Mojo Concerts
Mojo Concerts B.V. is the Netherlands' largest concert and festival promoter, operating since 1969 as a Live Nation Entertainment subsidiary. It organizes concerts, festivals, and live events at major Dutch venues including Ziggo Dome, AFAS Live, and Johan Cruijff ArenA, selling tickets exclusively through Ticketmaster.
- Company typePrivate
- Founded1969
- HeadquartersDelft, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Mojo Concerts does
Mojo Concerts B.V. is the largest and best-known concert and festival promoter in the Netherlands, operating since 1969 as a wholly-owned subsidiary of Live Nation Entertainment. The company organizes concerts, festivals, and live events across the country at all major venues, including Ziggo Dome and AFAS Live in Amsterdam, Johan Cruijff ArenA for stadium-scale acts (Bruno Mars, The Weeknd), GelreDome in Arnhem, and Rotterdam Ahoy, as well as flagship multi-day festivals such as Lowlands, NN North Sea Jazz, Down The Rabbit Hole, and Jera On Air. Its portfolio spans Pop, Rock, K-pop, Electronic, HipHop, Metal, Classical, Jazz, and Comedy, with a notable recent concentration in K-pop touring acts (TWICE, aespa, KATSEYE, BINI) and the new 'Bijzonder Groots' classical series featuring the Royal Concertgebouw Orchestra.
The company's technology stack is not publicly disclosed beyond its exclusive integration with Ticketmaster as the sole ticketing platform, which handles all sales, mobile-only ticket delivery, digital waiting rooms for high-demand events, and service-fee processing. VIP and hospitality packages are delivered through partner Tuned Hospitality, and cashless payment infrastructure at events is supported by Rabobank. The Slinger carpooling platform is integrated for concert-goer transportation, and the company maintains the BNLX artist booking platform plus MOJO Private Bookings for corporate and private event hire.
Mojo's business model is event-promotion driven, with revenue derived primarily from ticket sales commissions (service charges and handling fees through Ticketmaster), VIP package premiums (ranging from €196 to €325 across tiers), and ancillary streams including artist booking fees, hospitality packages, and sponsorship partnerships (Heineken, Rabobank). The go-to-market motion is B2C, targeting Dutch music fans and festival-goers through the mojo.nl Dutch-language website, weekly email newsletters with presale access, Facebook event pages, and cross-promotion with partner venues. The customer base is segmented horizontally into general concert attendees and a secondary premium/hospitality segment seeking enhanced experiences such as soundcheck access, meet-and-greets, and exclusive lounges. Pricing is unit-based per event, with group discounts available for select performances (e.g., 20% for groups of 10+ at Concertgebouworkest Classics Live).
Mojo Concerts firmographics
Firmographics- Name
- Mojo Concerts
- Legal name
- Mojo Concerts B.V.
- Website
- https://mojo.nl
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mojo Concerts B.V. is the Netherlands' largest concert and festival promoter, operating since 1969 as a Live Nation Entertainment subsidiary. It organizes concerts, festivals, and live events at major Dutch venues including Ziggo Dome, AFAS Live, and Johan Cruijff ArenA, selling tickets exclusively through Ticketmaster.
- Ownership category
- akta.pro rank
Mojo Concerts industry classification
Industry- Product category
- Live Music Promotion
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Concert & Tour Promoters (MPAIAFAA)
- akta.pro secondary industries
- Music Festival Organizers & Promoters (MPAGAAAB), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where Mojo Concerts is headquartered
LocationHeadquarters
- HQ city
- Delft
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Mojo Concerts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Ticket Sales Commission: Primary revenue stream from ticket sales through Ticketmaster platform, with service charges and handling fees applied to each transaction.
- VIP Packages: Premium hospitality packages including soundcheck access, group photo opportunities, early entry, and exclusive VIP experiences offered through partner Tuned Hospitality.
