So Drama! Entertainment

What So Drama! Entertainment does

So Drama! Entertainment (SDE) is a Singapore-based, privately held media and entertainment company operating an integrated ecosystem of content production, live entertainment, radio, and digital distribution. The business is anchored by the Music & Drama Company (MDC), a live-entertainment heritage brand tracing back to 1973, and is organized around two consumer-facing brands — Power 98 (love-song radio) and 88.3JIA (multilingual music radio) — which ceased FM operations in October 2025 and migrated fully to the Kakee digital entertainment app. B2B services run through the SOLUTIONS+ module (creative services, video production, show production, integrated campaigns) and the TALENT+ talent-booking platform, supported by advanced production infrastructure including Bolt high-speed camera robots, Phantom Flex4K cameras, Xsens Link motion-capture, Ross Voyager virtual set systems powered by Unreal Engine 4.27, and the 18,000 sq ft Soundstage 3 at Infinite Studios in Mediapolis.

Name

So Drama! Entertainment

Legal name

So Drama! Entertainment

Website

https://sodrama.sg

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Singapore-based integrated media and entertainment firm providing production, live performance, talent booking, radio and digital entertainment services to government, corporate, education and consumer clients.

Ownership category

akta.pro rank

Product category

Media Production and Broadcasting Services

NAICS

Other Performing Arts Companies (71119), Performing Arts Companies (7111), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI)

Keywords

• Media production services
• Event management
• Digital broadcasting
• Talent management
• Content creation

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Production Services Revenue: So Drama! generates revenue by providing end-to-end production services to government and corporate clients, including video production, show production, live performances, creative services, and integrated campaigns. Services are procured through tenders and direct engagements.
2. Radio and Digital Advertising: Traditional radio advertising and digital platform advertising through radio stations (Power 98, 88.3JIA) and the Kakee app. The stations reach millions of weekly listeners with Mediacorp commanding 84.2% market share in Singapore's S$170.5 million radio advertising market.
3. Talent Agency Services: Revenue from providing talent for productions and events through the TALENT+ platform, connecting clients with actors, dancers, hosts, influencers, musicians, singers, and voice-over artists.
4. Venue and Studio Rental: Rental income from production facilities including Soundstage 3 at Infinite Studios, supporting production zones, studios, dance studios, and music studios with Dolby Atmos mixing suite.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

So Drama! Entertainment provides end-to-end media production, broadcasting, and event hosting services in Singapore. The company operates the Kakee digital entertainment app aggregating radio streaming and lifestyle content, offers creative services and technology-driven production solutions (SOLUTIONS+) to government and corporate clients, and runs a talent booking platform (TALENT+). Its portfolio spans live performances, video production, integrated campaigns, and venue/studio rentals.

Product overview

So Drama! Entertainment operates as a multi-platform media and entertainment company offering a unified ecosystem of digital entertainment and production services. The core product is the Kakee app, a bold fusion of lifestyle and entertainment that serves as the digital home for radio brands 88.3JIA (Singapore's only multilingual music brand) and POWER 98 (Singapore's first music brand dedicated to love songs). Supporting the digital platform are the Music & Drama Company (MDC, established 1973) for live entertainment and performance, and PIONEER for defense-related content. The TALENT+ module provides talent booking for actors, dancers, hosts, influencers, musicians, singers, and voice-over artists. The SOLUTIONS+ module offers creative services, video production, show production, live performance, integrated campaigns, and advanced production technology including Bolt High-Speed Camera Robot, Phantom Flex4K, motion capture, drone videography, and Ross Voyager Virtual Set System. The company produces original content across short films, music and dance, live shows, video series, hybrid/virtual shows, and client-specific campaigns. This platform-plus-modules architecture enables So Drama! to serve both consumer entertainment (via Kakee and radio brands) and B2B production clients (via SOLUTIONS+ and TALENT+).

Differentiator

Problem solved

Functional benefit

Brands

• Kakee: A bold fusion of lifestyle and entertainment app - digital platform combining radio stations, music streaming, and interactive features.
• 88.3JIA
• POWER 98
• Music & Drama Company (MDC)
• PIONEER
• TALENT+
• SOLUTIONS+

