What YoYoFactory does

YoYoFactory is a US-based designer and manufacturer of precision-engineered yo-yos and skill toys, founded in 2003 and headquartered in Chandler, Arizona. The company produces a comprehensive product line spanning beginner responsive models (from $9.99), through intermediate step-up yo-yos, to professional-grade unresponsive competition models priced up to $299, using materials that include 6061 aluminum, polycarbonate, titanium, POM (polyoxymethylene), and wood. Proprietary design features such as DNA finger spin caps, the Dragon Caps multi-part architecture on the Nine Dragons, and a large center-trac bearing system underpin its performance claims, alongside the FLIGHTECH model co-developed with Japan Technology in 2025 for off-string play.

The business is operated as a direct-to-consumer e-commerce company, primarily through a Shopify-powered storefront at yoyofactory.com, augmented by nine regional websites serving Australia, China, Europe, Hong Kong, India, Japan, Mexico, and the UK, plus a wholesale/B2B channel. Pricing is one-time/perpetual across all tiers, with recurring revenue from consumables such as replacement strings ($2.99–$4.99), lubricants ($8), and bearings. Customer segments are horizontally distributed across beginners, intermediate players, and professional/competitive players, served through skill-progression bundles such as the Beginner to PRO set.

Brand and product development are tightly coupled to a sponsored team of 35+ professional yo-yo players, including multiple World Champions (Gentry Stein, Shu Takada, Betty Gallegos, Miri Kim, Mir Kim), whose feedback drives product design and whose competitive results validate the brand. The company is privately held, with no disclosed institutional investors, no funding rounds, and no M&A activity in the available data.

Name

YoYoFactory

Legal name

YoYoFactory

Website

https://yoyofactory.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

YoYoFactory designs and manufactures precision-engineered yo-yos from beginner to professional grade, selling direct-to-consumer globally through a Shopify storefront and 9 regional websites, supported by a 35+ player sponsored team of World Champions.

Ownership category

akta.pro rank

Headquarters

HQ city

Chandler

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. YoYo Product Sales: YoYoFactory generates revenue primarily through the sale of YoYo products including complete YoYos at various price points from entry-level ($9.99) to professional/premium models ($299). Products span multiple categories: beginner, intermediate, and professional YoYos across materials including plastic, metal, titanium, and wood.
2. Accessories and Consumables: Sales of YoYo accessories including strings, lubricants, bearings, response pads, multi-tools, cases, hubstacks, and replacement parts. These provide recurring revenue as consumables like strings require regular replacement.
3. Signature Edition and Limited Products: Premium products including signature models from sponsored players (such as Katie Thompson's PREVAIL and Gentry Stein's signature editions) and specialty items like the Nine Dragons and MASTERPIECE Miracle, commanding higher price points.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels7 records

Core offering

YoYoFactory designs, manufactures, and sells yo-yos across all skill levels—from beginner responsive models (e.g., Spinstar, Arrow, Replay Pro) to professional-grade unresponsive competition yo-yos made of aluminum, titanium, POM, and wood. The company complements its yo-yos with accessories and consumables (strings, lubricants, bearings, response pads, tools, cases) and offers structured progression kits such as the Beginner to PRO Set. Products are sold directly to consumers worldwide through 9 regional e-commerce storefronts and to retailers via a wholesale channel.

Product overview

YoYoFactory offers a comprehensive portfolio of yo-yos ranging from beginner to professional levels, organized across multiple skill tiers (Beginner, Intermediate, Pro) and material types (Plastic, Metal, Titanium, Wood). The product line includes signature models designed with sponsored professional players like Gentry Stein, Shu Takada, Miri Kim, and others. Core products are supplemented by essential accessories including strings, bearings, lubricants, tools, and cases. The company provides structured progression pathways such as the Beginner to PRO kit that combines multiple yo-yos with maintenance supplies. Product categories span responsive (beginner-friendly) and unresponsive (advanced) play styles, with specialized lines for looping, modern, finger spin, and off-string play.

