Reynolds Advanced Materials
Reynolds Advanced Materials is a privately held US distributor of mold making and casting materials, operating as the authorized Smooth-On distributor plus five complementary brands (Chavant, accu-CAST, Holden's Latex, Buddy Rhodes Concrete, Polygem) via 10 US branches and an e-commerce storefront serving special effects, industrial, medical simulation, hobbyist, and education customers across the contiguous 48 states.
- Company typePrivate
- Founded1963
- HeadquartersMacungie, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Reynolds Advanced Materials does
Reynolds Advanced Materials-U.S., Inc. is a privately held US specialty materials distributor founded in 1963 and headquartered in Macungie, Pennsylvania, that operates as the authorized Smooth-On distributor alongside five complementary brands: Chavant sculpting clays, accu-CAST alginates, Holden's Latex, Buddy Rhodes Concrete Products, and Polygem epoxies. The company sells approximately 19 product categories spanning silicone rubbers (platinum- and tin-cure), urethane rubbers/plastics/foams, epoxies, alginates, latex, gypsum, concrete systems, adhesives, colorants, release agents, sculpting clays, and Makeup FX kits, with several products carrying third-party certifications (UL 94 V-0, FDA 21 CFR 177.2600(e), OEKO-TEX ECO PASSPORT, OECD TG 439, ASTM E-84 Class I, and multiple independent-lab skin-safe certifications). Its catalog targets distinct but complementary customer segments: Special Effects & Props professionals (anchored by skin-safe platinum-cure silicones such as Body Double, Dragon Skin FX-Pro, Ecoflex GEL), Manufacturing/Industrial/Architectural users (Forton MG modified gypsum, VytaFlex, Buddy Rhodes Concrete, 307FR Lite II), Medical Simulation practitioners, hobbyists and cosplayers, and college programs receiving no-cost seminars.
Reynolds generates revenue through a dual go-to-market: a Magento e-commerce storefront (reynoldsam.com) accepting PayPal, MasterCard, Visa, and American Express via Authorize.Net, complemented by a 10-branch US physical network (Allentown, Atlanta, Chicago, Dallas, Denver, Detroit, Los Angeles, Orlando, Phoenix, Seattle) that enables walk-in purchases, local pickup, and quote-only sales for items not available online such as FuseFX. Pricing follows unit-based tiers (Trial / Pint / 1 Gallon / 5 Gallon), with free 2-3 day shipping automatically applied to Chavant clays, liquid containers under 5 gallons, bagged solids under 20 lb, and Accu-Cast 25/50 lb bags (HAZMAT excluded). Orders are accepted only within the contiguous 48 US states; Alaska and Hawaii customers are routed via phone to the North Hollywood branch (1-800-348-4349). Returns carry a 20% restocking fee and require 50% remaining shelf life.
The company layers education-led demand generation on top of transactional distribution: hands-on paid seminars, demo series webinars, no-cost college seminars, a MoldMakers-for-Hire referral directory, an interactive flipbook product catalog, and active organic social channels on Facebook, X, Instagram, YouTube, and LinkedIn. A value-added in-house technical assistance team of trained technicians provides free application guidance, troubleshooting, and defective-material investigation, functioning as a support layer beyond pure resale. The company has no disclosed parent, no external funding rounds, no public filings, and no disclosed leadership team in the available data.
Reynolds Advanced Materials firmographics
Firmographics- Name
- Reynolds Advanced Materials
- Legal name
- Reynolds Advanced Materials-U.S., Inc.
- Website
- https://reynoldsam.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Reynolds Advanced Materials is a privately held US distributor of mold making and casting materials, operating as the authorized Smooth-On distributor plus five complementary brands (Chavant, accu-CAST, Holden's Latex, Buddy Rhodes Concrete, Polygem) via 10 US branches and an e-commerce storefront serving special effects, industrial, medical simulation, hobbyist, and education customers across the contiguous 48 states.
- Ownership category
- akta.pro rank
Reynolds Advanced Materials industry classification
Industry- Product category
- Specialty Materials Distribution
- NAICS
- Plastics Materials and Basic Forms and Shapes Merchant Wholesalers (424610)
- SIC
- Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821)
- akta.pro primary industry
- Engineering Plastics & Performance Resins (PC, PA, POM, PBT, PMMA) (IMAEADAI)
- akta.pro secondary industries
- Polyurethane (PU) Flexible Foam Manufacturing (IMANAIAC), Specialty Polymers & Resins (Engineered Materials) (IMAEABAK)
Keywords
Where Reynolds Advanced Materials is headquartered
LocationHeadquarters
- HQ city
- Macungie
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Reynolds Advanced Materials business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Material product sales: One-time retail/wholesale sales of physical mold-making and casting materials (silicone rubbers, urethanes, epoxies, foams, alginates, latex, gypsum, concrete products, colorants, release agents, adhesives, tools) through the company website and physical branch locations across the US, with tiered sizes (trial, gallon, 5-gallon) and free shipping on qualifying items.
