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Total Lead Domination

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uuid000b65n

Namestring
Total Lead Domination
Legal namestring
Esotech, Inc.
Websiteurl
tldcrm.com
Company typeenum
Private
Founded yearint
2001
Descriptiontext

Total Lead Domination, operating as TLDCRM and legally held under Esotech, Inc. (incorporated in Texas, 2001), is a cloud-based CRM and VoIP dialer platform purpose-built for health, life, Medicare/MedSupp, and ancillary insurance agencies and call centers. The platform unifies lead management, predictive/power dialing via its WebRTC-based TLDialer, workflow automation, agent performance dashboards, integrated SMS/MMS (TLMessenger), eSignatures, and call recording under a single per-seat subscription with usage-based telephony. It targets mid-market and enterprise insurance operations, with a 15-seat minimum and a $1,000 onboarding fee indicating a deliberate move upmarket away from solo agents.

The technology stack is built around a containerized AWS ECS Fargate architecture (migrated from EC2 in September 2024), SAML SSO for enterprise identity, and a public API ecosystem (Ingress, Egress, Vendor Ping, Vendor Call Log) that connects to insurance submission platforms (HealthSherpa, BrokerEngage, Sunfire, Enroll123), compliance tools (DNC.com, CallAdhere, Blacklist Alliance), and marketing systems (Klaviyo, SendGrid). The most recent architectural addition is TLIntel, an AI-powered call QA module launched in November 2025 through a partnership with OnScriptAI that analyzes call recordings for compliance monitoring, agent coaching, and PHI-redacted transcription.

The business model combines a $100/seat/month CRM-and-dialer subscription (the primary recurring stream) with usage-based revenue from outbound minutes ($0.02/min), DIDs ($1/number/month), and SMS ($0.02–$0.03/message), plus one-time onboarding fees. Distribution is direct sales-led via a qualification-rich "Request A Live Demo" form targeting insurance verticals, supplemented by partner referrals from submission platforms and compliance vendors. The company is founder-led (Alexander Conroy, CTO), privately held with no disclosed external funding, fully remote, and completed SOC 2 Type II with HIPAA attestations in April 2026.

Short descriptiontext

Total Lead Domination (TLDCRM) is a cloud-based CRM and VoIP dialer platform built for health, life, Medicare, and ancillary insurance agencies and call centers, offering integrated lead management, predictive dialing, compliance tooling, and AI-powered call QA via a per-seat SaaS subscription with usage-based telephony.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersRound Rock, United States
HQ citystring
Round Rock
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
insurance CRM software, VoIP dialer platform, lead management system, call center automation, insurance sales software
Industry2 codes
PRIMARYHDAAAGAJ
B2B SaaS & Enterprise Personalization (CRM, Sales, Support)
Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Recommender Systems & Personalization
SECONDARYTHALAGAK
Customer Support, Contact Center & Case Management (Omnichannel)
Travel & Hospitality/Travel Technology & Distribution Services/Travel Agency & TMC Technology (Mid/Back Office, CRM, Duty of Care)
NAICS code3 codes
  • Telephone Call Centers56142
  • Telemarketing Bureaus and Other Contact Centers561422
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services518
SIC code2 codes
  • Services-Telephone Interconnect Systems7385
  • Telephone Communications (No Radiotelephone)4813
Product category
Insurance CRM and Contact Center Software
Social media profiles3 records
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model5 records
1Subscription - CRM & Dialer Seats
TypeSubscription Recurring
Description

Monthly per-seat subscription for CRM and dialer access. Priced at $100/month per seat with a 15-seat minimum requirement. This is the primary recurring revenue stream.

tldcrm.com
2Usage-based - Minutes
TypeUsage Based
Description

Pay-as-you-go calling at $0.02 per minute. Billed based on actual usage accumulated during the previous month.

tldcrm.com
3Usage-based - Phone Numbers (DIDs)
TypeUsage Based
Description

Phone number rental at $1 per DID per month. Number of DIDs is captured on the 1st of each month for billing.

tldcrm.com
4Usage-based - SMS
TypeUsage Based
Description

SMS messaging charges: $0.03 for outgoing and $0.02 for incoming messages. Billed based on usage from previous month.

tldcrm.com
5Professional Services - Onboarding
TypeProfessional Services
Description

One-time onboarding setup fee of $1,000. Includes account creation, configuration, and initial training for admins and agents.

tldcrm.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Pricing details1 tier
1Agency Plan - CRM & Dialer at $100/month per seat with usage-based calling, SMS, and phone number charges
ModelSubscriptionBilling cadenceMonthly
Notes

$100/month per seat for CRM and Dialer access. Additional charges: $0.02 per minute, $1 per phone number (DID), $0.03 outgoing SMS, $0.02 incoming SMS. Includes live support and data backup. Minimum 15 seats required. One-time onboarding fee of $1,000.

