Indaba Coffee

What Indaba Coffee does

Indaba Coffee is a specialty coffee roaster and multi-location cafe operator headquartered in Spokane, Washington, founded in fall 2009 by Bobby Enslow. The company operates five cafes across the Spokane metro area (Broadway in West Central, Summit Pkwy in Kendall Yards, Riverside downtown, and the Monroe Cafe and Monroe Roastery on N Monroe St) and runs an e-commerce store at indabacoffeeroasters.com selling whole-bean coffee and accessories. In-house roasting, which began in 2014, is centralized at the Monroe Roastery, and the company holds multiple Golden Bean North America and World Series medals alongside repeated regional "Best Coffee Roaster" recognitions from the Inlander and Spokane CDA Magazine.

The product portfolio spans award-winning roasted coffee, in-store cafe service (with the Riverside location adding a chef-driven kitchen, beer, and wine), a wholesale B2B program offering private label, toll roasting, barista training, and business consulting, and commercial espresso equipment resale (La Marzocco, Slayer, Mazzer, Mahlkonig). GTM is a hybrid direct-to-consumer model combining five company-owned retail locations, a Shopify e-commerce storefront, mobile ordering via Joe.coffee, and a wholesale channel targeting SMB cafes and restaurants. The Summit Pkwy cafe is operated in partnership with Fleet Feet Spokane as a co-located retail concept. The Indaba Cares program donates 10% of First Friday sales to a nominated local 501(c)(3) nonprofit.

Indaba Coffee LLC is privately held, founder-controlled, and bootstrapped from approximately $10,000 in initial capital, with no disclosed venture or private equity involvement. The customer base is primarily individual consumers in the Spokane region (including customers who drive from Canada), supplemented by a small set of named wholesale SMB accounts. Headcount is reported in the 11-50 range, and the company is actively operating across all five locations.

Name

Indaba Coffee

Legal name

Indaba Coffee LLC

Website

https://indabacoffee.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Indaba Coffee is a Spokane, Washington-based specialty coffee roaster and cafe operator founded in 2009. It runs five company-owned cafes, an e-commerce store for whole-bean coffee, and a wholesale program serving SMB cafes, restaurants, and other businesses across the Pacific Northwest.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting & Cafe Services

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Specialty coffee roasting
• Coffee shop operations
• Wholesale coffee supply
• Private label coffee
• Cafe retail services

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Coffee Sales: In-store cafe sales at five Spokane locations offering coffee beverages, food, and beverages including beer and wine.
2. E-commerce Online Store: Online sales of whole bean coffee, accessories, and merchandise through their Shopify storefront.
3. Wholesale Coffee Services: B2B wholesale coffee, equipment resale, barista training, private labeling, and toll roasting services for other businesses.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Indaba Coffee roasts specialty coffee in-house at its Monroe Roastery and sells it through five company-owned cafes in Spokane, an online store (indabacoffeeroasters.com), and a B2B wholesale program that supplies roasted coffee, private label/toll roasting, barista training, and commercial espresso equipment to other cafes, restaurants, and businesses. The company also operates mobile ordering, gift cards, a community donation program, and meeting room reservations as adjunct services.

Product overview

Indaba Coffee Roasters is a family-owned specialty coffee company operating as a single unified brand with multiple physical cafe locations and a direct-to-consumer e-commerce arm. The portfolio consists of four distinct cafe locations (Broadway Cafe — the founding 2009 location in West Central; Monroe Cafe and Monroe Roastery at the 2020 N Monroe St campus, the latter being the roasting production facility; Riverside Cafe downtown with a full kitchen, beer/wine, and co-working space; and Summit Pkwy Cafe in Kendall Yards), complemented by an online whole-bean retail store (indabacoffeeroasters.com) and a wholesale program offering private labeling, toll roasting, barista training, business consulting, and commercial espresso equipment resale to partner cafes and restaurants. A mobile ordering module powered by a third-party platform enables ordering ahead, and the Indaba Cares program channels a percentage of first-Friday sales to nominated local nonprofits. All roasting is performed in-house at the Monroe Roastery, with award-winning beans receiving Golden Bean World Series medals and strong Coffee Review scores.

