With approximately 53 employees, the operation is mid-sized and focused on a single national market.
iProperty firmographics
Firmographics- Name
- iProperty
- Legal name
- iProperty.com Malaysia Sdn. Bhd.
- Website
- https://iproperty.com.my
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- iProperty is a Malaysian online property marketplace and PropertyGuru Group subsidiary that connects property buyers and renters with real estate agents and developers, monetizing via subscriptions, listing fees, and advertising on a web platform with brickz.my-powered transaction data.
- Ownership category
- akta.pro rank
iProperty industry classification
Industry- Product category
- Online Real Estate Marketplace
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
Keywords
Where iProperty is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
iProperty business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Agent/Developer Subscriptions: Real estate agents and property developers pay for premium listing placements and enhanced visibility through iProperty PRO and official developer listings.
- Advertising: Featured property listings and promotional placements for developers and agents seeking higher visibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free consumer access |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
iProperty product offering
Product offeringCore offering
iProperty operates an online property marketplace that connects Malaysian property seekers (buyers and renters) with real estate agents and property developers. The platform aggregates residential and commercial listings for sale and rent, including new launches, auction properties, and sub-sale properties, supplemented by transaction data, mortgage calculators, and educational guides.
Product overview
iProperty is a Malaysian online property marketplace platform that operates primarily as a web-based property listings portal. The core product is the iProperty.com.my marketplace featuring residential and commercial property listings for sale and rent, including new launches, auction properties, and subsale properties. The platform includes professional agent tools (iProperty PRO), financial tools (Mortgage Calculator), and educational content (Property Guides, Insights, News). The platform connects property seekers with agents and developers, offering search functionality, transaction data, and market insights. The service is accessible via website with user accounts for agents and consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- iProperty.com.my (Property Listings Platform)
Companies that use iProperty
Customer profileSegments4 records
Ideal customer profiles2 records
iProperty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
iProperty partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PropertyGuru GroupcoreiProperty is a subsidiary of PropertyGuru Group, Southeast Asia's leading property technology company. The group operates property portals across multiple markets including Malaysia (iProperty), Singapore (PropertyGuru), Vietnam (Batdongsan), and Thailand (DDProperty).
- brickz.mycoreiProperty integrates transaction data from brickz.my, providing users with verified property transaction prices, capital growth data, and rental yield information for informed decision-making.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
iProperty competitors and assessment
Company assessmentDirect peers
- EdgeProp Malaysia: Malaysian property portal and news site covering residential and commercial listings, news, and market insights. Competes head-on with iProperty for Malaysian property seeker traffic and agent subscriptions.
- Mudah.my: Malaysia's largest general classifieds marketplace with a sizeable property vertical. Overlaps with iProperty on rental and residential listings and competes for agent/owner listing supply.
- PropertyGuru Malaysia: Direct competitor property portal in Malaysia, also operated by iProperty's parent company PropertyGuru Group. Competes for the same agents, developers, and consumer traffic in the Malaysian property search market.
Regional players
- 99.co: Singapore-headquartered property portal operating in Singapore and Indonesia with agent subscriptions and listings. Comparable marketplace model in Southeast Asia, though focused on Singapore rather than Malaysia.
Broad incumbents
- Zillow: Largest US residential property portal operating a marketplace model with agent advertising, premium placements, and integrated mortgage tools. Represents the global benchmark for portal monetization and consumer funnels.
- DDProperty: PropertyGuru Group's Thai property portal. Operates the same agent/developer subscription and advertising model in Thailand and is useful for benchmarking iProperty's product and pricing.
- PropertyGuru Singapore: Sister property portal under PropertyGuru Group serving Singapore. Operates the same marketplace model (agent subscriptions plus advertising) and provides a comparable benchmark for product, monetization, and ARPU dynamics.
- Batdongsan: PropertyGuru Group's Vietnamese property portal. Closest functional analogue to iProperty under the same group umbrella, useful for cross-market performance and product comparisons.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
iProperty social profiles
Digital presenceiProperty financial estimates
Financial estimateRevenue estimate
Valuation estimate
iProperty leadership team
Management profileNumber of profiles
iProperty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iProperty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iProperty
What does iProperty do?
iProperty operates an online property marketplace that connects Malaysian property seekers (buyers and renters) with real estate agents and property developers. The platform aggregates residential and commercial listings for sale and rent, including new launches, auction properties, and sub-sale properties, supplemented by transaction data, mortgage calculators, and educational guides.
Is iProperty a public or private company?
iProperty is a private company. It is classified as corporate owned and is currently operating.
When was iProperty founded?
iProperty was founded in -1. It employs 51 to 100 people.
Where is iProperty based?
iProperty is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does iProperty make money?
Two revenue lines are on record. Agent/Developer Subscriptions are the primary driver. The others are advertising.
Who are iProperty's main competitors?
Direct peers on record are EdgeProp Malaysia, Mudah.my and PropertyGuru Malaysia. 99.co is listed as a regional player. Broad incumbents are Zillow, DDProperty, PropertyGuru Singapore and Batdongsan.
Does iProperty have an API?
No public API is recorded for iProperty.
What industry is iProperty in?
iProperty's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms).