SSG
SSG.com is a Seoul-based e-commerce platform and Shinsegae Group subsidiary offering online grocery, fashion, beauty, and lifestyle retail through a marketplace integrated with multiple delivery services (scheduled, dawn, and one-hour quick commerce) and a paid Seven Club membership program serving Korean consumers.
- Company typePrivate
- Founded2020
- HeadquartersSeoul, South Korea
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What SSG does
SSG.com (쏙닷컴) is a South Korean e-commerce platform and subsidiary of Shinsegae Group, operating an integrated online marketplace for groceries, fashion, beauty, department store goods, and lifestyle products. Founded circa 2019–2020 and headquartered in Seoul, the platform combines a core marketplace with a suite of specialized delivery services — including scheduled weekly delivery (주간배송), dawn delivery (새벽배송), Traders bulk-goods delivery, and the Baro Quick (바로쿡) quick commerce service delivering within approximately one hour inside a 3-kilometer radius. The technology stack pairs a web and mobile application (iOS/Android) with proprietary fulfillment leveraging Shinsegae Group's physical retail network of E-Mart stores, Shinsegae Department Stores, and Traders as urban logistics hubs. Third-party integrations include Braze for marketing automation, Amplitude for product analytics, and SSO via Naver, Kakao, Apple, and Toss.
The company monetizes through four primary revenue streams: (1) marketplace commissions on third-party seller transactions (입점사); (2) subscription membership fees from the Seven Club (쏙7클럽) program at 2,900 KRW/month, or 3,900 KRW/month bundled with TVING streaming, both offering 7% cashback on grocery purchases; (3) transaction-based revenue from direct product sales across grocery, fashion, beauty, and lifestyle categories, settled via the SSGPAY payment platform and SSG MONEY prepaid instruments; and (4) advertising and promotional services for brand stores and special events. Customer segments are primarily individual Korean consumers, supplemented by a B2E channel providing corporate employee benefits through Shinsegae Group affiliates. Strategic partnerships include Coupang Eats for 24-hour instant delivery across 7,500+ convenience stores, TVING for subscription bundling, and Kakao Pay for the announced acquisition of SSG Pay for approximately 500 billion KRW as part of Shinsegae Group's broader restructuring.
SSG firmographics
Firmographics- Name
- SSG
- Legal name
- (주)에스에스지닷컴
- Website
- https://ssg.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- SSG.com is a Seoul-based e-commerce platform and Shinsegae Group subsidiary offering online grocery, fashion, beauty, and lifestyle retail through a marketplace integrated with multiple delivery services (scheduled, dawn, and one-hour quick commerce) and a paid Seven Club membership program serving Korean consumers.
- Ownership category
- akta.pro rank
SSG industry classification
Industry- Product category
- Online Retail / E-commerce Marketplace
- NAICS
- Food and Beverage Retailers (445)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Grocery & Specialty Food Marketplaces (CRAFABAE)
Keywords
Where SSG is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
SSG business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain, Infrastructure
Revenue model
- Product Sales Commission: SSG operates as a marketplace platform where third-party sellers (입점사) sell products. The company earns commission on transactions between sellers and buyers.
- Membership Fees: Monthly subscription revenue from 쓱7클럽 membership (2,900원/month basic, 3,900원/month with Tving). Provides recurring revenue stream with 7% cashback benefits.
- Transaction-based Revenue: Revenue from direct product sales through the platform, including grocery, fashion, beauty, and lifestyle categories. SSG Money and point system facilitates customer loyalty.
- Advertising and Promotional Services: Brand stores, special promotions, and event marketing services offered to brands and sellers on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 쓱7클럽 Basic - 2,900원/month |
| Subscription | Monthly | 쓱7클럽 + 티빙 - 3,900원/month |
| Unit Pricing | Pay-as-you-go | Delivery fee structure by store type |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
SSG product offering
Product offeringCore offering
SSG.COM is a South Korean e-commerce marketplace operated by subsidiary of Shinsegae Group that aggregates products from E-Mart, Shinsegae Department Store, Shinsegae Mall, Traders, and third-party sellers across groceries, fashion, beauty, home goods, and lifestyle categories. The platform combines scheduled delivery (weekly, dawn), instant quick commerce (Baro Quick within ~1 hour / 3km radius), and a subscription membership program (쓱7클럽) with 7% cashback and bundled TVING streaming benefits.