- VIP Hospitality Packages: Enhanced packages including Borrel & Bites and VIP Dinner options with premium seating, pre-concert dining, and backstage experiences for special events like Joe Hisaishi concerts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | BINI VIP TIER 1: Soundcheck + Group Photo Opp - Seated |
| One time/ perpetual license | Pay-as-you-go | BINI VIP TIER 2: Soundcheck Experience - Seated |
| One time/ perpetual license | Pay-as-you-go | aespa VIP 1 - Send-Off VIP Package |
| One time/ perpetual license | Pay-as-you-go | aespa VIP 2 - Hi-Bye VIP Package |
| One time/ perpetual license | Pay-as-you-go | Borrel & Bites Package - Joe Hisaishi |
| One time/ perpetual license | Pay-as-you-go | VIP Dinner Package - Joe Hisaishi |
| Unit Pricing | Pay-as-you-go | BINI General Admission |
| Unit Pricing | Pay-as-you-go | aespa General Admission |
| Unit Pricing | Pay-as-you-go | Concertgebouworkest Classics Live |
| Unit Pricing | Pay-as-you-go | Bijzonder Groots Hisaishi Concert |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Mojo Concerts product offering
Product offeringCore offering
Mojo Concerts organizes and promotes live concerts, festivals, and events across the Netherlands at major venues including Ziggo Dome, AFAS Live, Johan Cruijff ArenA, and GelreDome, as well as flagship festivals such as Lowlands, Down The Rabbit Hole, and NN North Sea Jazz. Tickets are sold exclusively through the Ticketmaster platform, and the company offers premium VIP hospitality packages through partner Tuned Hospitality. It also provides artist booking services via the BNLX artist platform and MOJO Private Bookings for private events.
Product overview
MOJO Concerts is a Dutch concert promotion company operating as part of Live Nation Entertainment. The company organizes concerts, festivals, and events across the Netherlands at major venues including Ziggo Dome, AFAS Live, GelreDome, and Johan Cruijff ArenA, as well as festivals like Lowlands, Down The Rabbit Hole, and NN North Sea Jazz Festival. MOJO offers artist booking services (BNLX platform, Private Bookings), ticket sales exclusively through Ticketmaster, and VIP hospitality packages through partner Tuned Hospitality. The product portfolio includes featured concert events with K-pop groups (TWICE, aespa, KATSEYE, BINI), flagship series like Bijzonder Groots with the Royal Concertgebouw Orchestra, and special comedy events featuring international performers.
Differentiator
Problem solved
Functional benefit
Products and services
- Concert and Festival Events
- Artist Booking Services
- VIP Hospitality Packages
- Bijzonder Groots Concert Series
Companies that use Mojo Concerts
Customer profileSegments2 records
Ideal customer profiles2 records
Mojo Concerts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Mojo Concerts partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- TicketmastercoreOfficial and exclusive ticketing partner for all Mojo events in the Netherlands. Handles all ticket sales, delivery, and customer service. Provides digital ticketing infrastructure including mobile tickets and digital waiting rooms for high-demand events.
- Live Nation EntertainmentcoreParent company of Mojo Concerts. Live Nation Entertainment is the world's largest live entertainment company. Mojo operates as a subsidiary under the Live Nation umbrella.
- RabobankminorOfficial cashless payment partner of Mojo. Supports cashless transaction infrastructure at events.
- HeinekenminorBeverage sponsor mentioned in footer partnerships section.
- Tuned HospitalityminorVIP and hospitality package partner providing soundcheck experiences, meet-and-greets, and premium concert packages for select events.
- SlingerminorCarpooling platform partner enabling concert-goers to share rides to events. Mojo integration allows users to offer or find rides through the platform.
- I Love My EarsminorHearing protection awareness campaign partner. Promotes hearing protection at concerts through ilovemyears.nl initiative.
- Weet Waar Je Koopt (WWJK)minorAnti-scalping awareness partner. Promotes awareness about purchasing tickets only from official sources to prevent fraud.
- Ziggo DomecoreMajor Amsterdam venue hosting numerous Mojo-promoted concerts. Primary indoor venue for large-scale international artist performances.
- AFAS LivecoreMajor Amsterdam venue frequently hosting Mojo-promoted concerts, particularly for K-pop and pop artists.
- Johan Cruijff ArenAcoreLarge stadium venue used for major stadium concerts by artists like Bruno Mars and The Weeknd.
- Lowlands FestivalcoreMajor three-day camping festival held at Walibi World in Biddinghuizen. Mojo is involved in promoting this flagship Dutch festival.
- NN North Sea Jazz FestivalcorePrestigious jazz festival in Rotterdam. Mojo involved in promotion of this major cultural event.
