What Studiekring does

Studiekring, now operating under the Lyceo brand, is a Netherlands-based educational support provider founded in 2002 with a workforce of 501-1,000 employees. The company delivers structured tutoring, homework guidance, exam preparation, primary school support, and remedial teaching to primary and secondary school students across 13+ Dutch cities including Amsterdam, Utrecht, Leiden, Rotterdam, and Eindhoven, operating a hybrid model of physical tutoring centers and online services. Its core differentiation rests on the trademarked Lyceo Leren Leren© study-skills methodology co-developed with Tilburg University, supplemented by online practice platforms (Lyceo Upp, Lyceo Examen Oefenen, Lyceo Samenvatting) and the Lyceo Extra program offering free support to disadvantaged students.

Revenue is generated through a diversified mix of recurring subscription services (huiswerkbegeleiding, bijles, basisschoolbegeleiding), one-time exam training licenses, professional remedial teaching services, and a webshop selling practice books and summaries. The go-to-market combines direct-to-consumer acquisition via a self-serve website with self-serve booking, social media presence across Facebook, Instagram, TikTok, YouTube and LinkedIn, and a community-led channel through partnerships with Dutch primary and secondary schools that deliver referrals and subsidy-funded institutional demand. Quality is signaled via the LVSI Keurmerk industry certification from the national association of study guidance institutes.

The company underwent a strategic rebranding in 2023-2024, converting all Studiekring locations to the Lyceo brand to unify operations under a single national identity and value proposition. A 2011 funding round from Gimv is the only documented institutional capital event; no subsequent raises, leadership changes, or M&A activity are recorded in the source data, suggesting a mature, operationally self-funded profile rather than a venture-backed growth story.

Name

Studiekring

Legal name

Lyceo

Website

https://studiekring.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Studiekring (now Lyceo) is a Netherlands-based educational support provider offering tutoring, homework guidance, and exam preparation across 13+ Dutch cities, serving primary and secondary school students through physical centers, online platforms, and school partnerships.

Ownership category

akta.pro rank

Product category

Educational Tutoring Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (6117), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Homework Help (Multi-Subject) (EDANADAA)

akta.pro secondary industries

Homework Help & Study Supervision (Non-Tutoring) (HSAAAHAB), Homework Tutoring & Academic Support (Subject Tutoring) (HSAAAHAC), Homework Help & Study Skills Coaching (EDAJALAB), Specialized Homework Support & Academic Coaching (Remediation-Focused) (EDAKADAJ), Note-Taking, Reading & Comprehension Strategies (EDANADAC)

Keywords

• Educational tutoring services
• Homework guidance
• Exam preparation training
• Private tutoring
• Study skills training

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Huiswerkbegeleiding (Homework Guidance): Regular tutoring sessions providing structured support during the school year with a calm, organized environment.
2. Bijles (Private Tutoring): One-on-one tutoring in various subjects (mathematics, languages, sciences) for students needing extra help.
3. Examentraining (Exam Training): Intensive exam preparation courses at multiple levels (VMBO, HAVO, VWO) across various subjects.
4. Basisschoolbegeleiding (Primary School Support): Tutoring and remedial teaching for primary school students including arithmetic, language, and reading comprehension support.
5. Remedial Teaching: Specialized educational support for students with learning difficulties.
6. Webshop (Books and Materials): Sale of practice books for primary school and summaries for secondary education.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Studiekring (now operating as Lyceo) provides in-person and online educational support services in the Netherlands, including structured homework guidance (huiswerkbegeleiding), one-on-one private tutoring (bijles), intensive exam preparation training (examentraining) for VMBO/HAVO/VWO levels, primary school support (basisschoolbegeleiding), and remedial teaching. Services are delivered through physical tutoring centers in 13+ Dutch cities, complemented by online practice platforms, branded study materials, and free support programs for disadvantaged students.

Product overview

Lyceo (formerly Studiekring) operates as an educational support platform offering a comprehensive suite of tutoring and study guidance services. The core portfolio includes Huiswerkbegeleiding (homework guidance), Bijles (private tutoring), and Examentraining (exam preparation), supported by specialized programs like Basisschool begeleiding and Remedial teaching. The platform is differentiated by its proprietary Lyceo Leren Leren© methodology developed with Tiltsch University and the Lyceo Extra program providing free support for students with complex home situations. Additional offerings include the Lyceo Webshop (practice books and summaries), Zomerschool Junior, and services for schools including subsidies and KeuzeHulp. All former Studiekring locations have been rebranded to Lyceo as part of a unified national knowledge network.

