Rentalworks
Rentalworks is a Singapore-headquartered IT asset lifecycle management provider founded in 2007 that delivers Device-as-a-Service leasing, refurbishment, and end-of-life data erasure across ASEAN, serving over 5,000 SMEs, enterprises, and educational institutions through its 3R (Rent, Refurbish, Repurpose) platform.
- Company typePrivate
- Founded2007
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rentalworks does
Rentalworks is a Singapore-headquartered, privately held IT asset lifecycle management company founded in 2007 that delivers a Device-as-a-Service (DaaS) and Workspace-as-a-Service (WaaS) platform built around its proprietary 3R methodology of Rent, Refurbish, and Repurpose. The company operates regional offices in Malaysia, Indonesia, and Hong Kong, and has cumulatively deployed and processed more than 50,000 devices for over 5,000 clients across ASEAN. Its core offering covers device leasing (including 0% interest ThinkZero Lenovo ThinkPad programs and refurbished ThinkEco and Lenovo Certified Refurbished lines), short-term rentals, secure data erasure via Securaze, an in-house refurbishment capability for Premium Preloved devices, and the Device Circularity Report for Scope 2 and Scope 3 emissions tracking.
The underlying technology stack combines subscription-based device leasing, certified refurbishment operations, and a multi-tier Tech Support Hub (Essential, Advanced, Elite at SGD 10–25 per device per month) with resold productivity and cybersecurity solutions from Microsoft (M365/Copilot), Sophos, WithSecure, Absolute, and Securaze. Pricing is largely quote-based for enterprise DaaS with quarterly GIRO prepayment, while refurbished hardware carries published price points from SGD 382 per unit or SGD 18 per month. Distribution is sales-led, with enterprise field sales supported by inside sales for SMEs and self-service quote capture via web and WhatsApp.
Revenue mechanics are diversified across recurring device leasing subscriptions, monthly Tech Support Hub subscriptions, transactional device buyback/trade-in, and refurbished hardware sales. The customer base spans SMEs, large enterprises, MSMEs and non-profits, educational institutions, and hybrid-workforce organizations across industries including e-commerce, recruitment, consulting, construction, F&B, software, and agriculture. The business is closely tied to Lenovo as a core strategic partner, has achieved ISO 14001, MyHijau Mark, and TCO Certified credentials, and has been recognized with the SOBA Platinum for Best Green Initiatives (2024), the Singapore Environmental Achievement Awards Leadership and Advocacy Award (2024), and the ESG Positive Impact Award Gold (2023).
Rentalworks firmographics
Firmographics- Name
- Rentalworks
- Legal name
- Rentalworks SG Pte Ltd
- Website
- https://rentalworks.com.sg
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rentalworks is a Singapore-headquartered IT asset lifecycle management provider founded in 2007 that delivers Device-as-a-Service leasing, refurbishment, and end-of-life data erasure across ASEAN, serving over 5,000 SMEs, enterprises, and educational institutions through its 3R (Rent, Refurbish, Repurpose) platform.
- Ownership category
- akta.pro rank
Rentalworks industry classification
Industry- Product category
- IT Asset Lifecycle Management Services
- NAICS
- Office Machinery and Equipment Rental and Leasing (53242)
- SIC
- Services-Computer Rental & Leasing (7377)
- akta.pro primary industry
- Enterprise Hardware Recycling (Servers, Storage, Networking) (BPALAIAI)
- akta.pro secondary industry
- Printer, Copier & Imaging Equipment Recycling (MPS Returns) (BPALAIAJ)
Keywords
Where Rentalworks is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
Rentalworks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Device Leasing and DaaS: Monthly subscription-based leasing of IT devices (laptops, desktops, tablets, printers) with bundled services including tech support, insurance, and end-of-lease data erasure. Operates on 0% interest financing with flexible duration options.
- Short-Term Device Rental: Flexible rental arrangements for events, projects, or temporary workforce needs. Pricing based on device type and rental duration.
