Static Nails

What Static Nails does

Static Nails is an Austin, Texas-based direct-to-consumer beauty brand founded in 2014 that designs, manufactures, and sells reusable press-on manicures, premium nail lacquers, nail treatments, and magnetic eyelashes primarily to individual women seeking salon-quality results at home. Its flagship product is the trademarked Reusable Pop-On Manicures® line, which uses a proprietary formulation marketed as bend- and crack-resistant like acrylic yet natural-looking, with each set lasting up to 30 days and reusable up to six times (180-day reusable life). The company also markets a clinically validated 5-in-1 Rapid Growth Nail Treatment that combines primer, color, and top coat with nail-strengthening benefits, alongside the Static Lashes sub-brand featuring handcrafted magnetic lashes and a non-toxic, USA-made magnetic lash liner (MagLash Technology).

The business operates a horizontal D2C model through its Shopify storefront at staticnails.com, supported by wholesale distribution via Faire.com to beauty retailers and boutiques. Pricing is unit-based, ranging from $8 for nail glue and adhesive tabs to $35 for lash liner and makeup remover, with bundle sets (Mani + Pedi, Signature Nudes) and limited-edition capsule collections (Juicy Flora, Coquette) used to lift average order value; free shipping is offered on USA orders over $65. Marketing is multi-channel, spanning organic social (Instagram, TikTok, Facebook, Twitter), email, paid search, and a complimentary rewards program offering points, birthday gifts, and exclusive discounts. Occasion and IP-driven collections—The Bridal Suite and the Legally Blonde x Static Nails collaboration—extend reach into bridal and franchise-fan segments. Founded and led by Alexis Irene as founder and CEO, the company is privately held with 11–50 employees, no disclosed institutional funding, and no parent company or subsidiary relationships identified.

Name

Static Nails

Legal name

Static Nails

Website

https://staticnails.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Static Nails is a privately held Austin-based D2C beauty brand founded in 2014 that designs and sells reusable press-on manicures, premium nail lacquers, treatments, and magnetic eyelashes to individual women seeking salon-quality results at home.

Ownership category

akta.pro rank

Product category

Press-on Nails & Nail Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color) (CRABACAD)

akta.pro secondary industry

Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE)

Keywords

• Press-on nails
• Nail lacquer
• Nail treatment
• Magnetic eyelashes
• At-home manicure

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of nail products, reusable pop-on manicures, liquid glass lacquers, treatments, and eyelashes through their Shopify e-commerce platform. Products are sold as one-time purchases with pricing ranging from $8-$35 per item.
2. Gift Cards: Digital gift cards sold in denominations of $25, $50, $75, and $100. Delivered via email with no expiration or additional fees.
3. Bundles and Sets: Mani+Pedi sets combining pop-on manicures with matching lacquers at discounted bundle pricing (e.g., $40 reduced to $36).
4. Wholesale Distribution: B2B sales to retailers through Faire.com platform, allowing retailers to purchase inventory for resale.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Static Nails designs, manufactures, and sells reusable press-on manicures, premium nail lacquers, nail treatments, and magnetic false eyelashes directly to consumers through its Shopify online storefront, with wholesale distribution to retailers via Faire.com. Its flagship line, Reusable Pop-On Manicures®, uses proprietary construction to deliver bend- and crack-resistant wear for up to 30 days per application and reapplication up to 6 times, and all products are positioned as 100% non-toxic, vegan, cruelty-free, and made in the USA.

Product overview

Static Nails is a beauty technology company offering a portfolio of nail care and lash products built around its flagship Reusable Pop-On Manicures® technology. The product line includes three core categories: Reusable Pop-On Manicures® (award-winning, bend-and-crack-resistant press-on nails lasting up to 30 days and reusable 6 times), Liquid Glass Lacquers (premium nail polishes in various finishes), and 5-in-1 Rapid Growth Nail Treatments (clinically proven multi-benefit treatments combining primer, color, and top coat). Supporting products include nail treatments (Top Coat, Primer, Rapid Repair Oil, Nail Hardener), removers (Odorless Polish & Pop-On Remover), and tools. The company has expanded into lashes with Static Lashes (handcrafted magnetic lashes) and the Stay In Place 3-IN-1 Non-Toxic Lash Adhesive Liner. Specialty collections include The Bridal Suite, seasonal capsule collections (Juicy Flora, Coquette), and the Legally Blonde x Static Nails collaboration. A complimentary rewards program offers birthday gifts, exclusive discounts, and first access to new products.