Differentiator

Problem solved

Functional benefit

Brands

• Lyceo Leren Leren: A unique method for learning and improving study skills, developed together with Tilburg University.
• Lyceo Extra
• Lyceo Examen Oefenen
• Lyceo Samenvatting
• Lyceo Upp
• StudieKeuzeAdvies
• Toetsweek Ondersteuningsklas
• Zomerschool Junior

Products and services

• Huiswerkbegeleiding (Homework Guidance) Structured study guidance providing a calm, organized third place between school and home where students receive support with homework and schoolwork during the school year.
• Bijles (Private Tutoring) One-on-one private tutoring in subjects including mathematics, French, economics, English, Dutch, chemistry, physics, and German for students needing extra subject-specific help.
• Examentraining (Exam Training) Intensive exam preparation courses at VMBO, HAVO, and VWO levels across subjects including English, Dutch, economics, biology, physics, chemistry, history, and business economics.
• Basisschool begeleiding (Primary School Support) Tutoring and remedial teaching for primary school students covering arithmetic (rekenen), language (taal), and reading comprehension (begrijpend lezen).
• Remedial Teaching Specialized educational support for students with learning difficulties, provided through certified remedial teachers.
• Lyceo Extra Free educational support program for students from complex home situations, promoting educational equality by removing financial barriers to tutoring.
• Voor Scholen (School Solutions) B2B offering for primary and secondary schools including subsidies for educational support and KeuzeHulp tools, supporting institutions with non-core educational tasks.
• Lyceo Webshop Online storefront selling practice books for primary school students and study summaries (Lyceo Samenvatting) for secondary education students.

Quantifiable outcome

• Thousands of students guided free of charge through Lyceo Extra program

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Tilburg UniversitycoreStrategic or Co-development PartnerCollaborative development of the Lyceo Leren Leren© methodology - a unique approach for teaching and improving study skills. The partnership brings academic credibility and research-based methodology to Lyceo's educational services.
• Landelijke Vereniging van Studiebegeleidingsinstituten (LVSI)coreOthersLVSI is the national association of study guidance institutes. Lyceo holds the LVSI quality mark, indicating compliance with industry standards for tutoring and educational support services.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• StudyGo: StudyGo is a leading online tutoring platform in the Netherlands offering on-demand homework help, exam prep, and private tutoring across school subjects. It directly competes with Lyceo's huiswerkbegeleiding and bijles offerings via a low-cost digital delivery model.
• Squla: Squla is a Dutch online learning platform for primary-school children covering core subjects through gamified practice. It overlaps with Lyceo's Basisschool begeleiding and remedial-teaching offerings, targeting the same parent-purchaser demographic.
• HelloMrT: HelloMrT is a Dutch homework guidance and tutoring provider with physical locations and online services. It competes head-to-head with Lyceo in huiswerkbegeleiding and examentraining across multiple Dutch cities.
• Slimleren: Slimleren.nl provides online practice and tutoring for Dutch secondary-school students in subjects like math, English, and Dutch. It overlaps with Lyceo's Lyceo Upp and Examen Oefenen digital products and competes for the same student user base.
• Bijlesnetwerk: Bijlesnetwerk is a Dutch marketplace-style service connecting students with private tutors for in-person and online bijles. It is a direct competitor to Lyceo's bijles product, targeting the same secondary-school segment.

Broad incumbents

• NHA (Nederlandse Handels Academie): NHA is one of the largest Dutch distance-learning institutions offering courses, tutoring, and exam preparation across a wide range of subjects and levels. It is a broader incumbent than Lyceo, with overlapping subject tutoring and exam-prep offerings but a much wider course catalog.
• LOI (Leidse Onderwijsinstellingen): LOI is a major Dutch distance-learning provider offering secondary, vocational, and hobby courses plus tutoring. It competes for parents and adult learners seeking supplemental education, though its core focus is broader than Lyceo's K-12 homework and exam-prep niche.

Others

• Lyceo Extra (program): Lyceo Extra is Lyceo's own social-impact program offering free educational support, and is listed here only to anchor related municipal and non-profit education-equals programs (e.g., Stichting Leergeld, Stichting Voorlezen) operating in adjacent social-support spaces.
• Stichting Leergeld: Stichting Leergeld is a Dutch non-profit network helping lower-income families afford extracurricular and educational costs, including tutoring. It is thematically related to Lyceo Extra's mission of educational equality and an ecosystem counterpart rather than a commercial competitor.

Regional players

• Ivory Tutor / Andersson College: Ivory Tutor is a Dutch tutoring brand (part of broader Andersson-effect / college groups) providing private tutoring, homework guidance, and exam prep in select Dutch cities. It overlaps with Lyceo's offerings but typically serves a more localized, niche market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/LyceoTV
• Facebookfacebook.com/studiekring
• LinkedInlinkedin.com/company/studiekring
• Instagraminstagram.com/lyceo
• TikToktiktok.com/@lyceo_nl
• Xx.com/studiekring

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studiekring