Fisk Industries

What Fisk Industries does

Fisk Industries is a private, multi-brand manufacturer and online retailer of beauty and personal care products, founded in 1972 and headquartered in New York. The company operates a portfolio of more than 20 sub-brands under the Fisk Group umbrella, including Barielle (nail care, branded 'America's Original Nail Treatment Brand'), Difeel and Hair Chemist (hair oils and treatments), Cover Your Gray (gray coverage), Betty Beauty (intimate-area hair dye), Arlo's (men's grooming), Dermactin and Daggett & Ramsdell (skin care), Claudia Stevens (color cosmetics and treatments), Nature's Spirit (essential oils), Excelsior (shampoos and conditioners), and Real Basic. Products span nail care, hair care, hair color, men's grooming, skincare, and essential oils, with individual SKU prices ranging from $3.20 to $45.

Distribution is conducted through a direct-to-consumer e-commerce storefront at fiskgroup.com (Shopify-hosted) and a B2B wholesale channel accessible via website, phone (+1 (845) 398-3340, EXT 334), and email, with case-pack ordering available to retail buyers. The revenue model is unit-priced transactions on a pay-as-you-go basis for both consumer and wholesale tiers; the pricing_details classify revenue streams as one-time-license type transactions. Marketing channels are limited to the e-commerce storefront and an email newsletter signup; no paid digital, social, or performance marketing channels are disclosed. In November 2022, Fisk Industries acquired bettybeauty, inc., a NYC-based beauty company specializing in hair dye for sensitive body areas, and signaled a planned men's hair dye extension under that brand. The underlying technology stack is a standard Shopify commerce platform with no proprietary features, no public API, no AI/ML capabilities, and no mobile app, indicating minimal technology differentiation beyond brand portfolio curation and multi-channel distribution.

Name

Fisk Industries

Legal name

Fisk Group

Website

https://fiskgroup.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Fisk Industries is a private New York-based multi-brand manufacturer and online retailer of beauty and personal care products, operating 20+ sub-brands including Barielle, Difeel, Betty Beauty, and Arlo's via DTC e-commerce and wholesale channels.

Ownership category

akta.pro rank

Product category

Beauty and Personal Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Conditioners & Hair Masks (CRABABAB), Barber & Professional Men’s Grooming Products (CRABAGAK), Haircare & Hair Color Distribution (CRAOAEAE), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Beauty and personal care
• Hair care products
• Nail care cosmetics
• Men's grooming products
• Hair color and dyes

Headquarters

HQ city

Orangeburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: The company sells products directly to consumers through their fiskgroup.com e-commerce platform, which features multiple brands including Barielle, Betty Beauty, Cover Your Gray, Difeel, Dermactin, and others.
2. Wholesale Distribution: The company offers wholesale ordering via website, phone, and email, indicating B2B sales to retailers and distributors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Fisk Industries manufactures and distributes a multi-brand portfolio of beauty and personal care products under the Fisk Group name, spanning nail care (Barielle), hair care (Difeel, Hair Chemist, Excelsior, Nature's Spirit), hair color and gray coverage (Betty Beauty, Cover Your Gray, Claudia Stevens), men's grooming (Arlo's), and skincare (Dermactin, Daggett & Ramsdell). Products are sold direct-to-consumer through fiskgroup.com and through wholesale channels to retailers.

Product overview

Fisk Industries is a manufacturer and distributor of beauty and personal care products based in New York. The company operates as a multi-brand portfolio under Fisk Group, encompassing multiple sub-brands across nail care (BARIELLE), hair care (DIFEEL, HAIR CHEMIST, EXCELSIOR), men's grooming (ARLO'S), hair color and gray coverage (BETTY BEAUTY, COVER YOUR GRAY, CLAUDIA STEVENS), skincare (DERMACTIN, DAGGETT & RAMSDELL), and natural care (NATURE'S SPIRIT). The portfolio was expanded in 2022 through the acquisition of bettybeauty, which specializes in hair dye products for sensitive body areas. Products range from nail treatments, polishes, and hair oils to cosmetics, skin creams, and hair coloring solutions across mass-market and professional segments.

Differentiator

Problem solved

Functional benefit

Brands

• Arlo's: Men's care brand including hair care, face care, and beard oils.
• Barielle
• Betty Beauty
• Claudia Stevens
• Cover Your Gray
• Daggett & Ramsdell
• Difeel
• Dermactin
• Excelsior
• Hair Chemist
• Nature's Spirit
• Real Basic

Products and services

• Arlo's

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• bettybeauty, inc.coreStrategic or Co-development Partner · 7 November 2022Fisk Industries completed acquisition of bettybeauty, inc., a NYC-based beauty company known for its hair dye products for sensitive areas including pubic and body hair. The acquisition supports growth of the betty brand and expands product offerings, including a planned men's hair dye line.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Sally Beauty Holdings: Specialty beauty retailer/distributor serving both consumers and salons/professionals with hair color, hair care, and nail care SKUs; comparable channel/positioning to Fisk's wholesale + DTC distribution for the same categories.
• Henkel (Beauty Care): Global beauty/CPG major with haircare and styling portfolios (Schwarzkopf, Dial); competes head-on in the shampoo, conditioner, and styling categories where Fisk's Difeel, Hair Chemist, and Excelsior brands play.
• Coty Inc. Large multi-brand beauty operator spanning color cosmetics, hair color and skincare; the multi-brand wholesale model overlaps with Fisk's portfolio structure across Cover Your Gray, Claudia Stevens, and Dermactin.
• Revlon: Mass-market multi-category beauty manufacturer with color cosmetics, hair color and skincare; comparable broad personal-care portfolio and wholesale distribution overlap with Barielle, Claudia Stevens, and Cover Your Gray.

Direct peers

• e.l.f. Beauty: Multi-brand beauty company marketing cosmetics and skincare through owned e-commerce plus mass retail; comparable to Fisk's branded 'house-of-brands' model spanning nail care, cosmetics, and skincare (Barielle, Dermactin).
• Vogue International (OGX / Maui Moisture): Operator of a multi-brand hair and body care portfolio (OGX, Maui Moisture, Renpure, Toni&Guy) sold through mass-market DTC and wholesale channels; directly comparable to Fisk's Difeel, Hair Chemist, and Excelsior haircare brand stack.

Regional players

• ITC Dermafashion (Fiama, Vivel, Superia): Indian CPG major with multi-brand personal care portfolio spanning hair care, skincare, and men's grooming; comparable 'house of brands' structure to Fisk Group even though the operating geographies differ.
• Mandom International (Gatsby, Lucido-L): Asia-based men's grooming and hair care brand house operating multi-brand portfolios across haircare and styling; structurally analogous to Fisk's Arlo's men's brand and Difeel men's lines, though geographic focus differs.

Emerging players

• Static Nails / Nail Manufacturing Inc. DTC nail care and press-on brand; comparable to Fisk's flagship Barielle nail treatment and color franchise in target category and consumer base, with overlapping retail and e-commerce channels.
• Beautycounter: Direct-to-consumer clean beauty brand across skincare, cosmetics, and bath; comparable in DTC-led distribution model and multi-category personal care positioning to Dermactin and Daggett & Ramsdell.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fisk-industries

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fisk Industries