Zoe Holding Company

What Zoe Holding Company does

Zoe Holding Company, Inc. is a privately held, Scottsdale, Arizona-based holding company that operates a diversified portfolio of staffing subsidiaries serving U.S. clients across multiple verticals. Founded in 2006 as an umbrella entity over businesses dating back to 1997, ZOE Holding operates four wholly-owned subsidiaries: Covelo Group (healthcare staffing for Allied Health, Environmental Services, Healthcare Administration, and Nursing positions across California hospital systems), SitePro Solutions (nationwide construction and skilled trades staffing with roots in the Phoenix market), Covelo Direct (permanent and locum tenens physician and advanced practitioner placement on a coast-to-coast basis), and Avata Partners (legal professional placement serving law firms and corporate legal departments nationwide).

The company's technology footprint is conventional for a staffing firm: corporate recruiting runs on ADP Workforce Now, with no disclosed proprietary platforms, AI systems, patents, or data flywheels. Revenue is generated through transaction-fee and contract staffing arrangements on a quote-based, pay-as-you-go cadence with no public pricing. Go-to-market is sales-led across all subsidiaries, with dedicated account managers and direct client engagement; Covelo Group holds established relationships with marquee academic medical centers including UCSF Medical Center, Stanford Medical, and UCLA Medical Center through four California offices, while SitePro Solutions, Covelo Direct, and Avata Partners each serve national client bases from their respective functional and geographic footholds.

ZOE Holding exited non-core pediatric home care operations in early 2020, divesting MGA Homecare, MGA Academy, and Circle of Care to a private equity buyer to refocus on its professional staffing platform. Founder Dave Zowine continues to lead the enterprise as CEO, and the firm remains founder-owned with no outside funding rounds disclosed in the input data. Headcount is stated in the "thousands" range, consistent with a mid-sized multi-vertical staffing operator.

Name

Zoe Holding Company

Legal name

ZOE Holding Company, Inc.

Website

https://zoeholding.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Zoe Holding Company is a privately held, Scottsdale-based holding company that operates four wholly-owned staffing subsidiaries — Covelo Group (healthcare), SitePro Solutions (construction trades), Covelo Direct (physician placement), and Avata Partners (legal) — providing specialized staffing services to U.S. enterprises.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Healthcare Staffing Services: Covelo Group provides healthcare staffing services including Allied Health, Nurses, Environmental Services, and Healthcare Administration placements to hospital systems throughout California.
2. Physician and Practitioner Placement: Covelo Direct offers permanent and locum tenens placements for physicians, physician assistants, and advanced practitioners, managing credentialing, travel arrangements, and onboarding.
3. Legal Professional Staffing: Avata Partners places attorneys and legal support staff within law firms and corporate in-house counsel departments nationwide, focusing on career-advancing positions.
4. Construction and Skilled Trades Staffing: SitePro Solutions provides staffing services for construction industry including carpentry, electrical, HVAC, plumbing, and professional services, serving clients nationwide.

Pricing tiers

Go-to-market motion5 records

Distribution channels4 records

Marketing channels5 records

Core offering

Zoe Holding Company is a private holding company that operates four wholly-owned staffing subsidiaries providing diversified staffing and recruiting services across healthcare, construction, legal, and physician placement verticals. The parent company provides corporate leadership and operational support including accounting, legal, human resources, IT, and marketing services, enabling each subsidiary to focus on delivering specialized staffing solutions to clients throughout the United States.

Product overview

ZOE Holding Company is a diversified staffing services holding company that operates multiple subsidiaries as a unified portfolio. The company provides a platform of staffing services including healthcare staffing (Covelo Group), construction and skilled trades staffing (SitePro Solutions), physician and advanced practitioner placement (Covelo Direct), and legal professional placement (Avata Partners). Each subsidiary operates as a distinct brand focused on specific industry verticals while sharing corporate infrastructure and leadership through ZOE Holding Company.

Differentiator

Problem solved

Functional benefit

Products and services

• Covelo Group Healthcare Staffing Healthcare staffing services placing candidates in clinical and non-clinical positions at top-ranked hospital systems throughout California. Offers Allied Health, Certified Nursing Assistants (CNA), Environmental Services (EVS), Healthcare Administration, and Nurse (RN) staffing with offices in San Francisco, Los Angeles, Sacramento, and San Jose. Serves hospital systems including UCSF Medical Center, Stanford Medical, and UCLA Medical Center.
• SitePro Solutions Construction Staffing Construction and skilled trades staffing services provider serving clients nationwide. Offers staffing in carpentry, electrical, general labor, HVAC, plumbing and piping, professional services, and structured cabling. Headquartered in Scottsdale, AZ as the first entity of the ZOE family of businesses with 20+ years of experience.
• Covelo Direct Physician Placement Permanent and locum tenens placement services for physicians, physician assistants, and advanced practitioners. Partners with local private practices and national healthcare facilities to offer providers numerous placement opportunities, managing credentialing, travel arrangements, and onboarding. Serves clients nationwide with coast-to-coast coverage.
• Avata Partners Legal Staffing

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ClearlyRatedminorOthers · 11 February 2019ClearlyRated administers staffing agency client and talent satisfaction surveys and provides the Best of Staffing Award. MGA Healthcare won ClearlyRated's Best of Staffing Client Award in 2019 based on client satisfaction ratings.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Aerotek (Allegis Group): Largest privately held staffing firm in the U.S., operating across industrial, professional, and healthcare verticals under the Allegis Group holding company structure—comparable diversified model to ZOE Holding.
• ManpowerGroup: Global staffing and workforce solutions provider with multi-vertical exposure; broad incumbent operating in the same healthcare, professional, and skilled trades staffing categories as ZOE's subsidiaries.
• Robert Half International: Large, publicly traded professional staffing firm with a strong legal placement division (Robert Half Legal); comparable to Avata Partners for legal staffing and to ZOE's professional staffing vertical.

Direct peers

• Insight Global: Multi-vertical staffing firm placing professionals in IT, healthcare, and skilled trades; comparable to ZOE's diversified subsidiary model with similar focus on enterprise clients.
• CHG Healthcare: Healthcare staffing provider spanning locum tenens, allied, and nursing; directly comparable to Covelo Direct for physician/advanced practitioner placements.
• Kforce Inc. Professional staffing firm specializing in technology, finance, and legal placements; comparable to Avata Partners for legal professional staffing and to ZOE's professional services offerings.
• Aya Healthcare: Tech-enabled healthcare staffing platform placing travel nurses and allied health professionals at hospital systems—a direct competitor to Covelo Group with a digital-first model.
• AMN Healthcare: Largest U.S. healthcare staffing firm, directly comparable to Covelo Group for travel nursing, allied, and locum tenens placements serving major hospital systems.
• TrueBlue (Staffmark): Multi-vertical staffing holding company operating specialized brands; comparable diversified structure to ZOE Holding with construction, commercial, and healthcare staffing subsidiaries.
• Cross Country Healthcare: Healthcare-focused staffing firm offering travel nursing, allied health, and locum tenens; competes directly with Covelo Group and Covelo Direct for hospital system business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zoe-holding

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoe Holding Company