BlueStar Retirement Services

What BlueStar Retirement Services does

BlueStar Retirement Services is a private, for-profit retirement plan services firm founded in 1991 and headquartered in Ponte Vedra Beach, Florida, with 101-250 employees. Firmographic data describes the company as a specialist in Multiple Employer Plans (MEPs) and a provider of various retirement plan offerings. The company's customer base spans organizations of varying sizes and types — including small businesses, nonprofit organizations, governmental entities, and Professional Employer Organizations (PEOs) — that require competitive retirement benefits to attract and retain employees and that need administrative support for regulatory and fiduciary complexity.

The available source material characterizes the retirement plan product portfolio as encompassing 401(k) plans, pooled employer plans, and fiduciary assistance services, with customization available for different organizational types. Distribution occurs through two primary channels: a 'Find a Financial Professional' network for personalized plan sponsor consultation, and self-service online onboarding for smaller plans and direct prospects. The firm's segment strategy is horizontal, addressing plan sponsors across four distinct verticals rather than concentrating on a single customer type.

BlueStar is not publicly listed, and no revenue figures, customer logos, technology stack details, AI/ML capabilities, patents, certifications, management team information, or venture capital/private equity ownership were disclosed in the available evidence. Pricing is not publicly disclosed and operates on a contact-for-quote basis. The firm competes in the broader employer-sponsored retirement plan administration and recordkeeping market, a category in which tenure, fiduciary track record, and segment-specific regulatory expertise are primary buying criteria.

Name

BlueStar Retirement Services

Legal name

Ameritas Mutual Holding Company

Website

https://bluestarretirement.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

BlueStar Retirement Services is a private retirement plan services firm founded in 1991, headquartered in Ponte Vedra Beach, Florida, with 101-250 employees. The firm specializes in Multiple Employer Plans (MEPs) and offers 401(k), pooled plans, and fiduciary assistance to small businesses, nonprofits, governmental entities, and PEOs.

Ownership category

akta.pro rank

Product category

Retirement Plan Administration and Recordkeeping

NAICS

Professional Employer Organizations (561330)

SIC

Life Insurance (6311)

akta.pro industry

PRIMARYFSAAAAAJ

Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail)

Financial & Insurance/Asset & Wealth Management/Retail & Mass-Affluent Wealth Management

Keywords

• Multiple Employer Plans
• Retirement plan administration
• 401(k) recordkeeping
• Pooled retirement plans
• Fiduciary retirement services

Headquarters

HQ city

Ponte Vedra Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels2 records

Marketing channels5 records

Core offering

BlueStar Retirement Services specializes in Multiple Employer Plans (MEPs) and delivers employer-sponsored retirement plan administration and recordkeeping services. Offerings include traditional 401(k) plans, pooled employer plans, and fiduciary assistance tailored to small businesses, nonprofit organizations, governmental entities, and Professional Employer Organizations (PEOs).

Product overview

Ameritas offers a comprehensive retirement planning platform providing employer-sponsored retirement plans as a premier recordkeeper and administrator with over 60 years of experience. The product portfolio includes traditional 401(k) plans, pooled employer plans, and fiduciary assistance services, all customizable for organizations of all sizes including small businesses, nonprofits, governmental entities, and PEOs. The offering is structured as a unified platform with specialized plan types targeting different organizational segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Plans Employer-sponsored retirement plan solutions encompassing 401(k) plans, pooled plans, and fiduciary assistance services, customized for organizations of all sizes including small businesses, nonprofits, governmental entities, and PEOs.
• 401(k) Retirement Plans Traditional 401(k) retirement plans with employer and employee contribution options and tax-advantaged savings, designed for organizations of varied sizes and structures.
• Pooled Plans Pooled employer retirement plans that allow multiple organizations to participate under a single plan structure, with guidance on evaluating fit versus a standalone plan.
• Fiduciary Assistance Resources and guidance to help employers navigate retirement plan regulations, risks, and fiduciary responsibilities effectively.
• Small Business Retirement Plans Retirement plan solutions customized for small business organizations seeking competitive employee benefits and turnkey plan administration.
• Nonprofit Retirement Plans Retirement plan solutions designed to address the special needs and requirements of nonprofit organizations.
• Governmental Retirement Plans Retirement plan solutions for governmental entities with complex regulatory requirements.
• PEO Retirement Plans Retirement plan solutions for Professional Employer Organizations (PEOs) delivering benefits to their client companies, supporting multi-employer administration needs.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Fidelity Investments: Largest retirement plan recordkeeper in the U.S. serving workplace 401(k), pooled, and fiduciary plans across SMB to enterprise. Directly comparable offering across BlueStar's target customer segments but with materially greater scale, AUM, and technology investment.
• Principal Financial Group: Diversified financial services firm with a substantial retirement plan recordkeeping and administration business serving SMB and mid-market employers. Comparable recordkeeping, pooled plan, and fiduciary services with broader asset-management and insurance capabilities.
• Ameritas: Mutual-based insurer and retirement plan administrator whose retirement plans business appears as the substantive content behind the BlueStar data profile. Direct overlap in 401(k), pooled, fiduciary, and SMB/nonprofit/governmental/PEO retirement plan administration.

Direct peers

• Empower Retirement: Major U.S. defined-contribution recordkeeper serving small-business, government, and K-12 403(b) plans with pooled and multiple employer arrangements. Closely comparable to BlueStar's MEP, government, and SMB focus.
• Vanguard Retirement Plan Services: Recordkeeper and administrator for employer-sponsored defined-contribution plans, including pooled arrangements, with low-cost positioning. Directly competes for the same plan-sponsor RFPs as BlueStar in the SMB and mid-market segments.
• ADP Retirement Services: Provides 401(k) recordkeeping and administration to small and mid-sized employers, often bundled with payroll. Directly comparable to BlueStar's SMB and PEO retirement offerings and frequently wins on integrated payroll/retirement positioning.
• Paychex Retirement: Retirement plan recordkeeping arm of Paychex serving SMB employers and PEO clients. Comparable customer profile to BlueStar's SMB and PEO segments, with the additional advantage of payroll integration.
• John Hancock Retirement Plan Services: Recordkeeper for employer-sponsored defined contribution plans with broad SMB and mid-market reach and established pooled plan capabilities. Comparable product set including 401(k), pooled, and fiduciary assistance.
• Lincoln Financial Group: Provider of retirement plan recordkeeping, pooled employer plans, and fiduciary services to small and mid-sized employers. Comparable offerings, customer segmentation, and distribution through financial professionals.
• Transamerica Retirement Solutions: Workplace retirement recordkeeper offering 401(k), pooled, and multiple employer plan administration to small and mid-sized employers. Direct overlap with BlueStar's core product suite and target segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BlueStarRetirement
• LinkedInlinkedin.com/company/ameritas
• Instagraminstagram.com/ameritaslife

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueStar Retirement Services