Commit Action
Commit Action is a bootstrapped subscription coaching company that delivers weekly accountability and productivity coaching to entrepreneurs and ambitious professionals through dedicated in-house, psychology-trained coaches using a Harvard/NYU-developed methodology.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Commit Action does
Commit Action is a privately-held, bootstrapped subscription coaching company that delivers weekly accountability and productivity coaching to entrepreneurs, founders, freelancers, executives, and sales professionals. Founded in 2014 by Peter Shallard and operating from Mount Kisco, New York, the company pairs clients with dedicated in-house, psychology-trained coaches who guide them through a proprietary Analyze-Clarify-Commit weekly planning ritual. The methodology was developed in collaboration with researchers at Harvard Medical School and NYU's Positive Psychology program and is positioned as the originator of accountability coaching, with stated coverage in Forbes, Inc., Entrepreneur, Fast Company, HuffPost, and Independent.
The product portfolio is tiered: Accountability Coaching at $199/month, Business Coaching at $575/month, and Elite Coaching starting at $2,300/month for multi-business portfolios, supplemented by Accountability Groups ($199/month), Advisory Boards, Teams coaching, and a free Scientific Productivity Course. Supporting technology is a proprietary productivity and planning application with Google and Apple Calendar integration that auto-syncs weekly action plans, combined with unlimited SMS/WhatsApp coach support between sessions. Coaches are full-time employees vetted at a 1-in-200 acceptance rate with three months of intensive training and daily mentorship, a structure that distinguishes Commit Action from competitors that outsource coaching to untrained gig workers.
Revenue is generated through recurring monthly or annual subscriptions (annual billing offers a 20% discount), with a 30-day money-back guarantee on 1-to-1 plans and month-to-month cancellation. The go-to-market motion is product-led and self-serve: customers purchase directly through the website without a sales call and begin with a 60-minute onboarding session. Customer acquisition relies on the free Scientific Productivity Course as lead magnet, SEO-optimized local city pages, comparison pages targeting EO, Vistage, YPO, and Tony Robbins alternatives, and earned media coverage. The company claims to have served over 10,000 entrepreneurs cumulatively across its ~11-year operating history, with 263 verified 5-star Trustpilot reviews.
Commit Action firmographics
Firmographics- Name
- Commit Action
- Legal name
- Commit Action Inc
- Website
- https://commitaction.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Commit Action is a bootstrapped subscription coaching company that delivers weekly accountability and productivity coaching to entrepreneurs and ambitious professionals through dedicated in-house, psychology-trained coaches using a Harvard/NYU-developed methodology.
- Ownership category
- akta.pro rank
Commit Action industry classification
Industry- Product category
- Business and Executive Coaching Services
- NAICS
- Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Lifestyle & Habit Change Coaching (HSADAGAB)
- akta.pro secondary industry
- Study Skills & Executive Function Coaching (Planning, Organization, Time Management) (EDANADAB)
Keywords
Where Commit Action is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Commit Action business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Accountability Coaching Subscription: Monthly or annual subscription providing weekly 1-to-1 accountability coaching calls (20 minutes), unlimited SMS/WhatsApp support, access to productivity app, calendar-synced action plans, and training library. Annual billing offers 20% discount vs monthly.
- Business Coaching Subscription: Higher-tier weekly 1-to-1 coaching with longer calls (30 minutes), coaches with 5+ years experience, Q&As with founder Peter Shallard, access to workshop archive, and strategic business guidance for entrepreneurs looking to scale.
- Elite Coaching Subscription: Premium bespoke coaching for entrepreneurs with multi-business portfolios. Includes extended coaching time (60+ minutes weekly), team integration, coach embedded into systems, priority support, and custom programs.
- Accountability Groups Subscription: Weekly facilitated group mastermind calls (6-8 entrepreneurs per cohort) at lower price point, providing peer accountability alongside expert facilitation and productivity app access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level 1-to-1 accountability coaching for solopreneurs, freelancers, and creatives |
| Subscription | Monthly | Group mastermind coaching for founders seeking peer accountability at accessible price |
| Subscription | Monthly | High-ROI strategy coaching for entrepreneurs who want to delegate smarter and scale faster |
| Subscription | Monthly | Bespoke premium coaching for elite entrepreneurs with multi-business portfolios |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Commit Action product offering
Product offeringCore offering
Commit Action sells subscription-based weekly accountability and business coaching for entrepreneurs, executives, freelancers, creatives, and sales professionals. Each subscriber is paired with a dedicated psychology-trained in-house coach who delivers weekly 1-to-1 calls (20–60+ minutes), unlimited SMS/WhatsApp messaging, and structured weekly action plans auto-synced to the customer's calendar via a proprietary productivity app, all built around the Analyze-Clarify-Commit methodology developed with Harvard Medical School and NYU researchers.
Product overview
Commit Action offers a tiered coaching platform centered on accountability and productivity coaching for entrepreneurs. The core portfolio includes three coaching tiers: Accountability Coaching ($199/month) for foundational execution support, Business Coaching ($575/month) for strategic growth, and Elite Coaching ($2,300/month) for bespoke multi-business portfolio management. Supporting offerings include a free Scientific Productivity Course, Accountability Groups for peer masterminds, Advisory Boards for peer advisory support, and Teams coaching for organizational groups. All coaching services utilize a science-backed "Review + Clarify + Commit" methodology developed with Harvard and NYU researchers, delivered via weekly 1-to-1 calls supplemented with unlimited SMS/WhatsApp support and a productivity planning app with calendar sync.
