AVADO
AVADO is a London-based online learning provider delivering accredited CIPD HR qualifications to UK HR and L&D professionals via a subscription-recurring model, founded in 2016 with a 251–500 employee headcount.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingServices
What AVADO does
AVADO is a London-based, privately-held online learning provider that delivers accredited Chartered Institute of Personnel and Development (CIPD) qualifications to working professionals in the United Kingdom. Founded in 2016, the company operates an online platform that bundles professional HR and L&D certification content with structured learner support, targeting career advancement for human resources and learning-and-development practitioners. The core product is a curriculum of CIPD-accredited programmes delivered through direct online enrollment. The company reports a headcount of 251–500 employees and has not disclosed revenue, funding history, or ownership structure in available sources. In May 2016 the company acquired The Knowledge Engineers, a move that contributed to the early build-out of its training capability.
AVADO's revenue model is subscription-recurring, generated from learners enrolling in CIPD qualification programmes. Pricing is not publicly disclosed. The go-to-market approach is sales-led, with customers acquired through direct enrollment on the platform rather than through enterprise contracts. The primary customer segment is individual HR and L&D professionals in the UK pursuing career advancement via CIPD accreditation; the company uses a horizontal segmentation approach rather than vertical-specific targeting. No named enterprise logos, channel partners beyond Wellhub, or pricing tiering are referenced in the source material.
AVADO's most notable recent strategic action is a first-of-its-kind partnership with Wellhub, announced effective May 5, 2026. Under the agreement, every new UK learner enrolling in an AVADO CIPD qualification receives a Wellhub membership at no additional cost, providing access to over 100,000 fitness and wellness partners, mindfulness apps, nutrition support, and mental health resources. Both companies plan to collaborate on a live event series, a co-authored report, and a webinar series over the coming year. The company also maintains an APAC presence, evidenced by a Managing Director for APAC on the leadership roster, indicating prior geographic expansion beyond the UK. Note: the avadolearning.com domain currently resolves to a parked GoDaddy landing page in available sources, which represents a data-quality flag on the company's primary web presence.
AVADO firmographics
Firmographics- Name
- AVADO
- Website
- https://avadolearning.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- AVADO is a London-based online learning provider delivering accredited CIPD HR qualifications to UK HR and L&D professionals via a subscription-recurring model, founded in 2016 with a 251–500 employee headcount.
- Ownership category
- akta.pro rank
AVADO industry classification
Industry- Product category
- Professional Education and Training
- NAICS
- Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI)
Keywords
Where AVADO is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
AVADO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- CIPD Qualification Programs: Revenue generated from learners enrolling in accredited CIPD qualification programmes. New UK learners receive a Wellhub membership included at no additional cost as part of the partnership.
Go-to-market motion1 record
AVADO product offering
Product offeringCore offering
AVADO is an online professional education provider that delivers accredited CIPD qualification programmes for HR and Learning & Development professionals in the United Kingdom. Through its AVADO Professional division, it also supplies corporate digital-skills training to employers. As of May 5, 2026, AVADO bundles a complimentary Wellhub wellbeing membership (covering fitness, mindfulness, nutrition, and mental health support) into every new UK learner's CIPD enrollment, making it the first UK HR qualification provider to integrate this scale of wellbeing support directly into its programmes.
Differentiator
Problem solved
Functional benefit
Products and services
- CIPD Qualification Programmes (with Wellhub wellbeing membership) Accredited CIPD qualification programmes delivered online to UK HR and L&D professionals seeking career advancement through professional certification. As of May 2026, each new UK learner receives a bundled Wellhub membership providing access to fitness, mindfulness, nutrition, sleep, and mental health support alongside their studies.
- AVADO Professional (Enterprise Training) AVADO's enterprise training division delivering professional and digital-skills training programmes to corporate clients, led by a dedicated Head of Commercial. Targets UK and APAC employers seeking to upskill their HR, L&D, and broader workforce via accredited qualifications and structured learning.
