United Auto Supply

What United Auto Supply does

United Auto Supply is a wholesale distributor of automotive replacement parts serving the Northeast United States. Founded in 1946 and headquartered in Syracuse, New York, the company operates as a family-owned business distributing both original equipment (OE) and aftermarket parts across approximately 40 locations spanning New York, Massachusetts, Eastern Ohio, and Western Pennsylvania. The company serves more than 5,000 customers daily, including professional installers, dealers, municipalities, fleets, and parts stores.

The company maintains a catalog of more than 180,000 SKUs across more than 2 million square feet of inventory space, supporting distribution of 100+ manufacturer brands alongside its proprietary Top Notch private-label brand launched in 2023. Its distribution infrastructure includes 400 delivery vehicles enabling frequent replenishment cycles to trade customers, with integrated electronic ordering and payment portals and a corporate website relaunched in February 2024. Most recently, the company announced a $19.3 million expansion of its Geddes, New York facility in April 2025, adding 65 jobs, and three additional store openings in April 2026 in Lockport, NY; Liverpool, NY; and Allison Park, PA.

United Auto Supply generates revenue through wholesale distribution margins on the SKUs it sells, with the proprietary Top Notch brand providing higher-margin private-label economics layered on top of third-party brand distribution. Its go-to-market is centered on dense geographic coverage within a four-state Northeast footprint, supported by a large owned delivery fleet and a multi-channel ordering platform, with revenue recurring through routine replenishment orders rather than project-based contracts.

Name

United Auto Supply

Legal name

United Auto Supply

Website

https://unitedautosupply.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

United Auto Supply is a family-owned wholesale distributor of automotive OE and aftermarket parts, serving 5,000+ daily customers across 40 locations in New York, Massachusetts, Eastern Ohio, and Western Pennsylvania with 180,000+ SKUs and 400 delivery vehicles.

Ownership category

akta.pro rank

Product category

Wholesale Automotive Parts Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA)

akta.pro secondary industries

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB), Automotive Parts Distribution Centers (Aftermarket/OEM) (TLALAEAG)

Keywords

• Wholesale auto parts
• Aftermarket parts distribution
• Automotive parts distributor
• Heavy duty fleet parts
• Private label brakes

Headquarters

HQ city

Syracuse

HQ country

United States

HQ region

North America

Offices39 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Distribution of Automotive Parts: United Auto Supply generates revenue primarily through wholesale distribution of original equipment (OE), aftermarket automotive parts and accessories to independent installers, new car dealers, municipalities, heavy duty fleets, and auto parts stores across New York, Ohio, and Pennsylvania.
2. Private Label Products (Top Notch Brand): Revenue from proprietary Top Notch brand products including brake rotors, brake pads, calipers, complete strut assemblies, shock absorbers, CV axles, glow plugs, and wheel bearing assemblies. Launched in 2023 as the company's own brand.
3. Manufacturer Distribution Partnerships: Revenue from distributing over 100 manufacturers' product lines including ACDelco, Mopar, Motorcraft, Mevotech, Moog, Lucas Oil, Dorman, AP Exhaust, Walker, Monroe, Wagner, Bosch, Gates, Wix, and Baldwin.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

United Auto Supply is a wholesale distributor of original equipment, aftermarket, and heavy duty automotive parts and accessories, selling exclusively to independent installers, new car dealers, municipalities, heavy duty fleets, and auto parts stores. The company distributes 100+ third-party manufacturer brands and, since 2023, its own proprietary Top Notch private-label parts line. Distribution is supported by 40 wholesale locations, 2M+ square feet of warehouse space holding 180,000+ SKUs, and a 400-vehicle GPS-tracked delivery fleet.

Product overview

United Auto Supply is a wholesale automotive parts distributor offering a portfolio of over 100 third-party manufacturer brands (including ACDelco, Mopar, Motorcraft, Mevotech, Moog, Monroe, Bosch, Gates, Wix, and others) alongside its proprietary Top Notch sub-brand launched in 2023. The Top Notch brand encompasses brake rotors and pads, calipers, complete strut assemblies, shock absorbers, CV axles, driveline components (intermediate shafts, stub axles, carrier bearing brackets), wheel bearing and hub assemblies, glow plugs, and driveshafts—all positioned as high-performance OE-quality alternatives at competitive price points. The company complements its parts distribution with on-demand GPS-tracked delivery services and SMARTank oil monitoring technology for bulk oil customers. United Auto Supply operates 40 wholesale locations across New York, Massachusetts, Eastern Ohio, and Western Pennsylvania, serving independent installers, auto dealerships, municipalities, heavy-duty fleets, and auto parts stores.

Differentiator

Problem solved

Functional benefit

Brands

• Top Notch: Premium automotive parts brand launched in 2023 featuring Geoguard anti-rust technology. Products include rotors, brake pads, calipers, complete strut assemblies, shock absorbers, CV axles, glow plugs, wheel bearing and hub assemblies, and driveshafts. ECE R90 certified.

