ChangeCX
Icreon is a New York-based digital transformation consultancy with 500+ employees across 6 global locations, delivering AI-powered experience, commerce, product, and data/AI services to enterprise clients in manufacturing, insurance, healthcare, and other verticals.
- Company typePrivate
- Founded2001
- HeadquartersPlano, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What ChangeCX does
ChangeCX / Icreon is an enterprise digital transformation consultancy headquartered in New York with 500+ employees across 6 global delivery locations. The firm organizes its offering around four service lines: Experience Transformation, Digital Commerce, Digital Product Innovation, and Data & AI, unified by a proprietary "Digital Velocity Methodology" that positions AI as an accelerant across engagements. Client work spans experience platform modernization (e.g., Sitecore, Optimizely, Salesforce), composable commerce (Commercetools, Bloomreach), and custom digital product builds for enterprise customers.
The company serves a diversified enterprise roster across manufacturing (Johnson Controls, Panasonic, Lubrizol, XPO), insurance (Acrisure, AXA), healthcare (NHS, Optum, Pfizer, ViiV, American Cancer Society), automotive (Volvo, Lincoln), professional services (Labaton Keller Sucharow, Citrin Cooperman), and standards/membership organizations (ASTM, MLBPA, NYRR). Documented outcomes include a 200% sales increase for Acrisure, 100% data accuracy improvement for Labaton Keller Sucharow, 30% membership growth for ASTM International, and unification of 14 global brands onto a single platform for Johnson Controls.
Revenue is generated through professional services engagements sold via a consultative enterprise field-sales motion ("Talk to an Expert" CTA). The company claims a 97% client retention rate, 5K+ launches delivered over 25 years of operation, and no publicly disclosed pricing. It is privately held with no disclosed institutional investors, parent company, or funding rounds. Note: firmographic data lists the entity as "ChangeCX" (founded 2021, Plano, TX, 101–250 employees) while the substantive company data and website content describe "Icreon" (founded ~2001, New York, 500+ employees) — this analysis is grounded in the substantive Icreon dataset provided.
ChangeCX firmographics
Firmographics- Name
- ChangeCX
- Legal name
- Icreon
- Website
- https://changecx.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Icreon is a New York-based digital transformation consultancy with 500+ employees across 6 global locations, delivering AI-powered experience, commerce, product, and data/AI services to enterprise clients in manufacturing, insurance, healthcare, and other verticals.
- Ownership category
- akta.pro rank
ChangeCX industry classification
Industry- Product category
- Digital Transformation Consulting
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
Keywords
Where ChangeCX is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ChangeCX business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Transformation Services: Professional services engagement model providing Experience Transformation, Digital Commerce, Digital Product Innovation, and Data & AI consulting services to enterprise clients
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
ChangeCX product offering
Product offeringCore offering
Icreon is a digital transformation consultancy that delivers four integrated service lines: Experience Transformation, Digital Commerce, Digital Product Innovation, and Data & AI. The firm applies an AI-powered Digital Velocity methodology to implement enterprise platforms from partners such as Sitecore, Optimizely, Salesforce, commercetools, and Bloomreach, and has completed 5K+ launches for enterprise clients across financial services, manufacturing, healthcare, retail, and professional services.
Differentiator
Problem solved
Functional benefit
Products and services
- Experience Transformation
Quantifiable outcome
- 200% increase in sales for Acrisure
- +4 more outcomes
Companies that use ChangeCX
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles2 records
ChangeCX technology and API
TechnologyTechnology focussed No
API detail
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ChangeCX partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SitecorecoreStrategic technology partner for digital experience platform implementation. Icreon leaders recognized as 2026 Sitecore MVPs. Winner of 2025 Sitecore Excellence in Self-Implementation Award.
- OptimizelycoreAchieved Platinum Partner Status with Optimizely, demonstrating unmatched digital experience capabilities for enterprise clients. Deep collaboration on DXP solutions.
