What Lime Rock Park does

Lime Rock Park is a privately held motorsports venue operating a 300-acre facility in Lakeville, Connecticut, between the Boston and New York City metro areas. Founded in 1957, the venue features a 1.5-mile Grade B FIA-licensed natural-terrain road course with multi-configurable 7/8/9-turn layouts and two dramatic elevation changes, supplemented by the 0.5-mile FCP Euro Proving Grounds (a permanent autocross course with a 300-foot skid pad), 36,000+ sq ft of exhibit space, an on-site VP Racing Fuels station, and full-service Park Provisions catering. Lime Rock runs 35+ events annually between May and October, hosting professional series (NASCAR Craftsman Truck Series / LIUNA 150, IMSA / FCP Euro Northeast Grand Prix, Trans Am Memorial Day Classic, GRIDLIFE Circuit Legends, Radical Cup, MiataCon, Historic Festival 44) alongside amateur SCCA, SCDA, and ChampCar programming.

The business operates an event-driven, multi-revenue-stream model: ticket sales and general admission, premium hospitality (Champions Club, Insider's Club annual pass, Hummel Hill, Camp Airstream, Hillside Cabana, VIP suites), private track rental and corporate event services, paid driving programs ($45 karting sessions through $195 Track Tapas, $275-$325 autocross days, HPDE, Intro to Racing, Lime Rock Drivers Club membership), merchandise via the on-site Barber Shop and limerockgear.com, and multi-year enterprise sponsorships (FCP Euro through 2029, LIUNA, Coca-Cola, VP Racing Fuels, LIQUI MOLY, Foolproof Brewing). Customer segments split between B2C motorsports spectators and performance drivers, and B2B corporate hospitality clients, automotive manufacturers, dealer groups, and marque car clubs (Porsche Club, BMW CCA). Distribution runs through the Tixr ticketing platform, on-site box office, Eventbrite for community events, and direct corporate sales led by Steve Fields (sponsorships) and Mark Mazzeo (hospitality).

The company is led by President and CEO Dicky Riegel with founder Skip Barber still active in an advisory role; Matt Cleary heads the operating management firm Sunday Group Management. Ownership is founder/operator-controlled with no disclosed private equity, venture, or parent company. No revenue figures are publicly disclosed; the firm is a small-headcount (11-50) lean operation that has executed $4M+ of recent infrastructure investment, with FY2025 highlighted by a modern-era attendance record at the inaugural LIUNA 150 NASCAR weekend and renewed multi-year sponsor commitments through 2027-2029.

Name

Lime Rock Park

Legal name

Lime Rock Park

Website

https://limerock.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Lime Rock Park is a privately held motorsports venue in Lakeville, Connecticut operating a historic 1.5-mile road course and proving grounds. It serves spectators, performance drivers, corporate clients, and automotive manufacturers through racing events, driving programs, hospitality, and track rentals.

Ownership category

akta.pro rank

Product category

Motorsports Venue / Road Racing Circuit

NAICS

Racetracks (711212), Amusement Parks and Arcades (7131)

SIC

Services-Racing, Including Track Operation (7948), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industry

Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Motorsports venue
• Road racing circuit
• Driving programs
• Track rentals
• Event hospitality

