National Dental Care

What National Dental Care does

National Dental Care (legal entity NDC Australia Pty Ltd, ABN 49 162 955 866) is an Australian dental service organisation founded in 2013 in Brisbane with four practices and now operating over 100 directly-owned dental clinics across every Australian state and territory (NSW 30, VIC 24, WA 27, QLD 21, SA 9, NT 2, TAS 1, ACT 1), under the National Dental Care brand nationally and the DB Dental brand in Western Australia. Its core offering spans general dentistry, cosmetic dentistry, emergency dental, orthodontics/Invisalign, dental implants, periodontics, endodontics, kids dental, sleep dentistry/IV sedation, oral cancer screening and obstructive sleep apnoea treatment, delivered through company-operated clinics equipped with advanced dental technology and supported by group-wide QIP/AGPAL accreditation, a Clinical Advisory Committee, and AI tooling for administration, scheduling and clinical/operational analytics. Patients access same-day HICAPS rebates across all practices, with preferred-provider arrangements in place with approximately 17 health funds including Bupa, HCF, Medibank, NIB and HBF. Payment is fee-for-service at the chair, augmented by an exclusive in-house interest-free credit product called SmileFund (operated through wholly-owned NDC Service Co Pty Ltd, treatments $800-$20,000, up to 18 months) and Afterpay integration, which together target treatment affordability and patient conversion. Revenue is not publicly disclosed; the company is privately held, founder/management-led with a senior executive team spanning CEO, CFO, COO, CMO, CTO and Head of People & Culture plus a clinical-advisory chair, and growth to date has been driven primarily by acquisition of independent clinics rather than greenfield rollout.

Name

National Dental Care

Legal name

NDC Australia Pty Ltd

Website

https://nationaldentalcare.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

National Dental Care is an Australian dental service organisation operating over 100 directly-owned practices nationwide, delivering general, cosmetic, emergency and specialist dentistry to consumer patients, supported by in-house SmileFund financing and major health-fund preferred-provider arrangements.

Ownership category

akta.pro rank

Product category

Dental Healthcare Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

Keywords

• General dentistry services
• Cosmetic dental treatments
• Emergency dental care
• Dental payment plans
• Preventive oral healthcare

Headquarters

HQ city

Milton

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Dental Services Fee-for-Service: Primary revenue from fee-for-service dental treatments across general dentistry, cosmetic dentistry, emergency dental, and specialized procedures. Patients pay for services directly or claim through health insurance.
2. Health Fund Reimbursements: Revenue collected through health insurance claims. Practices accept all major health fund providers and many are preferred providers for additional benefits to patients.
3. SmileFund Payment Plans: Exclusive interest-free payment plan (up to 18 months) for treatments between $800 and $20,000, with 20% deposit required. Generates financing revenue through approved credit arrangements.
4. Afterpay Integration: Partnership with Afterpay allowing patients to split treatment costs into four interest-free payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

National Dental Care operates a national network of over 100 directly owned dental clinics in Australia delivering general, cosmetic, emergency, orthodontic, implant, periodontal, endodontic, paediatric, and sedation dentistry services directly to patients. Revenue is generated through fee-for-service dental treatments, same-day health fund claiming via HICAPS, preferred-provider arrangements with major Australian health funds, and proprietary payment-plan products (SmileFund and Afterpay) that finance patient treatments.

Product overview

National Dental Care operates as a dental practice network offering a comprehensive range of dental services across over 100 locations in Australia. The core offering includes General Dentistry (check-ups, cleanings, fillings, extractions), Cosmetic Dentistry (teeth whitening, veneers, crowns, bridges, smile makeovers), Emergency Dental, Orthodontics/Invisalign, Dental Implants, Periodontics (gum disease treatment), Endodontics (root canals), Kids Dental, Sleep Dentistry (IV Sedation), and specialized services like Oral Cancer Screening and Sleep Apnoea treatment. The portfolio includes branded payment solutions: SmileFund (interest-free payment plan up to 18 months for treatments $800-$20,000) and Afterpay integration. Sub-brands include DB Dental (Western Australia) and Grace Dental Group (NSW). All practices offer HICAPS for instant health fund claims and serve as preferred providers for major health funds including Bupa, HCF, Medibank, NIB, and others.

