National Post
- Company typePrivate
- Founded2001
- HeadquartersToronto, Canada
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What National Post does
National Post is a Canadian national newspaper and digital news platform, operating as a division of Postmedia Network Inc. Founded in 1998 and headquartered at 365 Bloor Street East in Toronto, the publication employs 501-1,000 staff and serves Canadian consumers seeking comprehensive coverage of national and international news, politics, business, opinion, lifestyle, sports, and entertainment. The platform is built on a standard news publishing CMS with subscription management, an e-paper digital replica edition, and mobile/responsive web access, gated by a freemium subscription model with promotional acquisition pricing ($1 for 6 months) and bundled print-plus-digital home delivery subscriptions.
The product surface has expanded well beyond core news into a portfolio of sub-brands and verticals: NP Posted (daily newsletter), NP Comment (opinion/editorial), Longreads (investigative features), Healthing (health content), Shopping Essentials (commerce/affiliate content with Amazon integration), Business Essentials (productivity and finance tools coverage), and Diversions (Puzzmo, NYT Crossword, comics, quizzes, horoscopes). Distribution spans nine social platforms, email newsletters, the e-paper edition, and syndication across the Postmedia Network including Financial Post and regional mastheads, plus press release distribution through Business Wire, GlobeNewswire, and PR Newswire.
The business model rests on four revenue streams: recurring digital and print subscriptions, display and native/sponsored advertising (including Shopping Essentials partnerships with brands like Tineco), classifieds and marketplace transactions (obituaries, job listings, celebrations), and content licensing and syndication across the Postmedia Network. Customer segments include general news readers (primary), business and finance professionals, and a consumer/shopping audience, with a direct-to-consumer go-to-market motion and no disclosed enterprise anchor customers.
National Post firmographics
Firmographics- Name
- National Post
- Legal name
- National Post, a division of Postmedia Network Inc.
- Website
- https://nationalpost.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
National Post industry classification
Industry- Product category
- National Newspaper / Digital News Media
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- National & General-Interest Newspapers (Print & Digital) (MPAJADAA)
- akta.pro secondary industry
- Newsletter Publishing Platforms (MPACAIAA)
Keywords
Where National Post is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
National Post business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Subscription Revenue: Digital and print subscriptions provide recurring revenue. The publication offers promotional rates ($1 for 6 months) to acquire new subscribers, with standard pricing for ongoing access. Home delivery print subscribers receive included online access.
- Advertising: Display advertising on the website, sponsored content sections, and native advertising partnerships with brands like Tineco. The publication generates revenue from ad placements across news content, category pages, and business essentials sections.
- Classifieds and Marketplace: Classified advertising including obituaries, celebrations, job listings, and business ads through dedicated classifieds marketplace.
- Content Licensing and Syndication: Part of Postmedia Network, content is distributed across multiple Postmedia properties and partner networks including Financial Post, various regional newspapers, and digital platforms like Canoe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Digital Subscription - Promotional rate |
| Subscription | Monthly | Print + Digital Bundle |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
National Post product offering
Product offeringCore offering
National Post is a Canadian national newspaper publishing Canadian and international news, opinion, business, sports, lifestyle, and entertainment content. It distributes this content through a digital-first subscription website, a print edition with home delivery, an e-paper digital replica, email newsletters, and content syndication across the Postmedia Network, monetizing via subscriptions, advertising, classifieds, and content licensing.
Product overview
National Post operates as a comprehensive digital news platform providing Canadian and international news coverage through its primary website, enhanced by supplementary products and sub-brands. The core offering includes breaking news, investigative journalism (Longreads), and opinion content (NP Comment). Additional products include the ePaper digital replica of the print edition, NP Posted daily newsletter, and Diversions entertainment section with puzzles and games. The platform extends into specialized content verticals including Healthing for health coverage, Shopping Essentials for product reviews and deals, and Business Essentials for finance and productivity advice. All content is accessible through subscription-based access with free registration for limited article saves, and is part of the broader Postmedia Network including affiliated Financial Post.
Differentiator
Problem solved
Functional benefit
Brands
- Financial Post: A financial news section of National Post, available at financialpost.com
- NP Comment
- Healthing
- NP Posted
Products and services
- National Post Website / Digital News Subscription The main digital news platform providing online access to Canadian and international news, opinion, long-form journalism, and lifestyle content across multiple sections including Canada, World, Politics, Business, Health, Life, Sports, and Entertainment. Sold to individual readers and households via digital and print + digital subscriptions.
- ePaper Digital Edition Electronic digital replica of the print edition viewable on any device, allowing users to view, share, and comment on the exact layout of the printed newspaper. Included with print home delivery subscriptions and used by subscribers as a digital reading alternative.
- NP Posted Daily Newsletter Daily email newsletter delivering trending news highlights and perspective pieces in a concise, readable format sent to subscribers. Available as part of subscriber benefits and to registered users.
- Shopping Essentials Product review, deals, roundups, and buying guide content covering categories including Buy Canadian, Home Living, Tech, Style & Beauty, Personal Care, Entertainment & Hobbies, Gift Guide, Travel Guide, and Deals. Includes sponsored content partnerships with brands such as Tineco for Prime Day coverage. Targeted at consumer/shopping audience readers seeking trusted recommendations and deal information.
- Business Essentials Business and finance advice section offering productivity tools, software reviews, career resources, and financial planning guidance including software training and tools like Microsoft Office, AI platforms, and trading programs. Served to subscribers and business/finance readership.