Headquarters

HQ city

Lakeville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Event Ticket Sales: Revenue from ticket sales for major spectator racing events including NASCAR Craftsman Truck Series, IMSA Northeast Grand Prix, Trans Am Memorial Day Classic, Historic Festival, and other racing events. General admission and premium hospitality tickets available.
2. Hospitality & Catering: Premium hospitality experiences including Champions Club, VIP Hospitality, Insider's Club membership, Hummel Hill, private cabanas, Camp Airstream, and bespoke hospitality packages. Park Provisions provides full-service catering for events.
3. Track Rental & Private Events: Private facility rentals for manufacturer events, media launches, press events, ride-and-drive events, car club gatherings, and corporate events. Includes use of road course, proving grounds, paddock areas, and hospitality facilities.
4. Driving Programs: Revenue from paid driving programs including Track Tapas ($195), Autocross Lapping Days ($275-$325), Intro to Racing, HPDE, Kart the Park ($45 per session), and Lime Rock Drivers Club memberships.
5. Merchandise & Concessions: On-site merchandise store (The Barber Shop) and concessions during events. Includes apparel, headwear, souvenirs, food and beverages.
6. Sponsorships & Partnerships: Multi-year sponsorship deals with companies like FCP Euro (title sponsor of Northeast Grand Prix), LIUNA (NASCAR weekend), Coca-Cola (Official Soft Drink), and various other brand partnerships and activations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Lime Rock Park operates a Grade B FIA-licensed 1.5-mile natural terrain road racing circuit in Lakeville, Connecticut, hosting spectator racing events (NASCAR, IMSA, Trans Am, Historic Festival), paid driving programs (Intro to Racing, Track Tapas, Autocross, Kart the Park, Drivers Club), private track rentals, premium hospitality packages, and in-house catering (Park Provisions). The venue generates revenue across event ticketing, driving experiences, corporate hospitality, facility rentals, sponsorships, and merchandise.

Product overview

Lime Rock Park is a motorsports venue offering a portfolio of racing events and driving experiences. The core offering centers on major spectator racing events including the LIUNA 150 NASCAR Weekend (NASCAR Craftsman Truck Series, ARCA Menards Series, USF Juniors), FCP Euro Northeast Grand Prix (IMSA Michelin Pilot Challenge and VP Racing SportsCar Challenge), Historic Festival 44, Trans Am Memorial Day Classic, GRIDLIFE Circuit Legends, MiataCon, and Radical Cup Weekend. Complementing these are driving programs—Intro to Racing, Track Tapas, Autocross Lapping Days, Kart the Park, and the Lime Rock Drivers Club—offering experiential automotive activities from beginner to advanced levels. The venue also provides track rental for private and corporate events, hospitality services including Champions Club, Insider's Club, VIP Hospitality, Hummel Hill, Camp Airstream, and Hillside Cabana packages, and in-house Park Provisions Catering. Additional offerings include Sundays at the Park community car shows and a merchandise retail store.

Differentiator

Problem solved

Functional benefit

Brands

• FCP Euro Proving Grounds: Half-mile permanent autocross course with 300-foot skid pad and sprinklers, used for driving programs, autocross, and karting.
• Park Provisions
• Lime Rock Drivers Club
• Champions Club
• FCP Euro Northeast Grand Prix
• LIUNA 150

Products and services

• LIUNA 150 NASCAR Weekend
• FCP Euro Northeast Grand Prix

Quantifiable outcome

• Modern-day attendance record established at LIUNA 150 inaugural event in 2025

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and secondary.

