Yottaa
Yottaa provides SaaS and managed services that monitor and optimize front-end web performance for eCommerce brands, converting Core Web Vitals and shopper telemetry into revenue-impacting optimizations across 1,500+ sites.
- Company typePrivate
- Founded2009
- HeadquartersWaltham, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Yottaa does
Yottaa, Inc. is a Waltham, Massachusetts-based SaaS provider, founded in 2009 and backed by PSG since May 2022, that builds software and services to monitor and optimize the front-end performance of eCommerce websites. Its core platform, the Web Performance Cloud, combines a browser-level Real User Monitoring (RUM) agent, the proprietary Rapid+JS Library for controlling third-party script sequencing, and a unified analytics layer that ties Core Web Vitals (LCP, INP, CLS) to revenue and conversion outcomes. Capabilities include Application Sequencing, Context Intelligence, Cache Experience (Journey Caching and Smart Prefetch), Anomaly AI for ML-driven alerting, and Conversion Insights that correlate page load with revenue. In February 2026 the company added Hybrid RUM unifying browser, edge, and origin visibility and relaunched YoBot as a generative-AI performance assistant backed by an MCP Server for programmatic AI access.
The company operates a multi-product revenue model anchored by annual SaaS subscriptions to the Web Performance Cloud, supplemented by Web Performance Services (a fully managed bundle combining Yottaa with Fastly Edge Cloud and HUMAN's Defense Platform under a unified SLA) and SpeedSense Performance Consulting (acquired March 2025) for expert-led engagements. A free Yottaa Insights tier provides a product-led-growth entry point, with paid upgrades based on data retention, page view allowances, and value packs. Go-to-market blends direct enterprise field sales for large brands such as Ralph Lauren, J. Crew, Carter's, Perry Ellis, and The Sak with inside sales and self-serve for mid-market and Shopify merchants via a Shopify App Store listing.
Yottaa serves over 1,500 eCommerce sites with a headcount of 51-100, holds ISO 27001, GDPR, and CCPA compliance certifications, and runs on AWS infrastructure across multiple regions. The company has been an active acquirer and product launcher under PSG ownership, retiring legacy security products (ServiceCTRL family, October 2025) and deprecating older API versions in favor of v2 endpoints and the MCP-enabled platform.
Yottaa firmographics
Firmographics- Name
- Yottaa
- Legal name
- Yottaa, Inc.
- Website
- https://yottaa.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yottaa provides SaaS and managed services that monitor and optimize front-end web performance for eCommerce brands, converting Core Web Vitals and shopper telemetry into revenue-impacting optimizations across 1,500+ sites.
- Ownership category
- akta.pro rank
Yottaa industry classification
Industry- Product category
- eCommerce Web Performance Optimization
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Network Performance, Visibility & SLA Monitoring (Managed NPM/Observability) (HDAIAFAI)
- akta.pro secondary industries
- Log Management & Analytics (HDABAJAC), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Yottaa is headquartered
LocationHeadquarters
- HQ city
- Waltham
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Yottaa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Web Performance Cloud (SaaS Subscription): Yottaa's primary revenue stream is a SaaS subscription to the Web Performance Cloud platform. The platform offers a free Insights tier with limited data visibility (7-day window, 5M annual page views) and paid tiers with longer data retention, expanded page view allowances, and premium features. Subscriptions are sold on an annual contract basis, typically targeting eCommerce brands on a per-site or enterprise-wide licensing model.
- Web Performance Services (Managed Services): Fully managed CDN, enterprise-grade security (Fastly Edge Cloud, HUMAN Defense Platform), and ongoing optimization backed by SLAs. Sold as an add-on or standalone managed service alongside the core SaaS platform, generating recurring managed services revenue.
- SpeedSense Performance Consulting: Expert, hands-on consulting engagements providing personalized site audits, actionable roadmaps, and ongoing fractional support from eCommerce performance experts. Revenue is generated through consulting engagements, either project-based or as ongoing retainer-style engagements.
- Page View Value Packs / Tier Upgrades: Customers who exceed the annual page view allowance (5M for free tier) can purchase Page View Value Packs or upgrade to paid editions for longer data visibility windows and expanded capacity. This creates upsell and expansion revenue from existing customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier: Yottaa Insights — limited site analytics for eCommerce brands |
| Subscription | Annual | Paid tiers: Web Performance Cloud — extended monitoring, optimization, and analytics |
| Usage-based | Pay-as-you-go | Page View Value Packs — additional capacity for high-traffic sites |
| Subscription | Annual | Web Performance Services — managed CDN, security, and optimization |
| Professional services/ project-based | Multi-year contract | SpeedSense Performance Consulting — expert-led site audits and roadmaps |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
Yottaa product offering
Product offeringCore offering
Yottaa sells a Web Performance Cloud SaaS platform that monitors, diagnoses, and optimizes eCommerce websites through browser-to-origin visibility, third-party script sequencing, and Core Web Vitals analytics. It also offers Web Performance Services (managed CDN and security via Fastly and HUMAN), SpeedSense Performance Consulting, and a free self-serve tier called Yottaa Insights for initial evaluation.
