Verdence Capital Advisors
Verdence Capital Advisors is an independent, fee-only fiduciary RIA managing approximately $5 billion for high-net-worth individuals, families, business owners, and athletes across offices in Maryland, Virginia, Florida, and Massachusetts.
- Company typePrivate
- Founded2017
- HeadquartersHunt Valley, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Verdence Capital Advisors does
Verdence Capital Advisors is an independent, fee-only fiduciary wealth management firm headquartered in Hunt Valley, Maryland, with additional offices in Alexandria (Virginia), Naples (Florida), and Concord (Massachusetts). Founded in 2017 by Leo J. Kelly III after he departed Merrill Lynch in 2012 with a six-person team, the firm manages approximately $4.6-5 billion in assets under management and employs more than 50 people as a registered investment adviser under SEC fiduciary standards. Verdence delivers private wealth advisory services to high-net-worth individuals and families, business owners and entrepreneurs navigating exits and liquidity events, ultra-high-net-worth families requiring family office services (via the Verdence/Family sub-brand), and professional athletes and entertainers (via the Verdence/PRO sub-brand), supplemented by an RIA+ division serving other registered investment advisors.
The firm operates a comprehensive service platform spanning financial planning, investment management, estate and legacy strategies, business exit planning, wealth event planning (sudden wealth, RSUs, inheritances), and outsourced CIO (OCIO) services. Core platform capabilities include asset aggregation software that provides unified visibility into clients' full financial picture and an open-architecture investment platform offering access to alternative and private investments with rigorous due diligence. Verdence monetizes exclusively through subscription-style AUM-based fees typically ranging from 0.75% to 1.50% annually, with no commissions or product sales — a structure designed to align the firm's incentives with client outcomes and eliminate conflicts of interest.
Verdence distributes through relationship-based field advisory engagements supported by an unusually active content marketing engine, including three proprietary podcasts (Markets with Megan, From the Ground Up, Alternate View), weekly insights and quarterly market commentaries, and recurring media appearances on CNBC, Bloomberg, Fox Business, Yahoo Finance, and Barron's. In March 2026, the firm sold a majority stake to Wealth Partners Capital Group (WPCG) and HGGC at a $4.6 billion valuation, with management retaining significant ownership; the partnership is explicitly structured to fund continued M&A and national expansion.
Verdence Capital Advisors firmographics
Firmographics- Name
- Verdence Capital Advisors
- Legal name
- Verdence Capital Advisors LLC
- Website
- https://verdence.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Verdence Capital Advisors is an independent, fee-only fiduciary RIA managing approximately $5 billion for high-net-worth individuals, families, business owners, and athletes across offices in Maryland, Virginia, Florida, and Massachusetts.
- Ownership category
- akta.pro rank
Verdence Capital Advisors industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)
- akta.pro secondary industries
- Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG), Financial Planning–Led RIAs (FSAAACAB), Specialized/Niche-Vertical RIAs (e.g., Medical, Tech, Executives, Athletes) (FSAAACAL), Corporate Finance & Capital Advisory (BPAHADAB)
Keywords
Where Verdence Capital Advisors is headquartered
LocationHeadquarters
- HQ city
- Hunt Valley
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Verdence Capital Advisors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Assets Under Management (AUM) Fees: Fee-only fiduciary model where the firm charges a percentage of assets under management (AUM), typically ranging around 0.75%-1.50% per year. This aligns the firm's compensation with client outcomes and eliminates conflicts of interest from product commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | AUM-based fee structure |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Verdence Capital Advisors product offering
Product offeringCore offering
Verdence Capital Advisors is an independent, fee-only fiduciary registered investment adviser that provides wealth management, financial planning, estate strategies, family office services, business exit planning, and outsourced CIO services. The firm serves high-net-worth individuals, families, business owners, professional athletes, and other RIAs through dedicated advisory teams operating from offices in Maryland, Virginia, Florida, and Massachusetts, managing nearly $5 billion in assets under management.
Product overview
Verdence Capital Advisors is an independent wealth management firm providing a comprehensive suite of advisory services for high-net-worth individuals, families, and business owners. The firm's core offerings include Private Wealth Services, Family Office Services (Verdence/Family), and specialized services for business owners and entrepreneurs. Verdence operates specialty divisions including Verdence/PRO for sports and entertainment clients, and offers RIA+ services for registered investment advisor partners. The firm provides investment management, financial planning, estate strategies, business exit planning, and outsourced CIO services. Verdence also produces thought leadership content through three podcasts: Markets with Megan, From the Ground Up, and Alternate View.
