Jump$tart Coalition

What Jump$tart Coalition does

Jump$tart Coalition for Personal Financial Literacy is a 501(c)(3) nonprofit coalition founded in 1995 in Washington, DC, and operating with a small (11-50), predominantly remote national staff. The organization unites 100+ national partner organizations spanning business, finance, education, academia, and government—alongside a network of independent state coalitions active in nearly every U.S. state—to advance personal financial literacy, with priority given to underserved PreK-12 students. Its mission is to get effective financial education into every public, private, and charter school in the country.

Jump$tart's product surface consists of interconnected awareness, curriculum, and professional development assets: the Check Your School public advocacy campaign, the peer-to-peer Teen Teach-In (held every April and October), Financial Literacy Month (April, for which Jump$tart is the original promoter), Hill Day on Capitol Hill, the Student Honor Society for grades 9-12, the 'For Me, It's Personal' storytelling initiative, and the Jump$tart Store (proceeds fund NEC teacher scholarships). Educational infrastructure includes the Jump$tart Clearinghouse (a curated online database of financial education resources), J$FFE Online (free professional development for teachers), the co-published National Standards for Personal Financial Education (with CEE), the Reality Check interactive student tool, and the annual National Educator Conference, which in 2025 drew 350 teachers from 47 states. Technology platforms are content- and web-based with no public API and no disclosed AI/ML capability.

Revenue is generated through three streams: annual National Partner Dues on a tiered structure (university/government $500; corporate partner $5,500; nonprofit partner $1,100; corporate sustaining $35,000; nonprofit sustaining $16,500), individual donations, and corporate/foundation sponsorships (e.g., Synchrony's $3M Empowering Financial Futures commitment). All end-user programs (NEC scholarships, J$FFE Online, Clearinghouse, Reality Check) are free, and distribution relies on partner networks, state coalitions, the national conference, and direct digital channels (Financial Fridays newsletter, Facebook teacher group). The organization is governed by a National Board of Directors composed of elected national partners and ex officio federal-agency representatives (FDIC, SEC, CSBS), and is led by President and CEO Laura Levine, who has held the role since 2004 (CEO designation 2009).

Name

Jump$tart Coalition

Legal name

Jump$tart Coalition for Personal Financial Literacy

Website

https://jumpstart.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Jump$tart Coalition is a 501(c)(3) nonprofit, founded in 1995, uniting 100+ national partner organizations and state affiliates to advance K-12 personal financial literacy through awareness campaigns, free teacher professional development, a curated resource Clearinghouse, and annual convenings in the U.S.

Ownership category

akta.pro rank

Product category

Financial Literacy Education

NAICS

Educational Support Services (611710), Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Personal Finance & Financial Literacy for Students (EDAMAIAH)

akta.pro secondary industries

Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH), Financial & Consumer Literacy (Banking, Credit, Contracts) (EDAAAAAG), Financial Literacy, Debt Counseling & Default Prevention (EDALAJAK), Public Virtual & Blended Learning Programs (District-Run) (EDAJAAAI)

Keywords

• Financial literacy education
• K-12 personal finance
• Educator professional development
• Nonprofit coalition advocacy
• Financial education resources

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. National Partner Dues: National Partner organizations support the coalition with annual dues. Dues are assessed on a calendar year basis with various tiers for corporate, nonprofit, small business, university, and government partners.
2. Individual Donations: Donations from individuals to support Jump$tart's mission of advancing financial literacy.
3. Corporate Sponsorships: Corporate and foundation sponsorships for programs, scholarships, and events, including NEC teacher scholarships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Jump$tart Coalition operates a national coalition model delivering financial literacy education through curated online resources (Clearinghouse), teacher professional development (J$FFE Online), an annual in-person National Educator Conference with scholarships, peer-to-peer Teen Teach-In programs, public awareness campaigns (Check Your School, Financial Literacy Month, Hill Day), and co-published National Standards for Personal Financial Education. Its coalition of 100+ national partner organizations from business, finance, education, academia, and government plus a network of independent state affiliates collectively advances K-12 financial literacy across the United States.

