Bio-Zentrale

What Bio-Zentrale does

Bio-Zentrale is a German direct-to-consumer food manufacturer and online retailer of certified organic products, headquartered in Wittibreuth, Germany, and operating across multiple sub-brands including BioKids, Kraft der Natur, It's Veggie!, and Lotao. Its catalog spans organic and vegan spreads, oils, syrups and sauces, cereals and muesli, snacks (chips, bars, waffles, crispbreads), fruit purées, juices, and meat alternatives, with a specialized BioKids line for children aged three and above covering tomato sauces, cocoa drinks, fruit purée pouches, ketchup, and biscuits. Pricing is unit-based (e.g., Erdnussmus at €2.99/250g, Knusperbrot Erbse Linse at €1.99/100g), with multi-pack tiers (6x/8x/12x/16x) and curated bundle boxes (Bestseller Box at €47.49, BioKids Kennenlern-Box), and free-shipping thresholds ranging from €25 to €45 depending on promotion.

The business operates exclusively as an owned e-commerce storefront at biozentrale.de, with no disclosed physical retail or third-party distribution. Technology is a standard Shopify-class shop with no proprietary platform features disclosed, no mobile app, no public API, and no integrations. Customer acquisition is driven by a multi-channel organic social presence (Instagram, Facebook, Pinterest, TikTok, LinkedIn), email/newsletter marketing offering a 10% welcome discount, and a recipe blog used for content-driven engagement.

The customer base is segmented by household type and dietary preference rather than enterprise contracts: families with young children (via BioKids), vegan consumers (via It's Veggie! and vegan-tagged SKUs), consumers with dietary restrictions (gluten-free, lactose-free categories), and broader health-conscious households seeking everyday organic staples. Bio-Zentrale is a privately held firm founded in 1976 per firmographic records, with a workforce of 51–100 employees and no disclosed funding, partnerships, or M&A activity; founder Friedrich Meyer is listed. Revenue, certifications, and IP are not publicly disclosed, and the operation is currently active with ongoing promotions and product releases.

Name

Bio-Zentrale

Legal name

Bio Zentrale

Website

https://biozentrale.de

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Bio-Zentrale is a German direct-to-consumer e-commerce retailer of certified organic foods, selling spreads, oils, snacks, juices, and children's food under the sub-brands BioKids, Kraft der Natur, It's Veggie!, and Lotao to families and health-conscious households in Germany.

Ownership category

akta.pro rank

Product category

Organic Food Products

NAICS

Other Specialty Food Retailers (44529), Snack Food Manufacturing (31191)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)

akta.pro secondary industry

Plant-Based & Alternative Proteins (Packaged) (CRADAAAH)

Keywords

• Organic food products
• Vegan spreads
• Children's organic food
• Gluten-free foods
• E-commerce grocery

Headquarters

HQ city

Wittibreuth

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: The company operates an e-commerce storefront selling organic food products directly to consumers. Revenue is generated through individual product sales, multi-pack purchases, and bundled offerings such as the Bestseller Box and BioKids Kennenlern-Box.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Bio-Zentrale is a German food manufacturing company that produces and sells certified organic food products directly to consumers through its own e-commerce storefront at biozentrale.de. The portfolio spans spreads, oils, syrups, purees, seasonings, juices, snacks, cereals, meat alternatives, sauces, and a dedicated children's food line (BioKids), distributed under sub-brands including BioKids, Kraft der Natur, It's Veggie!, and Lotao.

Product overview

Bio-Zentrale is an online organic food retailer offering a diverse portfolio of certified organic products across multiple categories and sub-brands. The core offering includes spreads (Erdnussmus, Aufstrich Mediterran), cereals (Müsli Zartbitter), snacks (Knusperbrot, Chips, Riegel bars, Maiswaffeln), and ready-to-use products. The company operates several sub-brands: BioKids (specialized organic food line for children aged 3+, featuring sauces, drinks, fruit purees, and biscuits), Kraft der Natur (organic product line), It's Veggie! (vegetarian alternatives), and Lotao (rice/grain brand). The company positions itself around breakfast, family daily life, and meal planning with products available in subscription-friendly formats and value boxes including the Bestseller Box and BioKids Kennenlern-Box.