- Device Buyback/Trade-in: Purchasing used devices from clients with certified evaluation and data erasure, with trade-in value applied toward new leasing arrangements.
- Lenovo Certified Refurbished Device Sales: Sale of professionally inspected and restored Lenovo devices with one-year warranty, targeting MSMEs and non-profits.
- Tech Support Hub Subscriptions: Monthly subscription services (Essential, Advanced, Elite tiers) providing device troubleshooting, preventive maintenance, and dedicated case management.
- Endpoint Protection and Cybersecurity: Reseller partnerships offering Sophos, WithSecure, and Absolute cybersecurity solutions bundled with device leasing or as standalone subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ThinkZero Leasing - 0% Interest Device Leasing |
| One time/ perpetual license | Pay-as-you-go | Lenovo Certified Refurbished Purchase |
| Subscription | Monthly | Lenovo Certified Refurbished Leasing |
| Subscription | Monthly | Tech Support Hub Essential |
| Per seat | Monthly | Tech Support Hub Advanced |
| Per seat | Monthly | Tech Support Hub Elite |
| Subscription | Monthly | Windows 11 Pro Upgrade |
| Subscription | Monthly | ThinkZero Add-on Services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Rentalworks product offering
Product offeringCore offering
Rentalworks provides Device-as-a-Service (DaaS) and Workspace-as-a-Service (WaaS), covering the full IT asset lifecycle: device leasing, deployment, maintenance, refurbishment, secure data erasure, trade-in, and end-of-life recycling. The company sells and leases new and refurbished IT equipment (laptops, desktops, tablets, printers) on subscription, and bundles IT support, endpoint protection, and sustainability reporting into its offerings under a 'Rent, Refurbish, Repurpose' framework.
Product overview
Rentalworks offers a unified Device-as-a-Service (DaaS) platform built around sustainable IT lifecycle management with its 3R Approach (Rent, Refurbish, Repurpose). The core offering combines Workspace-as-a-Service (WaaS) for comprehensive workspace solutions with Device-as-a-Service (DaaS) for end-to-end IT asset management. Supporting services include the Tech Support Hub (with Essential, Advanced, and Elite tiers) providing IT support, endpoint protection, and secure data erasure. Specialized leasing programs include ThinkZero Leasing (0% interest Lenovo ThinkPad), ThinkEco Leasing (sustainable refurbished devices), and Lenovo Certified Refurbished. Additional offerings span Premium Preloved devices, iPad rentals, device buyback/trade-in, short-term rentals, and the Device Circularity Report for ESG reporting. The company also resells Microsoft 365/Copilot and cybersecurity solutions (Sophos, WithSecure, Securaze, Absolute) as authorized partners.
Differentiator
Problem solved
Functional benefit
Brands
- ThinkZero Leasing: Zero percent interest leasing program for Lenovo ThinkPad devices with device-as-a-service features including eco-empowerment, up-to-date technology, and value-added services.
- ThinkEco Leasing
- Rentalworks Premium Preloved
- Tech Support Hub
- Green PC Program
Products and services
- Workspace-as-a-Service (WaaS) A comprehensive workspace solution integrating devices, printers, servers, and connectivity to support distributed workforces, combining sustainability, flexibility, security, productivity, and cost-efficiency for modern enterprises.
- Device-as-a-Service (DaaS) End-to-end IT asset lifecycle management covering procurement, deployment, maintenance, software updates, and end-of-life logistics, providing businesses cost-effective access to up-to-date devices without internal management burden.
- Rentalworks Premium Preloved Certified pre-owned IT devices including laptops, desktops, and tablets professionally inspected, restored, and tested to ensure reliable performance at accessible prices while promoting circular economy.
- Tech Support Hub Expert IT support service with three subscription tiers (Essential, Advanced, Elite) offering device troubleshooting, level 1 software support, escalated technical support, dedicated case management, preventive maintenance, and onsite services.
- Endpoint Protection Cybersecurity solutions protecting business endpoints through comprehensive endpoint protection, AI-driven threat detection, and proactive security monitoring (reselling Sophos, WithSecure, Absolute).
