What Mlytics does

Mlytics is a Hong Kong-registered (Mlytics, Inc.) web optimization and content delivery platform that orchestrates multiple CDN providers through an AI-powered decision engine branded "Mlytics Cortex." Founded in 2017 and operating with 51-100 employees, the company aggregates top-tier CDN providers — including Tencent, Alibaba, BaishanCloud, Cloudflare, and Akamai — into a single intelligent routing layer that processes content delivery requests in under 50 milliseconds, with the routing engine claimed to claim a 20% TCO reduction. Beyond traditional CDN orchestration, Mlytics extends into video streaming (hybrid P2P + multi-CDN, low-latency live), origin security (WAF, DDoS, bot management, API protection), DNS management, real-user and synthetic monitoring, and specialized China market access (China CDN, China Rim CDN, ICP-free alternatives).

The company's commercial offering is structured around four customer types — media/content publishers, brands/advertisers, developers, and enterprise customers with complex multi-CDN or China access needs — served through a hybrid product-led/enterprise-sales GTM. Pricing is tiered: a Decisive Engine API for developers at $1,000/month, an AI Q&A Widget for publishers at $5,000/month plus $0.10/article, cost-per-lead (CPL) billing for the Full Conversation intent-capture product, and performance-based billing for the Lead Pilot SDR-replacement product. A freemium tier exists for self-serve sign-ups, and AWS Marketplace distribution is available for enterprise procurement. The company claims a 15M+ MAU installed base and 400K-4M WAUE of raw media traffic, with named customers including Taiwan-based publishers (Bella.tw, CMoney, NOWnews, U-CAR, 東森新聞, 聯合新聞網, 遠見雜誌, 鉅亨網), Advantech (IoT), Foxconn, an unnamed Chinese gaming company, and an unnamed e-commerce retailer. AWS named it Rising Star Partner of the Year (Software) in 2022, and Gartner listed it as an example multi-dimensional CDN vendor in 2023. Co-founder and CEO Ryan Chin leads the company.

Name

Mlytics

Legal name

Mlytics, Inc.

Website

https://mlytics.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Mlytics is a Hong Kong-based CDN orchestration and content delivery platform that uses an AI decision engine (Mlytics Cortex) to route traffic across multiple CDNs, monetize publisher intent, and serve media, brands, developers, and enterprises globally.

Ownership category

akta.pro rank

Product category

Content Delivery and Web Optimization Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Multi-CDN, Traffic Steering & Edge Optimization (MPAHAJAL)

akta.pro secondary industries

Content Delivery Networks (CDN) (MPAHAIAA), Advertising, Marketing & Customer Personalization (HDAAAGAC), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

Keywords

• Multi-CDN orchestration
• Content delivery network
• Video streaming optimization
• Web application firewall
• AI-powered intent routing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription (API/Platform): Monthly subscription plans for platform access including Decisive Engine API at $1,000/mo. Recurring revenue from platform subscriptions with tiered pricing based on usage and features.
2. Usage-based (CPL): Cost-per-lead billing model for Full Conversation service where brands pay for qualified leads delivered from captured strong intent signals.
3. AI Q&A Widget: $5,000/mo base fee plus $0.10/article for AI Q&A Widget service. Converts content engagement into commercial transactions through intent capture.
4. Performance Billing (Lead Pilot): Verified strong intent delivered CRM-ready with performance-based billing model, replacing junior SDR workflow at fraction of cost.
5. Video Stream Services: Subscription-based video streaming services with pricing tabs for Stream and Web & App products.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels9 records

Core offering

Mlytics sells a content delivery, video streaming, and AI-powered intent monetization platform for brands, publishers, and developers. Its core offering, Mlytics Cortex, routes content requests across multiple CDN providers using an AI decision engine and refines reader intent signals into qualified brand leads. Supporting products include Multi-CDN orchestration, Video Stream (hybrid P2P + multi-CDN), Origin Shield (WAF/DDoS/bot/API protection), managed DNS, monitoring (Pulse), and China Access solutions.

Product overview

Mlytics is a comprehensive web optimization and video streaming platform that operates as a unified platform with multiple integrated modules. The core Mlytics Cortex platform provides AI-powered intent monetization for brands and publishers. Supporting the platform are distinct product lines: Video Stream for video delivery with multi-CDN, hybrid P2P, and analytics; Web & App for CDN management, DNS, monitoring, and security; Origin Shield for cybersecurity including WAF, bot management, and DDoS protection; and China Access for specialized China-targeted content delivery. The Marketplace offers additional Power-Ups for extended functionality.

Differentiator

Problem solved

Functional benefit

Brands

• Mlytics Cortex: AI-Decision Engine for intelligent content delivery and monetization, providing per-dollar per-intelligent-outcome optimization for brands, publishers, and developers.