Product overview
Yottaa is an all-in-one eCommerce web performance platform combining monitoring, optimization, and managed services. The core offering is Web Performance Cloud providing analytics, Real User Monitoring, and native optimization tools including Application Sequencing, Core Web Vitals Diagnostics, Anomaly AI, and Conversion Insights. This is complemented by Web Performance Services (fully managed CDN via Fastly and security via HUMAN's Defense Platform with SLAs) and SpeedSense Performance Consulting (expert-led guidance and fractional support, acquired March 2025). The YoBot AI assistant enables natural language queries of performance data. For developers, the Rapid+JS Library provides JavaScript APIs for granular control over resource loading and sequencing, accessible through Yo-Data-API and MCP Server for AI-assisted workflows.
Differentiator
Problem solved
Functional benefit
Brands
- Web Performance Cloud: Yottaa's core platform offering cutting-edge analytics and native site optimization tools designed specifically for eCommerce.
- Web Performance Services
- SpeedSense
- YoBot
- Yottaa Insights
Products and services
- Web Performance Cloud Core SaaS platform providing analytics and native site optimization tools for eCommerce, with unified visibility across browser, CDN, and origin layers. Sold as annual subscriptions targeting eCommerce brands on a per-site or enterprise-wide licensing model.
- Web Performance Services Fully managed CDN, enterprise-grade security, and ongoing optimization service backed by SLAs, bundling Fastly Edge Cloud Platform and HUMAN's Sightline Cyberfraud Defense. Sold as a standalone managed solution or add-on to the core SaaS platform.
- SpeedSense Performance Consulting Expert-led consulting engagements providing personalized site audits, actionable roadmaps, and ongoing fractional support from eCommerce performance experts. Project-based or retainer-style engagements.
- Yottaa Insights Free browser-to-origin visibility tool for eCommerce brands providing Core Web Vitals diagnostics, third-party app impact analysis, competitive benchmarking, and CDN/origin metrics. Self-serve entry point with no credit card required and 5M annual page view allowance.
Companies that use Yottaa
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Yottaa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature13 records
Yottaa partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SpeedSensecoreYottaa acquired SpeedSense in March 2025 to enhance its Web Performance Cloud and Services. SpeedSense is a web performance consulting firm that provides advanced monitoring capabilities and expert consulting guidance, enabling eCommerce brands to measure revenue impact across the customer experience. The acquisition advances Yottaa's leadership in eCommerce web performance optimization and deepens its managed services capability.
- FastlycoreFastly Edge Cloud Services are offered through Yottaa's Web Performance Services, amplifying content delivery and reducing latency for eCommerce websites. Yottaa's experts orchestrate Fastly services as part of a fully managed CDN solution under a unified SLA. When customers use Fastly through Yottaa's platform, data is subject to Fastly's security practices and standards.
- HUMAN Security (formerly Human Security)coreHUMAN's Defense Platform (Sightline Cyberfraud Defense) is offered through Yottaa's Web Performance Services, providing advanced protection against sophisticated threats and bot attacks. Yottaa's experts orchestrate HUMAN's security measures while maintaining optimal site performance. Customer data is subject to HUMAN's security and privacy standards when using these services.
- Amazon Web Services (AWS)coreAWS serves as Yottaa's primary cloud service provider, hosting its production infrastructure across multiple regions (us-east-1, us-east-2, us-west-2, eu-central-1, eu-west-2, ap-southeast-1). AWS Shield provides DDoS protection. Yottaa's infrastructure runs on secure, encrypted environments with multiple layers of protection.
- Auth0 (Okta, Inc.)coreAuth0 provides identity and access management for Yottaa's platform, enabling secure authentication for users accessing the Yottaa Portal, Rapid, and related services.
- ShopifycoreYottaa maintains a native integration with Shopify, offering a dedicated app listing on the Shopify App Store with a campaign to acquire Shopify merchants. Features include Audit Third-Party Tags, Application Sequencing, Core Web Vitals Diagnostics, and page category configuration specific to Shopify storefronts. Yottaa helps Shopify merchants validate their Shopify 2.0 migration performance and optimize app loading.
Scale indicators11 records
Recent moves5 records
Expansion highlights6 records
Yottaa competitors and assessment
Company assessmentBroad incumbents
- Cloudflare: Cloudflare operates a global edge cloud network providing CDN, security, and performance services. It competes with Yottaa across CDN, RUM, bot management, and web performance optimization, but as part of a much broader platform rather than specializing in eCommerce.