- Secure Data Erasure Certified data erasure service ensuring all confidential information is securely wiped from devices before recycling or reuse, mitigating data breach risks during device transfers with certified reports provided.
- ThinkZero Leasing Lenovo ThinkPad leasing program featuring 0% interest financing for businesses, with comprehensive DaaS coverage including accidental damage protection, temporary loan units during downtime, and certified data erasure.
- ThinkEco Leasing Sustainable IT leasing program in partnership with Lenovo and TES focusing on extending device lifecycles, reducing e-waste, and providing carbon offset options for preloved and new Lenovo devices.
- Green PC Program Sustainable IT initiative offering refurbished laptops with reduced IT costs and minimized e-waste, supporting businesses in achieving their ESG goals through responsible technology consumption.
- Lenovo Certified Refurbished Professionally inspected, restored, and tested Lenovo devices using genuine Lenovo parts, backed by standard one-year Lenovo warranty. Designed for MSMEs and non-profit organisations seeking reliable, sustainable IT at lower costs.
- iPad Rental Campaign Short-term and long-term iPad rental solutions for businesses, with options for Wifi or Cellular models including casings and screen protectors for enterprise deployment.
- Device Buy-back/Trade-in End-of-life asset management service enabling businesses to trade-in or sell used devices with competitive valuations, supporting sustainable disposal and responsible e-waste management.
- Short Term Rental Flexible short-term device rental for events, projects, or temporary workforce needs, offering laptops, iPads, and desktops with deployment services and lower upfront costs.
- Device Circularity Report Sustainability reporting tool providing in-depth insights into device lifecycle impacts, enabling businesses to calculate Scope 2 and Scope 3 emissions and demonstrate commitment to sustainability.
Quantifiable outcome
- Reduce PC costs by up to 17% compared to direct purchasing (IDC 2021 DaaS Study)
- +3 more outcomes
Companies that use Rentalworks
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
Rentalworks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Rentalworks partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- LenovocoreStrategic partnership as preferred IT partner for Lenovo Certified Refurbished (LCR) devices. Rentalworks offers professionally inspected, restored, and tested Lenovo devices with standard one-year warranty. Partnership extends to ThinkEco and ThinkZero leasing programs.
- TES (ThinkEco Partnership)coreExclusive partnership with Lenovo and TES for ThinkEco Leasing program. Focuses on extending device lifecycle, reducing e-waste, and making technology accessible through circular economy model. Includes carbon offset options for both preloved and new Lenovo devices.
- ITE Sustainability LabcorePartnership with ITE colleges where students train to repair and refurbish old PCs. Students gain Lenovo-certified technician recognition. Hardware and training provided by Lenovo, AMD, Rentalworks, and TES.
- SecurazecoreCertified data erasure partnership using Securaze technology for secure device disposal and data protection. All premium preloved devices undergo comprehensive IT security checks.
- Climate Impact XminorEarly adopter of Climate Impact X Global Marketplace for high-quality carbon credits. Rentalworks purchases carbon credits to offset internally generated emissions and offers to clients for net-zero objectives.
- SGTechcoreActive participation in SGTech Sustainability Steering Committee and Circular Economy Workgroup. Partner in eRevival Square initiative organized by SGTech and Sustainable Living Lab (SL2).
- AMDminorPartnership with AMD and Lenovo in ITE Sustainability Lab for student training on PC repair and refurbishment.
- TCO CertifiedcorePartnership to integrate TCO Certified devices into leasing solutions, ensuring devices meet stringent environmental and social criteria including energy efficiency, responsible manufacturing, and circular economy principles.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Rentalworks competitors and assessment
Company assessmentDirect peers
- Lenovo TruScale: Lenovo's own Device-as-a-Service and Infrastructure-as-a-Service portfolio targeting the same enterprise IT leasing customer base that Rentalworks serves. Most direct overlap, and also a key supply partner for Rentalworks via ThinkZero/ThinkEco.
