What Au2mate does

Au2mate A/S is a Danish automation and industrial IT solutions provider founded in August 2001 and headquartered in Silkeborg, Denmark. The company delivers full-stack automation projects spanning PLC, HMI, SCADA, MES, and ERP integration, primarily serving the dairy and food & beverage industries with secondary exposure to aquaculture and pharmaceutical manufacturing. Au2mate operates from 15 country offices across Europe, the Middle East, Australia, and the USA, and has completed more than 2,000 projects since its founding.

The company's core technology is Au2plant, a proprietary plant digitalisation software framework built on ISA S88 and S95 standards that provides a reusable PLC, HMI, and SCADA foundation for both greenfield and upgrade projects. The platform supports major control systems including Siemens S7-400/S7-1500, Allen Bradley CompactLogix, and Aveva InTouch/IAS, with fieldbuses including PROFINET, PROFIBUS, AS-i, and IO-link. Around Au2plant, Au2mate offers add-on modules including an OEE optimisation tool, Document Module (QR-coded electronic documentation), Data Analysis Module, CIP Data Analysis, Industrial AI for predictive maintenance, OT Cybersecurity solutions, and analytical hardware products such as the MASStermate standardisation unit and Separator Upgrade retrofit kits. Au2mate maintains a 24/7 service operation and a hands-on training facility called the Au2mate Academy at its Silkeborg headquarters, co-sponsored by more than 20 technology partners including Siemens, Rockwell Automation, and Aveva.

Au2mate generates revenue from five streams: automation project delivery (professional services), proprietary software licenses, analytical and hardware equipment sales, 24/7 service and System Care contracts (recurring), and Academy training courses. The sales motion is enterprise field sales, with sales directors and engineers at each country office driving direct project-based engagements. The company is privately held, with N. Foss & Co owning 78% of shares after acquiring a 51% stake in November 2018 and an additional 27% in May 2024. Founders Carsten G. Jensen and Klaus Dam co-founded Au2mate in 2001 and remain in active leadership positions.

Name

Au2mate

Legal name

Au2mate A/S

Website

https://au2mate.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Au2mate is a Danish automation solutions provider delivering PLC, HMI, SCADA, MES, and ERP integration projects primarily for dairy and food & beverage processors across 15 countries, anchored by its proprietary Au2plant software platform.

Ownership category

akta.pro rank

Product category

Industrial Process Automation Software

NAICS

Industrial Machinery Manufacturing (33324), Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

akta.pro secondary industries

Factory Automation & Control Systems (PLC/SCADA/DCS) (IMAIAMAA), Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM), PLC, HMI & SCADA Automation (EDAOAHAD)

Keywords

• Industrial automation solutions
• Process control systems
• Dairy automation software
• Manufacturing execution systems
• SCADA PLC integration

Headquarters

HQ city

Silkeborg

HQ country

Denmark

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Automation Project Delivery: Au2mate delivers complete automation solutions as a project-based company, handling all aspects from hardware, process design, and software (PLC, HMI, SCADA, MES, ERP integration). Projects range from small upgrades to large-scale greenfield projects. Revenue is generated through project fees, engineering services, commissioning, and software development/customisation.
2. Standard Software Products: Au2mate develops and sells proprietary software products including Au2plant (plant digitalisation), OEE Module, Document Module, Data Analysis Module, and Traksys MES. These are sold as software licenses and modules, either standalone or bundled with project delivery.
3. Analytical & Hardware Solutions: Sale of physical products including MASStermate standardisation units, Separator Upgrade kits, and analytical solutions (butter standardization, fresh cheese optimization, WPC/MPC optimization). These are sold as equipment packages, either standalone or integrated into larger automation projects.
4. 24/7 Service & Support Contracts: Au2mate offers a complete service package for systems it has developed and delivered, including 24/7 hotline support (covering MES, SCADA, PLC, and Interface), System Care agreements (systematic review of control system key components and software licenses), and Plant Care services. These generate recurring service contract revenue.
5. Academy Training Courses: Au2mate Academy offers education and training courses for managers, operators, and technicians in process automation and industrial IT, including courses in fieldbuses, IO-Link, AI/machine learning, PLC programming, SCADA, MES, and operator troubleshooting. Courses are delivered in Denmark, UK, Sweden, and via webinars, generating revenue from course fees.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Au2mate develops and supplies automation and industrial IT solutions for the process industry, with deep specialization in the food and beverage sector (particularly dairy). The company delivers complete end-to-end automation projects spanning PLC, HMI, SCADA, MES, and ERP integration, supported by its proprietary software framework Au2plant, the TRAKSYS MES, and specialised modules (OEE, Document, Data Analysis, Industrial AI, Cybersecurity). Offerings range from small upgrade projects to large-scale greenfield plant automation for enterprise customers globally.

Product overview

Au2mate offers a platform-plus-modules product architecture centered on Au2plant (a plant digitalisation software providing PLC, HMI, and SCADA capabilities) and TRAKSYS MES (manufacturing execution system), complemented by a suite of specialized add-on modules including OEE Module, Document Module, Separator Upgrade Unit, MASStermate, Data Analysis Module, and Industrial AI. These products are supported by services including 24/7 Hotline Service, System Care, and Au2mate Academy training. The portfolio targets the food and beverage industry with a focus on process optimisation, minimising waste, energy consumption, and carbon footprints. Solutions span from small upgrades to large-scale greenfield projects.

Differentiator

Problem solved

Functional benefit

Brands

• Au2plant: Plant digitalisation software - PLC, HMI, and SCADA software package for automation projects
• Au2mate Academy
• TRAKSYS MES
• MASStermate

Products and services

• Au2plant Proprietary plant digitalisation software forming a solid PLC, HMI, and SCADA software package with basic software modules, screen navigation, methodologies, and procedures for automation projects. Suitable for both greenfield and upgrade projects, reducing time and cost of software development and commissioning.
• TRAKSYS MES Manufacturing Execution System (MES) for the food and beverage industry, providing production tracking, scheduling, and traceability across plant operations. Part of Au2mate's digital toolbox and integrated with Au2plant PLC/SCADA platforms.
• Au2mate OEE Module Overall Equipment Effectiveness (OEE) software tool for optimisation across single units/machines or complete process lines and factories. Includes configurable dashboards, S88-standard plant model creation, data analysis, and integrated production planning.
• Au2mate Document Module Smart documentation system storing all plant documentation electronically and accessible via QR codes scanned with a tablet. Documents are uploaded into an S88 database structure for maintenance manuals, operator guides, and instruction videos.
• MASStermate Standardisation Unit Pre-engineered standardisation unit for automatic, high-accuracy fat content standardisation in cream and milk lines after a milk separator. Delivered ready for installation and operates standalone or integrated into a manufacturing control system.
• Separator Upgrade Unit Retrofit kit for separator control system upgrades, replacing existing control systems 1:1 with new Siemens or Rockwell platforms while retaining installation, wiring, and interfaces to upstream/downstream systems.
• Au2mate Data Analysis Module Production process optimisation tool creating intuitive graphical reports showing deviations, warnings, and critical alarms, guiding staff to optimise processes for improved effectiveness, quality, and reduced waste.
• Industrial AI AI solution leveraging predictive maintenance to forecast equipment requirements, avoiding downtime, while driving production optimization through real-time data insights. Enhances operational efficiency and minimizes waste.
• OT Cybersecurity Solutions OT cybersecurity solutions purpose-built to protect industrial control systems (ICS) and SCADA environments, with real-time threat detection, seamless integration, and compliance readiness.
• Analytical Solutions Family of analytical process solutions for dairy production, including Standardisation Unit, Butter Standardization, Fresh Cheese Process Optimization, and WPC/MPC Optimization.
• 24/7 Hotline Service Round-the-clock hotline support service covering MES, SCADA, PLC, and interface systems, with guaranteed 24/7 response and periodic remote connection checks across Au2mate's global offices (Denmark, US, UK, Australia).
• System Care Service Agreement Systematic review of control system key components and software licenses, including periodic annual reviews and PROFIBUS network testing.
• Au2mate Academy Training Courses Centre of excellence in dairy automation offering education and training courses for managers, operators, and technicians, including automation concepts, instrumentation, PLC programming, SCADA, MES, OEE, fieldbuses, IO-Link, AI/machine learning, and operator troubleshooting, aligned with S88 and S95 standards. Delivered in-person in Denmark, UK, and Sweden and via webinars.