tldcrm.com
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Total Lead Domination (TLDCRM) sells a cloud-based, integrated CRM and VoIP dialer platform purpose-built for health, life, and ancillary insurance agencies and call centers. The platform combines lead management, predictive/power dialing, SMS messaging, workflow automation, AI-powered call quality analysis (TLIntel), compliance tooling, and real-time reporting into a single unified system sold on a per-seat subscription basis.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Real-time data synchronization across leads, calls, activities, and reporting in one platform
+2 more records
Product overview1 text field

TLDCRM (Total Lead Domination) is a cloud-based insurance CRM and VoIP dialer platform built specifically for health, life, and ancillary insurance agencies and call centers. The unified platform combines TLDialer (integrated predictive/power dialer with WebRTC telephony), Lead Management, Data Management with Analytics CPA, Account Customization with API access, and Agent Performance Management into a single system. Add-on modules include TLIntel AI Call QA (powered by OnScriptAI for call recording analysis and agent coaching), TLMessenger SMS/MMS with 10DLC compliance, Call Recording, eSignatures, and pre-built integrations with submission platforms (HealthSherpa, BrokerEngage, Sunfire, Enroll123), compliance tools (DNC.com, CallAdhere, Blacklist Alliance), and marketing platforms (Klaviyo, SendGrid). Pricing is per-seat at $100/month with usage-based calling and SMS charges.

Product and service1 record
1TLD CRM Platform
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership9 partners
1OnScriptAI
Strategic tierCoreTypeTechnology or Integration
Description

AI integration partner for TLIntel feature. OnScriptAI provides AI-powered call quality analysis including dialog processing, agent coaching, and PHI-compliant transcription. Native integration launched as first entrant into TLD's AI Suite with access to Dialogs in TLD Agent Dashboard and Admin Dashboard.

2HealthSherpa
Strategic tierCoreTypeTechnology or Integration
Description

ACA marketplace submission platform integration. Mentioned in demo request form as a commonly used platform that TLD integrates with for lead routing and enrollment management.

3BrokerEngage
Strategic tierCoreTypeTechnology or Integration
Description

Insurance submission platform integration for lead management and enrollment workflows. Referenced in demo qualification form as commonly used platform integration.

tldcrm.com
4Klaviyo
Strategic tierCoreTypeTechnology or Integration
Description

Marketing automation integration allowing real-time profile creation and subscription to lists when posting lead data. Supports email, SMS, mobile push, and marketing automation.

5DNC.com
Strategic tierCoreTypeTechnology or Integration
Description

Do Not Call registry scrubbing integration for compliance. Suppression list integration via IFG API to reject calls and pings if numbers are found on global DNC lists.

6CallAdhere
Strategic tierCoreTypeTechnology or Integration
Description

Insurance compliance integration for call adherence and compliance tracking tools.

7Blacklist Alliance (TLA)
Strategic tierCoreTypeTechnology or Integration
Description

Insurance industry blacklist/prevention alliance for protecting against policy theft and fraudulent lead activities. ADG (ActiveDupe Guard) integration for ping level and DID level blocks.

8OutboundANI
Strategic tierCoreTypeTechnology or Integration
Description

Preferred third-party vendor for DID management in rotation. Handles DID provisioning to support user count x max ratio dialing to avoid carrier rejection or flagging of calls.

9TCR (The Campaign Registry)
Strategic tierCoreTypeTechnology or Integration
Description

TLDCRM acts as CSP (Campaign Service Provider) with TCR for 10DLC SMS registration. Manages campaign registry for A2P messaging compliance.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Market position
Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration20 records

Each record includes

Title, Type, Description, Source

AI capability5 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature9 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance6 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Total Lead Domination

Insurance CRM and Contact Center Softwaretldcrm.com

Total Lead Domination (TLDCRM) is a cloud-based CRM and VoIP dialer platform built for health, life, Medicare, and ancillary insurance agencies and call centers, offering integrated lead management, predictive dialing, compliance tooling, and AI-powered call QA via a per-seat SaaS subscription with usage-based telephony.

What Total Lead Domination does

Total Lead Domination, operating as TLDCRM and legally held under Esotech, Inc. (incorporated in Texas, 2001), is a cloud-based CRM and VoIP dialer platform purpose-built for health, life, Medicare/MedSupp, and ancillary insurance agencies and call centers. The platform unifies lead management, predictive/power dialing via its WebRTC-based TLDialer, workflow automation, agent performance dashboards, integrated SMS/MMS (TLMessenger), eSignatures, and call recording under a single per-seat subscription with usage-based telephony. It targets mid-market and enterprise insurance operations, with a 15-seat minimum and a $1,000 onboarding fee indicating a deliberate move upmarket away from solo agents.