Differentiator
Problem solved
Functional benefit
Products and services
- Accountability Coaching Entry-level 1-to-1 weekly accountability coaching for solopreneurs, freelancers, and creatives, including a 20-minute weekly coach call, unlimited SMS/WhatsApp support, the Analyze-Clarify-Commit methodology, productivity app, calendar-synced action plans, training library, and a 60-minute onboarding call; priced at $199/month (or $160/month on annual billing).
- Business Coaching Higher-tier 1-to-1 coaching with senior coaches (5+ years experience) delivering 30-minute weekly calls plus extra time for troubleshooting, delegation, and scaling planning; includes Q&As with founder Peter Shallard and workshop archive access; priced at $575/month (or ~$460/month on annual billing).
- Elite Coaching Bespoke premium coaching for elite entrepreneurs with multi-business portfolios, including extended coaching time (60+ minutes weekly), custom programs, team integration, coach embedded into systems and across the team, and priority support; pricing is custom, starting at $2,300/month, with custom guarantee options.
- Scientific Productivity Course Free comprehensive evidence-based course on smart planning and effortless execution, including step-by-step processes and templates used by Commit Action coaches; offered as a free lead magnet to drive top-of-funnel conversions.
- Accountability Groups Weekly facilitated mastermind calls joining 6–8 entrepreneurs per cohort, applying the science-backed methodology with expert facilitation and productivity app access; group coaching at an accessible price point ($199/month).
- Advisory Boards Peer advisory board program connecting entrepreneurs with similar challenges for facilitated strategic discussions and collective accountability.
- Teams Organizational coaching service for teams seeking group accountability and productivity optimization, with team integration and a coach embedded into team systems.
Quantifiable outcome
- Clients typically recover 10+ hours per week of focused work time while reducing mental overhead
- +3 more outcomes
Companies that use Commit Action
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Commit Action technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Commit Action partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Commit Action competitors and assessment
Company assessmentDirect peers
- BetterUp: Enterprise-focused coaching platform that pairs professionals with coaches for accountability, clarity, and performance — the same core value proposition Commit Action sells, but at larger organizational scale with a tech-enabled delivery layer.
- Tony Robbins Coaching (Results Coaching): Premium high-ticket life and business coaching service targeting entrepreneurs and executives, directly named on Commit Action's own comparison pages as a competitor for accountability-focused coaching engagements.
- Vistage Worldwide: Peer advisory and executive coaching organization for SME leaders and CEOs; named explicitly by Commit Action as a comparison target and competes for the same founder/executive buyer.
- Entrepreneurs' Organization (EO): Global peer-to-peer network for founders running companies above $1M revenue; referenced by Commit Action as a comparison alternative and competes for accountability-seeking entrepreneurs.
- YPO (Young Presidents' Organization): Peer advisory and executive education community for CEOs and presidents; listed by Commit Action as a comparison target and serves the same high-end executive buyer.
Broad incumbents
- Noom: Habit-change and behavior coaching platform applied primarily to health, but the underlying habit-stacking/coaching methodology and direct-to-consumer subscription model are structurally similar to Commit Action's lifestyle-ritual approach.
- Headspace for Business: B2B-focused productivity, focus, and wellbeing coaching/wellness platform serving employer benefit programs — overlaps with Commit Action's nascent 'Teams' product line and could expand into similar organizational buyers.
Others
- CoachAccountable: Coaching practice management and accountability software for independent coaches; an enabling/adjacent vendor rather than a competitor, but indicates how commoditized the underlying tooling layer is becoming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Commit Action social profiles
Digital presenceCommit Action financial estimates
Financial estimateRevenue estimate
Valuation estimate
Commit Action leadership team
Management profileNumber of profiles
Profiles1 record
Commit Action funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Commit Action M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Commit Action
What does Commit Action do?
Commit Action sells subscription-based weekly accountability and business coaching for entrepreneurs, executives, freelancers, creatives, and sales professionals. Each subscriber is paired with a dedicated psychology-trained in-house coach who delivers weekly 1-to-1 calls (20–60+ minutes), unlimited SMS/WhatsApp messaging, and structured weekly action plans auto-synced to the customer's calendar via a proprietary productivity app, all built around the Analyze-Clarify-Commit methodology developed with Harvard Medical School and NYU researchers.
Is Commit Action a public or private company?
Commit Action is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Commit Action founded?
Commit Action was founded in 2014. It employs 1 to 10 people.
Where is Commit Action based?
Commit Action is headquartered in New York, United States, in the North America region.
How does Commit Action make money?
Four revenue lines are on record. Accountability Coaching Subscription is the primary driver. The others are business Coaching Subscription, elite Coaching Subscription and accountability Groups Subscription.
Who are Commit Action's main competitors?
Direct peers on record are BetterUp, Tony Robbins Coaching (Results Coaching), Vistage Worldwide, Entrepreneurs' Organization (EO) and YPO (Young Presidents' Organization). Broad incumbents are Noom and Headspace for Business. CoachAccountable is listed as an others.
Does Commit Action have an API?
No public API is recorded for Commit Action.
What industry is Commit Action in?
Commit Action's product category is Business and Executive Coaching Services. Its primary akta.pro industry code is HSADAGAB, Lifestyle & Habit Change Coaching, with a secondary code of EDANADAB, Study Skills & Executive Function Coaching (Planning, Organization, Time Management). Its NAICS code is 541613 and its SIC code is 8742.