What Welser Profile Austria does

Welser Profile Austria GmbH is a privately held, family-owned roll forming specialist headquartered in Ybbsitz, Austria, operating as the 11th-generation iteration of a business founded around 1660. The company produces custom roll-formed special profiles, profile tubes, and assemblies from steel, stainless steel, and non-ferrous metals, with a stated library of more than 25,200 produced profile cross-sections. Manufacturing is delivered through wholly-owned facilities in Ybbsitz and Gresten (Austria), Bönen (Germany), Valley City, Ohio (two plants under Welser Profile North America), and Horn (Switzerland), supporting just-in-time delivery to enterprise customers across mobility, energy generation, construction, agricultural technology, and industrial/building technology.

The business model is project-based, quote-driven B2B manufacturing with engineering services embedded across the customer lifecycle. Revenue is generated through hardware sales of custom profiles, assemblies, and tooling, supplemented by engineering services covering product development, lightweight construction, corrosion resistance, prototyping, and supply chain management. The company is investing in digitalization through a Welser Creator web configurator, simulation services, EDI connectivity, and a Profile Approval 4.0 inspection process, and is positioning low-carbon/emission-reduced steel with EPD documentation as a differentiated material offering. Customer relationships are anchored in long-cycle, tooling-locked programs such as Siemens Mobility's next-generation Nightjet railway carriages, where Welser supplies 20 distinct profiles, and in major renewable-energy deployments including Central Europe's largest floating PV system (24.2 MWp, Grafenwörth) and Austria's largest rooftop PV (3,000 kWp, Gresten). Sales reached EUR 1 billion in 2022, up from EUR 789M the prior year and EUR 500M five years earlier, with 2,400+ employees globally.

Name

Welser Profile Austria

Legal name

Welser Profile Austria GmbH

Website

https://welser.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Welser Profile Austria GmbH is a family-owned specialist (11th generation) producing custom roll-formed steel, stainless steel, and non-ferrous metal profiles, profile tubes, and assemblies for enterprise customers across mobility, solar/energy, construction, agricultural, and industrial engineering, operating production facilities in Austria, Germany, Switzerland, and the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Ybbsitz

HQ country

Austria

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Steel Profile Manufacturing: Manufacture and sale of custom roll-formed steel profiles, profile tubes, and assemblies from steel and non-ferrous metals. Products are tailored to specific customer requirements across various industries.
2. Engineering Services: Comprehensive engineering support including product development, assemblies, lightweight construction, corrosion resistance solutions, and prototyping services.
3. Tool Technology: Custom tooling and die technology services for profile manufacturing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Welser Profile Austria manufactures custom roll-formed special profiles, profile tubes, and assemblies made from steel, stainless steel, and non-ferrous metals. The company offers engineering support from system development through series production, including prototyping, secondary processing (stamping, cutting, joining, bending), and just-in-time delivery of ready-to-install components to industrial customers.

Product overview

Welser Profile Austria is a globally active specialist for the development and production of roll-formed special profiles, profile tubes, and assemblies from steel and non-ferrous metals. The company operates a platform-plus-services model centered on its core roll forming manufacturing capability, complemented by extensive further processing (stamping, cutting, joining, bending), engineering services, and digital tools. The product portfolio includes: (1) Core Products - roll-formed special profiles and profile tubes manufactured to custom specifications with over 25,200 profile cross-sections produced; (2) Assemblies - pre-finished components combining profiles with secondary operations; (3) Digital Tools - Welser Creator (web-based profile configurator), Simulation, EDI Connection, and Profile Approval 4.0; (4) Industry Solutions - custom profiles serving mobility (automotive, trailers, rail vehicles including Nightjet), energy generation (PV mounting systems), agricultural technology, construction (formwork, facades, modular systems), and industrial engineering (elevators, electrical cabinets); (5) Specialty Materials - stainless steel profiles, high-strength steel profiles, and emission-reduced steel with EPD documentation. The company delivers just-in-time to customers with comprehensive engineering support from product development through series production.

Differentiator

Problem solved

Functional benefit

Products and services

• Roll-Formed Special Profiles Customized, high-precision roll-formed special profiles manufactured from steel, stainless steel, and non-ferrous metals to customer specifications. Over 25,200 profile cross-sections have been produced to date. Used across mobility, energy generation, construction, agricultural technology, and industrial engineering applications.
• Profile Tubes Roll-formed tubular profiles offered as an alternative to closed tube sections, with customizable cross-sections and dimensions for various industrial applications.
• Assemblies (Baugruppen) Pre-assembled components combining multiple roll-formed profiles with secondary processing (stamping, cutting, joining, bending) to deliver ready-to-install parts to industrial customers.
• Welser Creator Web-based standalone configuration tool that allows customers to design and specify custom profiles online without CAD knowledge, save and export designs, and submit quote requests directly.
• Engineering Services Comprehensive engineering support covering product development, lightweight construction, corrosion resistance optimization, visual appearance (optics), thread solutions, and design validation for custom profile applications.
• Prototyping Services Physical and digital prototyping services for testing and validating custom profile designs before mass production.

