What Foresight Factory does

Foresight Factory is a London-headquartered global consumer trends agency that has operated continuously since 2000 (originally as Future Foundation, rebranded in 2017). The firm helps enterprise clients future-proof strategy by combining proprietary consumer data, AI-curated foresight, and 25 years of human strategic expertise. It serves 200+ global brands across luxury, FMCG, financial services, retail, automotive, insurance, aviation, gaming, entertainment, and consumer goods — including BMW, Samsung, Disney, Allianz, IKEA, Mars, adidas, Hyundai, Ford, eBay, Sony Pictures, Electronic Arts, and Carlsberg.

The company's product surface is organized as a "Foresight Ecosystem" with two integrated delivery lines. The machine-led line is the Collision platform, a dynamic, always-on intelligence product that processes millions of data points in real time, applies proprietary methodologies (Dynamic Signal Model, Dynamic Trends Framework), and delivers AI-curated trend reports, weak-signal detection, multi-source forecasting, and an AI-driven PESTLE analysis tool (Foresight 360). The human-led Advisory line delivers bespoke consulting engagements covering scenario planning, opportunity and risk navigation, sector futures, cultural insights, and organizational transformation. Product launches in 2025 and 2026 (Trending 2025, Trending 2026, The Quiet Signals webinar) indicate an active content and product roadmap.

Commercially, Foresight Factory operates as a privately held, bootstrapped UK company (Foresight Factory International Limited, ~50 employees) owned by co-founders Meabh Quoirin (CEO) and Christophe Jouan (Director and senior adviser after stepping down as CEO). Revenue is generated through a hybrid model: user-license subscriptions for the Collision platform plus project-based fees for Advisory consulting. The go-to-market is sales-led, targeting C-suite and senior strategy leaders at enterprise and mid-market B2B clients via direct outreach, demo requests, and bespoke advisory engagements. The company maintains offices in London, New York, Los Angeles, and Manila, and runs a global trendspotters community as a grassroots data-collection layer.

Name

Foresight Factory

Legal name

Foresight Factory International Limited

Website

https://foresightfactory.co

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Foresight Factory is a London-based global consumer trends agency that combines its AI-curated Collision intelligence platform with bespoke strategic advisory to help 200+ enterprise clients across luxury, FMCG, finance, automotive, retail, and entertainment decode consumer behavior and future-proof strategy.

Ownership category

akta.pro rank

Product category

Strategic Foresight & Consumer Intelligence

NAICS

Computer and Peripheral Equipment Manufacturing (3341)

akta.pro primary industry

Electronics & Tech Recommerce (Refurbished Devices) (CRAFAGAC)

Keywords

• Consumer trend forecasting
• Strategic foresight consulting
• Market intelligence platform
• Cultural insights research
• Consumer behavior analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Collision Platform Subscription: Platform-based subscription service sold on a user-license basis, providing ongoing access to all trends and data within the Collision intelligence platform. Delivers real-time consumer trend tracking and AI-curated foresight.
2. Data Mining Tool: Online data tool providing real-time access and the ability to explore, cut and export consumer data. Sold as part of the subscription offering.
3. Consulting Services: Bespoke consulting projects delivered by human experts, including scenario planning, opportunity and risk navigation, organizational transformation, and strategic advisory engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Foresight Factory operates a Foresight Ecosystem that combines a machine-led AI consumer intelligence platform (Collision) with human-led strategic foresight consulting (Advisory). The Collision platform delivers real-time, AI-curated tracking of emerging consumer trends, cultural shifts and category-level signals, while Advisory delivers bespoke engagements including scenario planning, sector futures, opportunity and risk navigation, cultural insights and organizational transformation for global brands.

Differentiator

Problem solved

Functional benefit

Brands

• Collision: Dynamic, always-on intelligence platform that delivers real-time tracking of emerging consumer trends, cultural shifts, and category-level signals, transforming them into AI-curated foresight.
• Advisory

Products and services

• Collision Platform Dynamic, always-on AI-curated consumer intelligence platform that delivers real-time tracking of emerging consumer trends, cultural shifts and category-level signals, transforming them into instantly usable foresight for enterprise strategy, marketing, innovation and CX teams.
• Advisory Services Human-led strategic foresight consulting service that applies consumer signals to help organizations align leadership, prioritize risks and opportunities, and embed foresight into enterprise strategy. Includes Sector Futures, Futures Tracking, Opportunity & Risk Navigation, Cultural Insights, and Organizational Transformation engagements.

Quantifiable outcome

• 65% of consumers globally have now used generative AI, up from 52% in 2025 (Foresight Factory, 2026)
• +5 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kantar: Kantar is a global marketing data and analytics firm offering consumer insight, brand strategy, and trend intelligence — comparable buyer set and overlap with Foresight Factory's Collision platform for global consumer brand clients, but with broader portfolio.
• NielsenIQ: NielsenIQ is a global consumer measurement and analytics powerhouse with broad portfolio coverage including trend and consumer insight products — overlapping with Foresight Factory in serving Fortune 500 FMCG and retail clients, but at significantly larger scale and broader scope.
• Forrester Research: Forrester provides subscription-based research, advisory, and consulting on consumer behavior, technology, and strategy — directly comparable business model to Foresight Factory's Collision-plus-Advisory ecosystem, serving similar enterprise and C-suite buyers.
• Ipsos: Ipsos is one of the largest global market research and consumer insight firms, offering syndicated and custom research across categories — comparable to Foresight Factory in serving enterprise strategy and consumer insight buyers, though at significantly larger scale.
• Gartner: Gartner is a global research and advisory powerhouse with subscription platforms and executive advisory — comparable to Foresight Factory's enterprise subscription + advisory hybrid model, particularly for C-suite and strategy leaders, but with far broader category coverage.

Direct peers

• Euromonitor International: Euromonitor provides global consumer market research, trend analysis, and strategic forecasting via subscription platforms (Passport) — closely comparable to Foresight Factory's Collision platform, serving similar enterprise consumer-brand and strategy teams.
• WGSN: WGSN is a trend forecasting platform focused on consumer and fashion trends, serving global brands with subscription-based foresight and advisory services — a direct functional peer to Foresight Factory's Collision platform and Sector Futures advisory.
• Mintel: Mintel is a global market intelligence firm publishing consumer research, trend forecasts, and category reports — directly comparable to Foresight Factory's annual Trending reports and Collision trend intelligence, serving overlapping FMCG, retail, and consumer brand clients.
• TrendWatching: TrendWatching is a consumer trends intelligence firm producing annual trend reports and a subscription platform for global brands — directly comparable to Foresight Factory's annual Trending reports and trend-spotting methodology, with similar enterprise B2B GTM.

Emerging players

• The Future Laboratory: The Future Laboratory is a strategic foresight and consumer trends consultancy serving global brands with trend forecasting, cultural insight, and bespoke strategy — a closely comparable emerging/specialist peer to Foresight Factory's Advisory practice in size, scope, and methodology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ForesightFact
• LinkedInlinkedin.com/company/foresight-factory

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foresight Factory