Denns BioMarkt
- Company typePrivate
- Founded1974
- HeadquartersTöpen, Germany
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Denns BioMarkt firmographics
Firmographics- Name
- Denns BioMarkt
- Legal name
- dennree GmbH
- Website
- https://biomarkt.de
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Denns BioMarkt industry classification
Industry- Product category
- Organic Food Retail
- NAICS
- Packaged Frozen Food Merchant Wholesalers (42442)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)
- akta.pro secondary industry
- Organic Frozen & Refrigerated Foods Wholesale (AFAIAJAF)
Keywords
Where Denns BioMarkt is headquartered
LocationHeadquarters
- HQ city
- Töpen
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Denns BioMarkt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Sales - Organic Food and Products: Revenue from sale of approximately 6,000 organic products across 530 BioMärkte in Germany and Austria. Full-range assortment including organic foods, eco-friendly household products, and natural cosmetics.
- Wholesale Distribution: Wholesale operations through dennree Biohandelshaus supplying over 1,200 organic retailers in Germany, Austria, Luxembourg, and South Tyrol with more than 14,000 certified organic articles from central warehouse.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard retail pricing for organic products |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Denns BioMarkt product offering
Product offeringCore offering
Denns BioMarkt operates a chain of organic supermarkets (BioMärkte) selling approximately 6,000 certified organic products. Founded in 1974 as a bio pioneer in Germany, the company runs 530 stores across Germany and Austria with more than 8,500 employees. The company also supplies wholesale organic goods to around 1,200 organic retailers and maintains its own logistics infrastructure including 250 trucks and a 105,500 sqm warehouse.
Product overview
Denns BioMarkt operates as a multi-channel organic retail ecosystem consisting of physical store operations, digital products, and agricultural production. The core offerings include the Denns BioMarkt chain (over 400 stores in Germany and Austria) and the BioMarkt Verbund network (130 independent retailers), supported by the dennree GmbH administration and logistics division with 8 regional branches and 250 company trucks. Digital products center on the Denns Bio App with the integrated Denns Bio Vorteilswelt loyalty program offering coupons, cashback, and personalized offers. Supporting operations include Hofgut Eichigt organic farm and dairy, and Living Crafts sustainable textiles brand. Additional services include online pre-ordering, gift vouchers, the KREO magazine, retailer portal, and email newsletter.
Differentiator
Problem solved
Functional benefit
Brands
- Denns Bio Vorteilswelt: Treueprogramm für Kunden der Denns BioMärkte mit Coupons, Cashback und personalisierten Angeboten
- Denns Bio App
- Gustoni
- Königshofer
Products and services
- Denns BioMarkt Retail Stores
- Organic Wholesale Supply
Quantifiable outcome
- 530 markets operating across Germany and Austria
- +3 more outcomes
Companies that use Denns BioMarkt
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Denns BioMarkt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability4 records
Feature3 records
Denns BioMarkt partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- BiolandcorePartnership with Bioland for organic agricultural certification and standards at Hofgut Eichigt. Bioland is one of Germany's leading organic farming associations with strict production standards exceeding EU organic regulations.
- BiokreiscorePartnership with Biokreis for organic certification at Hofgut Eichigt. Biokreis is a German organic farmers' association focused on sustainable agriculture and regional value chains.
- GOTS (Global Organic Textile Standard)coreGOTS certification for Living Crafts sustainable textile production, ensuring organic status and social responsibility throughout the supply chain.
Scale indicators12 records
Recent moves7 records
Expansion highlights4 records
Denns BioMarkt competitors and assessment
Company assessmentBroad incumbents
- Rewe Group: Major German full-line grocer with strong organic private-label expansion and the Rewe Bio range. Functions as both a customer-acquisition channel for organic shoppers and a competitive force on pricing and assortment breadth.
- Edeka: Germany's largest grocery retailer (~3,500 stores) with rapidly expanding certified-organic private-label ranges across categories. Not a dedicated specialist, but its scale and organic push directly compete for the same organic-shopper wallet at lower price points.
