11Street
11Street (11번가) is a South Korean open-market e-commerce marketplace, a publicly listed SK Telecom subsidiary that connects Korean sellers with domestic consumers via 11st.co.kr and, since June 2026, with Chinese consumers through a JD Worldwide cross-border storefront carrying ~350 Korean brands.
- Company typePublic
- Founded2008
- HeadquartersSeoul, South Korea
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What 11Street does
11Street (11번가) is a South Korean open-market e-commerce marketplace operating since 2008 and headquartered in Seoul. The platform connects Korean sellers with Korean consumers across product categories spanning clothing, beauty, seasonal appliances, and general merchandise, and generates revenue primarily through marketplace commissions ranging from 1-20% by category with settlement cycles of 1-15 business days. As a publicly listed entity on KOSDAQ (ticker 069500) and a subsidiary of SK Telecom, 11Street benefits from parent-company infrastructure while operating its own marketplace platform at 11st.co.kr.
The company's core technology is a standard e-commerce marketplace platform facilitating domestic transactions between Korean merchants and consumers. Marketing and consumer engagement are driven through monthly '11 Day' promotional events featuring approximately 1,900 time-limited deals, relay discount coupons (3,000-5,000 won off purchases over 40,000 won), and live commerce broadcasts showcasing seasonal merchandise.
In February 2026, 11Street entered a strategic partnership with JD.com, JD Cross-Border, and JD Logistics to launch a reverse cross-border commerce channel, debuting its official flagship store on JD Worldwide on June 11, 2026. The service onboarded approximately 350 Korean brands spanning K-Beauty, food, fashion, and health supplements. Under the arrangement, JD Logistics handles the full cross-border operations stack — ocean shipping, customs clearance, in-China delivery, customer service, marketing, and tax processing — at no additional cost to 11Street's sellers, who retain focus on product competitiveness. The partnership aligns with JD.com's RMB 10 billion '10 Billion Giga-Growth Plan' targeting 1,000 new international brands over three years.
11Street firmographics
Firmographics- Name
- 11Street
- Legal name
- 11번가
- Website
- https://11st.co.kr
- Company type
- Public
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- 11Street (11번가) is a South Korean open-market e-commerce marketplace, a publicly listed SK Telecom subsidiary that connects Korean sellers with domestic consumers via 11st.co.kr and, since June 2026, with Chinese consumers through a JD Worldwide cross-border storefront carrying ~350 Korean brands.
- Ownership category
- akta.pro rank
11Street industry classification
Industry- Product category
- Online Marketplace (E-commerce)
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Cross-border Marketplaces (Multi-seller) (CRAFAJAA)
Keywords
Where 11Street is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
11Street business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain
Revenue model
- Marketplace Commission: 11Street operates as an open market e-commerce platform, charging sellers commission fees ranging from 1-20% by category for using the platform to sell products to consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Open market seller fees by category |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
11Street product offering
Product offeringCore offering
11Street operates an open-market e-commerce marketplace (11st.co.kr) where Korean merchants list clothing, beauty products, and general merchandise for sale to domestic Korean consumers. The platform also provides a reverse cross-border commerce service through a JD Worldwide storefront, enabling Korean sellers to reach Chinese consumers with JD Logistics handling warehousing, customs clearance, in-China delivery, customer service, marketing, and tax processing.
Product overview
11Street is a South Korean e-commerce marketplace platform operating as an open market connecting buyers and sellers. The core platform enables product sales through its website, supplemented by reverse cross-border commerce services that allow Korean merchants to reach Chinese consumers via JD Worldwide. The company also runs promotional events such as 'Monthly 11 Day' featuring seasonal deals and live commerce broadcasts.
Differentiator
Problem solved
Functional benefit
Products and services
- 11st.co.kr Online Marketplace An open-market e-commerce marketplace website where Korean merchants list products for sale to domestic Korean consumers across categories including clothing, beauty, food, lifestyle, seasonal goods, and general merchandise.
- Reverse Cross-Border Commerce Service (China via JD Worldwide) A reverse cross-border e-commerce service enabling South Korean merchants to sell K-Beauty, health supplements, food, and lifestyle products directly to Chinese consumers through an official storefront on JD Worldwide, with 11Street/JD handling all logistics, customs, in-China delivery, customer service, marketing, and tax processing.
