Lyceo
Lyceo is the largest exam trainer and education support provider in the Netherlands, delivering homework guidance, one-on-one tutoring, exam preparation, and school programs across 120 locations for primary and secondary students and partner schools.
- Company typePrivate
- Founded2005
- HeadquartersLeiden, Netherlands
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Lyceo does
Lyceo is the largest exam trainer and education support provider in the Netherlands, operating as a Dutch private limited company (Lyceo B.V.) headquartered in Leiden and active nationwide through more than 120 branch locations across cities including Amsterdam, Leiden, Utrecht, Rotterdam, Den Haag, Groningen, Eindhoven, and Nijmegen. The company delivers after-school homework guidance (Huiswerkbegeleiding in Basis, Standaard, and Plus tiers), one-on-one tutoring (Bijles), short-cycle exam preparation (Examentraining), primary school coaching, and remedial teaching. It also serves schools directly through subsidy-funded programs such as CodeLab, Onderwijshelden, Toetsweek Ondersteuningsklas, Training Leren Leren, and Leerlingbegeleiding. The company employs more than 300 colleagues in classrooms and at the Leiden office and operates the non-profit Lyceo Extra fund, which since 2013 has provided free tutoring support to over 107,821 students.
Underlying the service is a proprietary digital and methodological stack: the Lyceo Upp practice platform accessible via app and web, the HOMi online student tracking system providing daily parent reports, the Lyceo Plannen planning tool, the Lyceo Test diagnostic, and the Lyceo Leren Leren© study-skills methodology developed in collaboration with Tilburg University and based on four scientifically proven skills (planning, structuring, repeating, reflecting). Lyceo also publishes its own study materials, including the Lyceo Examenbundel and summaries sold through the Lyceo Webshop.
The business model combines direct-to-consumer recurring subscriptions (homework guidance, tutoring, primary school coaching), one-time payments (exam training, webshop), and B2B managed services to primary and secondary schools funded through Dutch government subsidies (Basisvaardigheden, Gelijke Kansen, Werkdrukverlichting, School & Omgeving, Techkwadraat). The MAZE partnership handles the full subsidy lifecycle. Go-to-market combines a personal advisory consultation funnel (parents submit details, Lyceo calls back, free consultation, tailored proposal), school-based referral channels, content marketing via lyceo.nl and webinars, and social presence across Facebook, LinkedIn, YouTube, Instagram, and TikTok. Lyceo holds the LVSi quality certification awarded in summer 2024 and is partnered with Tilburg University, Leiden University, MAZE, Onderwijshelden, and a network of regional institutes (Bijlesnetwerk, AFTER'S COOL, Studiecentrum Haren).
Lyceo firmographics
Firmographics- Name
- Lyceo
- Legal name
- Lyceo B.V.
- Website
- https://lyceo.nl
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Lyceo is the largest exam trainer and education support provider in the Netherlands, delivering homework guidance, one-on-one tutoring, exam preparation, and school programs across 120 locations for primary and secondary students and partner schools.
- Ownership category
- akta.pro rank
Lyceo industry classification
Industry- Product category
- Supplementary Education and Tutoring Services
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA)
- akta.pro secondary industries
- Virtual Tutoring & Academic Intervention (K–12) (EDAJADAH), Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH), K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)
Keywords
Where Lyceo is headquartered
LocationHeadquarters
- HQ city
- Leiden
- HQ country
- Netherlands
- HQ region
- Europe
Offices16 records
Markets served
Lyceo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Huiswerkbegeleiding (Homework Guidance): Weekly sessions in small groups (Basis, Standaard, or Plus tiers) providing study skills support and homework supervision. Revenue is recurring per student per week, with pricing varying by location, number of days per week, and service tier chosen.
- Bijles (Private Tutoring): One-on-one tutoring sessions for specific subjects, arranged on a weekly basis at a Lyceo location or online. Revenue generated per student per session or package.
- Examentraining (Exam Training): Two-day intensive exam training courses for small groups of students, covering full exam material with theory presentations, practice exercises, and the Lyceo Examenbundel. Revenue is one-time per training course.
- Basisschoolbegeleiding & Remedial Teaching: Primary school student coaching and remedial teaching for language, arithmetic, and learning skills, delivered in small groups or one-on-one.
- School Programs (Subsidy-funded): Programs for schools including Taal & Rekenen, CodeLab, Toetsweek Ondersteuningsklas, Training Leren Leren, Leerlingbegeleiding, Onderwijshelden, Vliegende Start, and Brugklasvoorbereiding, funded through government subsidies (Basisvaardigheden, Gelijke Kansen, Werkdrukverlichting, School & Omgeving, Verbindingsregeling po-vo, Techkwadraat).