Product overview

Jump$tart Coalition is a nonprofit coalition organization (not a technology product company) that operates a collection of interconnected educational programs and initiatives focused on advancing financial literacy among youth. The core offerings include: the Check Your School public awareness campaign and Teen Teach-In peer-to-peer program for school-based engagement; the Jump$tart Clearinghouse resource database and National Standards document for curriculum support; J$FFE (Financial Foundations for Educators) online professional development for teacher capacity building; the annual National Educator Conference (NEC) for networking and training; Reality Check interactive tool and Student Honor Society for student engagement; and Hill Day advocacy event and Financial Literacy Month campaign for public awareness. These programs work together to achieve Jump$tart's mission of getting effective financial education into every school in the country.

Differentiator

Problem solved

Functional benefit

Brands

• Check Your School: Public engagement campaign to help get effective financial education into schools
• J$FFE Online
• Teen Teach-In
• Jump$tart Clearinghouse
• Jump$tart National Educator Conference (NEC)
• Financial Literacy Month
• Reality Check
• Jump$tart Financial Foundations for Educators (J$FFE)
• Jump$tart Student Honor Society for Personal Financial Literacy
• For Me, It's Personal
• Jump$tart 12 Principles

Products and services

• Jump$tart Clearinghouse

Quantifiable outcome

• 350 teachers from 47 states attended 2025 NEC, reaching 49,385 students; attendees share resources with 14.5 other educators on average

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

24 partnerships are on record, tiered core and minor.

• Ally FinancialcoreStrategic or Co-development PartnerOne of Jump$tart's national partner organizations representing the business and finance sector. Ally Financial appears on the Board of Directors as Lynne Walters.
• American Bankers Association FoundationcoreStrategic or Co-development PartnerNational partner with representative Lindsay Torrico on Jump$tart's Board of Directors. Active in promoting financial literacy initiatives.
• Bank of AmericacoreStrategic or Co-development PartnerBoard member organization represented by Andrée Taylor as Treasurer of Jump$tart's national Board.
• Charles Schwab FoundationcoreStrategic or Co-development PartnerRepresented by Kristine Dixon on the Board. 2024-2025 Board Chair Casey Cortese is from Charles Schwab Foundation (retired).
• Council for Economic EducationcoreStrategic or Co-development PartnerJump$tart co-publishes the National Standards for Personal Financial Education with CEE. CEE representative sits on the Board.
• National Endowment for Financial Education (NEFE)coreStrategic or Co-development PartnerBoard member organization represented by Billy J. Hensley, Ph.D. Jointly presents Financial Literacy Day on Capitol Hill. NEFE brought Youth Financial Literacy Day to Jump$tart to promote.
• SynchronycoreStrategic or Co-development PartnerSustaining Partner of Jump$tart providing significant financial support. Committed $2 million in grants and in-kind donations to support K-12 teachers in delivering personal finance education, including Financial Literacy Labs at 10 public high schools. Total commitment of $3 million to Empowering Financial Futures program.
• Gen DigitalminorStrategic or Co-development PartnerPartner organization working to enhance financial and digital literacy, especially among young people, through partnerships, education programs, and identity protection services integration.
• Next Gen Personal Finance (NGPF)coreStrategic or Co-development PartnerBoard member organization represented by Tim Ranzetta (founder). Elected to Board of Directors in February 2026.
• Stanford Initiative on Financial Decision-MakingcoreStrategic or Co-development PartnerBoard member organization represented by Andrea Sticha, Ph.D. (Academic Director). Elected to Board of Directors in February 2026.
• Montana Financial Education CoalitioncoreStrategic or Co-development PartnerState coalition affiliate represented by Jennell Huff as ex officio board member. 2026 State Coalition of the Year award recipient (second time).
• Fidelity InvestmentscoreStrategic or Co-development PartnerSustaining Partner represented by Megan Wolfer on Board of Directors.
• Wells Fargo FoundationcoreStrategic or Co-development PartnerSustaining Partner represented by Bonnie Wallace on Board of Directors.
• ExperiancoreStrategic or Co-development PartnerBoard member represented by Christina Roman. Experian received first Innovation Award in 2016 for innovative social media approach to consumer education.
• IntuitcoreStrategic or Co-development PartnerSustaining Partner represented by David Zasada on Board of Directors.
• MassMutual FoundationcoreStrategic or Co-development PartnerSustaining Partner represented by Dennis Duquette on Board of Directors.
• FINRAcoreStrategic or Co-development PartnerSustaining Partner represented on Board of Directors.
• SIFMA FoundationcoreStrategic or Co-development PartnerBoard member represented by Melanie Mortimer.
• EverFicoreStrategic or Co-development PartnerBoard member represented by Lauren Pingul.
• TransUnioncoreStrategic or Co-development PartnerBoard member represented by Tracie Anderson.
• FDICcoreStrategic or Co-development PartnerBoard member represented by Elizabeth Ortiz. FDIC Chairman Martin Gruenberg received Federal Leadership Award in 2016.
• U.S. Securities and Exchange CommissioncoreStrategic or Co-development PartnerEx officio board member represented by John Moses.
• Conference of State Bank Supervisors (CSBS)coreStrategic or Co-development PartnerBoard member represented by Laura Fisher. CSBS was led by former Board Chair Neil Milner.
• National Consumers LeagueminorStrategic or Co-development PartnerPartner organization collaborating with Gen Digital and Jump$tart to promote financial literacy and cybersecurity awareness.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FoolProof Foundation: FoolProof provides K-12 financial literacy curriculum, teacher training, and consumer education with a similar nonprofit coalition ethos, making it a comparable mission-aligned competitor in the teacher PD market.
• Council for Economic Education (CEE): CEE co-publishes the National Standards for Personal Financial Education with Jump$tart and runs its own K-12 economics and personal finance programs, EconEdLink, and state-level affiliate network — making it the closest direct peer in mission and structure.
• Next Gen Personal Finance (NGPF): NGPF provides free K-12 personal finance curriculum, PD, and grants directly to teachers; recently joined Jump$tart's Board. NGPF is a direct competitor for teacher mindshare and has grown faster in digital-first curriculum distribution.
• National Endowment for Financial Education (NEFE): NEFE is a national nonprofit focused on financial education research and programming, jointly presents Hill Day with Jump$tart, and shares the same federal advocacy footprint — directly comparable in mission, funding model, and stakeholder base.

