What Capital does

Capital (Капитал) is a Bulgarian business weekly newspaper and online news platform founded in 1993 and published by Iconomedia AD, a privately held Bulgarian media conglomerate. The publication is headquartered in Sofia and operates with 11–50 employees under beneficial ownership of Ivo Georgiev Prokopiev and Teodor Ivanov Zahov. Its editorial content is organized into three verticals — K1 (Politics/Macroeconomy), K2 (Business), and K3 (Personal Finance) — with sister brands spanning Dnevnik, Karieri, Regal, and Bacchus within the parent group.

The product surface consists of a weekly print edition, a digital news website (capital.bg), iOS and Android mobile applications, approximately 19 branded podcast series distributed on Spotify, Apple Podcasts, SoundCloud, and Storytel, an exclusive content partnership with The Economist, and the КАПИ company registry tool. The publication also operates an events business anchored by the Energy Summit 2026 and maintains dedicated verticals covering AI, ESG, and crypto. There is no SaaS, API, or proprietary technology offering; the business is entirely editorial.

Capital's revenue model is subscription-led, with a digital tier at 13.33 EUR/month, a print+digital bundle at 14.08 EUR/month, and a 1 EUR/week promotional rate for the first three months. Distribution is domestic Bulgaria only, with all customers within a single country. Marketing relies on content, podcasts, events, and digital subscriptions as the primary acquisition channels. Founder Ivo Prokopiev is identified as the founding principal of the publication.

Name

Capital

Legal name

Икономедиа АД

Website

https://capital.bg

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Capital (Капитал) is a Bulgarian weekly business newspaper and online platform founded in 1993, serving Bulgarian executives and entrepreneurs with print, digital, podcast, mobile, and events products under the Iconomedia AD media group.

Ownership category

akta.pro rank

Product category

Business News Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Business news media
• Weekly print newspaper
• Economic analysis
• Digital news subscription
• Bulgarian journalism

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

Capital (Капитал) is a Bulgarian weekly business newspaper and online news platform, founded in 1993 by Икономедиа АД, that provides in-depth coverage of political, macroeconomic, business, and personal-finance developments in Bulgaria. Its content is organized into three vertical pillars — K1 Средата (Politics/Macroeconomy/Law), K2 Бизнесът (Companies, Markets, Banking, Energy, Real Estate, Technology), and K3 Моят капитал (Personal Finance, Investments, Insurance, Crypto) — and is delivered through a paid digital subscription, a weekly print edition, iOS/Android mobile apps (standard and Capital PRO), newsletters, multiple podcasts, and industry events including the Energy Summit 2026.

Product overview

Capital (Капитал) is a Bulgarian business media publication offering digital news content, a weekly print magazine, podcasts, mobile applications, and industry events. It is organized into three content areas: K1 (Politics/Macroeconomics), K2 (Business), and K3 (Personal Finance). The publication also operates supplementary products including a company registry (КАПИ), newsletters, event summits, and a digital subscription service with tiered access levels (Digital, Trial, Print+Digital, Corporate, Academic). Capital does not appear to offer a software product, SaaS platform, or technology-as-a-service offering — its portfolio consists entirely of editorial media and subscription-based content delivery.

Differentiator

Problem solved

Functional benefit

Brands

• K1 Средата: Politics, macroeconomics, regulatory and legal content section
• K2 Бизнесът
• K3 Моят Капитал
• Гласът на Капитал
• Капитал Green
• KNext
• Първа точка
• Културна работа
• Инвестиционен подкаст „ПАРИ"
• От нула до Еднорог
• Неуморимите
• За земята и хората
• КТБ: Възход, фалит и наследство
• Уроци за успех
• Парите говорят
• Децата и парите
• Digitalk
• Финансов Компас