- Webshop (Books & Summary Products): Sale of practice books for primary school and summaries for secondary education through the Lyceo webshop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Huiswerkbegeleiding Basis - quiet workspace with homework supervision |
| Subscription | Monthly | Huiswerkbegeleiding Standaard - adds study skills training (planning, structuring, repeating, reflecting) |
| Subscription | Monthly | Huiswerkbegeleiding Plus - adds subject matter explanation for difficult subjects |
| Unit Pricing | Pay-as-you-go | Examentraining - 2-day intensive exam preparation course |
| Unit Pricing | Monthly | Bijles (private tutoring) - 1-on-1 subject coaching |
| Unit Pricing | Pay-as-you-go | Student employee compensation (begeleider) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Lyceo product offering
Product offeringCore offering
Lyceo is the largest supplementary education provider in the Netherlands, offering homework guidance (Huiswerkbegeleiding), one-on-one tutoring (Bijles), and exam preparation (Examentraining) for primary and secondary school students (vmbo, havo, vwo) across 120 branch locations. The company also delivers subsidy-funded in-school programs for primary and secondary schools and operates the non-profit Lyceo Extra fund for disadvantaged students. Its services are supported by the proprietary Lyceo Upp digital learning platform, the HOMi student tracking system, the Lyceo Plannen planning tool, and the scientifically grounded Lyceo Leren Leren© study skills methodology developed with Tilburg University.
Product overview
Lyceo is the largest education support provider in the Netherlands, operating as a multi-product platform offering complementary services for primary school students, secondary school students (vmbo, havo, vwo), and schools. Its core consumer-facing offerings include Huiswerkbegeleiding (homework guidance in three tiers: Basis, Standaard, Plus), Bijles (one-on-one subject tutoring), Examentraining (exam preparation courses), Basisschoolbegeleiding (primary school tutoring), and Remedial Teaching. The Lyceo Examenjaar provides year-round personal guidance for exam students. Supporting the core services is the Lyceo Upp digital learning platform (accessible via the Lyceo-app), the HOMi online student tracking system, the Lyceo Plannen planning tool, and the Lyceo Test diagnostic assessment. Lyceo also operates the Lyceo Leren Leren© methodology (developed with Tilburg University) and publishes own-study materials including the Lyceo Examenbundel, Lyceo Samenvatting, and Oefenboeken voor de Basisschool via the Lyceo Webshop. For schools, Lyceo offers dedicated programs including CodeLab (digital literacy/programming), Onderwijshelden (flexible in-school support), Vliegende Start in de Brugklas and Brugklasvoorbereiding (transition programs), Toetsweek Ondersteuningsklas (TWOK) and Training Leren Leren (study skills training), Taal en Rekenen (language and arithmetic support for vmbo), and Lyceo Leerlingbegeleiding (in-class student support). The non-profit Lyceo Extra program provides free coaching for students without financial access to paid support. All coaching staff are trained via the Lyceo Academie.
Differentiator
Problem solved
Functional benefit
Brands
- Lyceo Leren Leren: A study skills methodology developed in collaboration with Tilburg University, focusing on planning, structuring, repeating, and reflecting.
- Lyceo Extra
- Lyceo Upp
- Onderwijshelden
- CodeLab
- HOMi
Products and services
- Lyceo Huiswerkbegeleiding After-school homework guidance for secondary school students (vmbo, havo, vwo) delivered in small groups, focused on planning, organising, and studying. Available in Basis, Standaard, and Plus tiers with pricing varying by branch and number of days per week.
- Lyceo Bijles One-on-one tutoring for secondary school students in specific subjects including mathematics, French, economics, English, Dutch, chemistry, physics, and German, delivered at Lyceo locations or online.
- Lyceo Examentraining
Quantifiable outcome
- Students scoring on average 1.5 points higher on final exams after Lyceo Extra exam training
- +3 more outcomes
Companies that use Lyceo
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Lyceo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Lyceo partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Tilburg UniversitycoreLyceo collaborated with Tilburg University to develop the Lyceo Leren Leren© methodology, a proprietary approach to teaching study skills based on four scientifically proven effective skills: planning, structuring, repeating, and reflecting. This partnership provides a scientific foundation to Lyceo's coaching services.
- Universiteit Leiden (Leiden University)minorLeiden University and Lyceo partnered to provide students the opportunity to learn coding. Lyceo also organises exam training sessions at various universities and colleges.
- MAZEcoreMAZE specialises in educational subsidies and supports Lyceo and partner schools through the complete subsidy process: identifying opportunities, writing applications, financial justification, reporting, and accountability. Lyceo uses MAZE to support school programs under schemes such as Basisvaardigheden, Gelijke Kansen, Werkdrukverlichting, School & Omgeving, and Techkwadraat.
- OnderwijsheldencoreOnderwijshelden provides schools with a flexible pool of motivated students and recent graduates who relieve the teaching team. Lyceo sources and deploys Onderwijshelden through its partnership, offering roles such as class coverage, supervision, and administrative support.
- BijlesnetwerkminorSince 2005, Bijlesnetwerk has provided tutoring in Arnhem, Nijmegen, and surrounding areas. It also offers the possibility of home tutoring. Part of Lyceo's national knowledge network of homework institutes and educational coaches.