Emerging players

• Greenlight: Greenlight is a fintech for kids/teens that received Jump$tart's 2025 Financial Literacy Innovation Award. It overlaps in student financial education via a consumer fintech model rather than a nonprofit coalition model.

Broad incumbents

• SIFMA Foundation: SIFMA Foundation runs the Stock Market Game and Capitol Hill Challenge for K-12 students, and is a Jump$tart board member. It competes for teacher and student engagement in financial literacy with a markets-focused lens.
• FINRA Investor Education Foundation: FINRA Foundation funds research and education on investor protection and financial capability, with overlapping audiences (K-12, educators, regulators) and is a Jump$tart sustaining partner — comparable in stakeholder overlap, broader in scope.
• Intuit for Education: Intuit is a Jump$tart sustaining partner with K-12 financial literacy and entrepreneurship programs (e.g., lesson plans, Intuit Education). It overlaps in audience and resources, but operates as a corporate-sponsored initiative rather than a pure nonprofit coalition.
• FDIC Money Smart: FDIC's Money Smart program delivers financial education curricula for K-12 and adults and is represented on Jump$tart's board. As a federal program, it is a substantial public-sector peer in the same awareness and standards space.
• EverFi (now part of Vector Solutions / Vault): EverFi is a financial education technology platform serving K-12, higher ed, and enterprise. A Jump$tart board member, it overlaps in mission but operates a commercial SaaS model targeting school districts — comparable in audience, differentiated in business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Jumpstart1995
• Xx.com/JumpStart1995
• LinkedInlinkedin.com/company/natljumpstart

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Jump$tart Coalition