Total Lead Domination
Total Lead Domination (TLDCRM) is a cloud-based CRM and VoIP dialer platform built for health, life, Medicare, and ancillary insurance agencies and call centers, offering integrated lead management, predictive dialing, compliance tooling, and AI-powered call QA via a per-seat SaaS subscription with usage-based telephony.
- Company typePrivate
- Founded2001
- HeadquartersRound Rock, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Total Lead Domination does
Total Lead Domination, operating as TLDCRM and legally held under Esotech, Inc. (incorporated in Texas, 2001), is a cloud-based CRM and VoIP dialer platform purpose-built for health, life, Medicare/MedSupp, and ancillary insurance agencies and call centers. The platform unifies lead management, predictive/power dialing via its WebRTC-based TLDialer, workflow automation, agent performance dashboards, integrated SMS/MMS (TLMessenger), eSignatures, and call recording under a single per-seat subscription with usage-based telephony. It targets mid-market and enterprise insurance operations, with a 15-seat minimum and a $1,000 onboarding fee indicating a deliberate move upmarket away from solo agents.
The technology stack is built around a containerized AWS ECS Fargate architecture (migrated from EC2 in September 2024), SAML SSO for enterprise identity, and a public API ecosystem (Ingress, Egress, Vendor Ping, Vendor Call Log) that connects to insurance submission platforms (HealthSherpa, BrokerEngage, Sunfire, Enroll123), compliance tools (DNC.com, CallAdhere, Blacklist Alliance), and marketing systems (Klaviyo, SendGrid). The most recent architectural addition is TLIntel, an AI-powered call QA module launched in November 2025 through a partnership with OnScriptAI that analyzes call recordings for compliance monitoring, agent coaching, and PHI-redacted transcription.
The business model combines a $100/seat/month CRM-and-dialer subscription (the primary recurring stream) with usage-based revenue from outbound minutes ($0.02/min), DIDs ($1/number/month), and SMS ($0.02–$0.03/message), plus one-time onboarding fees. Distribution is direct sales-led via a qualification-rich "Request A Live Demo" form targeting insurance verticals, supplemented by partner referrals from submission platforms and compliance vendors. The company is founder-led (Alexander Conroy, CTO), privately held with no disclosed external funding, fully remote, and completed SOC 2 Type II with HIPAA attestations in April 2026.
Total Lead Domination firmographics
Firmographics- Name
- Total Lead Domination
- Legal name
- Esotech, Inc.
- Website
- https://tldcrm.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Total Lead Domination (TLDCRM) is a cloud-based CRM and VoIP dialer platform built for health, life, Medicare, and ancillary insurance agencies and call centers, offering integrated lead management, predictive dialing, compliance tooling, and AI-powered call QA via a per-seat SaaS subscription with usage-based telephony.
- Ownership category
- akta.pro rank
Total Lead Domination industry classification
Industry- Product category
- Insurance CRM and Contact Center Software
- NAICS
- Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Telephone Interconnect Systems (7385), Telephone Communications (No Radiotelephone) (4813)
- akta.pro industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support)Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Recommender Systems & PersonalizationCustomer Support, Contact Center & Case Management (Omnichannel)Travel & Hospitality/Travel Technology & Distribution Services/Travel Agency & TMC Technology (Mid/Back Office, CRM, Duty of Care)
Keywords
Where Total Lead Domination is headquartered
LocationHeadquarters
- HQ city
- Round Rock
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Total Lead Domination business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - CRM & Dialer Seats: Monthly per-seat subscription for CRM and dialer access. Priced at $100/month per seat with a 15-seat minimum requirement. This is the primary recurring revenue stream.
- Usage-based - Minutes: Pay-as-you-go calling at $0.02 per minute. Billed based on actual usage accumulated during the previous month.
- Usage-based - Phone Numbers (DIDs): Phone number rental at $1 per DID per month. Number of DIDs is captured on the 1st of each month for billing.
- Usage-based - SMS: SMS messaging charges: $0.03 for outgoing and $0.02 for incoming messages. Billed based on usage from previous month.
- Professional Services - Onboarding: One-time onboarding setup fee of $1,000. Includes account creation, configuration, and initial training for admins and agents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Agency Plan - CRM & Dialer at $100/month per seat with usage-based calling, SMS, and phone number charges |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Total Lead Domination product offering
Product offeringCore offering
Total Lead Domination (TLDCRM) sells a cloud-based, integrated CRM and VoIP dialer platform purpose-built for health, life, and ancillary insurance agencies and call centers. The platform combines lead management, predictive/power dialing, SMS messaging, workflow automation, AI-powered call quality analysis (TLIntel), compliance tooling, and real-time reporting into a single unified system sold on a per-seat subscription basis.