- HP Device as a Service: HP Inc.'s DaaS offering bundling devices, lifecycle services, and support for enterprise customers. Directly competes with Rentalworks' Workspace-as-a-Service and DaaS propositions in Singapore and broader ASEAN.
- Dell Technologies APEX: Dell's APEX portfolio delivers device, compute, and storage as-a-service with multi-year subscriptions. Competes head-on with Rentalworks' DaaS/WaaS model for mid-market and enterprise device leasing deals.
- Apple Financial Services: Apple's device leasing and business financing programs serve the same iPad and Mac device-rental demand targeted by Rentalworks' iPad Rental Campaign and broader corporate fleet offerings.
- Tier1 Financial Solutions: Formerly CIT DaaS, Tier1 provides Device-as-a-Service financing and lifecycle management for enterprises globally. Operates a similar subscription leasing model with bundled services comparable to Rentalworks.
Emerging players
- Circular Computing: Specialist in remanufactured/refurbished enterprise laptops, directly addressing the same sustainability-led procurement narrative that Rentalworks monetizes through ThinkEco and Premium Preloved.
Broad incumbents
- Iron Mountain IT Asset Disposition: Global ITAD and data lifecycle services player covering secure data erasure, asset disposition, and refurbishment. Adjacent to Rentalworks' secure data erasure and end-of-life device management capabilities.
- Sims Lifecycle Services: IT asset disposition and circular electronics services arm of Sims Limited. Operates an enterprise IT lifecycle and recycling business similar to the disposition arm of Rentalworks' 3R model.
- Xerox Workplace Solutions: Provides managed print, device, and digital workplace services to enterprises. Competes with Rentalworks in the WaaS and HP Printer bundle components of its workspace offering.
Regional players
- Compuage Infocom: India-headquartered IT distribution and value-added services company with device lifecycle offerings across South Asia. Comparable as a regional channel-based IT distribution and services peer, though not directly competing in ASEAN.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Rentalworks social profiles
Digital presenceRentalworks compliance and trust
Trust signalCompliance10 records
Rentalworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rentalworks leadership team
Management profileNumber of profiles
Profiles2 records
Rentalworks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rentalworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rentalworks
What does Rentalworks do?
Rentalworks provides Device-as-a-Service (DaaS) and Workspace-as-a-Service (WaaS), covering the full IT asset lifecycle: device leasing, deployment, maintenance, refurbishment, secure data erasure, trade-in, and end-of-life recycling. The company sells and leases new and refurbished IT equipment (laptops, desktops, tablets, printers) on subscription, and bundles IT support, endpoint protection, and sustainability reporting into its offerings under a 'Rent, Refurbish, Repurpose' framework.
Is Rentalworks a public or private company?
Rentalworks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rentalworks founded?
Rentalworks was founded in 2007. It employs 11 to 50 people.
Where is Rentalworks based?
Rentalworks is headquartered in Singapore, Singapore, in the Asia region.
How does Rentalworks make money?
Six revenue lines are on record. Device Leasing and DaaS are the primary driver. The others are short-Term Device Rental, device Buyback/Trade-in, lenovo Certified Refurbished Device Sales, tech Support Hub Subscriptions and endpoint Protection and Cybersecurity.
Who are Rentalworks's main competitors?
Direct peers on record are Lenovo TruScale, HP Device as a Service, Dell Technologies APEX, Apple Financial Services and Tier1 Financial Solutions. Circular Computing is listed as an emerging player. Broad incumbents are Iron Mountain IT Asset Disposition, Sims Lifecycle Services and Xerox Workplace Solutions. Compuage Infocom is listed as a regional player.
Does Rentalworks have an API?
No public API is recorded for Rentalworks.
What industry is Rentalworks in?
Rentalworks's product category is IT Asset Lifecycle Management Services. Its primary akta.pro industry code is BPALAIAI, Enterprise Hardware Recycling (Servers, Storage, Networking), with a secondary code of BPALAIAJ, Printer, Copier & Imaging Equipment Recycling (MPS Returns). Its NAICS code is 53242 and its SIC code is 7377.