Crowdmade
Crowdmade is a creator-merchandise platform founded in 2015 that enables YouTube, Instagram, and Snapchat content creators to design, sell, and ship branded apparel and accessories on-demand via Shopify-powered storefronts and a self-service Creator Dashboard.
- Company typePrivate
- Founded2015
- HeadquartersSan Leandro, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Crowdmade does
Crowdmade is a creator merchandise platform founded in 2015 and headquartered in Hayward, California. The company partners with content creators from YouTube, Instagram, and Snapchat to design, sell, and ship branded apparel and accessories to their fan communities, operating a portfolio of individual creator-branded storefronts (examples include stores for Ice Poseidon, Steve Wallis, F.D Signifier, Synova, OverlySarcasticProductions, PBS Space Time, and Tasting History) alongside an aggregated marketplace. The product range spans t-shirts, hoodies, tank tops, hats, beanies, mugs, koozies, enamel cups, stickers, enamel pins, phone cases, and posters, with all items produced and shipped on-demand from US-based facilities.
The underlying technology stack is on-demand print production integrated with the Shopify e-commerce platform, augmented by a self-service Creator Dashboard at dashboard.crowdmade.com that allows creators to build stores, share storefront links, and access analytics on product sales and traffic sources. Limited Edition Campaigns introduce countdown-timer mechanics where production begins only after the campaign window closes (7-10 business day production), while standard store items ship with 3-5 business day production cycles.
Crowdmade monetizes via direct-to-consumer unit sales priced from $5.99 (stickers) to $49.79 (plus-size hoodies), with revenue shared implicitly between Crowdmade and the creator on each transaction. GTM is product-led and creator-driven: creators recruit their own audiences to Crowdmade storefronts, reducing Crowdmade's customer acquisition cost, while the platform handles production, fulfillment, customer support, and international shipping to at least eight countries. The company is privately held, backed by 500 Global from a 2017 funding event, and led by founder/CEO Davin Higashi.
Crowdmade firmographics
Firmographics- Name
- Crowdmade
- Legal name
- Crowdmade, Inc.
- Website
- https://crowdmade.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crowdmade is a creator-merchandise platform founded in 2015 that enables YouTube, Instagram, and Snapchat content creators to design, sell, and ship branded apparel and accessories on-demand via Shopify-powered storefronts and a self-service Creator Dashboard.
- Ownership category
- akta.pro rank
Crowdmade industry classification
Industry- Product category
- Custom Merchandise & Apparel
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Creator/Influencer Storefront Platforms (CRAFANAC)
- akta.pro secondary industry
- Creator Merchandise & Print-on-Demand Platforms (MPACAFAE)
Keywords
Where Crowdmade is headquartered
LocationHeadquarters
- HQ city
- San Leandro
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Crowdmade business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Merchandise Sales: Crowdmade generates revenue through the sale of creator-branded merchandise including t-shirts, hoodies, hats, stickers, mugs, and other items. Products are sold directly to fans and consumers through individual creator storefronts on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | T-shirts (Unisex, Youth, Kids) |
| Unit Pricing | Pay-as-you-go | Hoodies and Pullovers |
| Unit Pricing | Pay-as-you-go | Accessories (Hats, Koozies) |
| Unit Pricing | Pay-as-you-go | Stickers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Crowdmade product offering
Product offeringCore offering
Crowdmade partners with content creators on YouTube, Instagram, and Snapchat to design, produce, and ship custom branded apparel and accessories on demand. The company operates a proprietary Creator Dashboard and Shopify-powered storefronts so creators can monetize their audiences via t-shirts, hoodies, hats, drinkware, stickers, phone cases, posters, and related merchandise without managing inventory or fulfillment themselves.
Product overview
Crowdmade is a creator merchandise platform that enables YouTube creators and other content creators to design, sell, and ship premium on-demand merchandise to their communities. The platform offers a unified ecosystem consisting of the core Crowdmade marketplace where multiple creator stores are aggregated, individual creator-branded storefronts (such as Ice Poseidon, Steve Wallis, F.D Signifier, Synova, and OverlySarcasticProductions), and a Creator Dashboard for store management and analytics. The product portfolio includes on-demand printed apparel (t-shirts, hoodies, tank tops, long-sleeve shirts), embroidered accessories (hats, beanies), drinkware (mugs, koozies, enamel cups), phone cases, stickers, pins, and posters. All items are printed and shipped from the US using on-demand production technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Creator Dashboard A proprietary SaaS dashboard that lets creators design and manage their branded merchandise lines, configure product offerings, track sales, and run their own storefronts as part of Crowdmade's on-demand merchandise service.