- Tegut: German full-line grocery retailer with a deeply developed organic assortment (gute+" Bio line), now part of the Migros/Zurich-based cooperative network following the Schwarz Group / Müller exit from Alnatura. Comparable as a broader grocery operator with strong organic positioning rather than a pure specialist.
- Reformhaus: Long-standing German health food store chain with around 100+ stores, focused on natural foods, dietary supplements, and natural cosmetics. Overlaps in customer demographics and organic assortment but operates a smaller-format, health-oriented store model rather than full-line supermarket.
Direct peers
- Basic Bio: German organic supermarket chain founded in 2008, operating dozens of full-line Bio-Supermärkte across Germany with a comparable certified-organic assortment, bistro counters, and regional store footprint. Closely aligned on format, customer, and value proposition.
- Bio Company: Berlin-based organic supermarket chain operating around 50 stores across Berlin, Brandenburg, and surrounding German regions. Direct competitor in full-line organic specialty retail with similar product range and target customer.
- Alnatura: Germany's largest dedicated organic supermarket chain, operating over 140 Alnatura Super Bio-Märkte nationwide plus supplying drogérie Müller and other partners with its private-label range. Directly comparable as a full-line certified-organic specialist serving similar DACH health-conscious consumers with similar assortment breadth.
Regional players
- Biocoop (France): France's leading organic retail cooperative with ~700 stores and a national wholesale/distribution platform supplying independent member stores. Highly comparable operating model combining owned retail, wholesale to independents, and certified-organic positioning, but in a different geography.
- Naturalia (Italy): Italian organic supermarket chain operating over 170 stores, part of the VéGé Group. Directly comparable on certified-organic full-line supermarket format and assortment, but operates in a different geography (Italy vs DACH).
- La Vie Claire (France): French organic and natural products retail chain with ~200 stores across France, offering full-line certified-organic assortment plus natural cosmetics and dietary items. Comparable format and customer, different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Denns BioMarkt social profiles
Digital presenceDenns BioMarkt compliance and trust
Trust signalCompliance5 records
Denns BioMarkt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Denns BioMarkt leadership team
Management profileNumber of profiles
Profiles2 records
Denns BioMarkt subsidiaries and ownership
Company hierarchySubsidiaries5 records
Denns BioMarkt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Denns BioMarkt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Denns BioMarkt
What does Denns BioMarkt do?
Denns BioMarkt operates a chain of organic supermarkets (BioMärkte) selling approximately 6,000 certified organic products. Founded in 1974 as a bio pioneer in Germany, the company runs 530 stores across Germany and Austria with more than 8,500 employees. The company also supplies wholesale organic goods to around 1,200 organic retailers and maintains its own logistics infrastructure including 250 trucks and a 105,500 sqm warehouse.
Is Denns BioMarkt a public or private company?
Denns BioMarkt is a private company. It is classified as family owned and is currently operating.
When was Denns BioMarkt founded?
Denns BioMarkt was founded in 1974. It employs 501 to 1,000 people.
Where is Denns BioMarkt based?
Denns BioMarkt is headquartered in Töpen, Germany, in the Europe region.
How does Denns BioMarkt make money?
Two revenue lines are on record. Retail Sales - Organic Food and Products are the primary driver. The others are wholesale Distribution.
Who are Denns BioMarkt's main competitors?
Broad incumbents on record are Rewe Group, Edeka, Tegut and Reformhaus. Direct peers are Basic Bio, Bio Company and Alnatura. Regional players are Biocoop (France), Naturalia (Italy) and La Vie Claire (France).
Does Denns BioMarkt have an API?
No public API is recorded for Denns BioMarkt.
What industry is Denns BioMarkt in?
Denns BioMarkt's product category is Organic Food Retail. Its primary akta.pro industry code is CRAOAAAK, Natural, Organic & Health Foods Wholesale Distribution, with a secondary code of AFAIAJAF, Organic Frozen & Refrigerated Foods Wholesale. Its NAICS code is 42442 and its SIC code is 5140.