Differentiator
Problem solved
Functional benefit
Products and services
- Wealth Advisory Services
Companies that use Verdence Capital Advisors
Customer profileSegments4 records
Ideal customer profiles5 records
Verdence Capital Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Verdence Capital Advisors partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- ZephyrminorPete McGratty, Executive Director of RIA Development at Verdence, appeared on Zephyr's Adjusted for Risk podcast to discuss the evolution of wealth management and the changing independent channel.
- Vantage Private WealthcoreVerdence acquired Vantage Private Wealth, a Naples, Florida-based wealth management firm. This acquisition expanded Verdence's presence in Florida and increased its assets under management to over $3.4 billion.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Verdence Capital Advisors competitors and assessment
Company assessmentOthers
Direct peers
- Wealth Enhancement Group: PE-backed independent RIA consolidator with similar M&A-driven growth strategy and HNW client focus; comparable in fee model, advisor recruiting playbook, and post-recapitalization national expansion phase to Verdence.
- Creative Planning: One of the largest independent, fee-only RIAs in the U.S., providing comprehensive wealth management, financial planning, and family office services to HNW individuals — directly comparable in service breadth and fiduciary positioning.
- Mercer Advisors: PE-backed national RIA specializing in HNW families, business owners, and retirement planning with fiduciary fee-only model — directly comparable service mix and target segments to Verdence.
- Focus Financial Partners: One of the largest independent RIA partnership platforms in the U.S., supporting fiduciary wealth management firms with capital, M&A, and operational infrastructure — directly comparable to Verdence's PE-backed consolidation model targeting HNW clients.
- Beacon Pointe Advisors: Independent, fee-only RIA providing comprehensive wealth management, family office services, and institutional OCIO — highly comparable specialty practice structure to Verdence including alternative investments and advisor research.
- CAPTRUST: Large independent RIA providing fiduciary wealth management and institutional investment advisory to HNW families, foundations, and retirement plans — strong overlap with Verdence's private wealth and OCIO service lines.
- Mariner Wealth Advisors: PE-backed national RIA offering comprehensive wealth advisory and family office services to HNW clients — closely mirrors Verdence's full-service RIA model and multi-state growth approach.
Broad incumbents
- Edelman Financial Engines: Large-scale national wealth management and financial planning firm combining RIA services with hybrid advisory offerings — broader portfolio than Verdence but competes for the same HNW segment with similar fiduciary positioning.
Emerging players
- Facet Wealth: Tech-enabled RIA providing flat-fee financial planning and investment advice to HNW clients — partial overlap in serving affluent clients with fiduciary advice, though with a more digital-native delivery model than Verdence's relationship-based approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Verdence Capital Advisors social profiles
Digital presenceVerdence Capital Advisors compliance and trust
Trust signalCompliance1 record
Verdence Capital Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verdence Capital Advisors leadership team
Management profileNumber of profiles
Profiles11 records
Verdence Capital Advisors subsidiaries and ownership
Company hierarchySubsidiaries1 record
Verdence Capital Advisors funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verdence Capital Advisors M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verdence Capital Advisors
What does Verdence Capital Advisors do?
Verdence Capital Advisors is an independent, fee-only fiduciary registered investment adviser that provides wealth management, financial planning, estate strategies, family office services, business exit planning, and outsourced CIO services. The firm serves high-net-worth individuals, families, business owners, professional athletes, and other RIAs through dedicated advisory teams operating from offices in Maryland, Virginia, Florida, and Massachusetts, managing nearly $5 billion in assets under management.
Is Verdence Capital Advisors a public or private company?
Verdence Capital Advisors is a private company. It is classified as private equity controlled and is currently operating.
When was Verdence Capital Advisors founded?
Verdence Capital Advisors was founded in 2017. It employs 11 to 50 people.
Where is Verdence Capital Advisors based?
Verdence Capital Advisors is headquartered in Hunt Valley, United States, in the North America region.
How does Verdence Capital Advisors make money?
One revenue line is on record: assets Under Management (AUM) Fees.
Who are Verdence Capital Advisors's main competitors?
Carson Group is listed as an others. Direct peers are Wealth Enhancement Group, Creative Planning, Mercer Advisors, Focus Financial Partners, Beacon Pointe Advisors, CAPTRUST and Mariner Wealth Advisors. Edelman Financial Engines is listed as a broad incumbent. Facet Wealth is listed as an emerging player.
Does Verdence Capital Advisors have an API?
No public API is recorded for Verdence Capital Advisors.
What industry is Verdence Capital Advisors in?
Verdence Capital Advisors's product category is Wealth Management. Its primary akta.pro industry code is FSAAACAA, Comprehensive/Full-Service RIAs & Independent Wealth Managers, with a secondary code of FSAAACAG, Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions). Its NAICS code is 523940 and its SIC code is 6282.