Zaui

What Zaui does

Zaui is a cloud-based SaaS reservation and booking platform built specifically for tour, activity, and transportation operators. Founded in 1999 in Vancouver and operated by a small distributed team across Canada, the United States, and Norway, the company has spent over two decades accumulating vertical domain expertise in tours and ground transport. Its product is a unified platform that combines a booking engine with route and activity building, scheduling and resource assignment, a mobile app with ticket scanning, automated guest communications, and a reporting and analytics module offering more than 135 pre-configured reports.

The platform's growth and distribution surface includes a channel manager synchronizing inventory across 100+ OTA partners (including Viator, GetYourGuide, Expedia, TripAdvisor, and Google Things to Do), dynamic pricing, agent and reseller portals, the Zaui Connect network for cross-selling between operators, an add-on marketplace (including the 2025-launched Nera AI pricing/inventory engine and an Unaccompanied Minors feature integrated with SmartWaiver), and integrations with payment gateways such as Stripe, Square, PayPal, and Authorize.Net.

Zaui monetizes through a freemium subscription-plus-commission model: a Free Plan charges no fee on offline bookings but 6% on online bookings, while the Enterprise Plan charges 2.75% commission across all bookings with no per-user fees. The go-to-market is product-led, with a free demo and 'Book a Demo' website funnel targeting operators from small tourpreneurs through enterprise transport companies. The company is privately held and bootstrapped, with no disclosed external funding rounds.

Name

Zaui

Legal name

Zaui

Website

https://zaui.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Zaui is a cloud-based SaaS reservation and booking platform for tour, activity, and transportation operators, offering online booking, channel management, dynamic pricing, and AI-driven inventory insights via its Nera AI engine. Founded in 1999 in Vancouver, the company serves a global base of SMB and enterprise tour and transport businesses.

Ownership category

akta.pro rank

Product category

Travel Reservation Software

NAICS

Travel Agencies (561510), All Other Travel Arrangement and Reservation Services (561599), Other Travel Arrangement and Reservation Services (56159)

akta.pro primary industry

Tour/Activities/Attractions Reservation Systems (THALADAG)

akta.pro secondary industries

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Ground Transportation Booking Platforms (Rail/Bus/Ferry) (BPAMAIAD), Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

Keywords

• Tour booking software
• Reservation management platform
• Transportation scheduling system
• Activity booking platform
• Tourism SaaS

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription/Commission Model: Zaui operates on a subscription basis with commission on bookings. Plans include a Free Plan with no commission on offline bookings but 6% on online bookings, and an Enterprise Plan with 2.75% commission on all bookings. Monthly subscription varies based on operation size and features required. No per-user fees - unlimited agent and reseller accounts included.
2. Payment Processing: Zaui integrates with payment gateways (Stripe, Square, PayPal, Authorize.Net, etc.) and charges transparent gateway fees (~1.9% + $0.30/transaction) with no markup. Commission is added on bookings in addition to standard gateway fees.
3. Enterprise Plan: Enterprise tier with normal commission (2.75%) applying to all bookings including offline/manual bookings. Includes all core and advanced features with dedicated onboarding and support.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Zaui provides a cloud-based, real-time reservation and booking SaaS platform for tour, activity, and transportation operators. The platform centralizes online booking, scheduling and resource assignment, route/activity building, automated guest communications, payment processing, OTA channel distribution (100+ channels), dynamic pricing, and analytics with AI-powered insights. Customers subscribe to the platform on a freemium-to-Enterprise tier model with commission on bookings processed.

Product overview

Zaui is an all-in-one cloud-based travel booking software and reservation platform designed for tour, activity, and transportation operators. The platform follows a unified platform architecture with integrated modules including Booking Software (the core booking engine), Automated Guest Communication, Reporting & Analytics, Route & Activity Builder, Scheduling & Resource Assignment, Mobile App & Ticket Scanning, and Express Book. Growth and distribution features include Channel Manager (for 100+ OTA syncing), Dynamic Pricing, Pass Management, Gift Card & Promo Tools, Agent Portal, Reseller Portal, Zaui Connect (operator network), OTA Management, Google Things to Do integration, and Payments & Connected Gateways. An AI layer is provided through Nera AI for pricing and inventory insights. The platform includes vertical-specific solutions for Transport (shuttle, bus, intercity, charter, ferries, intermodal) and Tours & Activities (city tours, sightseeing, wildlife, multi-day, rentals).

