Bergner
Bergner Group is a Spain-headquartered, multi-brand homeware distributor selling proprietary and licensed kitchenware, tableware, home textile, and home-electronics brands to hypermarkets, discount chains, and specialty retailers across 14+ countries, with supporting brand-licensing and DTC channels.
- Company typePrivate
- Founded1999
- HeadquartersZaragoza, Spain
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bergner does
Bergner Group, operating through its legal entity BERGNER EUROPE, S.L., is a privately held, Spain-headquartered multi-brand homeware distributor and solution provider founded in 1999 in Vienna and relocated to Zaragoza in 2011. The company sells kitchenware, tableware, home textiles, home electronics, and accessories through a portfolio of seven proprietary brands (MasterPRO, Bergner, San Ignacio, La Maison, Swiss Home, Infinity Chefs, Renberg & Wellberg) and eight licensed brands (United Colors of Benetton, Scalpers Home, Pyrex, Lékué, Pierre Cardin, Polo Club Beverly Hills, 19V69 Italia, El Ganso Apartamento). Its core technology stack includes proprietary non-stick coatings (Quantanium, Xylan), recycled-aluminum cookware construction, the CCT cordless platform co-developed with CLOEN under the BE CORDLESS TECH JV, and enterprise systems (RPS ERP, SGA-Effylog warehouse management, Freshdesk customer service, Sales Force CRM, Power BI, and the proprietary BWS File Manager). Bergner operates offices and showrooms in 14+ countries across Europe, Latin America, North America, and Asia, with consolidated European logistics at Polígono Malpica (Zaragoza) and a new Bhiwandi warehouse for India.
The company monetizes primarily through B2B wholesale distribution to hypermarkets, discount chains, and specialty retailers (Carrefour, Lidl, Aldi, HEB Mexico, Kaufland, Müller, KW, PZL), supported by an integrated 360-degree service model covering market research, product design, category management, and sales forecasting. Secondary revenue streams include brand licensing royalties (El Ganso, Pierre Cardin, Scalpers Home), direct-to-consumer sales via the Be Bergner e-commerce platform in Spain, and physical retail through The Crazy Home outlet store at La Torre Outlet Zaragoza. The company pursues non-organic growth through acquisitions (MUCABO, 2023) and joint ventures (BE CORDLESS TECH, 2023), and invests in adjacent innovation assets (iF Lastmile, EKILU). Revenue progressed from €6 million in 2011 to €60 million in 2018, with no post-2018 figure disclosed. Bergner holds ISO 9001:2015, SA8000:2014, FSC Chain of Custody, RSA+ (2022 and 2023), and is a UN Global Compact signatory and member of Forética and FEC.
Bergner firmographics
Firmographics- Name
- Bergner
- Legal name
- BERGNER EUROPE, S.L.
- Website
- https://bergnergroup.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bergner Group is a Spain-headquartered, multi-brand homeware distributor selling proprietary and licensed kitchenware, tableware, home textile, and home-electronics brands to hypermarkets, discount chains, and specialty retailers across 14+ countries, with supporting brand-licensing and DTC channels.
- Ownership category
- akta.pro rank
Bergner industry classification
Industry- Product category
- Homeware and Kitchenware
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (4492)
- SIC
- Household Appliances (3630), Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Kitchen Gadgets & Tools Retail (CRACADAB)
- akta.pro secondary industry
- Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)
Keywords
Where Bergner is headquartered
LocationHeadquarters
- HQ city
- Zaragoza
- HQ country
- Spain
- HQ region
- Europe
Offices15 records
Markets served
Bergner business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale B2B Distribution: Bergner's primary revenue stream through distribution of homeware products to retail chains, hypermarkets, discount stores, and specialty retailers globally. Products include kitchenware, tableware, home textiles, and home electronics sold under proprietary and licensed brands.
- Direct-to-Consumer E-commerce: Revenue from Be Bergner online platform selling multi-brand home products directly to consumers in Spain with planned European expansion.
- Retail Outlet Sales: Revenue from The Crazy Home physical outlet store at La Torre Outlet Zaragoza, selling discontinued and excess inventory products.
- Brand Licensing: Revenue from licensing Bergner's design and manufacturing capabilities to partners like El Ganso (El Ganso Apartamento collection), Pierre Cardin, and Scalpers Home for home collections.
