Total Advertising

What Total Advertising does

Total Advertising is a privately held, full-service advertising agency headquartered in downtown Syracuse, New York, founded in 2001 by Mark VanApeldoorn and operating as TOTAL Advertising, Inc. The firm delivers integrated advertising, marketing, web design and development, digital media, and creative production services for small businesses, mid-market clients, and enterprises nationwide across verticals such as automotive, home services, pest control, healthcare, manufacturing, pharmaceuticals, and nonprofits. Service lines span traditional media (TV, radio, outdoor, direct mail, print), digital marketing (SEO, PPC, social media, email, content marketing), web design across enterprise, ecommerce, and small business tiers, and in-house video production and photography operated from a Syracuse production studio.

The underlying technology stack combines website and ecommerce platforms (WordPress with WooCommerce, Shopify, Squarespace) with production tooling (Adobe Creative Suite, Canva, Figma, HTML/CSS/Tailwind, JavaScript, PHP, Advanced Custom Fields) and marketing analytics (Google Ads, Google Search Console, HubSpot, Semrush, SpyFu). The firm's proprietary positioning centers on the Total Flex Digital Marketing approach, which integrates social, search, audio, video, and web advertising channels, and on an in-agency production studio that enables end-to-end creative execution. The agency holds Google Partner status and has access to an email marketing database of more than 10 million addresses for demographic targeting.

The business model combines project-based and retainer engagements, with billings across hourly, project-fee, and ongoing digital marketing management arrangements. Distribution is direct sales-led with free consultations, primarily Central New York anchored but extending nationwide via digital delivery. Headcount remains small with active hiring in design, development, and social media roles, and the firm relocated to larger Barclay Damon offices in 2025 citing growth preparation. No funding rounds, acquisitions, ownership changes, or public listing activity are disclosed.

Name

Total Advertising

Legal name

TOTAL Advertising, Inc.

Website

https://total-advertising.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Total Advertising is a Syracuse, NY-based full-service advertising agency that delivers web design, digital marketing, traditional advertising, and video production services to small businesses and enterprises across the United States.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Direct Mail Advertising (54186), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Paid Social Advertising Management (MPAAACAC), Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)

Keywords

• Full-service advertising agency
• Digital marketing services
• Web design and development
• Search engine optimization
• Video production services

Headquarters

HQ city

Syracuse

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain, Infrastructure

Revenue model

1. Advertising and Marketing Services: Project-based and retainer services including web design and development, SEO, PPC, social media management, video production, graphic design, and traditional advertising. Revenue generated through hourly billing, project fees, and ongoing retainer arrangements for digital marketing management.
2. Digital Marketing Management: Ongoing digital marketing services including analytics, reporting, and campaign optimization for over 30 active clients

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Total Advertising is a full-service advertising agency that designs and develops websites, produces and places traditional and digital advertising, and runs integrated digital marketing campaigns including SEO, PPC, social media, email, and video production. It serves businesses ranging from small local firms to national enterprises with project-based work and ongoing digital marketing retainers.

Product overview

TOTAL Advertising is a full-service advertising and digital marketing agency offering comprehensive services spanning traditional advertising (TV, radio, outdoor, direct mail, print), digital marketing (SEO, PPC, social media, email), and creative production (web design, graphic design, video production). The agency provides an integrated portfolio of services including Brand Development, Media Management, Print Management, Analytics, Content Marketing, and the Total Flex Digital Marketing platform which combines multiple channels. Web design services are offered across three tiers: Enterprise Level, Ecommerce (using Shopify, WooCommerce, Squarespace), and Small Business. The company operates from Syracuse, NY serving clients nationwide and is a certified Google Partner.

Differentiator

Problem solved

Functional benefit

Brands

• Total Flex Digital Marketing: Integrated, flexible digital marketing approach combining social media, search, audio, video, and web ads across multiple channels.

Products and services

• Web Design & Development
• Advertising & Marketing
• Digital Marketing
• Brand Development
• Direct Mail
• Graphic Design
• Media Management
• Print Management
• Analytics
• Content Marketing
• Email Marketing
• Organic Search (SEO)
• PPC Advertising
• Total Flex Digital Marketing
• Social Media Marketing
• Video Production
• Ecommerce Web Design

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or Integration · 1 January 2024Certified Google Partner since at least 2024, recognized by Google for expertise and dedication to maximizing success for clients through advanced PPC strategies and best practices. This badge signifies commitment to staying ahead in the evolving digital landscape and delivering exceptional results through Google Ads.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Gelia: Western New York-based integrated marketing and advertising agency offering research-driven creative, media, and digital services. Comparable in being a New York-state independent full-service agency with traditional + digital capabilities.
• Mower (formerly Eric Mower + Associates): Syracuse-headquartered full-service advertising and marketing agency serving regional and national clients. Most directly comparable peer given shared Syracuse base, full-service integrated model (creative + media + digital), and similar SMB-to-enterprise client mix.
• Thrive Internet Marketing Agency: Texas-based full-service digital marketing agency providing SEO, PPC, social media, web design, and content marketing. Comparable SMB-focused integrated digital agency with retainer-based service model.
• Disruptive Advertising: Utah-based digital marketing agency focused on paid media management, SEO, and lifecycle marketing. Comparable as a Google Partner agency offering integrated paid and organic digital services to mid-market clients.
• Coalition Technologies: Los Angeles-based digital marketing agency offering SEO, PPC, web design, and branding. Comparable in being a smaller integrated digital agency competing for SMB and mid-market accounts.
• WebFX: Pennsylvania-based full-service digital marketing agency offering SEO, PPC, web design, social media, and content marketing. Comparable in integrated digital agency model serving SMB and mid-market clients, though significantly larger.
• LYFE Marketing: Atlanta-based full-service digital marketing agency specializing in social media management, PPC, SEO, and content for small and mid-sized businesses. Comparable in serving SMB clients with integrated digital marketing services.
• The Martin Group: Buffalo, NY-based full-service advertising, digital, and media agency. Comparable Upstate New York regional full-service agency serving mid-market and enterprise clients with integrated digital + traditional capabilities.

Broad incumbents

• Droga5: Accenture-owned global creative advertising agency known for integrated brand campaigns. Comparable as a broad incumbent in full-service integrated advertising, though operates at premium, global scale rather than regional SMB focus.
• HubSpot: Publicly traded CRM and inbound marketing platform with a large partner agency ecosystem. Comparable as a broad incumbent in the inbound/content/SEO/PPC marketing category, though operates at vastly larger scale and through partner agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/totaladvertisingSCVB
• Facebookfacebook.com/totaladvertisingscv
• LinkedInlinkedin.com/company/total-advertising-inc-
• Instagraminstagram.com/total_advertising
• Xx.com/total_agency

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Advertising