Product overview
SSG.COM is a multi-channel e-commerce platform operated by (주)에스에스지닷컴, a subsidiary of Shinsegae Group. The platform operates on a platform-plus-modules architecture, combining a core marketplace (SSG.COM) with specialized delivery services (쓱 주간배송, 쓱 새벽배송, 쓱 트레이더스 배송, 스타배송), quick commerce (바로 퀵), and payment services (SSGPAY, SSG MONEY). The ecosystem also includes membership programs (쓱7클럽, 신세계 유니버스 클럽) and loyalty integration (신세계포인트). The platform aggregates products from multiple Shinsegae brands including 이마트몰 (Emart), 신세계몰 (Shinsegae Mall), and 신세계백화점 (Shinsegae Department Store), along with third-party sellers and partner brands. The quick commerce service Baro Quick and membership program 쓱7클럽 are key growth areas as the company competes with Coupang and other e-commerce platforms in South Korea's rapidly expanding quick commerce market.
Differentiator
Problem solved
Functional benefit
Brands
- Seven Club (쓱7클럽): A membership program offering 7% cashback on purchases with a monthly fee of 2,900 won, competing with other e-commerce membership programs like Kurly, Naver, and Coupang.
- Baro Quick
Products and services
- SSG.COM Marketplace SSG.COM is Shinsegae Group's flagship e-commerce marketplace offering online grocery shopping, department store products, and lifestyle items. It integrates multiple delivery options (scheduled, dawn, same-day) and operates as a marketplace connecting buyers with various sellers including E-Mart, Shinsegae Mall, and Shinsegae Department Store.
- SSG7CLUB (쓱7클럽) Membership Premium monthly membership at 2,900 KRW/month offering 7% cashback on grocery purchases, discount coupons for lifestyle/fashion items, and free delivery benefits. Designed for repeat shoppers seeking recurring savings.
- SSG7CLUB+TVING (쓱7클럽+티빙) Membership Bundled membership combining SSG7CLUB benefits with TVING streaming subscription at 3,900 KRW/month. Provides 1080p quality, all-device viewing, and 2 simultaneous streams.
- Baro Quick (바로 퀵) Quick Commerce Quick commerce service enabling delivery within approximately one hour for orders within a 3km radius. Free delivery available for orders over 30,000 KRW. Expanded to 80 nationwide hubs by early 2026.
- SSG Weekly Delivery (쓱 주간배송) Scheduled daytime delivery service for grocery and daily necessities with orders delivered the same day or next day depending on order time. Free delivery for orders over 40,000 KRW.
- SSG Dawn Delivery (쓱 새벽배송) Early morning delivery service where orders placed before the daily cutoff time are delivered the next morning. Designed for customers who prefer receiving groceries before daytime work hours. Available from 06:00 to 22:00.
- SSG Traders Delivery (쓱 트레이더스 배송)
Quantifiable outcome
- 17.9% monthly active user growth in January 2026
- +2 more outcomes
Companies that use SSG
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
SSG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability4 records
Feature4 records
SSG partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Coupang EatscoreSSG.com partnered with Coupang Eats for 24-hour instant delivery services. CU covers over 7,500 stores nationwide and GS25 activated at around 1,000 stores in Seoul, Gyeonggi Province, and six major metropolitan cities. SSG.com and Homeplus are also expanding quick commerce operations through this partnership.
- SSG LandersminorSSG Landers professional baseball team partnership with AI English learning app Speak Vocally for 'English is SSG' campaign. Includes on-site events at Incheon SSG Landers Field and baseball-themed character collection for user engagement.
- Ipopsoft (Speak Vocally)minorAI English learning app Speak Vocally collaboration with SSG Landers baseball team for sports marketing and user acquisition strategy, featuring on-site participatory events at Incheon stadium.
- Tving (티빙)coreTving streaming service partnership offering bundled subscription with 쓱7클럽 membership. Members can access Tving content (1080p quality, all devices, 2 simultaneous streams) as part of the 3,900원 monthly membership fee.
- SSGPAY (에스에스지페이먼츠)coreSSGPAY is the payment platform issuer and manager of SSG MONEY prepaid electronic payment instruments. Provides easy payment and payment agency services integrated into the SSG platform.
- Samsung Card (삼성카드)minorPartnership offering 5% cashback on grocery purchases with Samsung Card billing discount promotions for SSG shopping.
- NH Card (NH농협카드)minorPartnership offering SSGPAY benefits with NH agricultural cooperative bank card for payment and rewards.
- Shinsegae Group Retail NetworkcoreIntegration with Shinsegae Group's retail ecosystem including E-Mart, Shinsegae Department Store, Shinsegae Mall, Traders, Starfield, Premium Outlets, and Shinsegae Food for fulfillment and cross-promotion.
