What PIKOM does

PIKOM (Persatuan Industri Komputer Dan Multimedia Malaysia), founded in 1986 and headquartered at E1 Empire Damansara, Petaling Jaya, is Malaysia's officially recognised National Tech Association operating as a non-profit membership trade body for the ICT and digital economy sector. The organisation represents several hundred corporate members (the public member directory spans 49+ pages) and individual professionals, with primary customer segments including technology companies and IT solution providers, CIOs and IT professionals, government and policymakers, and emerging tech talent/students. Revenue is generated through four streams: recurring corporate and individual membership fees; transaction-based event registrations and sponsorships for flagship conferences; professional services income from PIKOM Academy training programs and boardroom/training centre rentals; and awards nomination fees (e.g., RM 2,500 per corporate category for PDEA members). The portfolio spans eight specialised chapters (AI, CIO, Cybersecurity, Digital Infrastructure, GBS Malaysia, Women in Technology, Venture Investment, e-Commerce), flagship events (CIO Conference, AI Conference, FOCS cybersecurity summit, LEAD, GBS ASEAN Summit, PDEA), quarterly publications (MY.IT Magazine, ICT Strategic Review, Digital Job Market Outlook), and policy/advocacy work via the Government Affairs Committee.

PIKOM's go-to-market is sales-led and event-driven: membership is sold via direct outreach and the pikom.org.my website, while conferences, awards dinners, and summits serve as dual-purpose demand-generation and revenue-fulfilment channels with tiered sponsorship packages from enterprise technology vendors (Supermicro as Diamond Partner, Dell/Qualcomm/YTL as Gold, Huawei/Sangfor as Silver). Distribution is single-country/domestic across Malaysia, delivered through online portals, on-site event execution at premium venues, and an in-house secretariat membership team. The association's underlying technology stack is operational rather than product-facing — standard association management systems, a WordPress-based CMS, email marketing, and event management tools — since PIKOM does not develop or sell technology products.

The association is governed by an elected Council drawn from member companies (current Chairman: Alex Liew of Glocomp Systems; CEO: Ong Kian Yew), with strategic affiliations including APICTA (Malaysia secretariat), ASOCIO, NASSCOM (MoU signed August 2024), and WCIT co-hosting. International reach is regional rather than global: the GBS ASEAN Summit and ASEAN Awards extend footprint into Southeast Asia, while APICTA and ASOCIO provide Asia-Pacific linkage, but the core membership base and revenue remain anchored in Malaysia.

Name

PIKOM

Legal name

PIKOM, PERSATUAN INDUSTRI KOMPUTER DAN MULTIMEDIA MALAYSIA

Website

https://pikom.org.my

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PIKOM (Persatuan Industri Komputer Dan Multimedia Malaysia) is the non-profit National Tech Association of Malaysia, founded in 1986 and headquartered in Petaling Jaya. It serves several hundred corporate ICT members, IT professionals, and government stakeholders through membership services, flagship conferences and awards, training, publications, and policy advocacy.

Ownership category

akta.pro rank

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate & Individual Membership Fees: PIKOM generates revenue through annual membership fees charged to corporate and individual members. Members gain access to networking events, industry advocacy, research publications, training resources, and discounts on events and awards nominations.
2. Event Registrations & Sponsorships: Revenue from paid conferences, summits, and awards dinners including registration fees for delegates and sponsorship packages from technology vendors and partners.
3. Training & Boardroom Rental: PIKOM Academy offers training programs, and the association rents out its boardroom and training facilities, generating rental and professional services revenue.
4. Awards Nominations: Nomination fees for awards programs such as PDEA (RM 2,500 for members, RM 3,000 for non-members per corporate category) and GBS ASEAN Awards provide a revenue stream while recognizing industry excellence.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

PIKOM is a non-profit national industry association that represents Malaysia's ICT and multimedia sector. It sells corporate and individual memberships that grant access to networking, advocacy, training, publications, and events; it organises paid flagship conferences (CIO Conference, AI Conference, LEAD, FOCS, GBS ASEAN Summit), runs industry awards programs (PDEA, Unicorn Tech Awards, GBS ASEAN Awards), publishes research and a quarterly magazine (MY.IT), delivers training through PIKOM Academy, and rents out its boardroom and training facilities.

Product overview

PIKOM (Persatuan Industri Komputer dan Multimedia Malaysia) is The National Tech Association of Malaysia serving as the organized voice of the tech industry. The association operates as a membership-based organization offering a portfolio of products and services including industry awards (PIKOM Digital Excellence Awards, Unicorn Tech Awards), annual conferences (CIO Conference, Future of Cybersecurity Summit FOCS, PIKOM LEAD Leadership Summit, AI Conference), the GBS Malaysia chapter with its Summit and Awards program, PIKOM Academy for training, and publications including MY.IT Magazine, ICT Strategic Review, and Digital Job Market Outlook. The association also operates specialized chapters covering AI, Cybersecurity, Digital Infrastructure, e-Commerce, Women In Technology, Venture Investment, and GBS Malaysia, while providing facilities rental and hosting the annual PIKOM Charity Golf event.