- SalesforcecoreStrategic technology partner for CRM and customer experience platform integrations, enabling enterprise digital transformation initiatives.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
ChangeCX competitors and assessment
Company assessmentDirect peers
- Publicis Sapient: Publicis Sapient is the digital transformation arm of Publicis, focused on experience-led digital business transformation, commerce, and data/AI for global enterprises. Directly comparable on experience transformation, commerce, and platform-led delivery.
- Globant: Globant is a global digital transformation consultancy that builds software products and delivers experience, commerce, data, and AI services to enterprise clients. Closely comparable in service mix, enterprise GTM, and platform-partner-led delivery model.
- EPAM Systems: EPAM is a global digital engineering and consulting firm delivering custom software, data, and platform integration services to enterprise clients. Comparable on engineering-led delivery, platform partnerships, and enterprise B2B GTM.
- Slalom: Slalom is a business and technology consulting firm that delivers digital transformation, customer experience, and data/AI services to enterprise clients. Comparable mid-sized consulting model with similar vertical coverage and platform partnerships.
- Thoughtworks: Thoughtworks is a technology consultancy specializing in digital transformation, custom software engineering, and data-driven enterprise modernization. Highly comparable in custom-engineering, platform integration, and enterprise B2B delivery.
Broad incumbents
- Cognizant: Cognizant is a major IT services and digital transformation provider with deep enterprise relationships across financial services, healthcare, and manufacturing. Overlaps with Icreon on digital engineering and platform integration work for large enterprises.
- Accenture: Accenture is the largest global IT and digital transformation services provider, offering experience, commerce, data, and AI services across all major industries. A broad incumbent that competes on the same enterprise transformation RFPs.
- Capgemini: Capgemini is a global IT services and consulting firm with strong digital transformation, customer experience, and data/AI practices. Competes for the same enterprise transformation engagements across Icreon's served verticals.
- Deloitte Digital: Deloitte Digital is the digital transformation arm of Deloitte, providing strategy, experience design, commerce, and technology implementation to global enterprises. Overlaps on platform-led transformation work.
Emerging players
- Razorfish: Razorfish is a digital transformation and experience agency delivering commerce, content, and platform implementation work for enterprise clients. Comparable on experience transformation and Sitecore/Optimizely-style platform delivery.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Customer concentration
ChangeCX social profiles
Digital presenceChangeCX financial estimates
Financial estimateRevenue estimate
Valuation estimate
ChangeCX leadership team
Management profileNumber of profiles
ChangeCX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ChangeCX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ChangeCX
What does ChangeCX do?
Icreon is a digital transformation consultancy that delivers four integrated service lines: Experience Transformation, Digital Commerce, Digital Product Innovation, and Data & AI. The firm applies an AI-powered Digital Velocity methodology to implement enterprise platforms from partners such as Sitecore, Optimizely, Salesforce, commercetools, and Bloomreach, and has completed 5K+ launches for enterprise clients across financial services, manufacturing, healthcare, retail, and professional services.
Is ChangeCX a public or private company?
ChangeCX is a private company. It is classified as unknown and is currently operating.
When was ChangeCX founded?
ChangeCX was founded in 2001. It employs 101 to 250 people.
Where is ChangeCX based?
ChangeCX is headquartered in Plano, United States, in the North America region.
How does ChangeCX make money?
One revenue line is on record: digital Transformation Services.
Who are ChangeCX's main competitors?
Direct peers on record are Publicis Sapient, Globant, EPAM Systems, Slalom and Thoughtworks. Broad incumbents are Cognizant, Accenture, Capgemini and Deloitte Digital. Razorfish is listed as an emerging player.
What industry is ChangeCX in?
ChangeCX's product category is Digital Transformation Consulting. Its primary akta.pro industry code is BPAEAHAB, Data Engineering, Integration & ETL/ELT Services. Its NAICS code is 54151 and its SIC code is 7370.