Products and services

• Top Notch Private-Label Brand Proprietary private-label automotive parts brand launched in 2023, offering high-performance OE-quality alternatives at affordable price points for installers, dealers, fleets, and parts stores.
• Top Notch Rotors and Brake Pads ECE R90 certified brake rotors and pads featuring GEOGUARD anti-rust coating, advanced friction materials, and precision machining for heat dissipation and OE-spec fit.
• Top Notch Calipers Brake calipers precision engineered to meet or exceed OE performance and durability, featuring anti-rust coating, steel/aluminum/phenolic pistons, and EPDM rubber components.
• Top Notch Complete Strut Assemblies Loaded suspension struts with precision-tuned coil springs, Silent Ride Technology, dual-layered chrome-finished piston rods, nitrogen gas charging, and proprietary oil for consistent performance.
• Top Notch Shock Absorbers Shock absorber assemblies with vibration dampening technology, nitrogen gas to minimize oil foaming, and dual-layered chrome-finished piston rods for corrosion resistance.
• Top Notch CV Axles CV axle assemblies featuring Silent Ride Technology, heat-treated components, premium neoprene boots, splines rolled for precise fitment, and anti-rust coating.
• Top Notch Glow Plugs Diesel glow plugs engineered to OE specifications for reliable cold starting with fast heat-up performance in extreme thermal cycling conditions.
• Top Notch Wheel Bearing and Hub Assemblies Wheel hubs and bearing assemblies with raw steel materials, vacuum vulcanization process, sealed ball bearings, and polyamide bearing housings for smooth surface and impact toughness.
• Third-Party Manufacturer Brand Parts Distribution
• On-Demand GPS-Tracked Delivery Service
• SMARTank Oil Tank Monitoring Service

Quantifiable outcome

• Serves over 5,000 customers daily with 400 delivery vehicles
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

14 partnerships are on record, tiered core, standard and minor.

• ACDelcocoreOthersMajor manufacturer whose product lines are distributed by United Auto Supply through their 40 wholesale locations across New York, Ohio, and Pennsylvania.
• MoparcoreOthersStellantis original equipment parts brand distributed by United Auto Supply as part of their 100+ manufacturer product lines.
• MotorcraftcoreOthersFord original equipment parts brand distributed by United Auto Supply.
• MevotechstandardOthersAftermarket automotive parts manufacturer whose products are distributed by United Auto Supply.
• MoogstandardOthersAftermarket steering and suspension parts manufacturer distributed by United Auto Supply.
• Lucas OilstandardOthersAftermarket oil and additives manufacturer whose products are distributed by United Auto Supply.
• Dorman ProductsstandardOthersAftermarket automotive parts manufacturer distributed by United Auto Supply.
• AP ExhauststandardOthersExhaust system manufacturer whose products are distributed by United Auto Supply.
• Tenneco (Walker, Monroe, Wagner)standardOthersTenneco brands including Walker exhaust, Monroe shocks, and Wagner braking products distributed by United Auto Supply.
• BoschstandardOthersAutomotive technology and parts manufacturer whose products are distributed by United Auto Supply.
• GatesstandardOthersAftermarket belts and hoses manufacturer distributed by United Auto Supply.
• Wix FiltersstandardOthersOil and air filter manufacturer whose products are distributed by United Auto Supply.
• Baldwin FiltersstandardOthersHeavy duty filtration products manufacturer distributed by United Auto Supply.
• Total AdvertisingminorOthersMarketing agency credited for website design and digital presence.

Scale indicators11 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• AutoZone: Largest US auto parts retailer serving both DIY consumers and commercial accounts (DIFM). Overlaps with UAS on installer commercial accounts and aftermarket product lines, but primary revenue is retail DIY rather than wholesale distribution.
• O'Reilly Auto Parts: Large publicly traded auto parts retailer with significant commercial/wholegoods delivery business to installers. Overlaps with UAS on installer customer base and product categories, but operates primarily through retail storefronts rather than dedicated wholesale distribution centers.
• Aftermarket Auto Parts Alliance: Cooperative distribution network of independent aftermarket auto parts distributors sharing purchasing and brand programs (Auto Value, Bumper to Bumper). Comparable to UAS in independent distributor model but operates as an aggregated alliance of regional members.

Direct peers

• Worldpac: Wholesale distributor specializing in imported and domestic OE parts for independent service shops and dealerships. Highly comparable GTM (B2B-only, field sales, installer focus) and product mix, though now owned by Genuine Parts Company and operating nationally.
• NAPA Auto Parts (Genuine Parts Company): Largest wholesale distributor of automotive parts in North America, supplying independent installers, dealers, and fleets through a network of distribution centers and company-owned stores. Directly comparable to UAS in customer mix (installers, dealers, fleets) and product breadth, but operating at national scale.
• Fisher Auto Parts: Regional wholesale distributor of automotive aftermarket parts serving installers and dealers, similar in business model to UAS but concentrated in the Mid-Atlantic and Southeast. Closely matched in customer base (independent installers), SKU breadth, and field sales-driven GTM.
• LKQ Corporation: Major North American distributor of aftermarket and recycled collision and mechanical parts with strong presence in the Northeast and Midwest. Comparable to UAS in distributing aftermarket parts to installers and dealers, though LKQ also includes recycled/salvage parts which UAS does not emphasize.
• Bap Geon (Bap Import & Domestic Auto Parts): Regional wholesale auto parts distributor serving the Mid-Atlantic and Northeast with installer and dealer customers. Closely comparable to UAS in regional focus, customer segments, and product mix of OE and aftermarket parts.

Emerging players

• Parts iD: Digital-first auto parts distributor selling through proprietary e-commerce platforms to consumers and installers. Comparable on parts categories and end-customers but lacks UAS's physical distribution infrastructure and on-demand local delivery.

Regional players

• Hahn Automotive: Regional wholesale auto parts distributor serving the Mid-Atlantic with installer and dealer customers. Similar in scale and regional focus to UAS but operating in adjacent rather than overlapping Northeast territory.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/uasauto
• Facebookfacebook.com/100063985411335
• LinkedInlinkedin.com/company/united-auto-supply-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Auto Supply