Differentiator

Problem solved

Functional benefit

Products and services

• PREVAIL YoYo
• DNA YoYo High-performance metal yo-yo with custom-designed DNA finger spin caps for longer, controlled spins; 54mm diameter, 41mm width, 66g weight, aluminum body with PolyCarb caps; designed by 2x World Champion Gentry Stein.
• UFYO YoYo Dual-function responsive yo-yo that doubles as a spin top; 50.9g weight, 58.79mm diameter, 33.90mm width, CBC Spec XS bearing, 2A looping style; priced at $10.00 USD.
• UNWIND - A Miracle Yo-Yo Professional unresponsive yo-yo combining 6061 aluminum and POM materials for a soft catch; optimized for DNA trick and fingerspin performance; 66.7g weight, 56.5mm diameter, 50.3mm width; priced at $64.99 USD.
• FLIGHTECH Off String YoYo Off-string (4A) yo-yo co-designed with Japan Technology, combining YoYoFactory's American competition expertise with Japan Technology's off-string design capabilities; POM body, 77.7g weight, 68.87mm diameter, H-Profile shape.
• Arrow YoYo Beginner-to-intermediate yo-yo upgradeable from responsive to unresponsive play; polycarbonate body with aluminum hub and spacer; 58.5mm diameter, 42mm width, 64g weight.
• NINE DRAGONS YOYO Innovation unresponsive yo-yo with a multi-part design and Dragon Caps—an outer shell that spins independently, reducing friction and enabling the player to hold the yo-yo while it spins; 59.11mm diameter, 49.05mm width, 82.4g weight.
• GODSPEED YoYo Professional unresponsive aluminum yo-yo designed with Angelo Aguirre for speed, precision, and modern competition play; 65.1g weight, 40.9mm width, 56mm diameter.
• Beginner to PRO Yoyo Set Starter-to-progression kit bundling three yo-yos (Spinstar, Arrow, Replay Pro) with thin and thick lubricant, 5 strings, multi-tool, and a YoYoFactory protective case.
• YoYo Beginners Special UPGRADED Entry-level starter kit: plastic bearing yo-yo, yo-yo holder with metal carabiner, and 5-pack of polyester strings; priced at $9.99 USD.
• DV888 YoYo Premium metal beginner yo-yo with responsive setup, upgradeable to unresponsive play; 6061 aluminum body, 66g weight, 50.1mm diameter, 38.8mm width, CBC Large Half Spec Bearing.
• YoYoFactory String Replacement yo-yo strings in multiple colors and pack sizes (10-pack and 100-pack), including cotton, polyester, and specialty options like Mighty Flea, Buzz String, and OG super skinny cotton.
• KNOT BAD STRING Quality yo-yo string available in 10-pack and 100-pack sizes.
• YoYo Lubricants Bearing lubricants: Thin Oil (for long spin / low response) and Thick Oil (for loop performance / high response), 5ml each.

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Japan TechnologycoreTechnology or Integration · 1 January 2025Collaboration partnership between YoYoFactory (American competitive YoYo brand) and Japan Technology (Japanese brand renowned for off-string models) resulted in the FLIGHTECH Off String YoYo. Japan Technology handled the design while YoYoFactory provided the base model, combining both brands' strengths in a fusion product. This represents a strategic technology partnership bringing together American speed-focused competition style with Japanese precision off-string engineering.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yomega: One of the most established American yo-yo brands, known for power yo-yos like the Brain and Fireball. Directly comparable to YoYoFactory as a mass-market and entry-level yo-yo manufacturer targeting beginner to intermediate players with branded products sold through retail and online channels.
• Japan Technology (C3): Japanese manufacturer renowned for off-string (4A) yo-yos, and YoYoFactory's collaboration partner on the FLIGHTECH model. Directly comparable as a premium, engineering-led yo-yo maker serving competitive players globally, with deep design heritage in specialty trick categories.
• C3yoyodesign: Premium Chinese yo-yo brand producing high-end competition yo-yos and sponsoring professional players. Directly comparable as a global, performance-focused yo-yo manufacturer with similar product tiers, signature editions, and competitive player sponsorships.
• OneDrop YoYos: American boutique yo-yo manufacturer known for premium monometal designs and a strong sponsored team. Directly comparable to YoYoFactory as a specialty, performance-driven brand serving the competitive yo-yo community with engineered, premium-priced products.
• iYoYo: German yo-yo brand producing premium aluminum and titanium competition yo-yos with global distribution. Directly comparable as a European-based, design-forward yo-yo manufacturer competing in the same premium/competition segment.
• Magic YoYo: Large Chinese yo-yo manufacturer and exporter with broad product range from beginner to pro. Directly comparable as a global yo-yo manufacturer and direct-to-consumer brand; competes on price in entry and mid tiers while also offering higher-end metal models.
• Yoyofriends: Premium Chinese yo-yo brand with a strong following among competitive players, known for bi-metal and high-end monometal designs. Directly comparable as a specialty performance yo-yo maker with sponsored players and signature editions.

Broad incumbents

• Duncan Yo-Yos: Heritage American yo-yo brand owned by Flambeau Inc., and historically the most iconic yo-yo brand. Comparable as a long-standing yo-yo manufacturer and retailer, though it operates within a broader toy portfolio rather than specializing exclusively in yo-yos like YoYoFactory.
• TOMY: Major Japanese toy conglomerate with a portfolio that historically included yo-yos and adjacent skill toys. Comparable as a broad toy manufacturer with hobby/skill-toy exposure, though yo-yos are not TOMY's primary focus as it is for YoYoFactory.
• Flambeau Inc. Parent company of Duncan Yo-Yos and a diversified toy/hardware manufacturer. Comparable as the corporate owner of a major yo-yo brand with manufacturing, retail, and brand-portfolio dynamics paralleling the structural challenges of a founder-led specialty competitor like YoYoFactory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yoyofactory
• YouTubeyoutube.com/user/yoyofactoryvideo
• Facebookfacebook.com/yoyofactory
• Instagraminstagram.com/yoyofactory
• LinkedInlinkedin.com/company/yoyofactory

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YoYoFactory