Products and services

• Mlytics Cortex AI-powered decision engine platform that monetizes content engagement through intelligent intent signal refinement, converting raw reader traffic into qualified brand leads via the Intent Refinery, Decisive Engine, AI Q&A Widget, Full Conversation, and Lead Pilot.
• Video Stream Comprehensive video streaming platform with multi-CDN delivery, hybrid P2P optimization, low-latency live streaming, In-Stream switching, and real-time analytics for audience engagement and QoE measurement.
• Multi CDN Intelligent CDN orchestration service that aggregates multiple CDN providers (Tencent, Alibaba, BaishanCloud, Cloudflare, Akamai), enabling dynamic routing, automatic failover, and smart load balancing for optimal content delivery.
• Origin Shield Comprehensive security suite combining Web Application Firewall, bot management, DDoS protection, API protection, and account takeover prevention for websites and APIs.
• China Access Specialized content delivery solution for websites targeting Chinese users, including China CDN and China Rim CDN (near-China nodes) options, with expertise navigating the Great Firewall and ICP licensing alternatives.
• Decisive Engine API Developer API for intelligent content routing with sub-50ms decisions and 20% TCO reduction, enabling teams to integrate Mlytics' content delivery and orchestration capabilities into their applications.
• AI Q&A Widget AI-powered question answering widget for media publishers that captures weak intent signals from content engagement, priced at $5,000/mo plus $0.10/article versus a $250 human cost per article.
• Lead Pilot AI-powered lead qualification and delivery system that provides verified strong intent leads CRM-ready to brands, billed on performance and positioned to replace junior SDR workflow.

Quantifiable outcome

• 20% TCO reduction through intelligent CDN routing
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Amazon Web Services (AWS)coreGTM or Marketing Partner · 11 August 2022AWS Rising Star Partner of the Year (Software) in 2022. Product offering listed on AWS Marketplace enabling global enterprise customers to procure through existing vendor relationships.
• Alibaba CloudcoreTechnology or IntegrationPartner for China hosting services. One of top options for hosting services in China mentioned in blog content. Alibaba Cloud CDN integrated into Mlytics Multi-CDN solution.
• Tencent CloudcoreTechnology or IntegrationCDN provider integrated into Mlytics platform. Tencent VOD and Live Stream integration available for Mlytics Video Stream users.
• BaishanCloudcoreTechnology or IntegrationCDN provider integrated into Mlytics Multi-CDN platform. Named by Gartner as the only Chinese service provider with global network capabilities.
• Next ConnexminorStrategic or Co-development PartnerUK-based network service provider partnered with Mlytics to deliver intelligent Multi CDN service to the UK market.
• AdvantechcoreStrategic or Co-development PartnerIoT solutions leader strengthened device management services with Mlytics Multi-CDN solution. Strategic partnership for device management services enhancement.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Imperva: Imperva is a leading web application firewall and DDoS protection vendor, now part of Thales. It competes with Mlytics's Origin Shield and Edge WAF/DDoS protection offerings for the same enterprise security buyer.
• Cloudflare: Cloudflare operates a global CDN and edge platform with built-in security, DNS, load balancing, and Workers compute. It competes directly with Mlytics's Multi-CDN orchestration and is one of the CDN providers Mlytics integrates, making it both a competitor and partner.
• Akamai: Akamai is the largest pure-play CDN provider with global edge delivery, security, and media optimization. It is both a partner (one of Mlytics's integrated CDNs) and the dominant incumbent whose market position Mlytics's orchestration layer seeks to augment.

Direct peers

• Fastly: Fastly provides an edge cloud platform with CDN, edge compute, and security. It is a direct competitor in content delivery optimization and programmable edge services, targeting similar enterprise streaming and media customers as Mlytics.
• NS1: NS1 (now IBM) provides intelligent DNS and traffic steering with multi-CDN optimization capabilities. It is a direct competitor in the DNS-based traffic routing layer that Mlytics's Decisive Engine and Smart Load Balancing target.
• Edgio: Edgio (formerly Limelight + Verizon Media) provides CDN, edge compute, and video streaming. It directly competes with Mlytics Video Stream for media and enterprise streaming customers and offers multi-CDN-style optimization capabilities.
• Cedexis (Citrix): Cedexis (now part of Citrix) pioneered multi-CDN traffic steering and real-user monitoring, the closest direct competitor to Mlytics's core Multi-CDN orchestration value proposition for global media and enterprise customers.

Emerging players

• Baidu AI Cloud: Baidu AI Cloud offers CDN services integrated with AI capabilities within China. Comparable to Mlytics's China Access and AI Q&A Widget use cases for publishers serving Chinese audiences, though focused exclusively on the China market.
• Yottaa: Yottaa provides multi-CDN orchestration and website performance optimization, including real-user monitoring and traffic steering—closely aligned with Mlytics's Multi-CDN and Pulse monitoring modules.
• Section.io: Section.io provides multi-CDN orchestration and edge compute management, targeting similar developer and DevOps personas as Mlytics's Decisive Engine API and developer tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mlyticsHQ
• Facebookfacebook.com/mlytics
• LinkedInlinkedin.com/company/mlytics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mlytics