- 신세계포인트 (Shinsegae Point)coreIntegration with Shinsegae Point loyalty program across Shinsegae Group retail ecosystem for point accumulation and redemption.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
SSG competitors and assessment
Company assessmentDirect peers
- Coupang: Coupang is South Korea's dominant e-commerce and quick commerce platform, operating Coupang Eats for instant delivery. It directly competes with SSG.com across general merchandise, grocery delivery, and Rocket/quick commerce, with comparable B2C marketplace model and membership program (Coupang WOW).
- Naver Shopping: Naver Shopping is one of the largest Korean e-commerce destinations, leveraging Naver's search and portal traffic. It competes with SSG.com in marketplace products, fashion, beauty, and membership-based benefits (Naver Plus Membership), serving overlapping Korean consumer demand.
- Market Kurly: Market Kurly is a leading Korean dawn-delivery grocery e-commerce platform known for premium fresh groceries and a subscription-based membership program (Kurly Pass). It directly competes with SSG.com's dawn delivery and 7% cashback membership, targeting similar urban Korean grocery shoppers.
- Homeplus: Homeplus is a major Korean hypermarket chain expanding its quick commerce and online delivery operations in partnership with Coupang Eats. It competes with SSG.com in grocery delivery, household goods, and omnichannel fulfillment across South Korea.
- 11번가 (11st): 11st is one of South Korea's largest general merchandise e-commerce marketplaces, backed by SK Group. It competes with SSG.com across fashion, electronics, and lifestyle categories with comparable marketplace commission revenue model and frequent promotional events.
- Lotte ON: Lotte ON is the e-commerce platform of Lotte Group, integrating Lotte Mart, Lotte Department Store, and Lotte Home Shopping. It directly competes with SSG.com's Shinsegae-integrated model (E-Mart, Department Store, Traders) on omnichannel grocery and lifestyle retail in South Korea.
- WeMakePrice: WeMakePrice is a major Korean social commerce and discount e-commerce platform with group-buying mechanics. It competes with SSG.com on price-driven promotions and third-party seller marketplace dynamics for Korean consumers.
- Gmarket: Gmarket (now under Emart/Z Holdings in Korea) is a long-standing Korean online marketplace selling general merchandise, fashion, and electronics. It directly competes with SSG.com in third-party seller marketplace transactions and B2C retail, and is referenced alongside SSG.com in recent accessibility rulings.
- TMON: TMON is a major Korean e-commerce platform specializing in time-limited deals and travel/lifestyle products. It competes with SSG.com on promotional commerce and lifestyle category breadth for Korean consumers.
Others
- Kakao Pay: Kakao Pay is a leading Korean digital payments platform acquiring SSG Pay from Shinsegae Group for ~500 billion won. As an adjacent/ecosystem participant, Kakao Pay overlaps with SSG.com's payment layer and competes in mobile payments, point-of-sale, and financial services integration across Korean commerce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SSG social profiles
Digital presenceSSG financial estimates
Financial estimateRevenue estimate
Valuation estimate
SSG leadership team
Management profileNumber of profiles
Profiles4 records
SSG funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SSG M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SSG
What does SSG do?
SSG.COM is a South Korean e-commerce marketplace operated by subsidiary of Shinsegae Group that aggregates products from E-Mart, Shinsegae Department Store, Shinsegae Mall, Traders, and third-party sellers across groceries, fashion, beauty, home goods, and lifestyle categories. The platform combines scheduled delivery (weekly, dawn), instant quick commerce (Baro Quick within ~1 hour / 3km radius), and a subscription membership program (쓱7클럽) with 7% cashback and bundled TVING streaming benefits.
Is SSG a public or private company?
SSG is a private company. It is classified as corporate owned and is currently operating.
When was SSG founded?
SSG was founded in 2020. It employs 1,001 to 5,000 people.
Where is SSG based?
SSG is headquartered in Seoul, South Korea, in the Asia region.
How does SSG make money?
Four revenue lines are on record. Product Sales Commission is the primary driver. The others are membership Fees, transaction-based Revenue and advertising and Promotional Services.
Who are SSG's main competitors?
Direct peers on record are Coupang, Naver Shopping, Market Kurly, Homeplus, 11번가 (11st), Lotte ON, WeMakePrice, Gmarket and TMON. Kakao Pay is listed as an others.
Does SSG have an API?
No public API is recorded for SSG.
What industry is SSG in?
SSG's product category is Online Retail / E-commerce Marketplace. Its primary akta.pro industry code is CRAFABAE, Grocery & Specialty Food Marketplaces. Its NAICS code is 445 and its SIC code is 5961.