Excalibur Insurance
Excalibur Insurance is an Ontario-based independent multi-carrier insurance brokerage founded in 1957, serving individual consumers and businesses across 35+ Ontario cities through four offices, 40+ carrier partnerships, and a hybrid digital-plus-broker service model.
- Company typePrivate
- Founded1957
- HeadquartersClinton, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Excalibur Insurance does
Excalibur Insurance Group Inc. is a private Ontario-based insurance brokerage founded in 1957, headquartered in Clinton with additional offices in Exeter, Mitchell, and London. The firm operates as an independent multi-carrier broker working with over 40 Canadian insurance partners — including Intact, Aviva, Wawanesa, Travelers, Chubb, Canada Life, Gore Mutual, Heartland Farm Mutual, Lloyd's, and BOXX Insurance — to place personal, commercial, farm, and life insurance across Ontario. Its product portfolio spans auto (standard, classic car, electric vehicle, gap, high-risk, young driver), home (standard, condo, cottage, tenants), recreation (boats, motorcycles, snowmobiles, RVs, travel trailers), commercial lines (fleet, builder's risk, contractors, cyber, food and beverage, manufacturing, medical, legal, retail, real estate, wholesale), farm (beef, dairy, cash crop, hog, poultry, hobby, Smart Barns), and life/disability/critical illness through its Excalibur Assurance sub-brand, plus cyber, travel, health, and umbrella coverage.
The underlying technology stack consists of a hybrid self-serve layer and broker-assisted services. The flagship digital tool is Rate Reducer, an online quote-comparison platform that displays the top 10 lowest auto or home insurance rates from multiple carriers. Supporting tools include the Excalibur Mobile App (iOS and Android, built on Applied Systems' Mobile Insured platform) for policy management and digital pink-card retrieval, a desktop Customer Portal for 24/7 account access, paperless billing, and a free Protection Checkup review service run with every quote and renewal.
The revenue model is commission-based brokerage: Excalibur earns carrier commissions for placing business across its 40+ insurer relationships, functioning as an intermediary between customers and underwriters rather than as a risk-bearing carrier. Go-to-market is a hybrid digital-plus-broker motion: Ontario consumers and SMBs can obtain instant online rate comparisons, call a toll-free number (1-888-298-7343), or visit any of the four offices for face-to-face consultation. The firm is owned by McDougall Insurance Brokers Limited, operates as Excalibur Insurance Group by McFarlan Rowlands, and sits within the Definity Financial Corporation ecosystem via Economical Insurance's indirect majority interest in McDougall. The company invests 5% of profits in community giving, holds IBAO and CSIO memberships, and has received a Community Champion recognition from the Central Huron BIA.
Excalibur Insurance firmographics
Firmographics- Name
- Excalibur Insurance
- Legal name
- Excalibur Insurance Group Inc.
- Website
- https://excaliburinsurance.ca
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Excalibur Insurance is an Ontario-based independent multi-carrier insurance brokerage founded in 1957, serving individual consumers and businesses across 35+ Ontario cities through four offices, 40+ carrier partnerships, and a hybrid digital-plus-broker service model.
- Ownership category
- akta.pro rank
Where Excalibur Insurance is headquartered
LocationHeadquarters
- HQ city
- Clinton
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Excalibur Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Brokerage Commissions: Earns commissions from insurance companies (over 40 partner insurers) for placing business. Acts as intermediary between customers seeking coverage and insurance carriers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Auto Insurance |
| Other | Monthly | Home Insurance |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Excalibur Insurance product offering
Product offeringCore offering
Excalibur Insurance is an Ontario-based independent insurance brokerage that places personal, commercial, and farm insurance coverage by comparing rates across more than 40 partner carriers in Canada. Customers access brokerage services through the Rate Reducer self-serve quote comparison tool, the mobile app, the customer portal, and licensed brokers across four Ontario offices. The company also distributes life, disability, critical illness, health, travel, umbrella, and personal cyber coverage through its Excalibur Assurance division.
Product overview
Excalibur Insurance is an Ontario-based insurance brokerage offering a broad portfolio of personal and commercial insurance products. The company operates as a multi-carrier broker working with over 40 Canadian insurers, providing both core insurance products and digital tools to consumers and businesses. The personal insurance lineup spans auto (including standard, classic car, electric vehicle, high-risk, and young driver policies), home (standard, condo, cottage, and renters coverage), recreation (boats, motorcycles, snowmobiles, RVs, and travel trailers), and health/life coverage (life, disability, critical illness, and travel insurance). Farm insurance includes specialized coverage for beef, dairy, cash crop, hog, poultry, and hobby farms, plus a Smart Barns offering for technology-enabled agricultural operations. The commercial insurance portfolio covers business insurance, fleet, builder's risk, contractors across multiple trades, cyber, food and beverage, manufacturers, medical professionals, landlords, lawyers, retail, real estate developers, and wholesale distributors. Underpinning the product range are digital service tools — the Rate Reducer quote comparison platform, the Customer Portal for 24/7 account management, the Excalibur Mobile App for on-the-go access, and a Protection Checkup service — which together form the technology-enabled service layer of the brokerage.