• FCP EurocoreGTM or Marketing PartnerFCP Euro serves as title sponsor of the IMSA Northeast Grand Prix at Lime Rock Park under a multi-year partnership through 2029. The partnership includes FCP Euro branding on the Northeast Grand Prix, involvement in Sunday Motoring Meets car shows, and naming rights for the FCP Euro Proving Grounds autocross facility. FCP Euro is an automotive parts company with deep roots in the New England automotive community.
• Coca-Cola Beverages NortheastcoreGTM or Marketing PartnerMultiyear partnership naming Coca-Cola as the Official Soft Drink of Lime Rock Park. Includes Coca-Cola Fan Zone branding and expanded beverage offerings across major events.
• LIUNA (Laborers' International Union of North America)coreGTM or Marketing PartnerTitle sponsor of the NASCAR Craftsman Truck Series weekend, branded as the LIUNA 150. Labor union partnership bringing major NASCAR racing to Lime Rock Park.
• VP Racing FuelscoreTechnology or IntegrationOfficial fuel partner with on-site VP Racing Fuels station offering multiple octane levels (93, 100, 110, 112) for race teams and participants. New state-of-the-art fuel dispensers located in B paddock.
• Foolproof Brewing CompanysecondaryGTM or Marketing PartnerCraft beer collaboration for GRIDLIFE Circuit Legends event. Debuted limited edition Random Tandem IPA along with Track Day IPA and Lefthanger Lager with exclusive event packaging.
• Housatonic Racing DevelopmentcoreStrategic or Co-development PartnerPowers Kart the Park, the outdoor arrive-and-drive karting experience at the FCP Euro Proving Grounds. Provides CRG Centurion Senior Go-Karts and operational expertise.
• Skip Barber Racing SchoolcoreStrategic or Co-development PartnerSkip Barber is the founder/owner of Lime Rock Park and operates Skip Barber Racing School programs at the facility. Historically significant partnership spanning decades.
• Sports Car Driving Association (SCDA)secondaryChannel Partner/ Reseller/ DistributorHosts HPDE (High Performance Driver Education) track day events throughout summer months at Lime Rock Park.
• LIQUI MOLYsecondaryGTM or Marketing PartnerSponsor of the Summer Autocross Series and Shootout competition at the FCP Euro Proving Grounds.
• Watson LiverysecondaryOthersPreferred transportation provider offering shuttle bus service between Wassaic Train Station and Lime Rock Park, plus taxi services.
• Skip Barber Racing SchoolsecondaryStrategic or Co-development PartnerOperating multiple racing school programs at Lime Rock Park including driving schools for young racers.
• ChampCarsecondaryChannel Partner/ Reseller/ DistributorMulti-hour endurance racing events (7+ hours) at Lime Rock Park. Arrive-and-drive team opportunities.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Road America: Legendary 4-mile natural-terrain road course in Elkhart Lake, Wisconsin, opened 1955 - one of only three North American road racing circuits of similar stature to Lime Rock Park (along with Laguna Seca). Operates a similar mix of major spectator series (IMSA, NASCAR Truck Series, SCCA Runoffs), track rentals, driving schools, and seasonal hospitality programming.
• Watkins Glen International: Historic road course in Watkins Glen, New York, hosting IMSA, NASCAR Cup Series, and SCCA events; a fellow Northeast US road racing venue competing directly with Lime Rock for spectator attendance, sponsor dollars, and driving-program participants.
• Sebring International Raceway: Florida road course famous for the 12 Hours of Sebring; IMSA and club racing venue with a track-rental and driving-experience business model directly comparable to Lime Rock's, though operating in a different climate window.
• Sonoma Raceway: Northern California road course operated by NASCAR-owned ISC, hosting NASCAR Cup, IMSA, and drag racing events with similar spectator, hospitality, and corporate event offerings - competing for sponsors and premium experiential budgets.
• VIRginia International Raceway (VIR): Multi-configuration road course in Alton, Virginia, with HPDE, karting, and corporate experiential programs - competing for the same track-day participant, corporate hospitality, and club-event business that Lime Rock monetizes on its Proving Grounds and full circuit.
• Laguna Seca (WeatherTech Raceway): Iconic 2.238-mile road course in Monterey, California, opened 1957 - the third member of the "legendary three" North American road circuits alongside Lime Rock and Road America. Hosts IMSA, Trans Am, and MotoAmerica events, with comparable revenue mix of tickets, hospitality, driving experiences, and facility rentals.

Regional players

• Pocono Raceway: Pennsylvania NASCAR Cup Series venue within the same broader Northeast sports travel market as Lime Rock, competing for motorsports tourism dollars and sponsor attention, but oval-only and serving a different racing format.
• New Jersey Motorsports Park: Multi-configuration road course and karting facility in Millville, NJ - a regional competitor for Lime Rock's track-day, karting, and amateur racing business within driving distance of the same Northeast demographic base.

Broad incumbents

• Indianapolis Motor Speedway: The largest motorsports venue in North America (owned by Penske), hosting the Indy 500 and other marquee events - a broader incumbent that competes with Lime Rock for national sponsor budgets and premier hospitality packages, though not focused on road-course driving experiences.

Others

• Skip Barber Racing School: Founded by Lime Rock's own Skip Barber and operating its racing school programs on the property, Skip Barber is both an embedded customer and the closest adjacent business in the performance-driving education ecosystem that Lime Rock participates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/limerockpark
• YouTubeyoutube.com/channel/UCl4aWQZlhkK6yrEVKOFcAww
• Facebookfacebook.com/44115954002
• Instagraminstagram.com/limerockpark
• LinkedInlinkedin.com/company/lime-rock-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lime Rock Park