- Education and seminar services: Hands-on seminars, demo series, and no-cost college seminars providing paid and free educational services tied to material adoption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing with multi-size tier (Trial / Pint / 1 Gallon / 5 Gallon) across catalog; some specialty items quote-only via branch. |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels11 records
Reynolds Advanced Materials product offering
Product offeringCore offering
Reynolds Advanced Materials is a US specialty materials distributor that serves as the authorized Smooth-On distributor and distributes complementary brands (Chavant sculpting clays, Accu-Cast alginates, Holden's Latex, Buddy Rhodes Concrete, Polygem epoxies). It sells silicone rubbers, urethane rubbers/plastics/foams, epoxies, alginates, latex, gypsum, and concrete systems to professional, industrial, and hobbyist customers through 10 US branches and a Magento e-commerce storefront, supported by in-house technical staff.
Product overview
Reynolds Advanced Materials is a specialty materials distributor (not a unified software product) — a single storefront that aggregates multiple distributed brands and product lines used for mold making, casting, sculpting, special effects, and concrete/GFRG work. The catalog is anchored by Smooth-On (the principal distributed brand), supplemented by sub-brands such as Chavant (sculpting clays), Accu-Cast (alginates), Holden's Latex, and Buddy Rhodes Concrete Products. Within Smooth-On, the offering is organized by chemistry: silicone rubber families (Dragon Skin, Ecoflex, Mold Star, Mold Max, OOMOO, SORTA-Clear, Smooth-Sil, Rebound, Equinox, Body Double, Soma Foama, Encapso K, Rubber Glass), urethane plastics and rubbers (Smooth-Cast 300/325, VytaFlex, Simpact), urethane foams (FlexFoam-iT!), epoxies (POLYGEM Zoopoxy), alginate lifecasting kits, the Forton MG modified-gypsum concrete system, Gypsona plaster bandages, adhesives and sealers (Sil-Poxy, Si-Tac II, APHIX, Skin Tite, HYPER-FOLIC, Body Double Release Cream, Ease Release 200), colorants and additives (Silc Pig, Silc Pig Electric, Maker Pro Paint, Psycho Paint, Silicone Thinner, THI-VEX, Inhibit X, URE-FIL, FuseFX, Accel-T, FastCat 30, Slo-Jo, Slacker, Plat-Cat), and special-effects kits (Ultimate Blood, Wound, Zombie, Vine Making, plus Cryptolyte, Glow Worm, NOVOCS, and the Archery Target Repair Kit). Starter kits (Alja-Safe, Pourable Silicone, Forton MG) bundle entry-level material for newcomers to each product family.
Differentiator
Problem solved
Functional benefit
Products and services
- Dragon Skin Series
- Mold Max Series
- Mold Star T Series
- Ecoflex Series (including Ecoflex GEL / GEL 2)
- Body Double Lifecasting Silicones (Standard Set, Fast Set, SILK)
- Smooth-Sil 933 Flame Out
- SORTA-Clear Series (18, 37, 40)
- Equinox Series
- Smooth-Cast 300 / 325
- VytaFlex Urethane Rubbers
- FlexFoam-iT! Series
- Forton MG (VF-774) Modified Gypsum Concrete System
- POLYGEM Zoopoxy Epoxies
- Chavant Sculpting Clays
- Accu-Cast Alginates
- Holden's Latex Rubber Products
- Buddy Rhodes Concrete Products
- Starter Kits (Alja-Safe Lifecasting, Pourable Silicone, Forton MG)
- Makeup FX Materials (Ultimate Blood, Wound, Zombie, Vine Making Kits)
- Skin Tite Silicone Adhesive
- Silicone and Urethane Adhesives (Sil-Poxy, Si-Tac II, APHIX)
- Soma Foama Silicone Foam
- Hands-On Seminars, Demo Series, and College Seminars
Quantifiable outcome
- Most orders arrive within 2-3 days from shipment date under the free shipping program for qualifying items.