Products and services

• Kakee Entertainment App A digital lifestyle and entertainment app that aggregates radio streams (88.3JIA and POWER 98), music content, and interactive gamification features including Koins rewards and leaderboards. Designed for Singapore consumers seeking music and lifestyle content.
• SOLUTIONS+ Creative Services and Production End-to-end production services including creative services, video production, show production, live performance, integrated campaign planning, hosts, and talents. Leverages advanced technology including Bolt High-Speed Camera Robot, Phantom Flex4K, motion capture, drone videography, and Ross Voyager Virtual Set System. Targeted at government and corporate clients.
• TALENT+ Talent Booking Platform Talent booking platform connecting clients with performers including actors, dancers, hosts, influencers, musicians, singers, voice-over artists, and specialty performers for productions and events. Available for enterprise clients seeking talent for events and campaigns.
• Music & Drama Company (MDC) Live Entertainment Live entertainment and performance service offering live shows, concerts, theatrical productions, emcees, musicians, and dance performances for corporate events, national events, and defence-related productions. Established 1973 with over 50 years of heritage.
• Soundstage 3 Production Facility Rental 18,000 square-foot soundstage at Infinite Studios in Mediapolis available for external productions. Includes supporting production zones, 12x12x6m L-shaped green-screen environment with hoisted thrust system, and equipment storage. Available for enterprise and production clients.
• PIONEER Defence Media Content Exclusive insider content and media production service for the Singapore Armed Forces (SAF). Provides defence-related content, video series, and multimedia campaigns for MINDEF and SAF, including the Every Singaporean Son, Uncommon Grit, and Weathering the Storm series.

Quantifiable outcome

• 97.5% jump in TikTok engagement for youth-centric stations
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Nanyang Polytechnic (NYP)minorStrategic or Co-development PartnerEducational partnership providing student performance platforms and collaboration opportunities for student talent development in the media and entertainment sector.
• Singapore Polytechnic (SP) - Media, Arts & Design SchoolcoreStrategic or Co-development PartnerStrong collaborative partnership focused on student industry experience and creative innovation. Joint projects include 'Out of the Shadows' music video (virtual production) and 'Paper Bride' VR horror experience (which won MAD Creative Brilliance Award 2026). Re-launched co-location Immersive Game Studio for collaborative innovation and experimentation.
• Defense Media Agency, Republic of KoreaminorStrategic or Co-development PartnerInternational defence media partnership facilitating cross-cultural collaboration and knowledge exchange in entertainment and media production for defence sectors.
• Infinite StudioscoreTechnology or IntegrationSo Drama! operates its 18,000 square-foot Soundstage 3 facility at Infinite Studios in Mediapolis, providing state-of-the-art production infrastructure including a 12x12x6m L-shaped green-screen environment with hoisted thrust system.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Beach House Pictures: Singapore-based production company producing factual, scripted, and branded content for global streamers and broadcasters, with notable virtual production capabilities. Comparable to So Drama! as a Singapore production house competing for premium production mandates, branded content, and international platform commissions.
• August Pictures: Singapore-based production company producing commercials, branded content, and short-form video for regional brands. Comparable to So Drama! as a Singapore production peer offering end-to-end video and branded content production for enterprise and government clients.
• Ochre Pictures: Singapore-based film and content production company producing commercial and branded content for regional and global clients. Comparable to So Drama! as a Singapore-headquartered production peer competing for branded content, live event coverage, and corporate production work.
• mm2 Entertainment: Singapore-listed entertainment company with film production, concert promotion, and event capabilities across Asia. Comparable to So Drama! as a Singapore-headquartered entertainment producer offering live events, content production, and talent-related services to government and enterprise clients.
• The Celebrity Agency: Singapore-based talent management and booking agency representing hosts, performers, and entertainment personalities for events and productions. Comparable to So Drama!'s TALENT+ platform as a Singapore talent management peer connecting performers with event and production clients.
• Vividthree Productions: Singapore-listed content production company specialising in animation, VFX, and CGI for film, television, and advertising. Comparable to So Drama! as a Singapore-based content producer serving entertainment and corporate clients with technical production capabilities.

Broad incumbents

• Mediacorp: Singapore's largest media conglomerate operating television, radio, digital and print properties, and commanding 84.2% of Singapore's radio advertising market. Directly comparable to So Drama! as both companies produce content, run radio stations, and sell advertising across Singapore — Mediacorp is the dominant incumbent against which So Drama! competes for advertising share and government production work.
• SPH Media: Major Singapore-based media group operating news brands (The Straits Times, Lianhe Zaobao) and digital platforms. Comparable to So Drama! as a Singapore-focused legacy media incumbent with overlapping advertiser base, government clients, and content production capabilities, though SPH Media's strength is in news/print rather than live entertainment.

Regional players

• Esplanade - Theatres on the Bay: Singapore's national performing arts centre presenting and producing live performances across theatre, music, and dance. Comparable to So Drama!'s MDC division as a Singapore performing arts presenter — though Esplanade operates as a publicly-funded venue rather than a commercial production house.

Emerging players

• Wawa Pictures: Singapore-based production studio producing branded, documentary, and event content. Comparable to So Drama! as a Singapore-focused content and event production peer, though smaller in scale and without So Drama!'s government/defence specialisation or radio heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kakeesg
• Facebookfacebook.com/kakeesg
• Instagraminstagram.com/kakeesg

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about So Drama! Entertainment