Companies that use AVADO
Customer profileSegments1 record
Ideal customer profiles2 records
AVADO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AVADO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WellhubcoreAVADO and Wellhub launched a first-of-its-kind partnership effective May 5, 2026. Every new UK learner enrolling in an AVADO CIPD qualification receives a Wellhub membership at no additional cost, gaining access to over 100,000 fitness and wellness partners, mindfulness apps, nutrition support, and mental health resources. The partnership makes AVADO the first HR qualification provider in the UK to embed this scale of wellbeing support directly into a professional learning programme. Both companies plan to collaborate on a live event series, a co-authored report, and a webinar series over the coming year.
Recent moves2 records
Expansion highlights4 records
AVADO competitors and assessment
Company assessmentDirect peers
- ICS Learn: UK-based online learning provider offering CIPD qualifications and a range of professional certifications. Direct competitor to AVADO in the UK CIPD training market with a comparable online delivery model.
- BPP: UK-based professional education provider offering CIPD qualifications alongside legal, finance, and healthcare training. Direct competitor to AVADO in the UK professional certification market.
- Learning People: UK-based online training provider focused on professional certifications and career-focused learning. Comparable to AVADO's online delivery model and professional qualification focus.
- Mind Tools: Online professional development platform offering business and leadership skills training. Comparable to AVADO's professional development value proposition for working professionals.
- Reed Courses: UK-based online course marketplace offering professional development and certification courses. Comparable to AVADO as a UK-focused online training provider for professional learners.
- GetSmarter: Online professional education platform offering accredited short courses and certificates. Comparable to AVADO's online, certification-focused delivery model.
Broad incumbents
- Coursera: Global online learning platform offering professional certificates and accredited courses from universities and companies. Comparable as a broad incumbent in online professional learning, though not specifically focused on CIPD.
- LinkedIn Learning: Global online professional development platform offering courses across business, technology, and creative fields. Comparable as a broad incumbent in online professional learning with significant enterprise reach.
- edX: Global online learning platform offering university-level courses and professional certificates. Comparable as a broad incumbent in online professional education and certification.
Regional players
- FutureLearn: UK-headquartered online learning platform offering professional development courses from leading institutions. Comparable as a UK-based regional player in online professional education.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
AVADO social profiles
Digital presenceAVADO financial estimates
Financial estimateRevenue estimate
Valuation estimate
AVADO leadership team
Management profileNumber of profiles
Profiles11 records
AVADO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AVADO M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AVADO
What does AVADO do?
AVADO is an online professional education provider that delivers accredited CIPD qualification programmes for HR and Learning & Development professionals in the United Kingdom. Through its AVADO Professional division, it also supplies corporate digital-skills training to employers. As of May 5, 2026, AVADO bundles a complimentary Wellhub wellbeing membership (covering fitness, mindfulness, nutrition, and mental health support) into every new UK learner's CIPD enrollment, making it the first UK HR qualification provider to integrate this scale of wellbeing support directly into its programmes.
Is AVADO a public or private company?
AVADO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AVADO founded?
AVADO was founded in 2016. It employs 251 to 500 people.
Where is AVADO based?
AVADO is headquartered in London, United Kingdom, in the Europe region.
How does AVADO make money?
One revenue line is on record: CIPD Qualification Programs.
Who are AVADO's main competitors?
Direct peers on record are ICS Learn, BPP, Learning People, Mind Tools, Reed Courses and GetSmarter. Broad incumbents are Coursera, LinkedIn Learning and edX. FutureLearn is listed as a regional player.
Does AVADO have an API?
No public API is recorded for AVADO.
What industry is AVADO in?
AVADO's product category is Professional Education and Training. Its primary akta.pro industry code is BPAEANAI, Software Engineering & Application Development Training (Languages, Frameworks, Testing). Its NAICS code is 611 and its SIC code is 8200.