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
Bergner product offering
Product offeringCore offering
Bergner designs, manufactures, and distributes a multi-brand portfolio of homeware products—including kitchenware (cookware, pots, pans, tools), tableware, home textiles, and home electronics—through 7 proprietary brands (MasterPRO, Bergner, San Ignacio, La Maison, Swiss Home, Infinity Chefs, Renberg & Wellberg) and 8 licensed brands (United Colors of Benetton, Scalpers Home, Pyrex, Lékué, Pierre Cardin, Polo Club Beverly Hills, 19V69 Italia, Casa Samantha) to retail chains, hypermarkets, discount stores, and specialty distributors worldwide. The company also operates the Be Bergner direct-to-consumer e-commerce platform in Spain and The Crazy Home outlet store in Zaragoza.
Product overview
Bergner Group is a multi-brand homeware solution provider founded in 1999, offering a diverse portfolio of owned brands (MasterPRO, Bergner, San Ignacio, La Maison, Swiss Home, Infinity Chefs, Renberg & Wellberg) and licensed brands (United Colors of Benetton, Scalpers Home, Pyrex, Casa Samantha, Lékué, Pierre Cardin, Polo Club Beverly Hills, 19V69 Italia). The company operates across five product categories: Kitchenware (cookware, pots, pans), Tableware (dinnerware, serving items), Home Textile (bedding, towels), Home Electronics (kitchen robots, air fryers, smart connected devices), and Others. Through the BE CORDLESS TECH joint venture, Bergner also offers wireless smart home devices. Notable product lines include the award-winning MasterPRO STORIES collection, sustainable Agros cookware with Quantanium coating, connected i-Rocket air fryers, and the El Ganso Apartamento licensed home collection.
Differentiator
Problem solved
Functional benefit
Brands
- MasterPRO: Professional-grade kitchenware brand with taglines 'Master the PRO within' and product lines including air fryers, pizza ovens, and cast iron cookware
- Bergner
- San Ignacio
- La Maison
- Swiss Home
- Infinity Chefs
- Renberg & Wellberg
- Be Bergner
- The Crazy Home
Products and services
- MasterPRO Professional-grade kitchenware brand targeting culinary enthusiasts and professionals, offering high-performance cookware including cast iron, air fryers, pizza ovens, and specialized kitchen tools.
- San Ignacio Mediterranean-inspired kitchenware brand featuring collections such as Agros, with sustainable materials and Quantanium non-stick technology.
- La Maison Home lifestyle brand offering carefully designed products for everyday living with focus on aesthetics and functionality.
- Swiss Home Smart living homeware brand offering modern home solutions with contemporary design aesthetic.
- Infinity Chefs Fashion-forward kitchenware brand combining style with professional functionality for modern home cooks.
- Renberg & Wellberg Lifestyle home products brand focused on bringing joy and quality to everyday household activities.
- BE CORDLESS TECH (Cloen) Wireless/cordless smart home devices using CCT (Cloen Cordless Technology) with IECOA algorithm for energy-efficient, battery-free smart appliances, developed through the BE CORDLESS TECH S.L. joint venture.
- El Ganso Apartamento Licensed home collection for the Spanish fashion brand El Ganso, featuring nearly 50 products for bedroom, bath, and table inspired by the Basque coast with a preppy timeless style.
- MasterPRO STORIES Collection Award-winning cookware collection that received the European Product Design Award, showcased at Ambiente 2025.
- Agros Collection (San Ignacio) Sustainable cookware collection made from recycled aluminum with Quantanium non-stick coating, PFOA and PFOS free, featuring a terracotta-inspired retro design with 30% more cooking surface.
- Excalibur Collection Cast iron cookware collection with ceramic non-stick coating featuring traditional, elegant, timeless design; oven-safe stoneware pieces withstand up to 240°C.
- Unique Collection (MasterPRO) Sustainable cast iron cookware collection designed to last a lifetime with eco-friendly production methods.
- MasterPRO i-Rocket Air Fryers Connected smart air fryers including i-Rocket 800 and i-Rocket Duo 900 models with app connectivity and smart cooking features.
- MasterPRO Legacy New MasterPRO collection featuring sustainable and durable products for professional and home kitchens.
- Be Bergner E-commerce Platform Proprietary multi-brand e-commerce platform selling home products directly to consumers in Spain with planned European expansion, featuring multi-brand products, exclusive content, collaborations, and buying guides.