The technology stack is built around a containerized AWS ECS Fargate architecture (migrated from EC2 in September 2024), SAML SSO for enterprise identity, and a public API ecosystem (Ingress, Egress, Vendor Ping, Vendor Call Log) that connects to insurance submission platforms (HealthSherpa, BrokerEngage, Sunfire, Enroll123), compliance tools (DNC.com, CallAdhere, Blacklist Alliance), and marketing systems (Klaviyo, SendGrid). The most recent architectural addition is TLIntel, an AI-powered call QA module launched in November 2025 through a partnership with OnScriptAI that analyzes call recordings for compliance monitoring, agent coaching, and PHI-redacted transcription.

The business model combines a $100/seat/month CRM-and-dialer subscription (the primary recurring stream) with usage-based revenue from outbound minutes ($0.02/min), DIDs ($1/number/month), and SMS ($0.02–$0.03/message), plus one-time onboarding fees. Distribution is direct sales-led via a qualification-rich "Request A Live Demo" form targeting insurance verticals, supplemented by partner referrals from submission platforms and compliance vendors. The company is founder-led (Alexander Conroy, CTO), privately held with no disclosed external funding, fully remote, and completed SOC 2 Type II with HIPAA attestations in April 2026.

Total Lead Domination firmographics

Firmographics
Name
Total Lead Domination
Legal name
Esotech, Inc.
Website
https://tldcrm.com
Company type
Private
Founded year
2001
Operating status
Operating
Headcount range
11–50 employees
Short description
Total Lead Domination (TLDCRM) is a cloud-based CRM and VoIP dialer platform built for health, life, Medicare, and ancillary insurance agencies and call centers, offering integrated lead management, predictive dialing, compliance tooling, and AI-powered call QA via a per-seat SaaS subscription with usage-based telephony.
Ownership category
akta.pro rank

Total Lead Domination industry classification

Industry
Product category
Insurance CRM and Contact Center Software
NAICS
Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
SIC
Services-Telephone Interconnect Systems (7385), Telephone Communications (No Radiotelephone) (4813)
akta.pro industry
PRIMARYHDAAAGAJ
B2B SaaS & Enterprise Personalization (CRM, Sales, Support)
Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Recommender Systems & Personalization
SECONDARYTHALAGAK
Customer Support, Contact Center & Case Management (Omnichannel)
Travel & Hospitality/Travel Technology & Distribution Services/Travel Agency & TMC Technology (Mid/Back Office, CRM, Duty of Care)

Keywords

  • Insurance CRM software
  • VoIP dialer platform
  • Lead management system
  • Call center automation
  • Insurance sales software

Where Total Lead Domination is headquartered

Location

Headquarters

HQ city
Round Rock
HQ country
United States
HQ region
North America

Offices3 records

Markets served

Total Lead Domination business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

  1. Subscription - CRM & Dialer Seats: Monthly per-seat subscription for CRM and dialer access. Priced at $100/month per seat with a 15-seat minimum requirement. This is the primary recurring revenue stream.
  2. Usage-based - Minutes: Pay-as-you-go calling at $0.02 per minute. Billed based on actual usage accumulated during the previous month.
  3. Usage-based - Phone Numbers (DIDs): Phone number rental at $1 per DID per month. Number of DIDs is captured on the 1st of each month for billing.
  4. Usage-based - SMS: SMS messaging charges: $0.03 for outgoing and $0.02 for incoming messages. Billed based on usage from previous month.
  5. Professional Services - Onboarding: One-time onboarding setup fee of $1,000. Includes account creation, configuration, and initial training for admins and agents.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyAgency Plan - CRM & Dialer at $100/month per seat with usage-based calling, SMS, and phone number charges

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Total Lead Domination product offering

Product offering

Core offering

Total Lead Domination (TLDCRM) sells a cloud-based, integrated CRM and VoIP dialer platform purpose-built for health, life, and ancillary insurance agencies and call centers. The platform combines lead management, predictive/power dialing, SMS messaging, workflow automation, AI-powered call quality analysis (TLIntel), compliance tooling, and real-time reporting into a single unified system sold on a per-seat subscription basis.

Product overview

TLDCRM (Total Lead Domination) is a cloud-based insurance CRM and VoIP dialer platform built specifically for health, life, and ancillary insurance agencies and call centers. The unified platform combines TLDialer (integrated predictive/power dialer with WebRTC telephony), Lead Management, Data Management with Analytics CPA, Account Customization with API access, and Agent Performance Management into a single system. Add-on modules include TLIntel AI Call QA (powered by OnScriptAI for call recording analysis and agent coaching), TLMessenger SMS/MMS with 10DLC compliance, Call Recording, eSignatures, and pre-built integrations with submission platforms (HealthSherpa, BrokerEngage, Sunfire, Enroll123), compliance tools (DNC.com, CallAdhere, Blacklist Alliance), and marketing platforms (Klaviyo, SendGrid). Pricing is per-seat at $100/month with usage-based calling and SMS charges.