- Akamai: Akamai is a major CDN and edge platform offering web performance, security, and media delivery. Comparable to Yottaa in CDN, RUM (mPulse), and edge optimization, but with a much wider enterprise footprint and broader portfolio beyond eCommerce specialization.
- Datadog: Datadog provides cloud monitoring and observability, including RUM and APM that overlap with Yottaa's Real User Monitoring. Comparable as a broad performance observability platform, though not specialized in eCommerce web performance.
- New Relic: New Relic offers application performance monitoring and real user monitoring used by enterprise engineering teams. Comparable in RUM and performance analytics but covers all web applications broadly rather than specializing in eCommerce performance and conversion.
- Dynatrace: Dynatrace provides AI-driven observability, including real user monitoring and digital experience management for enterprise applications. Comparable as a broad observability and RUM platform serving large enterprise customers, but without Yottaa's eCommerce specialization.
Direct peers
- Fastly: Fastly is both a Yottaa technology partner (bundled into Web Performance Services) and a direct competitor offering edge cloud, CDN, security, and observability. Their overlapping product capabilities mean they compete for the same enterprise eCommerce performance contracts.
- Catchpoint: Catchpoint provides digital experience monitoring, including synthetic and real user monitoring, with strong adoption among enterprise eCommerce and digital brands. The closest direct peer to Yottaa in web performance monitoring for online retail.
- SpeedCurve: SpeedCurve offers web performance monitoring with synthetic and real user metrics focused on Core Web Vitals and the user experience. Comparable to Yottaa in targeting performance engineers and digital teams optimizing page speed for business outcomes.
- Contentsquare: Contentsquare provides digital experience analytics, including session replay, journey analysis, and conversion insights for enterprise eCommerce brands. Comparable to Yottaa in tying site performance to revenue and conversion outcomes for retail customers.
- Quantum Metric: Quantum Metric offers a continuous product analytics platform with session replay and digital experience monitoring used by major retailers and digital-first brands. Comparable to Yottaa in serving enterprise eCommerce teams focused on conversion and digital experience optimization.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Yottaa social profiles
Digital presenceYottaa compliance and trust
Trust signalCompliance3 records
Yottaa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yottaa leadership team
Management profileNumber of profiles
Profiles8 records
Yottaa subsidiaries and ownership
Company hierarchySubsidiaries1 record
Yottaa funding detail
Funding detailFunding overview
Funding rounds7 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yottaa M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yottaa
What does Yottaa do?
Yottaa sells a Web Performance Cloud SaaS platform that monitors, diagnoses, and optimizes eCommerce websites through browser-to-origin visibility, third-party script sequencing, and Core Web Vitals analytics. It also offers Web Performance Services (managed CDN and security via Fastly and HUMAN), SpeedSense Performance Consulting, and a free self-serve tier called Yottaa Insights for initial evaluation.
Is Yottaa a public or private company?
Yottaa is a private company. It is classified as private equity controlled and is currently operating.
When was Yottaa founded?
Yottaa was founded in 2009. It employs 51 to 100 people.
Where is Yottaa based?
Yottaa is headquartered in Waltham, United States, in the North America region.
How does Yottaa make money?
Four revenue lines are on record. Web Performance Cloud (SaaS Subscription) is the primary driver. The others are web Performance Services (Managed Services), speedSense Performance Consulting and page View Value Packs / Tier Upgrades.
Who are Yottaa's main competitors?
Broad incumbents on record are Cloudflare, Akamai, Datadog, New Relic and Dynatrace. Direct peers are Fastly, Catchpoint, SpeedCurve, Contentsquare and Quantum Metric.
Does Yottaa have an API?
Yes. Yottaa offers two sets of APIs: Data APIs (RESTful GET requests for analytics, third-party information, performance data, session details, conversion insights, metrics, and community data) accessible via the Yo-Data-API documentation and Monitoring Data API developer guide; and Rapid+JS Library APIs (JavaScript functions for sequencing, messaging, geo-location, and utilities to control resource loading on eCommerce websites). The Data API is also accessible through the Yottaa MCP Server for AI-assisted analytics workflows. ServiceCTRL, Service Blocker, Shopper Guard, CSPs, Page Security Rules, and Security Anomaly Alerts were deprecated on October 15, 2025. Multiple v1 session endpoints were retired October 6, 2025 and replaced with v2 equivalents. Developer documentation is at docs.yottaa.com/docs/apis-at-yottaa.
What industry is Yottaa in?
Yottaa's product category is eCommerce Web Performance Optimization. Its primary akta.pro industry code is HDAIAFAI, Network Performance, Visibility & SLA Monitoring (Managed NPM/Observability), with a secondary code of HDABAJAC, Log Management & Analytics. Its NAICS code is 5182 and its SIC code is 7372.