Quantifiable outcome

• Precision profiles maintaining absolute straightness and precise dimensional accuracy even at 23m lengths
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• FH Wiener Neustadt (University of Applied Sciences Wiener Neustadt)minorStrategic or Co-development Partner · 28 January 2026Co-organizer of AI dialogue event at Welser Profile Begegnungszentrum alongside Deckweiß, bringing together regional companies and academic experts to discuss AI applications and implementation.
• DeckweißminorStrategic or Co-development Partner · 28 January 2026Co-organizer of AI dialogue event at Welser Profile Begegnungszentrum alongside FH Wiener Neustadt to foster regional AI ecosystem and knowledge exchange.
• ECOWindcoreStrategic or Co-development Partner · 16 January 2023Co-developer of Central Europe's largest floating PV system in Grafenwörth. ECOWind and EVN partnered with Welser Profile for the steel frame construction of the 24.2 MWp system covering 24 football fields.
• EVNcoreStrategic or Co-development Partner · 16 January 2023Co-developer of Central Europe's largest floating PV system in Grafenwörth. The 22 million euro project supplies green electricity to 7,500 households.
• Siemens MobilitycoreStrategic or Co-development Partner · 22 March 2021Supplier of custom steel profiles for Siemens Mobility's next-generation Nightjet railway carriages. Welser profiles are integrated into side walls, roofs, and floors of carriages manufactured at Siemens Mobility Factory in Vienna.
• CLEEN Energy AGcoreStrategic or Co-development Partner · 18 December 2020Regional partner for the installation of a 3,000 kWp rooftop photovoltaic system on Welser Profile Austria GmbH production and warehouse facilities in Gresten. The partnership enabled the company's largest rooftop solar installation in Lower Austria.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• voestalpine AG: Austrian-headquartered integrated steel and technology major with a Steel Division producing sections and custom profiles. Closest direct geographic and material comparability to Welser, though voestalpine operates at vastly larger scale across multiple product groups.
• ThyssenKrupp Steel Europe: Major European flat steel producer with downstream processing capabilities including tailored blanks and formed components. Comparable as a steel material supplier and competitor for downstream-formed products, though at much larger scale and broader portfolio.
• Salzgitter AG: German integrated steel and tubes group producing sections, plates, and processed steel products. Relevant comparator in European steel processing and downstream profile production with overlapping automotive, construction, and energy customer bases.
• SSAB AB: Nordic specialty steel producer focused on high-strength steel and 'fossil-free' steel offerings. Comparable to Welser's high-strength steel profile line and emission-reduced steel positioning, especially for heavy transport and construction.
• ArcelorMittal: Global integrated steel major with deep European presence and a downstream construction solutions business. Comparable as a competitor and customer base overlap in automotive, construction, and energy applications.
• Nucor Corporation: Largest US steel producer with extensive downstream joist, deck, and fabricated products operations. Comparable to Welser Profile North America (WPNA) on US-customers and roll-formed steel products, though at much larger scale and broader product portfolio.

Direct peers

• Fischer Profil GmbH: German specialist in cold roll-formed steel profiles and profile tubes serving construction, automotive, and industrial markets. Highly comparable on technology (roll forming), product offering (custom profiles), target customers, and European footprint.
• Permasteelisa Group: Italian-headquartered specialist in architectural envelopes, façades, and complex metal structures using custom-engineered profiles. Comparable on custom-engineered steel profile work for façades, modular construction, and complex architectural applications.
• Manner Sensortelemetrie / Profilmetall: German mid-market specialist in cold roll-formed profiles and profile components for automotive, furniture, and industrial applications. Closely comparable on technology, customer base, and custom-engineered roll forming offering.

Others

• Voortman Steel Machinery: Dutch manufacturer of CNC steel processing and roll-forming equipment. Comparable as an adjacent industry participant supplying the metalworking machinery used by roll formers; not a direct customer competitor but a technology ecosystem peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/WelserProfile1664
• Facebookfacebook.com/WelserProfile
• LinkedInlinkedin.com/company/welser-profile
• Instagraminstagram.com/Welser_profile
• TikToktiktok.com/@welser.profile

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welser Profile Austria