Differentiator

Problem solved

Functional benefit

Products and services

• Broadway Cafe Indaba Coffee's founding cafe at 1425 W Broadway Ave, Spokane, WA 99201, in the Walnut Corners Building in the West Central neighborhood. The original neighborhood gathering-space location serving diverse community members, students, and general public with specialty coffee and food.
• Summit Pkwy Cafe Indaba Coffee location at 1315 W Summit Pkwy, Spokane, WA 99201, in the Kendall Yards Business District, opened in partnership with Fleet Feet Spokane. Open Monday-Friday 7am-5pm and Saturday-Sunday 8am-5pm. Oriented around active lifestyle and community, adjacent to the Centennial Trail.
• Riverside Cafe Indaba Coffee's downtown cafe at 518 W Riverside Ave, Spokane, WA 99201, opened Fall 2018. Features a full kitchen with a chef-driven menu, beer and wine service, and co-working space. Open daily 7am-5pm with all-day happy hour on Sundays.
• Monroe Cafe Indaba Coffee's flagship cafe at 2020 N Monroe St STE A, Spokane, WA 99205, opened Summer 2024. Open daily 6am-6pm with a kitchen open until 2pm. Features an on-site meeting room available for reservation, and emphasizes sustainability, fair wages, eco-friendly practices, and community gathering.
• Indaba Coffee Roasters Online Store (Whole Bean Coffee, Accessories, and Merchandise) E-commerce storefront at indabacoffeeroasters.com (Shopify) selling award-winning whole bean specialty coffee roasted at the Monroe Roastery, along with coffee accessories and merchandise, shipped directly to consumers across the U.S.
• Wholesale Coffee Program B2B program supplying cafes, restaurants, and other businesses with Indaba's roasted coffee for resale, including private labeling and toll roasting (custom labeling) services. Also offers barista training covering espresso technique, milk preparation, latte art, and business consulting (fees may apply).
• Commercial Espresso Equipment Resale Resells commercial espresso equipment, primarily La Marzocco, Slayer, Mazzer, and Mahlkonig brands, with the ability to source additional equipment upon request. Offered as part of the wholesale partnership program to support cafes getting started or upgrading.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• La MarzoccocoreChannel Partner/ Reseller/ DistributorEquipment resale partner for La Marzocco espresso machines. Indaba resells La Marzocco equipment to wholesale customers as part of their cafe setup services.
• SlayercoreChannel Partner/ Reseller/ DistributorEquipment resale partner for Slayer espresso machines. Part of wholesale equipment offerings for cafes and restaurants.
• MazzercoreChannel Partner/ Reseller/ DistributorEquipment resale partner for Mazzer grinders. Available as part of equipment packages for wholesale customers.
• MahlkonigcoreChannel Partner/ Reseller/ DistributorEquipment resale partner for Mahlkonig grinders. Provides commercial grinding solutions for wholesale partners.
• Fleet Feet SpokanecoreStrategic or Co-development PartnerPartnership to create a unique cafe space at the Summit Pkwy location in Kendall Yards District. Combines coffee and community with active lifestyle focus. Located right off Centennial Trail.

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Onyx Coffee Lab: Award-winning specialty coffee roaster with multiple cafes and a strong e-commerce/wholesale presence, closely mirroring Indaba's roaster-cafe model and competition-medal reputation.
• Verve Coffee Roasters: Third-wave roaster-cafe chain with retail, e-commerce, and wholesale roasting, comparable to Indaba's multi-location specialty coffee and B2B model.
• Stumptown Coffee Roasters: Pacific Northwest specialty roaster operating cafes, wholesale, and DTC beans, directly comparable to Indaba's vertically integrated roaster-cafe format in the same region.
• Roseline Coffee: Portland-based specialty roaster serving wholesale cafe partners and retail, similar in scale and roaster-plus-wholesale business mix to Indaba.

Broad incumbents

• Intelligentsia Coffee: Pioneering third-wave specialty roaster with cafes and wholesale, comparable in category and brand positioning to Indaba but larger and multi-market.
• Dutch Bros Coffee: Large Pacific Northwest-rooted coffee chain competing for the same regional coffee customers, though at far greater scale and with a drive-thru focus.
• La Colombe Coffee Roasters: Established specialty roaster with cafes, wholesale, and packaged coffee, overlapping Indaba's roaster-cafe and wholesale offering at national scale.

Regional players

• Ladro Roasting: Seattle-area roaster operating multiple cafes and wholesale, a comparable regional roaster-cafe chain in the same Pacific Northwest market segment.
• Thomas Hammer Coffee Roasters: Spokane-based coffee roaster and cafe operator competing in Indaba's home market with a similar retail-plus-roasting model.

Others

• Counter Culture Coffee: Wholesale-focused specialty roaster providing beans, training, and cafe support to partner shops, overlapping Indaba's wholesale/training program rather than its retail cafes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/indabacoffee
• Facebookfacebook.com/indabacoffee
• LinkedInlinkedin.com/company/indaba-coffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indaba Coffee