Companies that use 11Street
Customer profileSegments2 records
Ideal customer profiles2 records
11Street technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
11Street partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JD.comcore11Street signed strategic business agreements with JD.com and its subsidiaries JD Cross-Border and JD Logistics at JD.com's Beijing headquarters on February 4, 2026. The partnership launches a reverse cross-border commerce business selling Korean products to Chinese consumers. JD Logistics handles the full logistics process including warehousing, customs clearance, and delivery, while 11Street sellers gain access to JD Worldwide's global platform. The storefront launched on June 11, 2024, carrying approximately 350 Korean brands spanning beauty, food, fashion and health supplements. The partnership aligns with JD.com's 2025 '10 Billion Giga-Growth Plan' targeting RMB 10 billion in sales by bringing 1,000 new international brands to China over three years.
Scale indicators4 records
Recent moves10 records
Expansion highlights4 records
11Street competitors and assessment
Company assessmentDirect peers
- WeMakePrice: Korean discount-driven e-commerce marketplace. Direct competitor in 11Street's promotional-event and price-led consumer segments.
- SSG.com: Shinsegae's online marketplace combining department store and open-marketplace inventory. Direct competitor across fashion, beauty, and general merchandise in Korea.
- Lotte On: Lotte Group's integrated online marketplace spanning general merchandise, fashion, and beauty. Competes directly with 11Street across Korean consumer categories.
- Kakao Commerce: Kakao's commerce arm (Talk Store, Gift, Melon) operates as a social-commerce and marketplace layer for Korean merchants. Comparable marketplace business model targeting Korean SMBs and brands.
- Coupang: South Korea's largest e-commerce platform, operating a vertically integrated marketplace with logistics. Directly competes with 11Street for Korean consumers across general merchandise, apparel, and beauty.
- Naver Shopping: Naver's commerce platform is one of the dominant Korean online shopping destinations, leveraging Naver's search traffic. Competes with 11Street in general merchandise, fashion, and beauty, and in connecting Korean merchants to demand.
- Gmarket: Long-running Korean online marketplace (formerly eBay Korea) offering broad assortment across categories. Closely comparable to 11Street's domestic open-marketplace model and seller base.
Broad incumbents
- Tmall Global: Alibaba's cross-border import marketplace is the dominant destination for international brands into China. Closely comparable to 11Street's JD Worldwide storefront in serving Korean sellers seeking Chinese consumers.
- AliExpress: Alibaba's global cross-border marketplace connecting international merchants to global consumers. Comparable in cross-border marketplace mechanics and target merchant profile.
Others
- JD Worldwide: JD.com's cross-border platform is the host of 11Street's China storefront. While a partner rather than a competitor, it is the most comparable platform operating a cross-border multi-seller marketplace into China.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
11Street social profiles
Digital presence11Street financial estimates
Financial estimateRevenue estimate
Valuation estimate
11Street leadership team
Management profileNumber of profiles
11Street funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
11Street M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 11Street
What does 11Street do?
11Street operates an open-market e-commerce marketplace (11st.co.kr) where Korean merchants list clothing, beauty products, and general merchandise for sale to domestic Korean consumers. The platform also provides a reverse cross-border commerce service through a JD Worldwide storefront, enabling Korean sellers to reach Chinese consumers with JD Logistics handling warehousing, customs clearance, in-China delivery, customer service, marketing, and tax processing.
Is 11Street a public or private company?
11Street is a public company. It is classified as public and is currently operating.
When was 11Street founded?
11Street was founded in 2008. It employs 251 to 500 people.
Where is 11Street based?
11Street is headquartered in Seoul, South Korea, in the Asia region.
How does 11Street make money?
One revenue line is on record: marketplace Commission.
Who are 11Street's main competitors?
Direct peers on record are WeMakePrice, SSG.com, Lotte On, Kakao Commerce, Coupang, Naver Shopping and Gmarket. Broad incumbents are Tmall Global and AliExpress. JD Worldwide is listed as an others.
Does 11Street have an API?
No public API is recorded for 11Street.
What industry is 11Street in?
11Street's product category is Online Marketplace (E-commerce). Its primary akta.pro industry code is CRAFAJAA, Cross-border Marketplaces (Multi-seller). Its NAICS code is 458 and its SIC code is 5399.