What Jorgen Kruuse does

Jørgen Kruuse A/S (trading as KRUUSE) is a Denmark-based, family-owned manufacturer and distributor of veterinary medical devices and consumables, founded in 1895 and headquartered in Langeskov, Denmark. The company employs 501-1,000 people and operates through a wholly-owned UK subsidiary (Jørgen Kruuse UK Ltd.), with active commercial presence in Denmark, the United Kingdom, Germany, and Spain. KRUUSE dedicates 100% of its focus to the veterinary market and claims to offer possibly the most comprehensive range of veterinary consumables globally.

The product portfolio is organized around core clinical categories (sutures, wound care and bandaging, urology catheters, infusion and transfusion, post-operative care, gloves, and rehabilitation) and multiple proprietary sub-brands, including BUSTER (the company's flagship brand for post-operative collars, body suits, and intelligent feeding toys, with the BUSTER dog collar being an iconic KRUUSE invention), SafeVet (safety-engineered infusion sets, closed-system connectors, and Foley catheters with a proprietary valve mechanism for safe balloon deflation), KRUTEX (latex-free polyisoprene surgical and examination gloves), and CalmDown By KRUUSE (post-operative calming accessories). Technical differentiation is concentrated in safety architecture: needle-free connectors to reduce needlestick injuries and contamination, hydrophilic-coated catheters to reduce urethral trauma, and Foley valves that prevent accidental tissue damage during removal.

KRUUSE serves five primary customer segments: veterinary clinics and hospitals (the primary segment), livestock veterinarians, equine specialists, rehabilitation and sports medicine practices, and pet owners. The business model is predominantly B2B, distributing through a global network of professional distributors supplemented by a direct e-commerce storefront at shop.kruuse.com with multi-currency (EUR, GBP) and multi-language (English, French, German, Spanish) support. Pricing is not publicly disclosed; buyers must create an account to view pricing and availability, which is consistent with an account-based B2B relationship model. Marketing and customer education are conducted through a knowledge centre of articles, catalogues, webinars, and product demonstration videos. No public revenue, funding rounds, or institutional ownership have been disclosed.

Name

Jorgen Kruuse

Legal name

Jørgen Kruuse A/S

Website

https://kruuse.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Jørgen Kruuse A/S is a Denmark-based, family-owned manufacturer and distributor of veterinary medical devices and consumables serving veterinary clinics, livestock and equine practices, rehabilitation providers, and pet owners across Europe and globally since 1895.

Ownership category

akta.pro rank

Product category

Veterinary Medical Devices & Consumables

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Wound Care, Bandaging & Consumables (Dressings, Sutures, Staplers) (HLAMAFAF)

akta.pro secondary industries

Practice Consumables & General Medical Supplies (Needles, Syringes, Gloves, Swabs) (HLAMAFAO), Veterinary Medical/Surgical Supply Wholesalers (HLAMAIAB), Surgical & Procedural Instruments (Scalpels, Forceps, Retractors) (HLAMAFAA)

Keywords

• Veterinary medical supplies
• Veterinary consumables
• Veterinary infusion products
• Veterinary wound care
• Veterinary rehabilitation equipment

Headquarters

HQ city

Langeskov

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Distribution channels2 records

Marketing channels5 records

Core offering

Jørgen Kruuse A/S (KRUUSE) manufactures and distributes a comprehensive range of veterinary medical devices and consumables, including sutures, wound care and bandaging products, urinary catheters, IV infusion sets, post-operative protective collars and body suits, surgical gloves, rehabilitation equipment, and intelligent feeding products. The company focuses 100% on the veterinary market and sells primarily to veterinary clinics, hospitals, and large-animal practitioners through global distributors and a direct e-commerce platform.

Product overview

KRUUSE is a veterinary products company offering a comprehensive range of consumables and equipment for veterinary practices. The portfolio centers on the BUSTER brand (invented by KRUUSE) for post-operative protection including collars and body suits, combined with SafeVet branded infusion safety products, complete urology catheter lines (Foley, dog/cat catheters), surgical sutures, wound care and bandaging products, rehabilitation equipment, intelligent pet feeders (ActivityMat, Food Cube, DogMaze), livestock products, and equine veterinary supplies. The offering spans consumables for everyday veterinary care to specialized equipment, with the company focusing 100% on the veterinary market.

Differentiator

Problem solved

Functional benefit

Brands

• BUSTER: Flagship brand for pet accessories including dog collars (the iconic BUSTER dog collar, invented by KRUUSE), body suits (BUSTER Body Suit Step'n Go), and urinary catheters (BUSTER Dog/Cat Catheters, BUSTER Foley Catheters, BUSTER HC Hydrophilic Catheters, BUSTER Easy Slide Cat Catheter).
• SafeVet
• KRUTEX
• CalmDown By KRUUSE
• BUSTER ActivityMat
• BUSTER Food Cube
• BUSTER DogMaze
• Catrine Catmosphere

