Enchanting Travels

What Enchanting Travels does

Enchanting Travels, Inc. is a U.S.-based luxury custom travel operator headquartered in Greenwood Village, Colorado, and a subsidiary within the Travelopia group of specialist travel companies. Founded in 2002, the company designs and delivers fully bespoke international itineraries — including safaris, cultural tours, and multi-destination journeys — across more than 70 destinations on six continents (Africa, Asia, Europe, India, Central America, Middle East, North America, Oceania, Polar Regions, and South America). Its core product is not a packaged tour but a consultative planning service: customers engage personal travel advisors who assemble itineraries matched to passions, pace, and preferences, supported by 24/7 in-trip concierge service and a mobile app for trip information delivery.

The company runs a sales-led, direct-to-consumer go-to-market. Acquisition channels include the company website (enchantingtravels.com), phone sales (1 888 263 2574 for U.S./Canada and +1 800 044 986 for Australia), email, content marketing (Be Enchanted magazine, blog, webinars, newsletter), social media, PR-distributed proprietary research, Trustpilot social proof (4.9/5 across 3,000+ reviews), and a referral program. Revenue is earned via transaction fees on custom luxury bookings, with customers paying a 40% deposit at confirmation and a 60% balance 120 days before departure (100% due immediately if within 120 days of departure); indicative sample pricing spans roughly $7,490-$12,790 per person for 12-14 day trips. Optional travel protection is offered through Trip Mate. Trust signals include USTOA membership with $1M consumer protection coverage and 100% financial protection on bookings.

In February 2026 the company rebranded to 'The Art of Luxury Custom Travel' with a new logo and digital presence, and has since released proprietary research reports on the Experience-First traveler, seasonality shifts in European travel, and the state of experiential luxury travel in 2026 — all based on survey data from over 10,000 U.S. travelers. The company has 101-250 employees, no disclosed funding history, no public listing, and reports as privately held.

Name

Enchanting Travels

Legal name

Enchanting Travels, Inc.

Website

https://enchantingtravels.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Enchanting Travels is a U.S.-based luxury custom tour operator (founded 2002, part of Travelopia) that designs bespoke itineraries and safaris across 70+ destinations for affluent individual travelers through personal travel advisors and 24/7 concierge support.

Ownership category

akta.pro rank

Product category

Luxury Custom Travel Services

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concierge & Luxury Personal Itinerary Design (THAKAOAB)

akta.pro secondary industries

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Luxury Travel Agencies (THAKAFAA), Destination Research & Custom Recommendations (HSACAKAM), Luxury Multi-Day Tour Operators (THAKADAE), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Luxury custom travel
• Tailor-made safaris
• Bespoke itineraries
• Destination travel packages
• Private guided tours

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Custom Luxury Travel Bookings: Enchanting Travels generates revenue by arranging and selling custom luxury travel packages to affluent consumers. Customers pay a total tour price that includes flights, accommodations, activities, transportation, and all applicable taxes. The company charges 40% deposit upon booking confirmation and 60% balance payment 120 days prior to departure. For bookings within 120 days of departure, 100% is due immediately. The company also offers optional travel insurance through Trip Mate.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Enchanting Travels designs and sells custom-made luxury trips and safaris for affluent travelers across 70+ destinations worldwide. Personal travel advisors collaborate with customers to build bespoke itineraries covering flights, accommodations, activities, transportation, and taxes, with 24/7 concierge support during travel. The company sells its own curated packages directly to consumers rather than acting as a marketplace for third-party suppliers.

Product overview

Enchanting Travels operates as a luxury custom travel and tailor-made safari company offering personalized trip planning and curated itineraries. The core product is its Custom Luxury Trips & Safaris service, complemented by sample itineraries (such as Japan for Beginners, Highlights of Italy and Greece, Kenya and Tanzania Safari and Beach, and Classic Ireland) that serve as inspiration for fully customized journeys. The company provides 24/7 personal concierge support, trip planning consultation, a wishlist feature, and a Travel Protection Plan administered by Trip Mate. In February 2026, the company rebranded to 'The Art of Luxury Custom Travel' to reinforce its positioning on personalized, exclusive travel experiences.