Quantifiable outcome

• Up to 30% reduction in resource consumption (electricity, steam, chilled water, water, chemicals) through modernization and optimisation of existing process plants
• +6 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature11 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SiemenscoreTechnology or IntegrationSiemens is a technology partner and sponsor of Au2mate Academy. The company has contributed equipment to the academy's live pilot plant, which includes Siemens S7-400 and S7-1500 systems, Siemens ET200S and ET200SP I/O, and SINAMICS drives. Siemens technology is a core component of many Au2mate automation solutions.
• Rockwell AutomationcoreTechnology or IntegrationRockwell Automation is a technology partner and sponsor of Au2mate Academy. The company contributed Allen Bradley CompactLogix systems and Point I/O to the academy's pilot plant. Rockwell Automation technology is used in Au2mate automation solutions alongside Siemens platforms.
• Aveva (Wonderware)coreTechnology or IntegrationAveva (Wonderware) is a technology partner referenced in Au2mate Academy's pilot plant, which uses Aveva InTouch/IAS with virtualized servers for the SCADA/HMI layer. Aveva software is a key component of Au2mate's SCADA solutions.
• NovadanminorStrategic or Co-development PartnerAu2mate collaborated with chemical manufacturer Novadan to develop a CIP (Clean-In-Place) analysis tool that significantly reduces water and chemical consumption in dairy processing. This is a co-development partnership focused on sustainability outcomes.
• KOLD CollegeminorStrategic or Co-development PartnerAu2mate partnered with KOLD College to modernize dairy training facilities, enabling dairy technicians to learn about efficiency and waste minimization during their apprenticeship. KOLD College was designated as a national knowledge centre for dairy in 2016.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Siemens: Au2mate's primary technology partner for PLC/SIMATIC/HMI platforms; also a broad incumbent that delivers automation solutions directly to dairy and food customers and could compete with Au2mate's integration services.
• Krones AG: German beverage packaging and process technology major with extensive automation and line control capabilities for F&B. Comparable to Au2mate's beverage/food automation work, especially in DACH markets.
• ABB: Global industrial automation and process industry player with strong F&B vertical coverage. Competes for large-scale dairy and food plant automation projects Au2mate also targets.
• GEA Group: Large industrial group with deep dairy and food processing equipment and automation footprint. Overlaps with Au2mate on dairy plant automation and is a key competitor for dairy capex projects.
• SPX FLOW: Supplier of process equipment and engineered solutions for dairy, food, and beverage, including automation/controls. Comparable to Au2mate on dairy processing customers and integration scope.
• Rockwell Automation: Global automation incumbent and Au2mate technology partner; offers competing Allen-Bradley-based solutions and could choose to bypass system integrators for direct F&B customer engagement.

Direct peers

• Tetra Pak: Global leader in food and dairy processing and packaging with integrated automation solutions. Most directly comparable to Au2mate on dairy automation scope and customer base (e.g., Arla Foods), though significantly larger and broader.
• COPA-DATA: Developer of the zenon SCADA/HMI platform widely used in food, beverage, and energy process automation. Competes with Au2mate's Au2plant/HMI offerings at the software layer.
• ProLeiT: Specialist MES and process automation provider (ProLeiT/Works) for the food, beverage, and dairy industries. Closest niche peer in terms of vertical, MES/SCADA stack, and customer size.

Others

• Endress+Hauser: Leading instrumentation and process automation vendor; Au2mate Academy sponsor and solutions partner. Comparable as adjacent/ecosystem participant rather than direct integrator competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/au2mate-a-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Au2mate