Products and services

• Sutures (KRUUSE Monofast Plus and absorbable suture line) Surgical sutures including absorbable sutures for wound closure in veterinary procedures, used by veterinary surgeons in operating settings.
• Bandages and Wound Care (SafeVet, Vet-Plast, Lite-Absorb, Super-Absorb, Fun-Flex) Bandaging products including adhesive bandages, absorbent dressings, and wound management solutions for post-operative and clinical veterinary care.
• BUSTER Collar Series (Easy Collar, Soft Flex, Foam Collar, Quick Collar, Complete Collar, Green Ocean Collar, Design Collar) The BUSTER dog collar is KRUUSE's flagship product line for post-operative protection, preventing animals from licking or biting wounds during recovery.
• BUSTER Body Suit (Step'n Go for Cats, Step'n Go for Dogs, for Rabbits) Alternative to E-collars; body suits protect wounds and surgical sites while allowing greater freedom of movement for pets during recovery.
• SafeVet Infusion Line (InfuVein, InfuVein PRO, Connect, Combi Set, Butterfly, IV Catheters) Infusion and injection products designed to reduce needlestick injuries, contamination, disconnection, and phlebitis through needle-free and safety-engineered technology.
• Urology Catheters (Foley, Dog Catheters, Cat Catheters, BUSTER catheters, Hydrophilic, Easy Slide) Complete range of urinary catheters for cats and dogs including Foley catheters, hydrophilic-coated catheters, flushing catheters, and Easy Slide catheters used in veterinary urology procedures.
• Intelligent Feeding Products (BUSTER ActivityMat, Food Cube, DogMaze, Catmosphere) Interactive pet feeders and puzzle toys designed to slow eating, provide mental stimulation, and prevent obesity in dogs and cats.
• Rehabilitation Products (Knee Protector, Elbow Protector, Lifting Harness) Rehabilitation and physiotherapy products designed based on dog anatomy for strengthening core muscles, improving mobility, and supporting recovery from injuries.
• Post-Op Products (CalmDown By KRUUSE) Post-operative care products including buttons and accessories designed to keep pets calm during recovery.
• KRUTEX Gloves (Surgical gloves, Examination gloves, Disposable gowns) Latex-free surgical and examination gloves including polyisoprene gloves for veterinary procedures, along with disposable gowns.
• Livestock Products (Rapid Assays, Cow-side Test Strips, Drenching Guns, Fluid Therapy) Products for large animal veterinary practice including diagnostic test strips, fluid therapy equipment, and animal handling tools for cattle, pigs, and small ruminants.
• Equine Products (Large Animal IV Catheters, Wound Care, Fluid Therapy) Specialized veterinary products for horses including large animal IV catheters, wound care, cardiology equipment, and fluid therapy solutions.

Quantifiable outcome

• Hydrophilic coated catheters help decrease patient discomfort and prevent iatrogenic damage to the urethra
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Covetrus: Global animal-health distribution and practice solutions provider. Directly comparable as a multi-category veterinary consumables and equipment distributor; the Covetrus-branded careers URL in KRUUSE's data also signals a tight operational relationship.
• Patterson Veterinary Supply: US-based veterinary equipment, supplies and technology distributor serving companion-animal practices. Directly comparable as a channel competitor offering bundled consumables, equipment and software to the same clinic customer base as KRUUSE.
• MWI Animal Health: Veterinary distribution business now part of Cencora/AmerisourceBergen. Directly comparable as a wholesale distributor of veterinary pharmaceuticals, consumables and equipment to companion- and production-animal practices globally.
• Virbac: France-based animal-health company dedicated 100% to veterinary pharmaceuticals, vaccines and consumables. Closely comparable specialty pure-play with similar European heritage, multi-species portfolio, and direct sales force to veterinary clinics.
• Vetoquinol: Independent French animal-health pharmaceutical and consumables manufacturer with global distribution. Comparable as a Europe-based, mid-sized specialty player with companion- and production-animal product lines overlapping KRUUSE's wound care, infusion and urology ranges.
• Dechra Pharmaceuticals: UK-headquartered specialty veterinary pharmaceuticals and devices company (majority-owned by EQT). Comparable as a Europe-rooted specialty veterinary player with strong portfolio of niche therapeutics and devices sold through veterinary distribution channels.

Broad incumbents

• Henry Schein Animal Health: Animal-health arm of Henry Schein, one of the largest dental and medical distributors in the world. Broader incumbent offering veterinary consumables, equipment and practice solutions with the scale and US footprint KRUUSE lacks.
• Zoetis: World's largest pure-play animal-health company with broad pharmaceutical, vaccine, diagnostics and device portfolio. Broad incumbent whose consumables, parasiticides and devices overlap KRUUSE's wound care and infusion categories at much larger scale.
• Elanco Animal Health: Global animal-health leader formed from Eli Lilly's animal-health division and Bayer Animal Health. Broad incumbent competing in livestock and companion-animal pharmaceuticals, vaccines and select consumables that overlap KRUUSE's product set.

Emerging players

• B. Braun Vet Care: Dedicated veterinary-medicine unit of B. Braun, the German medical-device and infusion-therapy leader. Emerging specialty competitor in veterinary infusion, IV access and surgical consumables that directly contests KRUUSE's SafeVet infusion and urology franchises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kruuse.as
• LinkedInlinkedin.com/company/jorgen-kruuse-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jorgen Kruuse