What Auto1.com does

AUTO1.com is a digital B2B wholesale platform for used cars in Europe, operated as a subsidiary of AUTO1 Group SE (publicly listed on Frankfurt/XETRA under ticker AG1) and headquartered in Berlin, Germany. The company was founded in 2012 and connects 60,000+ active partner dealers across 30+ European countries, providing access to a constant stock of 30,000+ inspected used vehicles with 3,000+ new additions daily. Its core product is a fully digital marketplace that eliminates the need for physical auctions, offering four purchasing channels (Customer Auction, 24h Auction, Instant Purchase, Catalogue Auction) and four distinct sourcing options for sellers, with the company acting as the single contractual party handling transaction, transport, and documentation across borders.

The underlying technology stack comprises a web platform with 25+ language versions, iOS and Android mobile applications for buyers, and the dedicated AUTO1 EVA App for digitizing trade-in evaluations in 15 minutes. A REST API enables partner system integration for remarketing workflows. The platform incorporates a live bidding dashboard with an AI-assisted Smart Bid Agent and a Price Indicator for Trade-Ins built on data from over 3.6 million historical sales. Distribution is complemented by a Logistics-as-a-Service network of 300+ logistics partners across 700+ European locations, fulfilling 1.5 million transports in 2025. Notable proprietary features include automated bidding tools, real-time market-based pricing, and mobile inspection digitization.

The business model is a freemium transactional marketplace: dealer registration and platform access are free with no subscription fees, minimum purchase quantities, or hidden fees. Revenue is generated primarily through transaction fees and commissions on each wholesale sale (B2B used car trading commission model) plus professional-services revenue from Logistics-as-a-Service transport bookings. The go-to-market combines self-serve digital onboarding with dedicated account managers for enterprise partners and complex cross-border transactions. Primary customer segments are car dealers and dealerships (sourcing wholesale inventory) and remarketing partners including OEMs, leasing and rental companies, fleet operators, and banks (selling used vehicles). FY2024 reported revenue reached €6.3 billion at the parent-company level, with ~860,000 cars sold and 24% YoY operational growth in 2025.

Name

Auto1.com

Legal name

AUTO1.com GmbH

Website

https://auto1.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

AUTO1.com operates Europe's largest digital B2B wholesale platform for used cars, connecting 60,000+ dealer partners across 30+ countries via a fully digital marketplace with integrated logistics, mobile inspection, and live bidding, monetizing through transaction fees and logistics services.

Ownership category

akta.pro rank

Product category

Used Car Wholesale Marketplace

NAICS

Motor Vehicle Parts (Used) Merchant Wholesalers (423140), Used Car Dealers (44112)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Dealer-to-Dealer (B2B) Vehicle Remarketing Networks (TLABAKAB)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Used car wholesale
• B2B automotive marketplace
• Vehicle remarketing platform
• Dealer auction network
• Car transport logistics

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. B2B Used Car Trading Commission: Platform facilitates wholesale used car transactions between sellers (dealers, OEMs, leasing companies, fleet operators) and buyer dealers, earning transaction fees or commissions on each completed sale
2. Logistics Services: Transport and logistics services for car delivery across Europe, offered both as part of transaction fulfillment and independently via Logistics-as-a-Service

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

AUTO1.com operates Europe's largest digital B2B wholesale platform for used cars, connecting 60,000+ dealer partners across 30+ countries to a constantly refreshed inventory of 30,000+ inspected vehicles. The platform provides digital buying channels (Customer Auction, 24h Auction, Instant Purchase, Catalogue Auction), B2B remarketing for sellers, the AUTO1 EVA mobile inspection app, and integrated Europe-wide transport logistics through 300+ logistics partners.

Product overview

AUTO1 Group SE operates Europe’s largest digital wholesale platform for buying and selling used cars, comprising interconnected services. The core AUTO1.com marketplace connects 60,000+ dealer partners across 30+ countries to source and sell from a stock of 30,000+ inspected vehicles with 3,000+ daily additions. AUTO1 EVA is a companion mobile inspection app that digitizes trade-in evaluation, completing assessments in 15 minutes. The Logistics-as-a-Service offering provides Europe-wide transport through 300+ partners. A REST API enables partner system integration. Together these services enable fully digital B2B used car trading without physical auctions, minimum quantities, or hidden fees.

Differentiator

Problem solved

Functional benefit

Brands

• AUTO1 EVA App: Mobile application for digitizing trade-in evaluations and selling cars within 24 hours online
• Logistics-as-a-Service

Products and services

• AUTO1.com Platform Europe's largest wholesale B2B platform for used cars, providing digital buying and selling solutions connecting over 60,000 dealer partners across 30+ European countries with access to 30,000+ inspected used vehicles and 3,000+ new additions daily.
• AUTO1.com Buying Platform

Quantifiable outcome

• Dealers can sell cars within 24 hours via auction
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators11 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Manheim (Cox Automotive): Manheim operates the world's largest wholesale used vehicle auction network, serving dealers, fleets, and OEMs with both physical and digital channels. It is the closest direct competitor to AUTO1.com's B2B used car remarketing model, and Cox Automotive (its parent) also operates European platforms like AutoScout24 and Mobile.de.
• ACV Auctions: ACV Auctions runs a digital B2B wholesale marketplace for used vehicles in the US and parts of Europe, with live online auctions and dealer-to-dealer transactions. Highly comparable operating model to AUTO1.com's Customer Auction / 24h Auction channels, though geographically skewed toward North America.
• BCA Marketplace: BCA is Europe's largest vehicle auction group, operating physical and online remarketing channels for fleet operators, leasing companies, and dealers. Directly comparable to AUTO1.com in target customers (dealers, fleets, OEMs) and core service (wholesale vehicle remarketing), with strong UK and Northern European presence.
• AutoScout24: AutoScout24 is Europe's largest online car marketplace, listing both new and used vehicles from dealers and private sellers. While it is more listing-focused than transaction-focused, it overlaps significantly with AUTO1.com's dealer customer base in continental Europe.
• Mobile.de: Mobile.de is Germany's leading online vehicle marketplace for used and new cars, owned by Cox Automotive. It serves the same professional dealer base as AUTO1.com and represents a meaningful competitive overlap, especially in the DACH region.
• CarGurus: CarGurus is a leading US/UK online car marketplace connecting dealers with consumers, with growing European presence. While primarily consumer-facing, it increasingly supports dealer-to-dealer inventory tools and competes for dealer mindshare and digital marketing budgets.

Broad incumbents

• Cars.com: Cars.com operates a major online automotive marketplace in the US connecting dealers and consumers. A broader online auto marketplace incumbent that, while consumer-tilted in the US, illustrates the global pattern of digitization in car listing and wholesaling that AUTO1.com is leading in Europe.
• eBay Motors: eBay Motors operates one of the largest online marketplaces for vehicle listings, including dealer inventory. Represents a broader e-commerce incumbent with vehicle vertical exposure rather than a focused B2B wholesale competitor to AUTO1.com.

Emerging players

• Carvana: Carvana pioneered fully-online used car retail in the US, building its own reconditioning and logistics infrastructure. While B2C-focused rather than B2B, it represents a parallel vision of digital, logistically-integrated used car commerce that AUTO1.com is replicating in B2B at European scale.

Regional players

• Cars24: Cars24 is a leading online used car platform operating across India, the Middle East, and Africa with both consumer and dealer offerings. Comparable business model — digital inspection, dealer-network sales, logistics integration — but serving different geographies without direct European overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/auto1-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto1.com