Differentiator

Problem solved

Functional benefit

Brands

• Nera AI: AI-powered pricing and inventory insights engine that analyzes booking patterns, demand behaviour, and product availability to surface high-value signals and recommended actions for operators.

Products and services

• Zaui Booking Platform All-in-one cloud-based SaaS reservation and booking platform for tour, activity, and transportation operators.
• Nera AI AI-powered pricing and inventory insights engine analyzing booking patterns, demand behaviour, and product availability to surface high-value pricing signals and recommended actions for revenue optimization.

Quantifiable outcome

• 35% more growth
• +6 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability3 records

Feature11 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ViatorcoreChannel Partner/ Reseller/ DistributorPrimary OTA distribution partner. Zaui's channel manager integrates with Viator for real-time inventory sync, allowing operators to distribute tours and activities through Viator's marketplace.
• GetYourGuidecoreChannel Partner/ Reseller/ DistributorKey OTA distribution partner. Integration enables real-time availability sync and booking management through GetYourGuide platform.
• ExpediacoreChannel Partner/ Reseller/ DistributorOTA partner for distribution. Expedia Local Expert integration for tour and activity distribution.
• Google Things to DocoreTechnology or IntegrationIntegration allows operators to appear directly in Google Search and Maps when travelers search for tours and activities, driving commission-free direct bookings.
• StripecoreTechnology or IntegrationPrimary payment gateway integration for secure online payment processing. Standard rates apply with no markup from Zaui.
• SquarecoreTechnology or IntegrationPayment gateway integration for processing credit card transactions.
• PayPalcoreTechnology or IntegrationPayment gateway option for operators and customers preferring PayPal transactions.
• Authorize.NetcoreTechnology or IntegrationPayment gateway integration for secure transaction processing.
• KlookminorChannel Partner/ Reseller/ DistributorOTA distribution partner integrated through channel manager for inventory sync.
• LivnminorChannel Partner/ Reseller/ DistributorTour and activity distribution platform integrated for inventory management.
• TripAdvisorcoreChannel Partner/ Reseller/ DistributorOTA distribution partner for tour and activity visibility on TripAdvisor platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FareHarbor: Direct competitor offering booking and reservation software for tours, activities, and attractions. Acquired by Booking Holdings, giving it significantly greater capital and distribution reach; competes head-to-head with Zaui for tour and activity operators worldwide.
• Rezdy: Booking and distribution platform purpose-built for tour, activity, and rental operators. Overlaps directly with Zaui's booking engine, channel manager, and operator workflows across tours, transport, and rentals.
• Bokun: Online booking software for tours, attractions, and rentals. Owned by TripAdvisor and bundled with TripAdvisor Experiences distribution, making it both a direct SaaS competitor and a distribution channel partner to Zaui.
• Checkfront: Canadian-headquartered booking management platform for tours, activities, and rentals. Highly comparable target customer base, product surface (booking, channel management, payments), and geographic overlap with Zaui.
• PeekPro: Booking and operations software for tour and activity operators, with strong presence in the North American market. Competes directly for SMB and mid-market tour operators with similar booking, scheduling, and marketing tooling.
• TrekkSoft: Cloud-based reservation and distribution software for tours, activities, and rentals, with strong European operator base. Comparable feature set across booking engine, channel manager, and resource management.
• TourCMS: Tour operator booking system and API platform serving tour and activity operators globally with similar channel distribution and supplier integrations. Overlaps with Zaui's booking, distribution, and operator-side workflows.
• Regiondo: Booking system and ticketing platform for tours, activities, and attractions with a strong European presence. Directly comparable product scope including booking engine, channel manager, and payment processing.

Broad incumbents

• Viator: Largest OTA for tours and activities, owned by TripAdvisor. Functions as both a key distribution channel for Zaui operators and a broader incumbent with its own supplier tooling (Bokun) that competes with Zaui at the platform layer.
• GetYourGuide: Global OTA for tours, activities, and attractions. Acts as a core distribution partner for Zaui operators while also operating its own supplier connectivity tools, making it both a channel and a competitor in the broader tour-tech stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/zaui_software
• Facebookfacebook.com/Zaui.software
• LinkedInlinkedin.com/company/zaui-software

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zaui