Red Herring
- Company typePrivate
- Founded1993
- HeadquartersLa Jolla, United States
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
Red Herring firmographics
Firmographics- Name
- Red Herring
- Website
- https://redherring.com
- Company type
- Private
- Founded year
- 1993
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Red Herring is headquartered
LocationHeadquarters
- HQ city
- La Jolla
- HQ country
- United States
- HQ region
- North America
Markets served
Red Herring business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations
Red Herring product offering
Product offeringCore offering
Red Herring is a media company that covers innovation, technology, financing, and entrepreneurial activity. It produces editorial content, industry recognition programs, and events targeted at technology executives, investors, and entrepreneurs, and is widely known for its annual Red Herring Top 100 awards identifying promising private technology companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Red Herring Magazine / Digital Publication Editorial coverage of innovation, technology, venture financing, and entrepreneurship, distributed to technology executives, investors, and corporate strategists.
Companies that use Red Herring
Customer profileIdeal customer profiles1 record
Red Herring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Red Herring partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Red Herring competitors and assessment
Company assessmentDirect peers
- TechCrunch: Flagship tech/startup news publisher covering innovation, funding, and founders — directly overlapping Red Herring's editorial beat and target audience of entrepreneurs, investors, and enterprise technology buyers.
- VentureBeat: Long-running technology media outlet focused on AI, enterprise, and startup news; competes with Red Herring for the same readership and sponsored-content/event dollars.
Emerging players
- Crunchbase: Data-led platform for startup, funding, and investor intelligence — serves a similar audience as Red Herring but monetizes via SaaS/data subscriptions rather than traditional editorial.
- CB Insights: Tech-market intelligence platform focused on startup, funding, and emerging-tech trends; competes for the same innovation-research budget as Red Herring's editorial products.
- The Information: Subscription-based tech and startup news outlet monetizing via paid memberships; represents a modern, direct competitor for paid innovation news that Red Herring could otherwise capture.
Broad incumbents
- PitchBook: Premium venture, private-equity, and M&A data provider used by the same LP/GP audience; represents a higher-value, data-centric competitor to Red Herring's intelligence-oriented coverage.
- Wired: Established mainstream technology and culture magazine covering innovation and entrepreneurial activity at much larger scale; competes with Red Herring for branded tech-content audiences.
- Forbes: Global business media brand with extensive technology, venture, and entrepreneur coverage; competes for tech-news, awards, and event sponsorships at a broader scale than Red Herring.
- Business Insider: Major business and technology news outlet with deep startup and VC coverage; one of several large incumbents competing for the same tech-media ad and event dollars.
- Bloomberg Technology: Bloomberg's technology vertical providing in-depth reporting on tech companies, founders, and financings; serves overlapping professional/investor audiences as Red Herring.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Red Herring social profiles
Digital presenceRed Herring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Herring leadership team
Management profileNumber of profiles
Profiles3 records
Red Herring funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Herring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Herring
What does Red Herring do?
Red Herring is a media company that covers innovation, technology, financing, and entrepreneurial activity. It produces editorial content, industry recognition programs, and events targeted at technology executives, investors, and entrepreneurs, and is widely known for its annual Red Herring Top 100 awards identifying promising private technology companies.
When was Red Herring founded?
Red Herring was founded in 1993. It employs 101 to 250 people.
Where is Red Herring based?
Red Herring is headquartered in La Jolla, United States, in the North America region.
Who are Red Herring's main competitors?
Direct peers on record are TechCrunch and VentureBeat. Emerging players are Crunchbase, CB Insights and The Information. Broad incumbents are PitchBook, Wired, Forbes, Business Insider and Bloomberg Technology.
Does Red Herring have an API?
No public API is recorded for Red Herring.