Good Earth
- Company typePrivate
- Founded1996
- HeadquartersNew Delhi, India
- Headcount251–500
- GTM typeB2C
- OfferingServices
Good Earth firmographics
Firmographics- Name
- Good Earth
- Legal name
- Goodearth Design Studio Private Limited
- Website
- https://goodearth.in
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Good Earth industry classification
Industry- Product category
- Luxury Home Décor and Lifestyle Retail
- NAICS
- Home Furnishings Retailers (44912), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Apparel & Accessory Stores (5600), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)
- akta.pro secondary industry
- Luxury Home & Lifestyle Department Stores (CRAGADAG)
Keywords
Where Good Earth is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices10 records
Markets served
Good Earth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Retail Sales: Good Earth generates revenue through owned retail stores selling luxury lifestyle products including homeware, apparel, and accessories with Indian craft aesthetics.
- E-commerce Sales: Web boutique shipping to over 100 countries, providing global direct-to-consumer sales beyond physical retail footprint.
- Corporate Gifting: The company offers corporate gifting services through its platform, targeting business customers seeking premium Indian-crafted products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Iti Skincare Products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Good Earth product offering
Product offeringCore offering
Good Earth designs, curates, and retails a multi-category luxury lifestyle range including handcrafted home décor and dining ware, designer apparel, signature fragrances, and curated gifting solutions (personal and corporate). The brand also operates Iti, a natural skincare line, and is part of the Eicher Goodearth family alongside the sister brand Nicobar. Offerings are delivered through a network of owned boutiques across India, a flagship store in Dubai, and a company-run e-commerce platform.
Product overview
Good Earth is a luxury lifestyle brand rooted in Indian craft traditions, offering a unified portfolio of products across living/dining, apparel, and gifting categories. The core brand operates as a single cohesive offering with signature fragrances as part of its retail experience. Under its corporate umbrella (Eicher Goodearth), the company also encompasses the Nicobar fashion and home brand. A new sub-brand, Iti, represents Good Earth's expansion into skincare, combining Himalayan botanicals with scientific research. Good Earth distributes through multiple retail stores across India, an international flagship in Dubai, and a web boutique shipping to over 100 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Good Earth Home and Dining Handcrafted home décor and dining ware offerings, including tableware and home accessories, designed and curated by Good Earth for affluent urban consumers.
- Good Earth Apparel Designer apparel line from Good Earth, extending the brand's Indian craft vocabulary into ready-to-wear for women and the broader lifestyle customer.
- Good Earth Personal Gifting Curated personal gifting range drawing on Good Earth's home, dining, and lifestyle products for festive and occasion-based gifting.
- Good Earth Corporate Gifting Corporate and bulk gifting service that extends the brand's curated products into Diwali, festive, and client-gifting use cases for businesses.
- Iti Natural Skincare A new Good Earth–housed skincare brand, Iti, featuring COSMOS-certified natural skincare formulations positioned within the broader Good Earth lifestyle portfolio.
- Nicobar Sister brand to Good Earth operating under the Eicher Goodearth umbrella, offering a contemporary take on the group's lifestyle proposition.
Quantifiable outcome
- Grew from Rs 5 crore to Rs 150 crore revenue (approximately 30x growth)
Companies that use Good Earth
Customer profileSegments2 records
Ideal customer profiles1 record
Good Earth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Good Earth partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rajesh Pratap SinghcoreNicobar (operating under Eicher Goodearth umbrella) announced a 2026 collaboration with acclaimed Indian designer Rajesh Pratap Singh featuring limited-edition shirts, jackets, and jodhpurs priced between ₹8,000 and ₹25,000.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Good Earth competitors and assessment
Company assessmentBroad incumbents
- West Elm: West Elm is a large global home furnishings retailer with owned stores, e-commerce, and artisanal product positioning. Comparable as a scaled multi-channel home/lifestyle retailer with premium and craft-rooted merchandising, though broader and more mass-market than Good Earth.