Differentiator

Problem solved

Functional benefit

Brands

• Static Lashes: Handcrafted magnetic false eyelashes with ultra-thin contour bands and micro magnets for effortless application.
• Liquid Glass Lacquer
• Reusable Pop-On Manicures

Products and services

• Reusable Pop-On Manicures® Award-winning reusable press-on nails that are bend- and crack-resistant like acrylic yet natural-looking; each nail lasts up to 30 days and can be reapplied up to 6 times, available in round, almond, coffin, and square shapes across many colors and effects for individual beauty consumers.
• Liquid Glass Lacquers Premium nail polish lacquers in the Liquid Glass formula, available in multiple colors and finishes including semi-sheer, full coverage, glitter, holographic, chrome, matte, velvet, metallic, and glazed effects, sold to individual beauty consumers.
• 5-in-1 Rapid Growth Nail Treatment Lacquers Clinically proven multi-benefit nail treatment lacquer combining primer, color, and top coat in one product, actively strengthening and lengthening nails; over 75% of participants showed increased nail strength and length after one week and 97% after four weeks of continuous use.
• Static Lashes Handcrafted magnetic false eyelashes with 10 micro magnets that align seamlessly to the natural lash line, featuring ultra-thin, lightweight contour bands for natural, flirty, and glam styles in black and brown color options, sold to individual beauty consumers.
• Stay In Place 3-IN-1 Non-Toxic Lash Adhesive Liner Non-toxic, USA-made lash adhesive liner that replaces traditional lash glue for magnetic and non-magnetic lashes; water- and sweat-resistant, latex-free formula that locks lashes in place for all-day hold without anchors.
• Non-Toxic Odorless Polish & Pop-On Remover 100% non-toxic, odorless remover formula that removes both nail polish and pop-on nails, made in the USA for individual beauty consumers.
• Mani + Pedi Sets Bundled sets combining pop-on manicures with matching pedicure nail sets at discounted bundle pricing, offered to individual beauty consumers seeking coordinated hand-and-foot looks.
• The Bridal Suite Collection Curated bridal collection featuring reusable pop-on manicures, lashes, treatments, and lacquers in classic, timeless, and seasonal styles for brides, bridesmaids, and wedding guests.
• Legally Blonde x Static Nails Collection Licensed collaboration collection with the Legally Blonde film franchise featuring themed pop-on manicures (Valedictorian, She's Brilliant, I Object!, Delta Nu, Sisterhood, Lawyered), nail polish (Bend & Snap), accessories (Pink Fluffy Pen, Lucky Scrunchie), and removers targeting franchise fans.
• Gift Cards Digital gift cards redeemable on staticnails.com, available in $25, $50, $75, and $100 denominations, delivered by email with no expiration or processing fees.
• Complimentary Rewards Program Complimentary points-based loyalty program offering birthday gifts, exclusive discounts, first access to new products, complimentary products, and fast shipping benefits to repeat individual customers.

Quantifiable outcome

• Over 75% of participants showed increased nail strength and length after one week of using 5-in-1 treatment lacquers
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Legally Blonde (MGM/Legally Blonde franchise)minorStrategic or Co-development PartnerLicensed collaboration featuring Legally Blonde-themed nail products including 'Valedictorian', 'She's Brilliant', 'I Object!', 'Delta Nu', 'Sisterhood', and 'Lawyered' pop-on manicures, along with branded lacquer colors like 'Bend & Snap' and 'Lucky Scrunchie'. This IP collaboration targets fans of the Legally Blonde film franchise.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Chillhouse: Chillhouse is a DTC nail and self-care brand selling press-on nails, polishes, and wellness products. It targets a similar young, design-conscious consumer and represents a smaller, emerging competitor in the at-home nail category.

Direct peers

• Dashing Diva: Dashing Diva is a global nail care brand specializing in press-on nails, gel strips, and nail treatments. It overlaps with Static Nails on reusable pop-on manicures and professional nail care products targeting similar consumer demographics.
• Lilly Lashes: Lilly Lashes is a premium magnetic and false lash brand. It directly competes with Static Nails' Static Lashes sub-brand and MagLash liner technology in the magnetic lash category.
• ColorStreet: ColorStreet sells applied nail strips via a direct-sales/network marketing model. It competes with Static Nails in the easy, at-home nail category, though via a fundamentally different distribution channel.
• Olive & June: Olive & June is a leading DTC nail care brand offering press-on nails, polishes, and at-home manicure systems. The companies directly compete for the same consumer segment of women seeking professional-quality nail results at home.
• Glamnetic: Glamnetic is a direct competitor in the press-on nail and magnetic lash space. Both brands sell reusable pop-on manicures and magnetic lash systems direct-to-consumer with similar price points and target women seeking salon-quality at-home results.

Broad incumbents

• Kiss Products: Kiss is a major mass-market beauty brand with a leading press-on nail line (imPRESS) and broad nail/lash category presence. As a much larger incumbent, Kiss competes with Static Nails on price and retail distribution, especially in drugstores and mass channels.
• essie: essie is a leading mass-prestige nail lacquer brand owned by L'Oréal. The brand competes with Static Nails' Liquid Glass Lacquer line on nail polish shelf space and consumer brand preference.
• OPI: OPI is a global nail polish and treatment brand owned by Wella. While primarily a lacquer brand, OPI competes with Static Nails on nail color and treatment products and represents the salon-grade standard Static Nails positions against.

Others

• Clorox (Burt's Bees): Clorox owns the Burt's Bees personal care portfolio and competes with Static Nails on natural, non-toxic beauty positioning. It is not a direct competitor but a relevant adjacent player in the clean beauty positioning space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/staticnails
• Facebookfacebook.com/StaticNails
• Instagraminstagram.com/staticnailsofficial
• TikToktiktok.com/@staticnailsofficial?lang=en
• LinkedInlinkedin.com/company/staticnails

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Static Nails