- Custom Branded Apparel Custom-printed t-shirts and hoodies featuring creator artwork and branding, produced on demand by Crowdmade and shipped directly to fans who order through each creator's storefront.
- Custom Branded Accessories Custom-printed hats, phone cases, stickers, and posters featuring creator artwork, produced on demand by Crowdmade and shipped directly to fans through creator-branded storefronts.
- Custom Branded Drinkware Custom-printed drinkware featuring creator artwork, produced on demand by Crowdmade and shipped directly to fans through creator-branded storefronts.
Companies that use Crowdmade
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Crowdmade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Crowdmade partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Crowdmade competitors and assessment
Company assessmentDirect peers
- Spring (formerly Teespring): Spring is the largest direct competitor to Crowdmade, offering on-demand merchandise storefronts for creators with built-in production, fulfillment, and storefront tooling. Both platforms sell creator-branded apparel and accessories through individual creator stores.
- Spreadshop: Spreadshop provides creators with custom merchandise storefronts and integrated on-demand production across apparel and accessories, very similar in model to Crowdmade. It serves YouTubers, streamers, and other digital creators globally.
- DFTBA (Doing It For The Brand): DFTBA is a creator-merchandise company that launched serving YouTube creators (e.g., Hank and John Green) and remains a direct comparable for Crowdmade in the YouTube-creator merchandise niche.
- Bonfire: Bonfire enables creators and organizations to design and sell custom apparel and merchandise with on-demand production. It overlaps with Crowdmade in creator/influencer-branded apparel sales.
- Fanjoy: Fanjoy is a creator merchandise platform working with YouTubers, streamers, and influencers to produce and sell branded apparel and accessories — directly comparable to Crowdmade's offering.
Emerging players
- Fourthwall: Fourthwall is a newer creator storefront platform offering branded merchandise, memberships, and tip jar features. It targets the same YouTube/creator segment as Crowdmade with a more modern, expanded feature set.
- Represent: Represent offers custom creator merchandise stores with on-demand production, positioning itself for creators and influencers seeking a storefront experience similar to Crowdmade's.
Broad incumbents
- Shopify (Merch by Shopify / Printful integrations): Shopify underpins Crowdmade's storefronts and competes indirectly through its native merch tooling, Printify/Printful integrations, and broader e-commerce platform that creators can use instead of a verticalized service.
- TeePublic: TeePublic operates a creator-design marketplace for apparel and accessories, overlapping with Crowdmade in creator-driven merchandise, though at much larger scale and with a broader creator base.
Others
- Spring (creator storefronts via Gooten/Printful): Printful (and adjacent Gooten) are the underlying print-on-demand infrastructure providers that Crowdmade and many of its peers use. They are adjacent ecosystem participants rather than direct storefront competitors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Crowdmade social profiles
Digital presenceCrowdmade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crowdmade leadership team
Management profileNumber of profiles
Profiles1 record
Crowdmade funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crowdmade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crowdmade
What does Crowdmade do?
Crowdmade partners with content creators on YouTube, Instagram, and Snapchat to design, produce, and ship custom branded apparel and accessories on demand. The company operates a proprietary Creator Dashboard and Shopify-powered storefronts so creators can monetize their audiences via t-shirts, hoodies, hats, drinkware, stickers, phone cases, posters, and related merchandise without managing inventory or fulfillment themselves.
Is Crowdmade a public or private company?
Crowdmade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crowdmade founded?
Crowdmade was founded in 2015. It employs 11 to 50 people.
Where is Crowdmade based?
Crowdmade is headquartered in San Leandro, United States, in the North America region.
How does Crowdmade make money?
One revenue line is on record: merchandise Sales.
Who are Crowdmade's main competitors?
Direct peers on record are Spring (formerly Teespring), Spreadshop, DFTBA (Doing It For The Brand), Bonfire and Fanjoy. Emerging players are Fourthwall and Represent. Broad incumbents are Shopify (Merch by Shopify / Printful integrations) and TeePublic. Spring (creator storefronts via Gooten/Printful) is listed as an others.
Does Crowdmade have an API?
No public API is recorded for Crowdmade.
What industry is Crowdmade in?
Crowdmade's product category is Custom Merchandise & Apparel. Its primary akta.pro industry code is CRAFANAC, Creator/Influencer Storefront Platforms, with a secondary code of MPACAFAE, Creator Merchandise & Print-on-Demand Platforms. Its SIC code is 5600.