What SmartNode does

SmartNode Automations Pvt. Ltd. is an India-based home and building automation manufacturer headquartered in Vadodara, Gujarat. The company designs, manufactures, and sells IoT-enabled hardware and accompanying software for retrofit smart-home and commercial-building automation, serving four primary verticals — residential homeowners, commercial offices, hotels and resorts, and hospitals and healthcare — plus luxury retail showrooms. Founded around 2015 and operating with 11–50 employees, SmartNode claims 25,000+ homes automated, 1 lakh+ devices installed, and 50,000+ registered mobile app users, supported by a PAN India channel network following its April 2023 merger with Pune-based AlfaOne.

The company's core technology stack centers on proprietary Wi-Fi retrofit modules (the SD series, available in 2–10 channel configurations) that install behind existing switches without rewiring, complemented by touch panels, scene controllers, curtain and gate controllers, DALI digital lighting systems, and KNX-protocol products launched in May 2023 for commercial-grade deployments. All devices are unified through the Smart Node mobile application (iOS and Android), with native voice integration into Amazon Alexa, Google Home, and Apple HomeKit, plus interoperability with Control4, Nice, CUE, and RCL media controllers. Security is delivered via AES-128 encryption with data stored on Indian servers, and the company offers a 5-year replacement warranty alongside an Oasis Basic RFID card-based hotel automation system for heritage and budget hospitality properties.

SmartNode generates revenue through two streams: one-time hardware sales of its automation modules, controllers, and accessories, and project-based professional services covering design, installation, and configuration for residential and commercial deployments. Distribution combines direct-to-consumer sales via its website and mobile app with a multi-tier partner network of distributors, dealers, architects, interior designers, installers, and developers, supplemented by certified system integrators (e.g., Signa Trader & Solutions) for enterprise projects. Public pricing is quote-based; the only disclosed benchmarks are office automation project costs of ₹1.5–4 Lakhs (small), ₹4–12 Lakhs (mid-size), and ₹12+ Lakhs (large) for the Indian market. The company is privately held, bootstrapped, and founder-led by Director Parth Shah, with no disclosed institutional funding rounds.

Name

SmartNode

Legal name

SmartNode Automations Pvt. Ltd.

Website

https://smartnode.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

SmartNode is an India-based home automation manufacturer offering IoT-enabled retrofit modules, touch panels, lighting, security, and curtain controllers with mobile-app and voice control across residential, hospitality, healthcare, and commercial segments.

Ownership category

akta.pro rank

Product category

Home Automation Systems

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Major Household Appliance Manufacturing (33522), Wiring Device Manufacturing (33593), Current-Carrying Wiring Device Manufacturing (335931), Relay and Industrial Control Manufacturing (335314)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Services-Computer Integrated Systems Design (7373), Electric Lighting & Wiring Equipment (3640), Computer Communications Equipment (3576)

akta.pro primary industry

Smart Appliance & Energy Management Integration (HSAHADAG)

akta.pro secondary industries

Smart Lighting & Dimming Control Installation (HSAHADAB), Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI), Home Security & Access Control (Cameras, Alarms, Smart Locks) (HSAPAQAB), Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF), Home Network/Wi‑Fi, Router & IoT Connectivity Setup (for Smart Home) (HSAHADAI)

Keywords

• Home automation systems
• Smart home devices
• IoT automation
• Building automation solutions
• Smart lighting controls

Headquarters

HQ city

Vadodara

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Smart Home Automation Products: SmartNode manufactures and sells a comprehensive range of home automation hardware including smart devices, touch panels, controllers, and accessories. Products are sold directly through its website and via channel partners (distributors, dealers, installers, architects). Revenue is generated through one-time product sales.
2. Solution Implementation & Installation Services: SmartNode provides end-to-end automation solutions for residential (homes, villas, bungalows) and commercial projects (offices, hotels, hospitals, retail showrooms), including design, installation, and configuration services through certified partners and direct engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

SmartNode manufactures and sells IoT-based home and building automation hardware, including Wi-Fi retrofit modules, touch panels, curtain controllers, gate controllers, and digital door locks, unified by a proprietary mobile application. The company delivers vertical-specific automation solutions for residential homes, commercial offices, hospitals, and hotels, with native integration to Amazon Alexa, Google Home, and Apple HomeKit, plus DALI and KNX protocol support. End-to-end installation, configuration, and implementation services are delivered through direct engagement and certified partner network.

Product overview

SmartNode is an India-based home automation system manufacturer offering a comprehensive portfolio of IoT-based smart home solutions. The product ecosystem centers on Wi-Fi retrofit modules (Smart Device SD Series) that enable existing switches to become smart, complemented by touch panels, scene controllers, curtain automation, security devices, and media controllers. Control is unified through the Smart Node mobile application, with voice control via Amazon Alexa, Google Home, and Apple HomeKit. The company provides vertical-specific solutions for residential (Home Automation), commercial (Office Automation), healthcare (Hospital Automation), and hospitality (Hotel Automation) segments. A full range of accessories including relays, boosters, and sensors support the core product lines. Data security uses AES-128 encryption stored on Indian servers with a 5-year replacement warranty on products.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Automation Solution Complete smart home automation system for residential spaces (apartments, villas, bungalows) integrating lighting, climate control, fans, AC, curtains, security (digital door locks, gate controllers), entertainment (IR blaster), and scene-based automation managed via mobile app and voice assistants.
• Office Automation Solution Smart office automation system with intelligent lighting, HVAC/climate automation, smart security and access control (NFC/mobile credentials), scene and workflow automation for meeting rooms and open workspaces, targeted at small to large corporate offices and coworking spaces in India.
• Hospital Automation Solution Automation system for healthcare environments featuring tunable circadian lighting, voice control (Amazon Alexa) for patient suites, smart room management for patient comfort, and staff workflow improvement.
• Hotel Automation Solution Hospitality automation for hotels and resorts including RFID card access, touch panels, Alexa-enabled voice commands for room control (lighting, curtains, ambiance), centralized management, energy-efficient AC/lighting control, and custom panel design to preserve hotel aesthetics. Includes the Oasis Basic / Oasis+ Basic card-based (non-IoT) hotel automation system with Make My Room, Do Not Disturb, Laundry Service, and Occupancy Status controls.
• KNX Product Line KNX protocol-based automation products including KNX Din Rail DALI, Wi-Fi Flush Mount DALI, and other KNX-compatible devices, enabling compatibility with global building automation standards for commercial and enterprise deployments.
• Smart Node Mobile Application Proprietary mobile application (iOS and Android) providing centralized control of all SmartNode smart home devices, including remote access, scheduling, scene automation, real-time notifications, offline local schedules, and OTA updates. Supports 50,000+ registered app users.