Differentiator

Problem solved

Functional benefit

Brands

• SmileFund: Exclusive interest-free payment plan for dental treatments, available for treatments over $800 up to $20,000 with up to 18-month repayment terms

Products and services

• General Dentistry Core dental services including regular check-ups, professional cleaning, fillings, extractions, x-rays, and routine oral health care for the whole family, delivered at owned National Dental Care practices across Australia.
• Cosmetic Dentistry Aesthetic dental treatments including in-chair and take-home teeth whitening, veneers, dental crowns, dental bridges, and complete smile makeovers aimed at enhancing the appearance of teeth, mouth, and smile.
• Emergency Dental Urgent dental care services with same-day appointments for dental emergencies such as acute toothache, dental trauma, and other urgent dental problems.
• Orthodontics / Invisalign Teeth straightening treatments including traditional orthodontics and Invisalign clear aligners for correcting dental alignment.
• Dental Implants Surgical placement of artificial tooth roots to support replacement teeth, providing a permanent solution for missing teeth.
• Periodontics Specialised gum and jawbone treatment including care for gingivitis, gum disease, dental implants, scaling, root debridement, gum lifts, bone and gum grafting, and crown lengthening.
• Endodontics Root canal therapy and treatment of dental pulp issues to save damaged or infected teeth.
• Kids Dental Paediatric dental services for children including specialist care and first dental appointments, recommended around six months after a child's first tooth or by first birthday.
• Sleep Dentistry / IV Sedation Sedation dentistry using intravenous administration of sedatives for anxious patients or complex procedures, creating pain-free dental experiences. Additional sedation modalities include nitrous oxide, oral sedation, and general anaesthesia.
• Oral Cancer Screening Screening services for early detection of oral cancer as part of comprehensive dental examinations.
• Obstructive Sleep Apnoea Treatment Treatment services for obstructive sleep apnoea conditions beyond traditional dental care.
• Dental Bridges Fixed prosthetic devices that fill gaps between teeth with false teeth, available in traditional, cantilever, and Maryland bridge styles.
• Mouthguards Custom-fitted protective devices for teeth, including sports mouthguards and night guards for teeth grinding.
• Dental Fillings Restorative treatments for repairing cavities and damaged teeth using various filling materials.
• Tooth Extractions Surgical removal of teeth including simple and complex extractions, with referrals to oral surgeons for highly complex cases.
• SmileFund Interest-Free Payment Plan Exclusive in-house interest-free payment plan allowing patients to spread dental treatment costs over up to 18 months, available for treatments over $800 up to $20,000 with a 20% deposit required, administered by subsidiary NDC Service Co Pty Ltd.

Quantifiable outcome

• All practices QIP accredited by QIP/AGPAL Group of Companies
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature3 records

Partnerships

19 partnerships are on record, tiered minor and core.

• AfterpayminorGTM or Marketing PartnerPayment partnership allowing patients to split dental treatment costs into four interest-free payments. Terms of service including pre-approval process and fees are determined by Afterpay. Available at all NDC group practices at discretion of each practice. Must be 18+ and authorized holder of eligible debit/credit card.
• BupacoreChannel Partner/ Reseller/ DistributorPreferred health fund provider status for Bupa Platinum members at participating NDC practices, offering additional benefits to health fund members.
• HCFcoreChannel Partner/ Reseller/ DistributorPreferred health fund provider status for HCF members at participating NDC practices, offering additional benefits to health fund members.
• MedibankcoreChannel Partner/ Reseller/ DistributorPreferred health fund provider status for Medibank members at participating NDC practices, offering additional benefits to health fund members.
• NIBcoreChannel Partner/ Reseller/ DistributorPreferred health fund provider status for NIB members at participating NDC practices.
• AHMminorChannel Partner/ Reseller/ DistributorPreferred health fund provider status for AHM members at participating NDC practices.
• Australian UnityminorChannel Partner/ Reseller/ DistributorPreferred health fund provider status for Australian Unity members at participating NDC practices.
• CBHSminorChannel Partner/ Reseller/ DistributorPreferred health fund provider status for CBHS Health Fund members at participating NDC practices.
• Defence HealthminorChannel Partner/ Reseller/ DistributorPreferred health fund provider status for Defence Health members at participating NDC practices.
• HBFcoreChannel Partner/ Reseller/ DistributorPreferred health fund provider status for HBF Health Insurance members at participating NDC/DB Dental practices in Western Australia.
• HIFminorChannel Partner/ Reseller/ DistributorPreferred health fund provider status for HIF (Health Insurance Fund) members at participating NDC practices.
• Nurses & Midwives HealthminorChannel Partner/ Reseller/ DistributorPreferred health fund provider status for Nurses & Midwives Health members at participating NDC practices.
• Queensland Country HealthminorChannel Partner/ Reseller/ DistributorPreferred health fund provider status for Queensland Country Health members at participating NDC practices.
• RT HealthminorChannel Partner/ Reseller/ DistributorPreferred health fund provider status for RT Health members at participating NDC practices.
• Teachers HealthminorChannel Partner/ Reseller/ DistributorPreferred health fund provider status for Teachers Health members at participating NDC practices.
• Teachers Union HealthminorChannel Partner/ Reseller/ DistributorPreferred health fund provider status for Teachers Union Health members at participating NDC practices.
• Uni HealthminorChannel Partner/ Reseller/ DistributorPreferred health fund provider status for Uni Health members at participating NDC practices.
• Union HealthminorChannel Partner/ Reseller/ DistributorPreferred health fund provider status for Union Health members at participating NDC practices.
• WestfundminorChannel Partner/ Reseller/ DistributorPreferred health fund provider status for Westfund members at participating NDC practices.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pacific Smiles Group: ASX-listed Australian dental group operating 120+ Pacific Smiles Dental and Maven Dental branded practices across the eastern seaboard. Direct competitor in the multi-brand DSO space targeting insured and family patients, with similar preferred-provider relationships and same-day emergency offering.
• 1300SMILES Ltd / Maven Dental Group: ASX-listed dental group (now part of Genesis Capital) operating the Maven Dental and 1300SMILES networks across Australia. Closest listed comparable to NDC in terms of multi-state practice count, general dentistry focus, and acquisition-driven growth model.

Broad incumbents

• Bupa Dental Australia: Vertically integrated dental arm of Bupa Australia, one of NDC's largest preferred-provider partners. Operates its own clinics and competes in select geographies; significant as both a competitor and a counterparty in the health fund preferred-provider relationship.
• HCF Dental Centres: Owned dental clinic network of Hospitals Contribution Fund of Australia (HCF), another major NDC preferred-provider partner. Competes directly with NDC in Sydney, Melbourne and Brisbane while also feeding patient volume via HCF membership.
• Medibank Dental: Dental services arm of Medibank Private, one of Australia's largest health insurers and an NDC preferred-provider partner. Operates clinics in major metro areas and competes for insured patients while simultaneously driving referrals to NDC locations.
• Healthscope (dental/medical assets): Large Australian private hospital and healthcare operator. While not a pure dental peer, it represents comparable institutional healthcare ownership models and is a relevant reference point for valuation benchmarks in the Australian private healthcare services market.
• Primary Dental (Healius): Dental division of ASX-listed Healius (formerly Primary Health Care), operating dental clinics co-located with medical centres across Australia. Competes with NDC for general dentistry patients and shares preferred-provider status with major health funds.
• ForHealth Group: ASX-listed operator of medical and dental centres across Australia, with dental a growing segment. Competes for general dentistry patients at scale and represents an institutional alternative to NDC in ambulatory dental care.

Others

• Genesis Capital: Australian private equity firm focused on healthcare and consumer services that owns 1300SMILES/Maven Dental Group. Comparable to Crescent Capital Partners as the PE sponsor behind a major Australian DSO roll-up.

Emerging players

• SmileDirectClub (legacy operators): While US-focused and now operating via a different model, the company pioneered direct-to-consumer clear aligner treatment, partially overlapping with NDC's Invisalign/cosmetic offering. Less directly comparable but addresses the same end patient demand for cosmetic orthodontic treatment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/national-dental-care-1623018337964971
• Instagraminstagram.com/nationaldentalcare
• Xx.com/ndcaustralia
• LinkedInlinkedin.com/company/national-dental-care

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Dental Care