Differentiator

Problem solved

Functional benefit

Products and services

  • TLD CRM Platform

Quantifiable outcome

  • Real-time data synchronization across leads, calls, activities, and reporting in one platform
  • +2 more outcomes

Companies that use Total Lead Domination

Customer profile

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Total Lead Domination technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability5 records

Feature9 records

Total Lead Domination partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered core.

  • OnScriptAIcoreTechnology or IntegrationAI integration partner for TLIntel feature. OnScriptAI provides AI-powered call quality analysis including dialog processing, agent coaching, and PHI-compliant transcription. Native integration launched as first entrant into TLD's AI Suite with access to Dialogs in TLD Agent Dashboard and Admin Dashboard.
  • HealthSherpacoreTechnology or IntegrationACA marketplace submission platform integration. Mentioned in demo request form as a commonly used platform that TLD integrates with for lead routing and enrollment management.
  • BrokerEngagecoreTechnology or IntegrationInsurance submission platform integration for lead management and enrollment workflows. Referenced in demo qualification form as commonly used platform integration.
  • KlaviyocoreTechnology or IntegrationMarketing automation integration allowing real-time profile creation and subscription to lists when posting lead data. Supports email, SMS, mobile push, and marketing automation.
  • DNC.comcoreTechnology or IntegrationDo Not Call registry scrubbing integration for compliance. Suppression list integration via IFG API to reject calls and pings if numbers are found on global DNC lists.
  • CallAdherecoreTechnology or IntegrationInsurance compliance integration for call adherence and compliance tracking tools.
  • Blacklist Alliance (TLA)coreTechnology or IntegrationInsurance industry blacklist/prevention alliance for protecting against policy theft and fraudulent lead activities. ADG (ActiveDupe Guard) integration for ping level and DID level blocks.
  • OutboundANIcoreTechnology or IntegrationPreferred third-party vendor for DID management in rotation. Handles DID provisioning to support user count x max ratio dialing to avoid carrier rejection or flagging of calls.
  • TCR (The Campaign Registry)coreTechnology or IntegrationTLDCRM acts as CSP (Campaign Service Provider) with TCR for 10DLC SMS registration. Manages campaign registry for A2P messaging compliance.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Total Lead Domination competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Total Lead Domination social profiles

Digital presence

Total Lead Domination compliance and trust

Trust signal

Compliance6 records

Total Lead Domination financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Total Lead Domination leadership team

Management profile

Number of profiles

Profiles1 record

Total Lead Domination funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Total Lead Domination M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Lead Domination

What does Total Lead Domination do?

Total Lead Domination (TLDCRM) sells a cloud-based, integrated CRM and VoIP dialer platform purpose-built for health, life, and ancillary insurance agencies and call centers. The platform combines lead management, predictive/power dialing, SMS messaging, workflow automation, AI-powered call quality analysis (TLIntel), compliance tooling, and real-time reporting into a single unified system sold on a per-seat subscription basis.

Is Total Lead Domination a public or private company?

Total Lead Domination is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Total Lead Domination founded?

Total Lead Domination was founded in 2001. It employs 11 to 50 people.

Where is Total Lead Domination based?

Total Lead Domination is headquartered in Round Rock, United States, in the North America region.

How does Total Lead Domination make money?

Five revenue lines are on record. Subscription - CRM & Dialer Seats are the primary driver. The others are usage-based - Minutes, usage-based - Phone Numbers (DIDs), usage-based - SMS and professional Services - Onboarding.

Does Total Lead Domination have an API?

Yes. TLDCRM offers multiple API products including: (1) Ingress API for user and commission management (POST /api/ingress/user, POST /api/ingress/commission/received, POST /api/ingress/commission/paid); (2) Egress API for data export (/api/egress/fields provides directory of system and custom fields); (3) Vendor API including Vendor Ping API with concurrency limits (max=x, mas=x parameters), Vendor Call Log API for querying call data (billables, costs, durations, agent info, dispositions); (4) Dialer Ready API for agent availability ping; (5) Fields Egress API for field directory access. APIs return JSON by default, CSV format available via &format=csv parameter. Documentation available at api.tldcrm.info. Developer documentation is at api.tldcrm.info.

What industry is Total Lead Domination in?

Total Lead Domination's product category is Insurance CRM and Contact Center Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of THALAGAK, Customer Support, Contact Center & Case Management (Omnichannel). Its NAICS code is 56142 and its SIC code is 7385.

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