- The Crazy Home Outlet Store Physical outlet store at La Torre Outlet Zaragoza selling discontinued and excess inventory homeware products directly to consumers.
Quantifiable outcome
- 100 average daily visitors at Ambiente trade show
- +1 more outcomes
Companies that use Bergner
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Bergner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Bergner partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core and minor.
- Sony Entertainment Television / MasterChef IndiaflagshipBergner India as special partner for MasterChef India new season airing on Sony Entertainment Television and Sony LIV. Show features judges Vikas Khanna, Ranveer Brar, and Kunal Kapur, Monday to Friday at 9 pm.
- El GansoflagshipLicensing agreement for El Ganso Apartamento home collection featuring nearly 50 products for bedroom, bath, and table. Collection inspired by Basque coast with preppy timeless style. Available in 8 Spanish stores, 1 Lisbon store, and elganso.com online.
- Pierre CardinflagshipOngoing collaboration for Pierre Cardin home collection licensing agreement combining Bergner's innovation and home solutions with fashion brand's design.
- CarrefourflagshipJoint sustainability initiative with Carrefour and FSC regenerating 6 hectares of forest in Checa (Guadalajara). Partnership demonstrates commitment to environmental protection and circular economy.
- Scalpers HomeflagshipLicensed home collection under Scalpers Home brand, distributed through Scalpers retail stores and online. First physical store opened in Bilbao, Spain.
- CLOENcoreJoint venture BE CORDLESS TECH S.L. for development, manufacturing, and global distribution of CCT (Cloen Cordless Technology) battery-free kitchen appliances. Bergner serves as exclusive industrial partner for product development and worldwide distribution. Technology featured at AMBIENTE and IFA 2023 trade shows.
- MUCABO TRADING S.R.L.coreBergner acquired majority stake in MUCABO, renamed BERGNER EXCLUSIVE S.R.L., strengthening presence in Eastern European markets. Romanian wholesale distributor focuses on cookware and tableware serving major consumer goods customers. Led by CFO Pablo Luna with Mihaela Matei continuing as director.
- FSC (Forest Stewardship Council)coreFSC Chain of Custody certified partnership for responsible forest management. Bergner committed to FSC certified sources and products for distribution and marketing.
- UN Global CompactcoreBergner Europe became signatory to UN Global Compact, aligning with 10 universal principles on human rights, labor, environment, and anti-corruption, and supporting UN Sustainable Development Goals.
- ForéticacoreBergner joined as member of Forética, Spain's leading sustainability and CSR organization with 200+ members. Represents WBCSD in Spain and CSR Europe nationally, advancing ESG performance and SDG alignment.
- FEC (European Cookware Federation)coreBergner joined FEC, leading European association of cookware and cutlery manufacturers. Works on technical standards, health regulations, and representing sector interests before European Commission in Brussels.
- ATADES / InclucinacoreBergner through Cook & Chef Institute Foundation collaborates with Inclucina social inclusion project supporting ATADES students with intellectual disabilities becoming special chefs. Sponsors VII Charity Gala and promotes kitchen-based social inclusion.
- EJE&CON AssociationminorBergner adhered to EJE&CON Code promoting gender-blind leadership and facilitating women's access to senior management and board positions. Part of 100+ companies committed to diversity.
- Digital Pact for Data ProtectionminorAdherence to Spanish Data Protection Agency's Digital Pact for People, promoting responsible data use, innovation, ethics, and business competitiveness.
- Conservation InternationalminorCollaboration agreement linked to CASA BENETTON project for environmental conservation and sustainability initiatives.
- Cooperación Internacional (CI)coreLong-term partnership for international corporate volunteering programs in Mumbai, India and Tangier, Morocco. Supports Youth Leadership Program, Inclusive Health Project, and slum children development through Body, Mind, Heart (3Cs) approach.
Scale indicators8 records
Recent moves10 records
Expansion highlights6 records
Bergner competitors and assessment
Company assessmentDirect peers
- Meyer Corporation: Privately held US-based cookware company owning Anolon, Circulon, Farberware, and Rachael Ray. Closely comparable to Bergner in product category (cookware, kitchen tools) and B2B distribution model serving major retailers and discount chains globally.
- Fissler: German premium cookware manufacturer selling pots, pans, and pressure cookers through European retail and DTC. Comparable to Bergner's higher-end MasterPRO and Bergner-brand cookware lines, with overlapping retail and specialty-distributor channels.