Differentiator

Problem solved

Functional benefit

Brands

• PIKOM Digital Excellence Awards (PDEA): Annual awards program recognizing excellence and innovation in Malaysia's digital industry
• PIKOM CIO Conference
• PIKOM Leadership Summit (LEAD)
• Future of Cybersecurity Summit (FOCS)
• PIKOM Unicorn Tech Awards
• MY.IT Magazine
• GBS Malaysia
• ICT Strategic Review
• Digital Job Market Outlook

Products and services

• PIKOM Digital Excellence Awards (PDEA)
• PIKOM CIO Conference
• Future of Cybersecurity Summit (FOCS)
• PIKOM LEAD (Leadership Summit)
• GBS Malaysia Summit & Awards
• PIKOM AI Conference
• PIKOM Academy
• MY.IT Magazine
• ICT Strategic Review
• Digital Job Market Outlook
• PIKOM Unicorn Tech Awards
• Boardroom & Training Centre Rental
• Corporate & Individual Membership

Quantifiable outcome

• RM 930,000+ raised for charity since 2004 through annual PIKOM Charity Golf events
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered core, minor and flagship.

• NASSCOMcoreStrategic or Co-development Partner · 26 August 2024PIKOM signed a Memorandum of Understanding (MoU) with NASSCOM, India's IT industry association, in August 2024. The partnership was signed during Minister Gobind Singh Deo's visit to India and is designed to strengthen Malaysia's digital economy through cross-border collaboration, talent exchange, and joint initiatives between Malaysian and Indian tech ecosystems.
• WCIT (World Congress on Innovation & Technology)coreStrategic or Co-development PartnerPIKOM co-hosts WCIT (World Congress on Innovation & Technology), bringing global tech leaders, innovators, and IT professionals together in Malaysia. PIKOM members receive free registration for exhibition passes to WCIT events. WCIT 2023 was co-located with IDECS (International Digital Economy Conference Sarawak) in Kuching.
• APICTA (Asia Pacific ICT Alliance)coreStrategic or Co-development PartnerPIKOM serves as the Malaysia national member and secretariat for APICTA, coordinating nominations for Malaysian companies and individuals to compete at the Asia-Pacific level. APICTA winners from Malaysia go on to represent the country at the international APICTA Awards.
• ASOCIO (Asian-Oceanian Computing Industry Organization)coreStrategic or Co-development PartnerPIKOM represents Malaysia within ASOCIO, a regional grouping of IT industry associations across Asia-Oceania. PIKOM facilitates ASOCIO awards nominations for Malaysian organisations, enabling regional recognition.
• IASA (International Association of Software Architects)minorStrategic or Co-development PartnerPIKOM collaborated with IASA APAC to deliver National Training Week (22-24 May 2023), offering webinars on aligning business and technology adoption, empowering digital workforce with enterprise architecture skills, career pathways, and digital security architecture.
• MDEC (Malaysia Digital Economy Corporation)coreStrategic or Co-development PartnerPIKOM works closely with MDEC on multiple initiatives including MSME digitisation programs, WCIT participation, and policy advocacy. MDEC's CEO appointments are formally welcomed by PIKOM, indicating an ongoing collaborative relationship.
• PwC MalaysiaminorImplementation/ SI/ Consulting PartnerPIKOM partnered with PwC Malaysia for an e-Invoicing and withholding tax webinar session (21 March 2024), where PwC tax experts provided guidance to members on avoiding common pitfalls and implementing e-invoicing.
• SupermicroflagshipGTM or Marketing PartnerSupermicro is the Diamond Partner for PIKOM AI Conference 2026 and Networking Cocktail Partner. As a major enterprise technology company, Supermicro sponsors PIKOM's flagship AI Conference, gaining brand visibility among Malaysia's tech leadership.
• MaxiscoreGTM or Marketing PartnerMaxis serves as the Digital Infrastructure Partner for PIKOM AI Conference 2026, positioning the telco alongside PIKOM's premier AI event.
• U MobilecoreGTM or Marketing PartnerU Mobile is the Telco Partner for PIKOM AI Conference 2026.
• Dell TechnologiescoreGTM or Marketing PartnerDell Technologies is a Gold Partner for PIKOM AI Conference 2026, providing enterprise technology sponsorship and brand association.
• QualcommcoreGTM or Marketing PartnerQualcomm is a Gold Partner for PIKOM AI Conference 2026.
• YTLcoreGTM or Marketing PartnerYTL is a Gold Partner for PIKOM AI Conference 2026.
• HUAWEIcoreGTM or Marketing PartnerHUAWEI is a Silver Partner for PIKOM AI Conference 2026.
• SangforcoreGTM or Marketing PartnerSangfor is a Silver Partner for PIKOM AI Conference 2026.
• China MobilecoreGTM or Marketing PartnerChina Mobile is a Content Partner for PIKOM AI Conference 2026.
• DayOne Data CenterscoreGTM or Marketing PartnerDayOne Data Centers is a Content Partner for PIKOM AI Conference 2026.
• VeeamcoreGTM or Marketing PartnerVeeam is a Gold Partner for FOCS 2026 (Future of Cybersecurity Summit 2026), the flagship cybersecurity event organised by PIKOM's Cybersecurity Chapter.
• SangforcoreGTM or Marketing PartnerSangfor is a Gold Partner for FOCS 2026 (Future of Cybersecurity Summit 2026).
• IBM MalaysiacoreGTM or Marketing PartnerIBM Malaysia is a Silver Partner for FOCS 2026 (Future of Cybersecurity Summit 2026).
• ManageEnginecoreGTM or Marketing PartnerManageEngine is a Silver Partner for FOCS 2026 (Future of Cybersecurity Summit 2026).
• China Health Insurance (CHN)minorGTM or Marketing PartnerChina Health Insurance (CHN) is a Supporting Partner for FOCS 2026 (Future of Cybersecurity Summit 2026).
• ArmourZerominorGTM or Marketing PartnerArmourZero is an Exhibition Partner for FOCS 2026.
• AMIYAminorGTM or Marketing PartnerAMIYA is an Exhibition Partner for FOCS 2026.
• CloudMileminorGTM or Marketing PartnerCloudMile is an Exhibition Partner for FOCS 2026.
• MimecastminorGTM or Marketing PartnerMimecast is an Exhibition Partner for FOCS 2026.
• Vectra AIminorGTM or Marketing PartnerVectra AI is an Exhibition Partner for FOCS 2026.
• RentalworksminorGTM or Marketing PartnerRentalworks offers a Windows 10 EOS Trade-In Campaign as a PIKOM member benefit, providing Windows 11 device upgrades for as low as RM111/month with zero upfront cost.
• BYDminorGTM or Marketing PartnerBYD offers special corporate rates on electric vehicles for PIKOM corporate members as a member benefit program.
• PIKOM GBS Malaysia ChaptercoreOthersGBS Malaysia is a PIKOM chapter dedicated to the Global Business Services industry in Malaysia, operating semi-independently with its own website (gbsmalaysia.org.my), annual GBS Summit, and GBS ASEAN Awards.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CompTIA: Global tech industry association offering vendor-neutral certifications, advocacy, and member communities. PIKOM Academy's training mandate and certification-adjacent positioning map to CompTIA's broader portfolio, though CompTIA is global and certification-led.
• Bitkom: Germany's digital industry association covering ICT, digital policy, and industry events. Closely comparable as a national/regional industry body with strong government-affairs focus and multi-vertical event programming.
• Information Technology Industry Council (ITI): Global tech industry advocacy body representing major technology companies on international policy. PIKOM's GAC work on AI Governance Bill, PDPA, and National Cybersecurity Act parallels ITI's regulatory advocacy mandate, but at a single-country scale.