- Diversions Entertainment content section featuring Puzzmo daily puzzles, Comics, NP News Quiz, New York Times Crossword, and Horoscopes for reader engagement. Provided as part of subscription benefits.
- Longreads In-depth feature journalism and investigative reporting articles providing extended narrative coverage of complex stories. Available to subscribers and free readers.
- NP Comment Opinion and editorial section featuring columns, commentary, and letters from contributors including Conrad Black, Barbara Kay, and other opinion writers. Includes subscriber-only exclusive opinion content.
- Healthing Dedicated health and wellness content hub covering topics such as aging, obesity, ALS, wellness, and mental health with expert-backed reporting. Targeted at readers seeking authoritative health journalism.
- Financial Post Affiliated financial news and business publication linked through the Postmedia Network, covering Canadian and global financial markets, investing, and economic news, offered to business and finance readers.
- Print + Digital Subscription Bundle Home delivery print subscription that bundles in unlimited online access, with a $1 for 6 months promotional offer for new subscribers and standard renewal rates applied after the promotional period. Sold to individual subscribers and households across Canada.
- Classifieds and Marketplace Classified advertising service including obituaries, celebrations, job listings, and business ads through a dedicated classifieds marketplace, generating transaction-fee revenue.
Companies that use National Post
Customer profileSegments3 records
Ideal customer profiles4 records
National Post technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
National Post partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Postmedia Network Inc.coreParent company that owns and operates National Post along with a network of major Canadian newspapers including Financial Post, Vancouver Sun, Calgary Herald, Montreal Gazette, Toronto Sun, Ottawa Citizen, and regional publications.
- Financial PostcoreRelated Postmedia brand focused on business and finance news. Cross-linked and co-branded content area within National Post website, serving readers seeking financial and business journalism.
- Business WireminorNews release distribution partnership enabling National Post to receive and publish corporate press releases and news announcements.
- GlobeNewswireminorNews release distribution partnership for corporate announcements and press releases published on National Post's news releases section.
- PR NewswireminorPress release distribution partnership providing news release content for publication in National Post's news releases section.
- PuzzmominorDaily puzzle integration providing BRAIN BUILDER puzzles to National Post readers as part of diversions/entertainment content offering.
- New York TimesminorCrossword puzzle licensing partnership providing NYT crossword access to National Post subscribers as part of subscription benefits.
- TinecominorSponsored content partner for Shopping Essentials section and Amazon Prime Day coverage. Brand sponsors content creating native advertising integration.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
National Post competitors and assessment
Company assessmentBroad incumbents
- CTV News: Major Canadian news brand from broadcaster CTV, competing for national news audience attention and digital advertising share alongside traditional newspaper publishers.
- The Guardian: Large digitally-led national newspaper with a hybrid subscription + advertising + commerce model. Useful comparable for the structural shift National Post is navigating.
- BBC News: Large public-broadcaster-backed news platform competing for global English-language news audience attention, with comparable news, opinion, lifestyle, and commerce-adjacent verticals.
- The New York Times: Global benchmark for digital subscription-led newspaper economics. Comparable as a national newspaper successfully transitioning to a subscription, newsletter, and diversified vertical model.
- CBC News: Canada's public broadcaster with a dominant free digital news platform. Competes for the same Canadian news audience and advertising pool, with the structural advantage of public funding.
Direct peers
- Maclean's: Iconic Canadian news and current-affairs magazine with a similar target audience of engaged Canadian readers, opinion coverage, and subscription model.
- Vancouver Sun: Postmedia sister paper and Western Canada's leading daily. Comparable product (digital + print news), shared back-office, and overlapping monetization mechanics make it a close operational peer.
- The Globe and Mail: Canada's other major national English-language newspaper. Direct competitor for national news readers, digital + print subscribers, and premium advertising in Canada.
- Toronto Star: Largest-circulation Canadian newspaper and a direct competitor in the Toronto and national news market, with overlapping subscription, advertising, and digital news offerings.
Regional players
- Le Devoir: Quebec-based French-language daily newspaper with a subscription-driven model. Comparable as a national/regional Canadian newspaper with similar editorial depth and paywall economics, though in a different language market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
National Post social profiles
Digital presenceNational Post financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Post leadership team
Management profileNumber of profiles
National Post funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Post M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Post
What does National Post do?
National Post is a Canadian national newspaper publishing Canadian and international news, opinion, business, sports, lifestyle, and entertainment content. It distributes this content through a digital-first subscription website, a print edition with home delivery, an e-paper digital replica, email newsletters, and content syndication across the Postmedia Network, monetizing via subscriptions, advertising, classifieds, and content licensing.
Is National Post a public or private company?
National Post is a private company. It is classified as corporate owned and is currently operating.
When was National Post founded?
National Post was founded in 2001. It employs 501 to 1,000 people.
Where is National Post based?
National Post is headquartered in Toronto, Canada, in the North America region.
How does National Post make money?
Four revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising, classifieds and Marketplace and content Licensing and Syndication.
Who are National Post's main competitors?
Broad incumbents on record are CTV News, The Guardian, BBC News, The New York Times and CBC News. Direct peers are Maclean's, Vancouver Sun, The Globe and Mail and Toronto Star. Le Devoir is listed as a regional player.
Does National Post have an API?
No public API is recorded for National Post.
What industry is National Post in?
National Post's product category is National Newspaper / Digital News Media. Its primary akta.pro industry code is MPAJADAA, National & General-Interest Newspapers (Print & Digital), with a secondary code of MPACAIAA, Newsletter Publishing Platforms. Its NAICS code is 513110 and its SIC code is 2711.