- +3 more outcomes
Companies that use Reynolds Advanced Materials
Customer profileSegments6 records
Ideal customer profiles5 records
Reynolds Advanced Materials technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Reynolds Advanced Materials partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Smooth-On, Inc.flagshipReynolds Advanced Materials is an authorized Smooth-On distributor, prominently branded as such on the homepage ('Reynolds Advanced Materials | Authorized Smooth-On Distributor'). The partnership covers the full Smooth-On product portfolio distributed across Reynolds' 10 US branches and e-commerce site, including mold making and casting rubbers, plastics, foams, epoxies, alginates, and accessories, with Reynolds providing in-house technical assistance to end-users of Smooth-On materials.
- Chavant (sculpting clays)coreReynolds distributes Chavant sculpting clays serving sculptors in Fine Arts, Transportation Design, Special Effects and other industries; Chavant products qualify for free, fast shipping under the Reynolds shipping policy.
- accu-CAST (alginates)coreReynolds distributes accu-CAST alginates for lifecasting (e.g., Accu-Cast Fun Silicone for casting into alginate molds); Accu-Cast 25 lb and 50 lb bags qualify for free shipping.
- Holden's LatexcoreReynolds distributes Holden's Latex products for natural latex mold making, casting, and mask making under its Latex Rubber category.
- Buddy Rhodes Concrete ProductscoreReynolds distributes Buddy Rhodes Concrete Products including admixtures, curing polymers, pozzolans, reinforcements, water reducers, and viscosity modifiers, alongside its Forton VF-774 and duoMatrix concrete additive lines.
- Polygem EpoxiescoreReynolds distributes Polygem epoxy formulations (e.g., Zoopoxy) for theme parks, scenic fabrication, zoo and aquarium exhibits, immersive attractions, rockwork, custom sculpting, and creative DIY theming projects.
- UPSminorUPS is used alongside FedEx to ship trial units, gallon units, and 5-gallon units; customers are directed to call UPS with their tracking number for shipping errors or delays.
- FedExminorFedEx is used alongside UPS to ship trial units, gallon units, and 5-gallon units per the Shipping & Returns Policy.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Reynolds Advanced Materials competitors and assessment
Company assessmentDirect peers
- Polytek Development Corp: Polytek manufactures and sells mold-making silicones, polyurethanes, epoxies, and casting resins directly and through distributors — a direct competitor to Reynolds/Smooth-On across nearly identical chemistries and use cases (FX, prototyping, concrete casting).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Reynolds Advanced Materials social profiles
Digital presenceReynolds Advanced Materials compliance and trust
Trust signalCompliance8 records
Reynolds Advanced Materials financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reynolds Advanced Materials leadership team
Management profileNumber of profiles
Reynolds Advanced Materials funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reynolds Advanced Materials M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reynolds Advanced Materials
What does Reynolds Advanced Materials do?
Reynolds Advanced Materials is a US specialty materials distributor that serves as the authorized Smooth-On distributor and distributes complementary brands (Chavant sculpting clays, Accu-Cast alginates, Holden's Latex, Buddy Rhodes Concrete, Polygem epoxies). It sells silicone rubbers, urethane rubbers/plastics/foams, epoxies, alginates, latex, gypsum, and concrete systems to professional, industrial, and hobbyist customers through 10 US branches and a Magento e-commerce storefront, supported by in-house technical staff.
Is Reynolds Advanced Materials a public or private company?
Reynolds Advanced Materials is a private company. It is classified as unknown and is currently operating.
When was Reynolds Advanced Materials founded?
Reynolds Advanced Materials was founded in 1963. It employs 101 to 250 people.
Where is Reynolds Advanced Materials based?
Reynolds Advanced Materials is headquartered in Macungie, United States, in the North America region.
How does Reynolds Advanced Materials make money?
Two revenue lines are on record. Material product sales are the primary driver. The others are education and seminar services.
Who are Reynolds Advanced Materials's main competitors?
Polytek Development Corp is listed as a direct peer.
Does Reynolds Advanced Materials have an API?
No public API is recorded for Reynolds Advanced Materials.
What industry is Reynolds Advanced Materials in?
Reynolds Advanced Materials's product category is Specialty Materials Distribution. Its primary akta.pro industry code is IMAEADAI, Engineering Plastics & Performance Resins (PC, PA, POM, PBT, PMMA), with a secondary code of IMANAIAC, Polyurethane (PU) Flexible Foam Manufacturing. Its NAICS code is 424610 and its SIC code is 2821.