Differentiator
Problem solved
Functional benefit
Brands
- Excalibur Assurance: Life, disability, and critical illness insurance products offered by Excalibur Insurance
Products and services
- Auto Insurance Personal auto insurance coverage for cars, trucks, and SUVs in Ontario, including standard, classic car, electric vehicle, high-risk, and young driver policies. Liability, collision, and comprehensive options are sourced across multiple carrier partners, with quote-based pricing varying by driver profile and vehicle type.
- Home Insurance Property and contents insurance for Ontario homeowners covering damage to the dwelling, personal belongings, and personal liability. Quote-based pricing varies by property characteristics, location, and coverage needs, with multi-line bundling discounts available when combined with auto.
- Farm Insurance Comprehensive farm insurance for Ontario operations covering buildings, equipment, livestock, and farm operations. Specialized coverage is available for beef, dairy, cash crop, hog, poultry, and hobby farm operations, sourced through farm-focused partner carriers including Heartland Farm Mutual.
- Business Insurance Ontario Commercial insurance products for Ontario businesses across multiple industry verticals, encompassing coverage lines for commercial fleet, builder's risk, contractors, cyber, food and beverage, manufacturers, medical professionals, landlords, lawyers, professional service providers, repair garages, retail, real estate developers, and wholesale distributors.
- Excalibur Assurance Life & Living Benefits Life, disability, and critical illness insurance products offered under the Excalibur Assurance sub-brand, providing financial protection for beneficiaries, income replacement during illness or injury, and lump-sum payments upon diagnosis of specified critical illnesses. Delivered in partnership with life carriers such as Canada Life Insurance.
- Health Insurance Health insurance coverage supplementing provincial healthcare, potentially including prescription drugs, dental, and other health benefits for Ontario individuals and families.
- Personal Cyber Insurance Coverage for individuals against personal cyber risks including identity theft, online fraud, and cyber extortion, delivered through partner BOXX Insurance as a specialty personal lines offering.
- Travel Insurance Insurance coverage for Ontario travellers, including trip cancellation, medical emergencies, and travel-related interruptions.
- Umbrella Insurance Excess liability coverage providing an additional layer of protection above the limits of auto, home, or other underlying policies for Ontario consumers.
- Recreation Insurance Coverage for recreational vehicles including motorhomes, travel trailers, boats, watercraft, motorcycles, and snowmobiles, with relevant liability and damage protection for Ontario consumers, sourced through partners such as Pacific Marine Insurance.
- Excalibur Mobile App Branded mobile application for iOS and Android that allows customers to monitor their insurance accounts, request policy changes, view documents, access claims, and retrieve digital proof-of-insurance (pink slip) cards.
- Rate Reducer Proprietary online self-serve quote comparison platform that displays the top 10 lowest auto or home insurance rates from multiple partner insurers, enabling prospective customers to compare rates and select coverage.
- Customer Portal Desktop online account management platform providing 24/7 access to policy information, claims status, document printing, paperless billing, and policy change requests for existing customers.
Quantifiable outcome
- Potential savings up to 20% with bundling
- +1 more outcomes
Companies that use Excalibur Insurance
Customer profileSegments1 record
Ideal customer profiles3 records
Excalibur Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Excalibur Insurance partnerships and signals
Strategic signalPartnerships
34 partnerships are on record, tiered core, major, specialty and regional.
- Intact InsurancecoreMajor Canadian insurance provider offering property and casualty coverage through Excalibur's broker distribution
- Aviva InsurancecoreUK-based insurer with significant Canadian operations providing personal and commercial insurance through Excalibur
- Wawanesa InsurancecoreMutual insurance company offering auto and property coverage, one of Excalibur's key partner insurers
- TravelerscoreLarge US-based insurer with Canadian operations providing commercial and personal lines through Excalibur
- Chubb InsurancemajorGlobal insurance giant providing specialty and commercial insurance products through Excalibur's broker network
- Canada Life InsurancemajorMajor Canadian life insurance provider offering life, health, and wealth products through Excalibur Assurance division
- Gore Mutual InsurancecoreCanadian mutual insurer providing auto and property coverage through Excalibur
- Heartland Farm MutualcoreFarm-focused mutual insurer providing agricultural coverage including farm, auto, and home for rural customers
- Echelon InsurancecorePersonal and commercial lines insurer under Economical Insurance umbrella
- Commonwell Mutual Insurance GroupcoreMutual insurance group offering personal lines coverage through Excalibur's Ontario network
- Hagerty InsurancespecialtySpecialty insurer focusing on classic and collector vehicles
- Kent and Essex Mutual InsuranceregionalRegional mutual insurer serving southwestern Ontario communities
- South Easthope MutualregionalRegional mutual insurer serving eastern Oxford County and surrounding area
- Howick Mutual InsuranceregionalRegional mutual insurer serving Howick and surrounding area
- Trillium Mutual InsuranceregionalRegional mutual insurer in Ontario
- Nova Mutual InsuranceregionalRegional mutual insurance provider
- Axiom Mutual Insurance CompanyregionalRegional mutual insurer offering coverage through Excalibur
- Edge Mutual InsuranceregionalRegional mutual insurer in Ontario
- Jevco InsurancespecialtySpecialty insurer for hard-to-place and non-standard risks
- Premier InsurancespecialtyInsurance provider offering various personal lines products
- Optimum General InsurancespecialtyProperty and casualty insurer serving Canadian markets
- SGI CanadaregionalSaskatchewan Government Insurance subsidiary operating in Ontario
- Coachman Insurance CompanyspecialtySpecialty insurer for manufactured homes and related coverage
- Elite Insurance CompanyspecialtyInsurance provider offering various coverage products
- Pacific Marine InsurancespecialtyMarine and watercraft insurance specialist
- Lloyd'smajorGlobal insurance marketplace providing specialty and complex risk coverage through Excalibur
- Chieftain InsurancespecialtySpecialty insurance provider
- Western General InsurancespecialtyInsurance provider for various coverage needs
- MX InsurancespecialtyInsurance provider operating in Canadian markets
- ABEXspecialtyInsurance provider
- BOXX InsurancespecialtyCyber insurance specialist providing personal cyber coverage
- Optiom InsurancespecialtyInsurance provider offering vehicle protection and related products
- PAL Insurance Brokers CanadaspecialtyInsurance broker network operating in Canada
- McFarlan Rowlands Insurance BrokerscoreParent insurance broker group that owns Excalibur Insurance Group; provides corporate infrastructure, systems, and carrier relationships
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Excalibur Insurance competitors and assessment
Company assessmentDirect peers
- BrokerLink: Large Canadian multi-line insurance brokerage with strong Ontario presence, auto/home/farm/commercial offerings, and a comparable mix of in-person broker service and digital self-serve tools — directly comparable in product scope, customer segments, and distribution model.
- Westland Insurance Group: Canadian retail insurance brokerage network offering personal, commercial, and farm coverage with multiple carrier partnerships and digital tools; highly comparable operating model even though their footprint leans more Western Canada.
- McFarlan Rowlands Insurance Brokers: Parent brokerage group that directly owns Excalibur; offers the same multi-line personal, commercial, and farm insurance via multi-carrier distribution in southwestern Ontario — essentially the closest operating analog.
- CAA Insurance: CAA's Ontario insurance brokerage delivers auto, home, and life products through member-based distribution with a strong digital and physical presence; competes for the same Ontario personal-lines consumer.
Broad incumbents
- Hub International: One of the largest Canadian commercial and personal insurance brokerages; competes with Excalibur on commercial and farm accounts while offering significantly broader specialty and risk-services capabilities.
- Arthur J. Gallagher & Co. (Canada): Global insurance brokerage and risk advisory firm with Canadian operations across personal, commercial, and specialty lines; broader portfolio but overlaps significantly with Excalibur's commercial and specialty niches.
- Marsh Canada: Major global broker with a Canadian practice serving commercial clients across many of the same verticals (manufacturing, food and beverage, contractors, real estate); overlaps on commercial lines more than personal.
- TD Insurance (Melon): Canadian direct and broker-distributed insurance carrier/brokerage serving auto, home, and life needs nationally; competes heavily in Ontario personal lines and represents the direct-to-consumer alternative to broker-served distribution.
Emerging players
- Kanetix Ltd. Canadian online insurance comparison platform aggregating auto, home, and life quotes across carriers; competes with Excalibur's Rate Reducer at the top of the consumer shopping funnel.
- Square One Insurance Services: Canadian online-direct personal lines insurance provider offering tailored home and auto coverage; represents the disintermediation threat that brokers like Excalibur face in standard-risk Ontario segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Excalibur Insurance social profiles
Digital presenceExcalibur Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Excalibur Insurance leadership team
Management profileNumber of profiles
Profiles6 records
Excalibur Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Excalibur Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Excalibur Insurance
What does Excalibur Insurance do?
Excalibur Insurance is an Ontario-based independent insurance brokerage that places personal, commercial, and farm insurance coverage by comparing rates across more than 40 partner carriers in Canada. Customers access brokerage services through the Rate Reducer self-serve quote comparison tool, the mobile app, the customer portal, and licensed brokers across four Ontario offices. The company also distributes life, disability, critical illness, health, travel, umbrella, and personal cyber coverage through its Excalibur Assurance division.
Is Excalibur Insurance a public or private company?
Excalibur Insurance is a private company. It is classified as corporate owned and is currently operating.
When was Excalibur Insurance founded?
Excalibur Insurance was founded in 1957. It employs 11 to 50 people.
Where is Excalibur Insurance based?
Excalibur Insurance is headquartered in Clinton, Canada, in the North America region.
How does Excalibur Insurance make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Excalibur Insurance's main competitors?
Direct peers on record are BrokerLink, Westland Insurance Group, McFarlan Rowlands Insurance Brokers and CAA Insurance. Broad incumbents are Hub International, Arthur J. Gallagher & Co. (Canada), Marsh Canada and TD Insurance (Melon). Emerging players are Kanetix Ltd. and Square One Insurance Services.
Does Excalibur Insurance have an API?
No public API is recorded for Excalibur Insurance.