Confero
- Company typePrivate
- Founded1986
- HeadquartersCary, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Confero firmographics
Firmographics- Name
- Confero
- Legal name
- Confero, Inc.
- Website
- https://conferoinc.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Confero is headquartered
LocationHeadquarters
- HQ city
- Cary
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Confero business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Mystery Shopping Services: Project-based mystery shopping services including onsite, telephone, and online mystery shopping to measure customer experience and operational performance.
- Compliance Audits: Compliance audits for regulated businesses to ensure adherence to operational and age-related compliance requirements.
- Customer Surveys: Customer satisfaction surveys conducted across web, telephone, in-app, online, and at physical locations to track NPS and gather feedback.
- Social Media Monitoring: Social media monitoring services covering over 50 major online review sites including Facebook, Google and Amazon, with reports delivered to clients.
- Incentives and Motivation Programs: Employee incentive and recognition programs including branded virtual or physical gift cards to reward performance.
- In Store Research: In-store research services including exit interviews, price checks, CPG brand audits, and store traffic analysis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social Media Monitoring starting price |
| Other | Pay-as-you-go | Mystery Shopping Payments |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Confero product offering
Product offeringCore offering
Confero provides customer experience research services to national brands and multi-unit companies through mystery shopping, compliance audits, customer surveys, social media monitoring, in-store research, and employee incentives programs. Deliverables include customized dashboard reports, action plans, and integration of CX results alongside sales and traffic data via its Compass/Sassie and ShopMetrics platforms.
Product overview
Confero is a customer experience research firm offering a suite of mystery shopping, compliance auditing, and customer feedback services. The core offering consists of seven primary service lines: Telephone Mystery Shopping, On Site & Online Mystery Shopping, Customer Surveys, Social Media Monitoring, In Store Research, Incentives and Motivation Programs, and Compliance Audits. These services are delivered through proprietary reporting platforms including Compass/Sassie and ShopMetrics for client access, and PrestoMap for mystery shopper opportunity management. The portfolio is designed to provide businesses with actionable insights to improve customer experience, ensure compliance, and increase brand loyalty across retail, restaurant, hospitality, automotive, banking, and other industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Telephone Mystery Shopping Evaluates telephone-based customer interactions using trained mystery shoppers who make calls to assess employee performance, phone etiquette, and service quality. Designed for multi-unit and enterprise clients that need to monitor phone-based customer service across locations.
- On Site & Online Mystery Shopping In-person and digital assessments where mystery shoppers visit retail locations or interact with client websites to evaluate customer experience, employee performance, and brand compliance. Used by national brands and multi-unit operators to gauge frontline execution.
- Customer Surveys
Quantifiable outcome
- Confero's research programs help clients identify competitive opportunities and increase customer service accountability throughout their organizations
- +1 more outcomes
Companies that use Confero
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles5 records
Confero technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Confero partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Stockbrokers.comcoreConfero provided telephone mystery shopping research for the annual Stockbrokers.com Online Broker Review. Research included gathering 4,544 data points in nine different areas used to provide ratings for online brokerage companies. The partnership has continued for multiple years (2015, 2018, 2019).
- RDU Airport AuthoritycoreConfero conducted parking research projects for RDU Airport Authority that were named a finalist in the 2019 Marketing Research and Insight Excellence awards in the category of Marketing Research and Insights Excellence.
- Better Business BureaucoreConfero has been accredited with BBB for fourteen years. CEO Elaine Buxton has served on BBB's board of directors since 2010 and was elected Chair of BBB of Eastern North Carolina's board of directors for 2016. The BBB has supported the mystery shopping industry and helped combat scams.
- MSPA (Mystery Shopping Providers Association)coreConfero was involved with the formation of MSPA in 1998 and Confero's president served on MSPA's first board of directors. Active involvement continues, where member companies exchange ideas and strategies keeping abreast of challenges facing the industry.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Confero competitors and assessment
Company assessmentDirect peers
- Market Force Information: Market Force is a closely comparable US-based customer experience research and mystery shopping provider serving multi-location enterprise clients. It operates a similar model of contracted evaluators, multi-vertical coverage (retail, restaurant, financial), and bundled CX measurement services, putting it in head-to-head competition with Confero.
- BARE International: BARE International is a global mystery shopping and customer experience research firm with a comparable independent-contractor evaluator model. It serves multi-unit enterprises across similar verticals (retail, hospitality, financial services) and competes directly for the same RFP opportunities as Confero.
- Customer Service Profiles (CSP): CSP is a US mystery shopping and customer experience evaluation company with a comparable service portfolio spanning telephone, in-person, and online mystery shops for multi-location clients. It targets the same verticals (restaurant, retail, financial services) with a similar project-based pricing model.
- IntelliShop: IntelliShop is a mystery shopping and customer experience research firm offering comparable in-person, telephone, and online evaluation services. It serves multi-unit enterprise clients with a similar mix of verticals and competes with Confero for the same enterprise accounts.
- Reality Based Group: Reality Based Group is a mystery shopping and customer experience measurement provider serving multi-location retail, restaurant, and hospitality clients. Its service portfolio, contractor-driven delivery model, and target customer profile directly overlap with Confero's offering.
- BestMark: BestMark is a US-based mystery shopping company with a comparable independent-contractor evaluator network and multi-vertical coverage. It offers in-person, telephone, online, and audit services similar to Confero's core menu and competes in the same enterprise market segment.
- Second to None: Second to None is a customer experience research and mystery shopping firm offering comparable services across retail, restaurant, and healthcare verticals. It serves enterprise clients with a similar blend of in-person, telephone, and digital evaluation programs.
Broad incumbents
- Ipsos: Ipsos is a global market research giant offering customer experience, brand, and customer satisfaction research that overlaps with Confero's measurement services. While much broader and more diversified, Ipsos competes for enterprise CX research budgets and offers mystery-shopping-adjacent capabilities at greater scale.
- Medallia: Medallia is a leading enterprise customer experience management platform that captures real-time feedback across channels. It competes with Confero indirectly by enabling enterprises to deploy continuous digital feedback that can substitute for periodic mystery shopping engagements.
- Qualtrics: Qualtrics is a major experience management platform offering enterprise survey, customer feedback, and CX analytics capabilities. As part of SAP, it brings substantial scale and recurring SaaS economics that put pressure on traditional mystery shopping providers like Confero at the enterprise end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Confero social profiles
Digital presenceConfero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Confero leadership team
Management profileNumber of profiles
Profiles2 records
Confero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Confero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Confero
What does Confero do?
Confero provides customer experience research services to national brands and multi-unit companies through mystery shopping, compliance audits, customer surveys, social media monitoring, in-store research, and employee incentives programs. Deliverables include customized dashboard reports, action plans, and integration of CX results alongside sales and traffic data via its Compass/Sassie and ShopMetrics platforms.
Is Confero a public or private company?
Confero is a private company. It is classified as family owned and is currently operating.
When was Confero founded?
Confero was founded in 1986. It employs 11 to 50 people.
Where is Confero based?
Confero is headquartered in Cary, United States, in the North America region.
How does Confero make money?
Six revenue lines are on record. Mystery Shopping Services are the primary driver. The others are compliance Audits, customer Surveys, social Media Monitoring, incentives and Motivation Programs and in Store Research.
Who are Confero's main competitors?
Direct peers on record are Market Force Information, BARE International, Customer Service Profiles (CSP), IntelliShop, Reality Based Group, BestMark and Second to None. Broad incumbents are Ipsos, Medallia and Qualtrics.
Does Confero have an API?
No public API is recorded for Confero.