Differentiator

Problem solved

Functional benefit

Brands

• BioKids: Product line focused on children's food and snacks for ages 3 and above.
• Kraft der Natur
• It's Veggie!
• Lotao

Products and services

• BioKids Organic food product line specifically designed for children aged 3 and above, including Tomatensauce (tomato sauce), Kakaodrink (cocoa drink / chocolate milk powder), Fruchtmus Quetschies (fruit puree squeeze pouches in apple, apple-mango, apple-strawberry, apple-banane flavors), Tomatenketchup (tomato ketchup), Dinkel Kakaokekse (spelt cocoa cookies), Dinkel Butterkekse (spelt butter cookies), and Tomaten-Gemüse Sauce (tomato vegetable sauce).
• Erdnussmus Crunchy Organic peanut butter with crunchy texture in 250g packaging, priced from €2.99 (€11.96/kg). Available as single unit and 6-pack.
• Knusperbrot Erbse Linse Organic crispy bread made with pea and lentil, 100g packaging, priced from €1.99 (€19.90/kg). Available as single unit and 7-pack.
• Müsli Zartbitter Organic dark chocolate cereal, 500g packaging, priced from €5.99 (€11.98/kg). Available as single unit and 5-pack.
• Süsskartoffelchips Rosmarin Organic sweet potato chips with rosemary flavor, 75g packaging, priced at €2.79 (€37.20/kg).
• Bestseller Box Curated box of bestselling Bio-Zentrale organic products, priced at €47.49 reduced from €59.41 (20% discount).
• Aufstrich Mediterran Organic Mediterranean spread, 125g packaging, priced from €2.49 (€19.92/kg). Available as single unit and 6-pack.
• Riegel Kakao Pur Dattel Haselnuss Organic chocolate bar with date and hazelnut, 35g, priced from €1.29 (€36.86/kg). Available as single unit and 16-pack.
• Riegel Peanut Salty Caramel Organic peanut bar with salty caramel flavor, 40g, priced from €1.29 (€32.25/kg). Available as single unit and 12-pack.
• Maisecken natur Organic natural corn chips, 90g, available as single unit and 6-pack.
• Rote Beete Chips Meersalz Organic beetroot chips with sea salt, 90g packaging.
• Mini Maiswaffeln Paprika Organic mini corn waffles with paprika flavor, 50g, available as single unit and 10-pack.

Quantifiable outcome

• Customer satisfaction rating of 4.81 stars from 583 verified reviews

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Alnatura: Germany's largest dedicated organic retailer with a broad private-label assortment spanning spreads, cereals, snacks, and children's food. Closely comparable to Bio-Zentrale in category mix, organic-only positioning, and family/health-oriented customer base.
• Zwergenwiese: German organic manufacturer specializing in vegan spreads, sauces, ketchups, and condiments sold through natural-food and DTC channels. Highly comparable category overlap (Aufstriche, Saucen, Ketchup) and similar plant-based/organic positioning.
• Rapunzel Naturkost: Long-established German organic brand (Bavaria-based) producing and distributing organic spreads, muesli, oils, and pantry staples. Comparable on organic-only assortment, pantry-staple focus, and German-market distribution model.
• Barnhouse (Bio-Bäckerei): German organic muesli/crunchy-bar brand sold through natural-food and grocery channels with a family- and health-oriented positioning. Comparable on organic snack/cereal category, premium DTC distribution, and household-target customer.
• Davert: German organic brand across grains, muesli, side dishes, and pantry staples (e.g., Knusperbrot, lentils). Directly overlaps Bio-Zentrale's cereals, sides, and organic pantry SKUs and shares the same health-conscious household buyer.
• Allos Hof-Manufaktur: Organic brand specializing in spreads, muesli, and snacks (including date-based bars) marketed in the German natural foods channel. Overlaps Bio-Zentrale on Aufstriche, Riegel, and organic positioning.

Broad incumbents

• Denn's Biomarkt: Germany's largest organic supermarket chain with a broad private-label organic assortment across spreads, snacks, and children's food. Comparable assortment and customer, but a multi-store physical retailer rather than a DTC shop.
• Frosta: Established German frozen-food brand that has expanded into organic/natural ranges and competes at retail for family meal occasions. Comparable on German family-meal positioning, though broader (frozen) and brick-and-mortar-led.

Emerging players

• Seitenbicher / Natur Compagnie (organic children's foods): German organic children's-food ranges (e.g., Demeter Quetschies, Kinderpuddings) selling through retailers and online. Directly comparable to BioKids product format (fruit pouches, kids' sauces/drinks) on the same child-caregiver buyer.

Regional players

• Whole Foods Market (Amazon): US-led premium organic retailer (and online storefront) with a curated natural-food assortment. Comparable on organic-only assortment and DTC/online premium positioning, but a different geography and platform scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/biozentrale
• Facebookfacebook.com/biozentrale/?locale=de_DE
• LinkedInlinkedin.com/company/66301414/admin
• Instagraminstagram.com/biozentrale_official
• Pinterestpinterest.de/biozentrale_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bio-Zentrale