- AFTER'S COOLminorSince 1999, AFTER'S COOL has served as a trusted coach for primary and secondary school students, helping them learn to learn with enjoyment and look forward to the future. Part of Lyceo's national knowledge network.
- Studiecentrum HarenminorStudiecentrum Haren supports students from first-year secondary school through exams with homework help. The focus is on providing students with clear structure, in addition to subject-specific knowledge. Part of Lyceo's national knowledge network.
- QompasminorQompas partnered with Lyceo to participate in the Leiden Marathon on 10 May 2025, raising €2,111 for the Lyceo Extra non-profit fund. Together, 37 participants ran and walked to support equal educational opportunities.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Lyceo competitors and assessment
Company assessmentDirect peers
- Slim.nl: Dutch online tutoring and homework guidance platform that combines live tutoring with on-demand study help. Comparable to Lyceo's blended Lyceo Upp + Online Bijles offering, and a more digitally-native competitor.
- AFTER'S COOL: Long-standing Dutch coaching provider for primary and secondary students since 1999, focused on teaching students how to learn. Part of Lyceo's national knowledge network; offers nearly identical homework guidance and study skills services.
- BijlesHuis: Major Dutch tutoring marketplace connecting students with private tutors across subjects. Competes head-to-head with Lyceo's Bijles one-on-one product, with a marketplace rather than employed-guide model.
- Bijlesnetwerk: Dutch tutoring provider operating in Arnhem, Nijmegen and surrounding areas, including home tutoring. Part of Lyceo's own national knowledge network, making it a directly comparable regional tutoring peer.
- Studiecentrum Haren: Dutch homework help centre supporting secondary students from first year through exams, focused on structure alongside subject knowledge. Part of Lyceo's knowledge network and a directly comparable tutoring services peer.
Emerging players
- Junior Einstein: Dutch online practice and test-preparation platform for primary and secondary students. Overlaps with Lyceo Upp's practice/exam-prep positioning, especially on the Examentraining and Oefenboeken lines.
- Squla: Dutch online adaptive practice platform for primary school children (and beyond). Comparable to Lyceo's Basisschoolbegeleiding and Lyceo Upp primary school practice content, with a digital-first GTM.
Regional players
- Skoleo: Wholly-owned subsidiary of Lyceo B.V. operating as an acquired brand. Comparable as a regional tutoring/services brand within Lyceo's portfolio structure, illustrating Lyceo's roll-up approach.
Broad incumbents
- NHA Opleidingen: Large Dutch distance-learning institution offering a broad catalogue of courses, including exam preparation and study skills. A larger incumbent that overlaps with Lyceo's Examentraining and adult-learner adjacencies.
- LOI (NCOI Groep): Major Dutch adult distance-learning provider with broad course catalogue and corporate training. While focused on adult learners, its scale in Dutch supplementary education makes it an incumbent reference point for Lyceo's broader educational services positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Lyceo social profiles
Digital presenceLyceo compliance and trust
Trust signalCompliance2 records
Lyceo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lyceo leadership team
Management profileNumber of profiles
Profiles8 records
Lyceo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lyceo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lyceo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lyceo
What does Lyceo do?
Lyceo is the largest supplementary education provider in the Netherlands, offering homework guidance (Huiswerkbegeleiding), one-on-one tutoring (Bijles), and exam preparation (Examentraining) for primary and secondary school students (vmbo, havo, vwo) across 120 branch locations. The company also delivers subsidy-funded in-school programs for primary and secondary schools and operates the non-profit Lyceo Extra fund for disadvantaged students. Its services are supported by the proprietary Lyceo Upp digital learning platform, the HOMi student tracking system, the Lyceo Plannen planning tool, and the scientifically grounded Lyceo Leren Leren© study skills methodology developed with Tilburg University.
Is Lyceo a public or private company?
Lyceo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lyceo founded?
Lyceo was founded in 2005. It employs 251 to 500 people.
Where is Lyceo based?
Lyceo is headquartered in Leiden, Netherlands, in the Europe region.
How does Lyceo make money?
Six revenue lines are on record. Huiswerkbegeleiding (Homework Guidance) is the primary driver. The others are bijles (Private Tutoring), examentraining (Exam Training), basisschoolbegeleiding & Remedial Teaching, school Programs (Subsidy-funded) and webshop (Books & Summary Products).
Who are Lyceo's main competitors?
Direct peers on record are Slim.nl, AFTER'S COOL, BijlesHuis, Bijlesnetwerk and Studiecentrum Haren. Emerging players are Junior Einstein and Squla. Skoleo is listed as a regional player. Broad incumbents are NHA Opleidingen and LOI (NCOI Groep).
Does Lyceo have an API?
No public API is recorded for Lyceo.
What industry is Lyceo in?
Lyceo's product category is Supplementary Education and Tutoring Services. Its primary akta.pro industry code is EDANAHAA, K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies), with a secondary code of EDAJADAH, Virtual Tutoring & Academic Intervention (K–12). Its NAICS code is 611691 and its SIC code is 8200.