Product overview
TLDCRM (Total Lead Domination) is a cloud-based insurance CRM and VoIP dialer platform built specifically for health, life, and ancillary insurance agencies and call centers. The unified platform combines TLDialer (integrated predictive/power dialer with WebRTC telephony), Lead Management, Data Management with Analytics CPA, Account Customization with API access, and Agent Performance Management into a single system. Add-on modules include TLIntel AI Call QA (powered by OnScriptAI for call recording analysis and agent coaching), TLMessenger SMS/MMS with 10DLC compliance, Call Recording, eSignatures, and pre-built integrations with submission platforms (HealthSherpa, BrokerEngage, Sunfire, Enroll123), compliance tools (DNC.com, CallAdhere, Blacklist Alliance), and marketing platforms (Klaviyo, SendGrid). Pricing is per-seat at $100/month with usage-based calling and SMS charges.
Differentiator
Problem solved
Functional benefit
Products and services
- TLD CRM Platform
Quantifiable outcome
- Real-time data synchronization across leads, calls, activities, and reporting in one platform
- +2 more outcomes
Companies that use Total Lead Domination
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Total Lead Domination technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability5 records
Feature9 records
Total Lead Domination partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- OnScriptAIcoreAI integration partner for TLIntel feature. OnScriptAI provides AI-powered call quality analysis including dialog processing, agent coaching, and PHI-compliant transcription. Native integration launched as first entrant into TLD's AI Suite with access to Dialogs in TLD Agent Dashboard and Admin Dashboard.
- HealthSherpacoreACA marketplace submission platform integration. Mentioned in demo request form as a commonly used platform that TLD integrates with for lead routing and enrollment management.
- BrokerEngagecoreInsurance submission platform integration for lead management and enrollment workflows. Referenced in demo qualification form as commonly used platform integration.
- KlaviyocoreMarketing automation integration allowing real-time profile creation and subscription to lists when posting lead data. Supports email, SMS, mobile push, and marketing automation.
- DNC.comcoreDo Not Call registry scrubbing integration for compliance. Suppression list integration via IFG API to reject calls and pings if numbers are found on global DNC lists.
- CallAdherecoreInsurance compliance integration for call adherence and compliance tracking tools.
- Blacklist Alliance (TLA)coreInsurance industry blacklist/prevention alliance for protecting against policy theft and fraudulent lead activities. ADG (ActiveDupe Guard) integration for ping level and DID level blocks.
- OutboundANIcorePreferred third-party vendor for DID management in rotation. Handles DID provisioning to support user count x max ratio dialing to avoid carrier rejection or flagging of calls.
- TCR (The Campaign Registry)coreTLDCRM acts as CSP (Campaign Service Provider) with TCR for 10DLC SMS registration. Manages campaign registry for A2P messaging compliance.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Total Lead Domination competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Total Lead Domination social profiles
Digital presenceTotal Lead Domination compliance and trust
Trust signalCompliance6 records
Total Lead Domination financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Lead Domination leadership team
Management profileNumber of profiles
Profiles1 record
Total Lead Domination funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Lead Domination M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Lead Domination
What does Total Lead Domination do?
Total Lead Domination (TLDCRM) sells a cloud-based, integrated CRM and VoIP dialer platform purpose-built for health, life, and ancillary insurance agencies and call centers. The platform combines lead management, predictive/power dialing, SMS messaging, workflow automation, AI-powered call quality analysis (TLIntel), compliance tooling, and real-time reporting into a single unified system sold on a per-seat subscription basis.
Is Total Lead Domination a public or private company?
Total Lead Domination is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Total Lead Domination founded?
Total Lead Domination was founded in 2001. It employs 11 to 50 people.
Where is Total Lead Domination based?
Total Lead Domination is headquartered in Round Rock, United States, in the North America region.
How does Total Lead Domination make money?
Five revenue lines are on record. Subscription - CRM & Dialer Seats are the primary driver. The others are usage-based - Minutes, usage-based - Phone Numbers (DIDs), usage-based - SMS and professional Services - Onboarding.
Does Total Lead Domination have an API?
Yes. TLDCRM offers multiple API products including: (1) Ingress API for user and commission management (POST /api/ingress/user, POST /api/ingress/commission/received, POST /api/ingress/commission/paid); (2) Egress API for data export (/api/egress/fields provides directory of system and custom fields); (3) Vendor API including Vendor Ping API with concurrency limits (max=x, mas=x parameters), Vendor Call Log API for querying call data (billables, costs, durations, agent info, dispositions); (4) Dialer Ready API for agent availability ping; (5) Fields Egress API for field directory access. APIs return JSON by default, CSV format available via &format=csv parameter. Documentation available at api.tldcrm.info. Developer documentation is at api.tldcrm.info.
What industry is Total Lead Domination in?
Total Lead Domination's product category is Insurance CRM and Contact Center Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of THALAGAK, Customer Support, Contact Center & Case Management (Omnichannel). Its NAICS code is 56142 and its SIC code is 7385.