CeriX

What CeriX does

CeriX is Denmark's largest chain of cosmetic clinics, operating 18 owned locations nationwide plus two private hospitals in Hellerup and Aalborg. Founded in 2015 by Rie LeClaire-Rosenblum, a registered master trainer in cosmetic nursing, the company delivers a comprehensive range of non-invasive and surgical aesthetic treatments including Botox wrinkle reduction, hyaluronic acid dermal fillers (notably Restylane Skinbooster), laser hair removal, CoolTech cryolipolysis fat freezing, SkinPen microneedling, Frax fractional laser, IPL therapy, and surgical procedures such as blepharoplasty, breast augmentation, face lifts, tummy tucks, and mommy makeovers. All treatments are performed by registered plastic surgeons and cosmetic nurses, with regulatory registration through Styrelsen for Patientsikkerhed and adherence to the mandatory 48-hour reflection period for injectables mandated by Sundhedsstyrelsen.

The business runs a direct-to-consumer model with transparent per-procedure DKK pricing displayed on the website, multi-session clip cards (e.g., buy four wrinkle treatments, get the fifth free), a subscription-style Club CeriX membership with exclusive discounts and bonus points accessible via the Club X mobile app, and installment financing through a partnership with ViaBill. Revenue streams include one-time procedure fees, surgical services at the two private hospitals, recurring membership economics, e-commerce through CeriXshop.dk selling the proprietary Above & Be You skincare line, and gift cards. The company targets women as the primary segment across age groups, with explicit secondary segments for men (masseter Botox, jawline contouring, back/chest laser hair removal) and students (20% discount), while surgical patients flow through the higher-acuity private hospital division. Distribution is exclusively direct via clinic walk-ins, the booking.cerix.dk self-service portal, the Club X app, phone hotline, and email — there are no third-party resellers.

Marketing is built around celebrity ambassadors (Olympic swimmer Jeanette Ottesen, actress Lise Baastrup, actress Sofie Stougaard), a 97% positive Trustpilot rating, extensive before/after documentation, an active Instagram presence, event sponsorships such as the Vi Elsker Serier Prisen 2026, and the proprietary Cerix Institute training arm. The company is privately held and founder-led, with no disclosed institutional investors, funding rounds, or M&A activity in the source material, consistent with a self-funded growth profile.

Name

CeriX

Legal name

CeriX

Website

https://cerix.dk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

CeriX is Denmark's largest cosmetic clinic chain, operating 18 owned clinics plus two private hospitals that deliver Botox, dermal fillers, laser hair removal, fat freezing, microneedling, and cosmetic surgery to consumer patients across the country.

Ownership category

akta.pro rank

Product category

Medical Aesthetic Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK)

akta.pro secondary industries

Professional Skincare & Facial Treatments (CRABALAF), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Cosmetic clinic services
• Medical aesthetic treatments
• Laser hair removal
• Dermal filler injections
• Cosmetic surgery services

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Cosmetic Treatment Procedures: One-time fee cosmetic procedures including Botox, dermal fillers, laser hair removal, skin rejuvenation, and cosmetic surgery. Treatments are booked individually or as multi-session packages (e.g., wrinkle treatment clip cards: pay for 4, get 5th free). Revenue is transaction-based per procedure.
2. Club CeriX Membership: Subscription-style loyalty program offering members exclusive discounts (e.g., 50% off second area, 20% student discount), bonus points, and special benefits. Drives repeat visits and customer lifetime value.
3. Private Hospital Surgical Services: CeriX operates private hospitals in Hellerup and Aalborg offering surgical cosmetic procedures including breast augmentation, face lifts, tummy tuck, and mommy makeover. These higher-complexity procedures command premium pricing.
4. E-commerce (CeriXshop.dk): Webshop selling skincare products under the Above & Be You brand and other skincare solutions for post-treatment care and at-home use.
5. Gift Cards: Gift cards sold as a standalone product, contributing to new customer acquisition and gifting occasions.
6. Financing (ViaBill): Partnership with ViaBill offering installment payment plans for treatments, enabling higher-value procedure purchases from price-sensitive customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

CeriX operates a nationwide chain of 18 cosmetic clinics in Denmark offering non-invasive and surgical aesthetic treatments, including Botox wrinkle reduction, Restylane dermal fillers, laser hair removal, CoolTech fat freezing, SkinPen microneedling, Frax laser skin rejuvenation, and cosmetic surgery performed by registered plastic surgeons at two private hospital facilities. The company sells an integrated offering of in-clinic procedures, a Club CeriX membership/loyalty program, proprietary Above & Be You skincare products, and gift cards, all delivered through owned retail locations, an online booking system, and a mobile app.