Differentiator

Problem solved

Functional benefit

Brands

• The Art of Luxury Custom Travel: A rebrand initiative launched in February 2026, emphasizing the company's focus on personalized, exclusive luxury travel experiences.

Products and services

• Luxury Custom Travel & Safaris Custom-made luxury trips and safaris with personalized itineraries tailored to individual passions, preferences, and pace across 70+ destinations on six continents. Includes flights, accommodations, activities, transportation, taxes, and 24/7 concierge support. Targeted at affluent individual travelers.
• Japan for Beginners: Tokyo, Kyoto and Mount Fuji A 9-day sample itinerary showcasing highlights of Japan including Tokyo, Kyoto, and Mount Fuji, used as inspiration for custom luxury journeys.
• Highlights of Italy and Greece A 12-day sample itinerary covering major cultural and historical attractions in Italy and Greece, priced from $7,490 USD per person.
• Kenya and Tanzania: Safari and Beach A 14-day sample itinerary combining wildlife safari experiences in Kenya and Tanzania with beach relaxation, priced at $12,790 USD per person.
• Classic Ireland A 12-day sample itinerary exploring historical and natural gems of Ireland including the Cliffs of Moher, Connemara coastline, Kilkenny Castle, and Ross Castle, priced at $8,290 USD per person.

Quantifiable outcome

• 63% of affluent consumers prioritize unique, transformative experiences over status-driven travel (based on Enchanting Travels proprietary research)
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Travelopiaparent companyOthersEnchanting Travels, Inc. is part of the Travelopia group of companies (https://www.travelopia.com/). Travelopia is a larger group specializing in specialist travel, operating multiple travel brands. Enchanting Travels operates as a separate entity but benefits from group-level resources and shared services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kensington Tours: Custom luxury tour operator creating private, tailor-made itineraries across 90+ countries with dedicated travel experts. Directly comparable on bespoke multi-destination trips, premium pricing, and white-glove concierge service.
• Cox & Kings: Heritage luxury tour operator offering tailor-made and small-group journeys with strong India, Asia, and Africa expertise. Comparable on multi-region custom itineraries, premium positioning, and curated destination network.
• Abercrombie & Kent: One of the world's most established luxury custom travel and safari operators, offering tailor-made itineraries across global destinations. Directly comparable to Enchanting Travels in product, customer (affluent experiential travelers), and consultative model.
• Black Tomato: Boutique luxury travel company focused on bespoke, experience-led itineraries and 'Bucket List' trips for affluent travelers. Highly comparable on personalization, premium price points, and emphasis on transformative experiences.
• Audley Travel: Specialist tailor-made travel company using a country-by-country expert advisor model to design custom trips. Comparable to Enchanting Travels on consultative advisor-led booking, multi-region coverage, and affluent experiential positioning.
• Micato Safaris: Family-owned luxury safari operator offering custom African safaris with high-touch service. Directly comparable to Enchanting Travels' safari product line (Kenya, Tanzania, Southern Africa) on customer, pricing, and bespoke delivery model.
• Ker & Downey: Luxury custom tour operator offering tailor-made safaris and cultural journeys, with strong Africa and Asia coverage. Comparable to Enchanting Travels on multi-destination bespoke design, premium clientele, and curated local partnerships.
• Scott Dunn: UK-headquartered luxury tour operator specializing in bespoke, high-end vacations with a strong personal-travel-advisor model. Closely aligned with Enchanting Travels on custom itineraries, premium pricing, and affluent customer base.
• Butterfield & Robinson: Luxury active-travel company designing bespoke walking, cycling, and cultural journeys worldwide. Comparable to Enchanting Travels on custom design, high-touch service, affluent customer profile, and multi-destination itineraries.
• Geographic Expeditions (GeoEx): Adventure-luxury tour operator specializing in small-group and custom expeditions across more than 60 countries. Comparable on multi-region coverage, premium experiential positioning, and focus on cultural-immersion itineraries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/enchantingtrvls
• Facebookfacebook.com/enchantingtravels
• LinkedInlinkedin.com/company/enchanting-travels

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enchanting Travels