Products and services

• Capital Print Weekly Newspaper Long-running Bulgarian-language weekly print business newspaper delivering in-depth economic analysis and commentary every Friday, organized into K1 (Politics/Macroeconomy), K2 (Business), and K3 (Personal Finance); targeted at Bulgarian business professionals, executives, and entrepreneurs.
• Capital Digital Subscription Tiered paid digital subscription granting access to Capital.bg news, analysis, and editorial columns; priced at 13.33 EUR/month for the digital tier, with a 1.00 EUR/week trial rate during the first 3 months, targeting Bulgarian business professionals.
• Capital Print + Digital Subscription Bundle subscription that combines the weekly print edition with full digital access to Capital.bg, priced at 14.08 EUR/month, targeting readers who want both physical and online business news formats.
• Capital iOS Mobile App (Капитал — Седмичникът) Native iOS application (App Store id 1386740193) for the Capital weekly newspaper, allowing Bulgarian readers to consume the digital edition on iPhone and iPad.
• Capital Android Mobile App (Капитал — Седмичникът) Native Android application (Google Play, package com.economedia.kapitalweekly) for the Capital weekly newspaper, providing Bulgarian business readers access to the digital edition on Android devices.
• Capital PRO — Business News Mobile App (iOS) iOS application (App Store id 406964704) delivering Capital PRO business news for Bulgarian professionals on iPhone and iPad.
• Capital PRO — Business News Mobile App (Android) Android application (Google Play, package com.economedia.kapitalpro) for the Capital PRO business-news product, targeting Bulgarian business readers on Android devices.
• Capital Industry Events (e.g., Energy Summit 2026) Paid industry events and summits (Събития) hosted by Capital / Икономедиа, such as the Energy Summit 2026, bringing together Bulgarian business executives and industry experts.
• Гласът на Капитал Weekly Podcast Weekly podcast where Capital's journalists discuss the most important story of the week in depth; distributed across Apple Podcasts, Spotify, SoundCloud, YouTube, and Storytel for Bulgarian business audiences.
• КАПИ (KAPI) Company Registry Search KAPI (КАПИ) is Capital's company-registry search tool (Към Капи търсачката на Капитал), allowing Bulgarian business users to look up company information.
• Capital Email Newsletters (Нюзлетъри) Email newsletter products offered by Capital (Нюзлетъри) that deliver selected editorial content directly to Bulgarian subscribers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dnevnik: Bulgarian daily news outlet and sister publication under Iconomedia AD, the same parent company that owns Capital; directly comparable in audience (Bulgarian professionals), language, and digital/print subscription model.
• Karieri: Bulgarian career and HR-focused publication also under Iconomedia AD, targeting the same Bulgarian business professional audience as Capital with overlapping subscription and advertising monetisation.
• Forbes Bulgaria: Local-language edition of Forbes targeting Bulgarian business decision-makers with business news, rankings, and premium editorial — direct competitor in the same niche and geography as Capital.
• Manager (Bulgaria): Bulgarian business magazine covering companies, management, and economics for a Bulgarian executive readership; closest direct print/digital competitor to Capital's weekly business format.
• Sega (Bulgaria): Bulgarian national daily newspaper covering politics, business, and society; competes with Capital for the same Bulgarian decision-maker reader and a similar advertising budget pool.

Broad incumbents

• Bloomberg: Global business and financial news incumbent with substantial readership among Bulgarian executives; competes with Capital for the same premium decision-maker segment, especially via mobile and terminal-adjacent services.
• Financial Times: Global English-language business newspaper with a premium subscription model and growing Southeast European readership; broad incumbent competing for the same high-end Bulgarian business audience Capital targets.
• The Economist: Global business-affairs weekly whose Bulgarian-language content Capital licenses exclusively; functions both as content partner and as global competitor for executive subscribers.
• Reuters: Global newswire and business news outlet covering Bulgarian economic and political affairs for an international audience; competing business-news source for Capital's English-reading executive readers.

Emerging players

• Politico: Politics-and-policy publication increasingly overlapping with Capital's K1 macro/regulatory coverage; emerging player extending from EU institutions into broader business-policy reader segments relevant to Bulgaria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/capitalbg
• YouTubeyoutube.com/playlist?list=PLXKaPmXz5qr3UuF1k7xXSZL7-Cxi1DBZz
• Facebookfacebook.com/capitalbg
• LinkedInlinkedin.com/company/economedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capital