Others

• Asia Pacific ICT Alliance (APICTA): Asia-Pacific ICT Alliance running regional awards and recognition programmes. PIKOM serves as Malaysia's national member and secretariat, making APICTA an enabling/adjacent body rather than a competitor.
• ASOCIO (Asian-Oceanian Computing Industry Organization): Regional umbrella of Asia-Oceania IT industry associations of which PIKOM is a member. Not a direct competitor — PIKOM facilitates ASOCIO award nominations for Malaysia — but a strategic adjacent organisation with parallel structure.

Direct peers

• NASSCOM: India's national IT industry trade body, running industry advocacy, flagship events, vertical chapters, and government policy engagement. PIKOM signed an MoU with NASSCOM in August 2024, and the two share the closest structural and functional analogue globally for PIKOM's model.

Regional players

• Hong Kong Computer Society: Hong Kong's national IT professional body offering certifications, industry dialogue, and policy input. Pairs with PIKOM as a regional peer association serving a single-country tech ecosystem with similar member-segment structure.
• JEITA (Japan Electronics and Information Technology Industries Association): Japan's national industry body for electronics and IT, combining trade association, standards, and policy roles. Comparable as an established national tech association with diversified revenue and government engagement.
• Singapore Computer Society (SCS): Singapore's national tech professional society, providing certifications, events, training, and policy advocacy. Directly comparable to PIKOM in ASEAN context, with a similar chapter-and-event operating model serving the Singapore ICT ecosystem.
• Australian Information Industry Association (AIIA): Australia's peak industry body for the tech sector, providing advocacy, events, training, and policy engagement. Closely mirrors PIKOM's combination of industry advocacy and a multi-event annual calendar for a national tech ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCk1jdMtZN9PrXQy0NHEyB6Q
• Facebookfacebook.com/MYPIKOM
• LinkedInlinkedin.com/company/the-national-ict-association-of-malaysia-pikom-
• Xx.com/PIKOMICT

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIKOM