Zumub.com
Zumub.com is a Portuguese e-commerce platform selling 10,000+ sports nutrition, supplement, healthy food, and activewear SKUs across Europe, combining multi-brand retail with 500+ own-brand products manufactured at HACCP-certified Zumub Labs and supported by B2B wholesale and affiliate channels.
- Company typePrivate
- Founded2010
- HeadquartersCacém, Portugal
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Zumub.com does
Zumub.com (legal entity Zumub S.A.) is a Portuguese e-commerce platform headquartered in Agualva-Cacém that sells sports nutrition supplements, healthy food, weight-management products, beauty/personal care, activewear, and sports accessories to consumers across Europe. The company operates a multi-language storefront in seven languages (English, German, Spanish, French, Italian, Dutch, Portuguese) with multi-currency support, a subscription delivery option, and a ZumubPoints loyalty program offering 3% cashback (10% on the Zumub Professional line). It carries more than 10,000 SKUs spanning over 30 brands (Optimum Nutrition, MuscleTech, NOW Foods, Scitec Nutrition, Biotech USA, etc.) alongside 500+ own-brand products manufactured in-house at its HACCP-certified Zumub Labs facility in Portugal.
The business runs three go-to-market motions. The primary DTC e-commerce store serves individual consumers with one-time purchases, subscriptions (3 weeks to 3 months), and a 100% Satisfaction Guarantee with a 110% money-back policy plus a Price Match guarantee. A B2B wholesale and distribution channel sells factory-direct to retailers, pharmacies, parapharmacies, and health and fitness professionals across the EU. A community-led affiliate and referral program pays up to 15% commissions to fitness bloggers, influencers, gyms, personal trainers, and nutritionists, supplemented by an 'Amigos da Zumub' consumer referral scheme. The technology stack is a conventional e-commerce platform (appears osCommerce-based) integrated with PayPal, Klarna, Cloudflare, Google Analytics, Facebook Pixel, and social login, with no disclosed AI/ML capabilities.
Revenue mechanics are transaction-based across DTC retail and B2B wholesale, augmented by affiliate/referral commissions. The company is privately held with no disclosed venture or private equity backing; growth has been supported by approximately EUR 2.05M in Portugal2020 EU co-financing across internationalization, R&D, and brand-promotion projects (2016-2020), plus a smaller COVID-19 ADAPTAR grant. Operating subsidiaries include Zumub Labs (manufacturing) and FIRM FOODS (superfoods, B2B and B2C), and the company has rebranded from 'Supplements Online' to 'Zumub' with sub-brands including Zumub Professional and Zumub Zero.
Zumub.com firmographics
Firmographics- Name
- Zumub.com
- Legal name
- Zumub S.A.
- Website
- https://zumub.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Zumub.com is a Portuguese e-commerce platform selling 10,000+ sports nutrition, supplement, healthy food, and activewear SKUs across Europe, combining multi-brand retail with 500+ own-brand products manufactured at HACCP-certified Zumub Labs and supported by B2B wholesale and affiliate channels.
- Ownership category
- akta.pro rank
Zumub.com industry classification
Industry- Product category
- Online Sports Nutrition and Supplement Retail
- NAICS
- Sporting Goods Retailers (45911), Food (Health) Supplement Retailers (456191)
- SIC
- Retail-Nonstore Retailers (5960), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
Keywords
Where Zumub.com is headquartered
LocationHeadquarters
- HQ city
- Cacém
- HQ country
- Portugal
- HQ region
- Europe
Offices2 records
Markets served
Zumub.com business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Retail E-commerce Sales: Direct-to-consumer sales of sports nutrition, supplements, healthy food, and fitness products through the Zumub.com online store. Products sold at varying price points with discounts and promotions.
- Wholesale Distribution: B2B sales to retailers, pharmacies, parapharmacies, and health/fitness professionals. Factory-direct pricing from Zumub Labs manufacturing. Products include own-brand supplements and re-selling of third-party brands.
- Affiliate/Referral Program: Commission-based revenue from affiliates (up to 15% on purchases made with their coupon code). Additional 3% commission on sales made by recruited affiliates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | One-time purchase with varying discounts |
| Subscription | Monthly | Subscription model for regular purchases |
| Other | Pay-as-you-go | ZumubPoints loyalty rewards |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Zumub.com product offering
Product offeringCore offering
Zumub.com sells sports nutrition supplements, healthy food, vitamins and health supplements, weight-loss products, beauty and personal care items, activewear, and sports accessories through its own pan-European e-commerce storefront, complemented by B2B wholesale supply and an affiliate program. It also manufactures over 500 own-brand products via its HACCP-certified Zumub Labs facility in Portugal, enabling factory-direct pricing and private-label supply. The platform ships to multiple European countries across seven languages with subscription and one-time purchase options.
Product overview
Zumub.com is a pan-European e-commerce platform for sports nutrition, healthy food, and wellness products. The platform operates as both a multi-brand retailer (offering products from over 30 brands including Optimum Nutrition, MuscleTech, NOW Foods, Scitec Nutrition, and Biotech USA) and a private-label manufacturer through Zumub Labs in Portugal, producing over 500 own-brand supplements. The product portfolio spans seven core categories: Sports Nutrition (proteins, creatine, amino acids, pre/post-workout, weight gainers), Healthy Food (nuts, snacks, oils, beverages, meal products), Health and Wellbeing (vitamins, minerals, antioxidants, superfoods), Weight Loss (fat burners, Garcinia Cambogia, L-Carnitine, diuretics), Beauty & Personal Care, Activewear, and Sports Accessories. The Zumub Professional line offers premium-grade supplements, while additional services include a Free Body Plan tool, B2B wholesale distribution, and an affiliate marketing program. The platform ships to multiple European countries with over 3 million orders delivered and maintains a catalog of 10,000+ products.
Differentiator
Problem solved
Functional benefit
Brands
- Zumub Professional: Professional line of sports nutrition supplements including Multivitamin + Mineral Professional, Whey Isolate Professional, Omega 3 Professional, and other high-grade products with 10% cashback program.
- Zumub Zero
- FIRM FOODS
Products and services
- Sports Nutrition Supplements Comprehensive range of sports nutrition products including proteins, amino acids, creatine, pre-workout, post-workout, weight gainers, and energy supplements for athletes and fitness enthusiasts.
- Healthy Food Wide selection of healthy food products including baby food, canned foods, drinks, fruits, nuts, jams, pasta, oils, snacks, teas, coffees, and meal options for health-conscious consumers across Europe.
- Health and Wellbeing Supplements Health supplements covering antioxidants, anti-aging, joint care, brain health, heart health, digestion, immune system, vitamins, minerals, and superfoods for general wellness and preventive health.
- Weight Loss Products Weight management solutions including fat burners, Garcinia Cambogia, L-Carnitine, green tea, meal replacements, diuretics, and diet snacks for consumers seeking weight loss support.
- Beauty and Personal Care Personal care and beauty products including hair care, perfumes, skin care, and competition preparation products for fitness and personal grooming consumers.
- Activewear Sports clothing and footwear for men and women, including athletic wear and sports apparel.
- Sports Accessories Sports equipment and accessories including shakers, bottles, fitness gear, boxing equipment, bags, football accessories, and yoga/pilates accessories.
- Zumub Gift Card Gift cards redeemable for purchasing any products on the Zumub.com platform.
- Zumub Professional Line Professional-grade sports nutrition and health supplement line including multivitamins and minerals, hydrolyzed collagen, omega 3, beta-alanine, isotonic formulas, and caffeine gummies, with 10% ZumubPoints cashback on every purchase.
- Zumub Labs Manufacturing In-house supplement manufacturing facility in Portugal producing over 500 own-brand supplement and food products with HACCP certification, supplying both Zumub-branded retail and B2B wholesale distribution.
- Wholesale and Distribution Service B2B wholesale distribution service enabling retailers, pharmacies, parapharmacies, health professionals, and fitness professionals to purchase Zumub-brand and third-party supplements at factory-direct prices with logistics and delivery solutions across the EU.
- Zumub Affiliate Program Marketing affiliate program offering up to 15% commission on sales plus 3% on recruited affiliates, with exclusive discount coupons, starter kits, and exclusive campaigns for fitness influencers, bloggers, gyms, personal trainers, and nutritionists.
- FIRM FOODS Superfoods Brand Superfoods brand owned by Zumub S.A., distributed through both B2B and B2C channels as part of the company's national brands promotion strategy.
Quantifiable outcome
- 3,000,000+ orders delivered
- +3 more outcomes
Companies that use Zumub.com
Customer profileSegments5 records
Ideal customer profiles5 records
Zumub.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Zumub.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Zumub Labs ManufacturingcoreOwn manufacturing division operating modern facilities in Portugal where Zumub develops, tests, and manufactures supplements and related products. HACCP certified. Produces 500+ own-brand products.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Zumub.com competitors and assessment
Company assessmentDirect peers
- MyProtein: UK-headquartered sports nutrition brand and online retailer (THG-owned) selling proteins, amino acids, vitamins, and activewear globally. Closely comparable on core product assortment (whey, creatine, pre-workout) and multi-language D2C e-commerce across Europe.
- Prozis: Portuguese-headquartered sports nutrition and supplements e-commerce retailer with extensive own-brand manufacturing and global shipping. Directly comparable to Zumub on geography, product mix (proteins, supplements, healthy food), and vertical integration via in-house production.
- iHerb: US-headquartered global online retailer of supplements, vitamins, and health products shipping to 180+ countries. Comparable on multi-category health/supplement D2C e-commerce with multi-language storefront and broad SKU catalog.
- Bodybuilding.com: US-based online sports nutrition retailer with broad assortment of supplements, activewear, and accessories. Comparable as a multi-brand D2C supplements destination, though primarily English-language and US-shipped.
- OstroVit: Polish sports nutrition brand and online retailer selling supplements, proteins, and healthy food across European markets. Comparable as a European multi-category supplements e-commerce player with both own-brand and multi-brand assortment.
- Bulk Powders: UK-based sports nutrition e-commerce retailer offering own-label supplements, proteins, and healthy food across European markets. Comparable direct competitor on multi-brand + private-label D2C model and pan-European shipping.
- Applied Nutrition: UK-based sports nutrition brand sold via own D2C site and through third-party retailers like Zumub. Comparable as a brand competing in the same protein/pre-workout categories, with both B2C and B2B distribution.
Broad incumbents
- Holland & Barrett: UK-based high-street and online health and wellness retailer offering vitamins, supplements, sports nutrition, and healthy food. Comparable on supplement/health category overlap, though operates physical store network and broader wellness portfolio.
- Decathlon: Global sporting goods retailer carrying own-brand equipment, activewear, and sports nutrition across physical stores and online. Comparable on sporting goods and accessories categories; broader portfolio including hardware equipment.
Regional players
- Gymgrossisten: Nordic-region sports nutrition and supplements e-commerce retailer (GymBeam group) operating across Scandinavia and Europe. Comparable on D2C supplements model with regional European focus; does not directly overlap Portugal/Iberia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Zumub.com social profiles
Digital presenceZumub.com compliance and trust
Trust signalCompliance3 records
Zumub.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zumub.com leadership team
Management profileNumber of profiles
Profiles1 record
Zumub.com subsidiaries and ownership
Company hierarchySubsidiaries2 records
Zumub.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zumub.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zumub.com
What does Zumub.com do?
Zumub.com sells sports nutrition supplements, healthy food, vitamins and health supplements, weight-loss products, beauty and personal care items, activewear, and sports accessories through its own pan-European e-commerce storefront, complemented by B2B wholesale supply and an affiliate program. It also manufactures over 500 own-brand products via its HACCP-certified Zumub Labs facility in Portugal, enabling factory-direct pricing and private-label supply. The platform ships to multiple European countries across seven languages with subscription and one-time purchase options.
Is Zumub.com a public or private company?
Zumub.com is a private company. It is classified as unknown and is currently operating.
When was Zumub.com founded?
Zumub.com was founded in 2010. It employs 51 to 100 people.
Where is Zumub.com based?
Zumub.com is headquartered in Cacém, Portugal, in the Europe region.
How does Zumub.com make money?
Three revenue lines are on record. Retail E-commerce Sales are the primary driver. The others are wholesale Distribution and affiliate/Referral Program.
Who are Zumub.com's main competitors?
Direct peers on record are MyProtein, Prozis, iHerb, Bodybuilding.com, OstroVit, Bulk Powders and Applied Nutrition. Broad incumbents are Holland & Barrett and Decathlon. Gymgrossisten is listed as a regional player.
Does Zumub.com have an API?
No public API is recorded for Zumub.com.
What industry is Zumub.com in?
Zumub.com's product category is Online Sports Nutrition and Supplement Retail. Its primary akta.pro industry code is CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers. Its NAICS code is 45911 and its SIC code is 5960.