- Down The Rabbit Hole FestivalcoreThree-day outdoor festival at Groene Heuvels in Beuningen. Mojo promotes this festival as part of its event portfolio.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Mojo Concerts competitors and assessment
Company assessmentBroad incumbents
- AEG Presents: Global concert promotion and venue operations arm of AEG, directly comparable to Live Nation/Mojo in promoting major international tours and operating festivals. AEG is the closest head-to-head competitor to Live Nation's concert business, including in European markets.
- Live Nation Entertainment: Parent company of Mojo and the world's largest live entertainment company. While not a peer in the conventional sense, its international subsidiaries and broader portfolio directly influence Mojo's artist access, branding, and competitive positioning.
Direct peers
- CTS Eventim: Major European live entertainment and ticketing group operating both ticketing infrastructure and event promotion across Germany and broader Europe. Comparable to Mojo via its concert promotion arm (Eventim Live) and parallel to Mojo's exclusive Ticketmaster relationship in scope.
- FKP Scorpio: Major German concert and festival promoter (Hurricane, Southside, Deichkind tours). Comparable as a European regional concert/festival promoter with a similar mix of stadium tours, festivals, and multi-genre programming.
- ID&T: Dutch festival organizer (Mysteryland, Defqon.1, Qlimax) focused on electronic/dance music. A direct Dutch-market peer to Mojo's festival operations (Lowlands, Down The Rabbit Hole) and competing for the same Dutch consumer live-entertainment wallet.
- Friendly Fire: Dutch concert and event promoter operating across the Netherlands with comparable mid-to-large scale concert promotion. Directly competes with Mojo for touring acts, venues, and Dutch audiences.
- Greenhouse Talent: Dutch music agency and concert promoter representing and booking artists across the Netherlands. Comparable to Mojo's BNLX booking platform and Private Bookings services within the same Dutch market.
Others
- WME (William Morris Endeavor): Global talent agency representing artists for touring, appearances, and endorsements. Comparable as a counterpart in the live music value chain — agencies and promoters like Mojo negotiate on artist routing and tour economics, often cooperatively and at times competitively.
- CAA (Creative Artists Agency): Major global talent and entertainment agency. Comparable to Mojo as a counterpart in artist booking and tour routing for major Dutch and international acts performing at Mojo-promoted venues.
- See Tickets (Vivendi): European ticketing platform owned by Vivendi, parallel to Ticketmaster in Mojo's distribution stack. Comparable as an alternative ticketing infrastructure provider that competes with Mojo's exclusive Ticketmaster arrangement at the platform level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mojo Concerts social profiles
Digital presenceMojo Concerts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mojo Concerts leadership team
Management profileNumber of profiles
Profiles1 record
Mojo Concerts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mojo Concerts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mojo Concerts
What does Mojo Concerts do?
Mojo Concerts organizes and promotes live concerts, festivals, and events across the Netherlands at major venues including Ziggo Dome, AFAS Live, Johan Cruijff ArenA, and GelreDome, as well as flagship festivals such as Lowlands, Down The Rabbit Hole, and NN North Sea Jazz. Tickets are sold exclusively through the Ticketmaster platform, and the company offers premium VIP hospitality packages through partner Tuned Hospitality. It also provides artist booking services via the BNLX artist platform and MOJO Private Bookings for private events.
Is Mojo Concerts a public or private company?
Mojo Concerts is a private company. It is classified as corporate owned and is currently operating.
When was Mojo Concerts founded?
Mojo Concerts was founded in 1969. It employs 51 to 100 people.
Where is Mojo Concerts based?
Mojo Concerts is headquartered in Delft, Netherlands, in the Europe region.
How does Mojo Concerts make money?
Three revenue lines are on record. Ticket Sales Commission is the primary driver. The others are VIP Packages and VIP Hospitality Packages.
Who are Mojo Concerts's main competitors?
Broad incumbents on record are AEG Presents and Live Nation Entertainment. Direct peers are CTS Eventim, FKP Scorpio, ID&T, Friendly Fire and Greenhouse Talent. Others are WME (William Morris Endeavor), CAA (Creative Artists Agency) and See Tickets (Vivendi).
Does Mojo Concerts have an API?
No public API is recorded for Mojo Concerts.
What industry is Mojo Concerts in?
Mojo Concerts's product category is Live Music Promotion. Its primary akta.pro industry code is MPAIAFAA, Concert & Tour Promoters, with a secondary code of MPAGAAAB, Music Festival Organizers & Promoters. Its NAICS code is 711320 and its SIC code is 7990.