- Tramontina: Brazilian global cookware and kitchenware manufacturer selling through mass-market and department-store channels. Comparable product mix (cookware, kitchen tools, serveware) and similar multi-country distribution approach to Bergner's LATAM operations.
- Arc International (Pyrex, Luminarc): French tableware and glassware company owning Pyrex (US) and Luminarc — Bergner actively licenses the Pyrex brand. Closely comparable in tableware, glass cookware, and foodservice-tableware categories that overlap with Bergner's own tableware lines.
Emerging players
- Our Place: US direct-to-consumer premium cookware and kitchenware brand. Comparable to Bergner's Be Bergner DTC push in product positioning (premium design-led cookware for passionate home cooks) but operates in a different geography and channel mix.
- Joseph Joseph: UK-based design-led kitchen tools, gadgets, and storage brand. Comparable to Bergner's smaller kitchen-tools portfolio in retail positioning and product design philosophy, with stronger own-brand IP and DTC presence.
Broad incumbents
- De'Longhi Group: Italian small-appliance manufacturer (De'Longhi, Kenwood, Braun). Comparable to Bergner's Home Electronics category (air fryers, kitchen robots, connected appliances) and overlapping European mass-market distribution.
- SEB Group (Tefal, All-Clad, Rowenta): Global home appliances and cookware group owning Tefal, All-Clad, Rowenta, Krups and others. Directly comparable to Bergner as a multi-brand cookware and small-appliance owner/distributor selling into the same mass-market retail channels, but at significantly larger scale.
- Zwilling J.A. Henckels: German premium housewares group covering cutlery, cookware (Zwilling, Staub), and beauty. Comparable to Bergner in kitchenware retail positioning but with a stronger premium/luxury bias and own-brand emphasis versus licensing.
Regional players
- Grupo IMC (MAGEFESA, Ibili): Spanish housewares group (MAGEFESA cookware, Ibili kitchen tools) operating across Iberia and Europe. Direct regional comparable to Bergner in the Spanish market with overlapping cookware and kitchen-tools categories and shared retail customers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bergner social profiles
Digital presenceBergner compliance and trust
Trust signalCompliance7 records
Bergner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bergner leadership team
Management profileNumber of profiles
Profiles8 records
Bergner subsidiaries and ownership
Company hierarchySubsidiaries8 records
Bergner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bergner M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bergner
What does Bergner do?
Bergner designs, manufactures, and distributes a multi-brand portfolio of homeware products—including kitchenware (cookware, pots, pans, tools), tableware, home textiles, and home electronics—through 7 proprietary brands (MasterPRO, Bergner, San Ignacio, La Maison, Swiss Home, Infinity Chefs, Renberg & Wellberg) and 8 licensed brands (United Colors of Benetton, Scalpers Home, Pyrex, Lékué, Pierre Cardin, Polo Club Beverly Hills, 19V69 Italia, Casa Samantha) to retail chains, hypermarkets, discount stores, and specialty distributors worldwide. The company also operates the Be Bergner direct-to-consumer e-commerce platform in Spain and The Crazy Home outlet store in Zaragoza.
Is Bergner a public or private company?
Bergner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bergner founded?
Bergner was founded in 1999. It employs 101 to 250 people.
Where is Bergner based?
Bergner is headquartered in Zaragoza, Spain, in the Europe region.
How does Bergner make money?
Four revenue lines are on record. Wholesale B2B Distribution is the primary driver. The others are direct-to-Consumer E-commerce, retail Outlet Sales and brand Licensing.
Who are Bergner's main competitors?
Direct peers on record are Meyer Corporation, Fissler, Tramontina and Arc International (Pyrex, Luminarc). Emerging players are Our Place and Joseph Joseph. Broad incumbents are De'Longhi Group, SEB Group (Tefal, All-Clad, Rowenta) and Zwilling J.A. Henckels. Grupo IMC (MAGEFESA, Ibili) is listed as a regional player.
Does Bergner have an API?
No public API is recorded for Bergner.
What industry is Bergner in?
Bergner's product category is Homeware and Kitchenware. Its primary akta.pro industry code is CRACADAB, Kitchen Gadgets & Tools Retail, with a secondary code of CRAEAGAH, Home & Kitchen Value Variety Stores (Small Housewares & Décor). Its NAICS code is 449 and its SIC code is 3630.