Differentiator

Problem solved

Functional benefit

Products and services

• Botox Wrinkle Reduction Treatments Injectable Botox treatments priced per treatment area (e.g., glabellar from 2,200 DKK, Nefertiti lift 3,700 DKK, masseter 3,700 DKK, armpits 5,500 DKK) targeting wrinkles, expression lines, jaw clenching, and excessive sweating; performed by cosmetic nurses and registered plastic surgeons at CeriX clinics nationwide, subject to mandatory 48-hour reflection period.
• Dermal Filler Treatments (Restylane) Non-permanent hyaluronic acid filler treatments for lip augmentation, jawline, chin, cheekbones, tear trough, nasolabial folds, forehead/brow lift, temple, earlobe, hand, and neck rejuvenation; priced per area from 3,300–5,500 DKK with results lasting 6–18 months.
• Skinbooster Treatments (Restylane) Injectable skin quality treatment using Restylane Skinbooster (hyaluronic acid-based) for deep skin moisturisation and rejuvenation without adding volume; recommended as a course of 3 sessions at 2,800 DKK per session, with annual maintenance every 6 months.
• Laser Hair Removal

Quantifiable outcome

• 97% positive customer satisfaction rating on Trustpilot
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Vi Elsker SerierminorGTM or Marketing PartnerCeriX was a sponsor of the Vi Elsker Serier Prisen 2026 awards ceremony, contributing products to participant goodie bags. The partnership positions CeriX alongside Danish entertainment celebrities and provides brand exposure at a high-profile media event.
• ViaBillminorChannel Partner/ Reseller/ DistributorViaBill is a financing partner offering installment payment plans for CeriX treatments. This partnership enables price-sensitive customers to access higher-value cosmetic procedures through flexible payment terms, expanding CeriX's addressable market.
• Above & Be YoucoreOEM/ Whitelabel/ Licensing PartnerAbove & Be You is a skincare brand co-branded and sold through CeriX's ecosystem (webshop at cerixshop.dk and as complimentary products with treatments such as Frax laser). This is a proprietary or exclusive brand relationship that drives product revenue alongside treatment services.
• CoolTechcoreTechnology or IntegrationCoolTech is the cryolipolysis (fat freezing) technology platform used by CeriX for non-surgical body contouring. Described as 'the best machines on the market' by ambassador Lise Baastrup. CeriX markets CoolTech as a key differentiator in their fat reduction portfolio.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Akademikliniken: Akademikliniken is Sweden's largest chain of aesthetic clinics and a model for multi-clinic Nordic cosmetic clinic scaling. CeriX competes with it across the Øresund cross-border consumer base and looks to it as a regional benchmark for clinic chain unit economics and brand-led positioning.
• Cityklinikken: Cityklinikken is a Copenhagen-based cosmetic and dermatology clinic offering injectables, skin treatments, and minor surgical procedures. It is a directly comparable urban-clinic peer to CeriX on non-invasive aesthetic treatments and has overlapping patient pool with CeriX's Copenhagen locations.
• Bellaklinikken: Bellaklinikken is one of Denmark's largest direct competitors to CeriX, operating multiple cosmetic clinic locations across the country offering Botox, fillers, laser hair removal, skin rejuvenation, and cosmetic surgery. Both companies compete head-to-head for the same Danish consumer base with comparable service menus and pricing tiers.
• Lovely Clinic: Lovely Clinic is a Danish cosmetic clinic chain offering Botox, fillers, laser treatments, and skin rejuvenation, overlapping materially with CeriX's non-invasive service menu. Both chains serve a similar Danish consumer base and compete for repeat-procedure loyalty.
• Nygart Privathospital: Nygart is a leading Danish private hospital for cosmetic and plastic surgery, directly competing with CeriX's Hellerup and Aalborg private hospital facilities on high-complexity procedures such as breast augmentation, facelifts, and body contouring. Same customer segment and surgical-tier services in the same Danish market.
• Plastikkirurgisk Klinik Roskilde/Copenhagen: Plastikkirurgisk Klinik is a Danish private practice chain offering cosmetic plastic surgery and aesthetic injectables, competing directly with CeriX's surgical and non-invasive offerings across Danish cities. Comparable clinical staffing model (registered plastic surgeons), pricing structure, and patient demographics.

Broad incumbents

• Aleris Denmark: Aleris is a large Nordic private healthcare provider offering cosmetic surgery, dermatology, and aesthetic treatments alongside general private healthcare services. As a broader incumbent, it overlaps with CeriX on surgical and aesthetic services but operates from a wider healthcare-services portfolio rather than a clinic-chain specialization.
• Capio Denmark: Capio is a major Nordic private healthcare operator (part of Ramsay Santé) with elective surgery, dermatology, and selected aesthetic services. It is a broader incumbent competitor to CeriX's private hospital division in Denmark on higher-complexity cosmetic surgical procedures.
• Allergan Aesthetics (AbbVie): Allergan Aesthetics manufactures Botox (the dominant Botox brand) plus the Juvederm filler range used widely across clinics including CeriX. As the upstream product supplier, Allergan is a broad incumbent whose pricing and innovation cycle shape competitive dynamics for clinic operators.

Others

• Galderma: Galderma is the manufacturer of Restylane, the hyaluronic acid filler and skinbooster line that CeriX explicitly uses as a key skin-rejuvenation technology. As a key supplier relationship (not a direct clinic competitor), Galderma sits adjacent to CeriX's operations and shapes the technology roadmap and pricing economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cerix.dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CeriX