- Anthropologie: Anthropologie is a global multi-category lifestyle retailer offering curated home, apparel, accessories, and beauty. Comparable in merchandising strategy and customer segment to Good Earth's aspirational lifestyle positioning, though serving Western aesthetic preferences.
Direct peers
- Forest Essentials: Forest Essentials is India's leading luxury Ayurvedic skincare brand with owned retail, signature fragrances, and international distribution. Most directly comparable peer for Good Earth's new Iti skincare sub-brand given shared positioning, pricing tier, and retail experience model.
- Kama Ayurveda: Kama Ayurveda is a premium Ayurvedic beauty and wellness brand with own retail stores, e-commerce, and global shipping. Comparable competitor to Iti in the luxury Indian skincare category with overlapping price points and natural-ingredient positioning.
- Address Home: Address Home is an Indian luxury home furnishings retailer offering curated décor, dinnerware, and gifting across physical stores and e-commerce. Closely comparable to Good Earth's core living/dining business with similar target customer and product mix.
- Nicobar: Nicobar is Good Earth's own sister sub-brand under Eicher Goodearth (co-founded by CEO Simran Lal in 2017) selling fashion and home products with a tropical-modern aesthetic. Highly comparable as a sibling brand and direct internal peer for measuring category extension success.
- Bungalow 8: Bungalow 8 is a Mumbai-based luxury home and lifestyle store curating Indian and international designer brands across home, fashion, and accessories. Comparable Indian luxury lifestyle retail concept targeting the same affluent urban design-conscious consumer.
- Fabindia: Fabindia is India's largest omni-channel retailer of products rooted in Indian craft traditions spanning home, apparel, personal care, and gifting. Directly comparable multi-category Indian lifestyle retailer competing for the same affluent urban consumer seeking contemporary Indian aesthetics.
Emerging players
- Nappa Dori: Nappa Dori is an Indian luxury leather accessories brand with own stores and international presence. Comparable as an Indian craftsmanship-rooted lifestyle brand scaling globally, though narrower in product mix than Good Earth's full lifestyle portfolio.
- Nykaa Luxe: Nykaa Luxe is the offline premium beauty retail format of Nykaa, stocking luxury skincare and cosmetics brands. Comparable omnichannel luxury beauty distribution channel relevant to Iti's go-to-market and a benchmark for premium Indian beauty retail execution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Good Earth social profiles
Digital presenceGood Earth compliance and trust
Trust signalCompliance1 record
Good Earth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Earth leadership team
Management profileNumber of profiles
Profiles4 records
Good Earth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Earth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Earth
What does Good Earth do?
Good Earth designs, curates, and retails a multi-category luxury lifestyle range including handcrafted home décor and dining ware, designer apparel, signature fragrances, and curated gifting solutions (personal and corporate). The brand also operates Iti, a natural skincare line, and is part of the Eicher Goodearth family alongside the sister brand Nicobar. Offerings are delivered through a network of owned boutiques across India, a flagship store in Dubai, and a company-run e-commerce platform.
Is Good Earth a public or private company?
Good Earth is a private company. It is classified as family owned and is currently operating.
When was Good Earth founded?
Good Earth was founded in 1996. It employs 251 to 500 people.
Where is Good Earth based?
Good Earth is headquartered in New Delhi, India, in the Asia region.
How does Good Earth make money?
Three revenue lines are on record. Direct Retail Sales are the primary driver. The others are E-commerce Sales and corporate Gifting.
Who are Good Earth's main competitors?
Broad incumbents on record are West Elm and Anthropologie. Direct peers are Forest Essentials, Kama Ayurveda, Address Home, Nicobar, Bungalow 8 and Fabindia. Emerging players are Nappa Dori and Nykaa Luxe.
Does Good Earth have an API?
No public API is recorded for Good Earth.
What industry is Good Earth in?
Good Earth's product category is Luxury Home Décor and Lifestyle Retail. Its primary akta.pro industry code is CRAKAFAI, Luxury Home & Lifestyle (Tableware, Decor, Home Textiles), with a secondary code of CRAGADAG, Luxury Home & Lifestyle Department Stores. Its NAICS code is 44912 and its SIC code is 5700.