Quantifiable outcome

• 30% reduction in energy consumption at Tanishq Showroom, Coimbatore
• +6 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature14 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AlfaOnecoreStrategic or Co-development Partner · 28 April 2023AlfaOne, a home automation company based in Pune, merged with SmartNode in April 2023. The merger enables SmartNode to leverage AlfaOne's local expertise and presence in the Pune market while AlfaOne benefits from SmartNode's PAN India presence, manufacturing capabilities, and advanced technologies. Customers can expect a wider range of products and more streamlined installation and support.
• Amazon AlexacoreTechnology or IntegrationSmartNode products integrate natively with Amazon Alexa for voice control of lighting, fans, AC, curtains, and other connected devices. Used in residential, hotel (Radisson Blu, Samrat Vikramaditya Heritage Hotel), and hospital (Apollo Hospital) deployments.
• Google Home / Google AssistantcoreTechnology or IntegrationSmartNode products integrate with Google Home/Assistant for voice control and automation. Supports commands like 'Ok Google, turn on the lights' and scene activation through voice.
• KNX AssociationcoreTechnology or IntegrationSmartNode launched KNX protocol-based products at Smart Home Expo 2023. KNX is a global standard for home and building automation, enabling SmartNode to serve commercial and enterprise deployments requiring KNX compatibility.
• Messe Frankfurt Trade Fairs India Pvt LtdminorGTM or Marketing PartnerSmartNode participates in the Smart Home Expo organized by Messe Frankfurt Trade Fairs India Pvt Ltd and World Media Expo LLP, which positions SmartNode before 450+ exhibitors and trade visitors from India and internationally (Germany, UK, Switzerland, USA, Belgium, Turkey, China).
• Signa Trader & SolutionsminorImplementation/ SI/ Consulting PartnerSigna Trader & Solutions, led by Ram Durai, was the implementation partner for the Taneira Showroom, Coimbatore project, executing the smart lighting solution.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oakter: Oakter is an India-based smart home brand offering Wi-Fi retrofit modules, smart plugs, and appliance controllers. It is the closest direct competitor to SmartNode in the Indian retrofit smart switch/appliance segment, with a similar target homeowner and small-business customer.

Broad incumbents

• Schneider Electric (Wiser India): Schneider Electric offers the Wiser smart home system in India alongside its broader electrical accessories portfolio. It competes with SmartNode in switches, lighting control, and KNX-based commercial automation, with much larger distribution and brand recognition.
• Legrand India (MyHome): Legrand's MyHome system in India delivers wired and wireless home automation through switches, sensors, and a mobile app. Legrand is a broad incumbent in India's electrical accessories market and overlaps directly with SmartNode in retrofit switches and integrated home control.
• Honeywell Home (Resideo): Honeywell Home/Resideo provides a global portfolio of connected thermostats, security, and home automation products. While not India-built, it competes for premium smart home and hospitality projects where SmartNode also bids, particularly in commercial-grade deployments.
• ABB-free@home: ABB's free@home is a KNX-based home and building automation system with a global footprint. It competes with SmartNode's KNX product line in the commercial and premium residential automation segment, where KNX certification is required.
• Lutron Electronics: Lutron is a global leader in lighting controls and shading, with a strong presence in luxury hospitality and Grade-A commercial projects. It overlaps with SmartNode in DALI and scene-based lighting automation for hotels and premium offices.
• Anchor by Panasonic (Smart Switches): Anchor (Panasonic) sells a wide range of wiring devices in India and has been adding smart switch lines. As a broad incumbent electrical brand, it competes with SmartNode for both residential switchboard retrofits and project-based B2B channels.

Emerging players

• Atomberg Technologies: Atomberg is an India-based consumer electronics company best known for smart energy-efficient ceiling fans, increasingly expanding into broader smart home products. It is an emerging Indian brand that competes for the same IoT-conscious, value-driven homeowner that SmartNode targets.
• Aqara (Xiaomi ecosystem): Aqara, part of the Xiaomi ecosystem, offers affordable Wi-Fi, Zigbee, and HomeKit-compatible sensors, switches, and hubs. It competes with SmartNode in the value-conscious smart home segment in India, leveraging Xiaomi's distribution and price advantage.

Others

• Signa Trader & Solutions: Signa Trader & Solutions is a system integrator and SmartNode implementation partner (e.g., Taneira project). It is included as an adjacent ecosystem participant rather than a direct competitor, representing the type of channel partner SmartNode depends on for commercial deployments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/smartnode_in

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartNode