What Edge Eyewear does

Edge Eyewear, Inc. is a privately-held, online-only direct-to-consumer retailer of ANSI Z87+ certified safety glasses and MIL-PRF 32432 ballistic-rated tactical eyewear, founded in 1998 and headquartered in Layton, Utah (Kurt Daems, CEO/President/Founder). The company designs and sells protective eyewear across a horizontal segmentation that includes trade professionals (carpenters, mechanics, electricians, arborists, woodworkers, heavy equipment operators), military and tactical users (shooting sports, law enforcement), DIY/home consumers, and outdoor recreationists. Its product portfolio spans 14+ named safety frame collections (Brazeau, Tacana, Taven, Makalu, Dawson, Revelstoke, Highline, Khor G2, Pumori, Kabru, Robson, Whitikar, Lassen, Defiance, Zorge G2) plus a tactical line (Overlord G2, Phantom Rescue, Rolling Thunder, Urgent Fury, Hamel, Super 64, Super 64 OTG), supported by an accessory ecosystem (hard cases, MOLLE-compatible soft cases, Rx inserts).

Edge's core technology is centered on nylon composite frames with shatter-resistant polycarbonate lenses and a portfolio of proprietary lens innovations. Vapor Shield anti-fog technology is infused into lenses during manufacturing (rather than applied as a topical coating), performing across extreme temperature and humidity ranges. The company pioneered polarized safety glasses in 1998, and the lens portfolio additionally includes Aqua Precision anti-reflective lenses, G-15 lenses, photochromic transitional lenses (87% to 22% VLT), and blue-light-blocking variants. Frame technologies include Edge-Flex thermoplastic rubber temples, Multi-Fit adjustable nosepieces, and XL-Fit options. All safety products are independently tested by COLTS Laboratories for ANSI Z87+ compliance; tactical products meet MIL-PRF 32432, MCEPS GL-PD 10-12, CSA Z94.3, and UKCA standards.

The business model is straightforward direct e-commerce through edgeeyewear.com (powered by Shopify), with no brick-and-mortar presence. Single-unit pricing ranges from approximately $15.95 to $79.99, supplemented by a tiered Bulk Buy Program (10%/20%/30% discounts at $150/$500/$1,000+ order thresholds targeting contractors and businesses) and GOVX-verified military and first-responder discounts. The company is founder/management-owned with no disclosed institutional capital or parent company, distributes exclusively through its own storefront, and acquires customers via SEO-organized product collections, a trade-specific blog, Instagram (@edge_eyewear), and an email newsletter (15% first-purchase incentive). The customer base is a long tail of individual consumers and SMBs spread across many trades and use cases, with no disclosed enterprise anchor accounts.

Name

Edge Eyewear

Legal name

Edge Eyewear, Inc.

Website

https://edgeeyewear.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Edge Eyewear is a privately-held, online-only direct-to-consumer retailer founded in 1998 that designs and sells ANSI Z87+ certified safety glasses and MIL-PRF 32432 tactical eyewear for trade professionals, military/tactical users, and DIY consumers via edgeeyewear.com.

Ownership category

akta.pro rank

Product category

Protective Safety Eyewear

NAICS

Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Safety & Industrial Protective Eyewear (CRAAAKAF)

akta.pro secondary industry

Sport & Performance Eyewear (CRAAAKAC)

Keywords

• ANSI safety glasses
• Tactical shooting eyewear
• Anti-fog protective eyewear
• Polarized safety sunglasses
• Ballistic military eyewear

Headquarters

HQ city

Layton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Edge Eyewear generates revenue through direct-to-consumer online sales of safety glasses, tactical eyewear, and accessories. Products are sold at various price points ranging from approximately $15 to $80+ depending on frame style and lens technology. The company is online-only with no physical retail locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Edge Eyewear designs, brands, and sells ANSI Z87+ rated safety glasses and MIL-PRF 32432 ballistic tactical eyewear directly to consumers through its own e-commerce site. Its lineup spans dozens of proprietary frame collections (e.g., Brazeau, Tacana, Taven, Makalu, Robson, Defiance) and tactical lines (Overlord G2, Rolling Thunder, Super 64), differentiated by proprietary lens technologies such as Vapor Shield permanent anti-fog and polarized safety lenses. Products are independently tested by COLTS Laboratories and sold online-only with no physical retail stores.

Product overview

Edge Eyewear offers a comprehensive portfolio of ANSI Z87+ rated safety glasses and MIL-PRF 32432 tactical eyewear. The product lineup centers on multiple frame collections including Brazeau, Tacana, Taven, Makalu, Dawson, Revelstoke, Highline, Khor G2, Pumori, Kabru, Robson, Whitikar, Lassen, and Defiance for general safety use, plus tactical lines (Overlord G2, Phantom Rescue, Rolling Thunder, Urgent Fury, Hamel, Super 64) for shooting and military applications. Key technology differentiators include Vapor Shield anti-fog (infused during manufacturing), Polarized Lenses (pioneered by Edge), Aqua Precision lenses, G-15 lenses, and Photochromic transitional lenses. Frame technologies include Edge-Flex temples, Multi-Fit adjustable nosepieces, and XL Fit options. Accessories include hard cases, MOLLE-compatible soft cases, and Rx inserts. The company operates as an online-only retailer founded in 1998, with all products tested by independent COLTS Laboratories for ANSI and MCEPS compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Brazeau Safety Glasses Wraparound ANSI Z87+ rated safety glasses with integrated brow guards and durable construction, offered with polarized, anti-fog, and photochromic lens options, targeted at trade professionals seeking all-day comfort and timeless style.
• Tacana Safety Glasses Value-positioned ANSI-rated safety glasses with integrated brow guard, adjustable nosepiece, and optional Vapor Shield anti-fog coating, designed for hard-work environments.

Quantifiable outcome

• 63% of 10,000 daily eye injuries in North America happen at home or during recreational activities; wearing safety glasses can reduce risk of eye injury by 90%
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Phantom RescueminorStrategic or Co-development PartnerPartnership to develop shooting glasses for Phantom Rescue, an organization dedicated to providing education and community support to end child trafficking. Edge developed the Phantom Rescue shooting glasses featuring ANSI Z87.1+ rating, Vapor Shield anti-fog, nylon frames, and polycarbonate lenses. A hard case and eyewear retainer come standard with each purchase.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pyramex Safety Products: Pyramex is a direct competitor in ANSI-rated safety eyewear, offering a comparable portfolio of safety glasses, goggles, and tactical eyewear at similar price points to trade, industrial, and tactical buyers. Overlaps directly with Edge's core product line and customer segments (construction, mechanics, military).
• Wiley X: Wiley X is a direct peer in premium protective and tactical eyewear, with overlapping ballistic-rated (MIL-PRF-32432) and ANSI Z87+ lines, prescription lens programs, and a similar premium positioning targeting military, law enforcement, and shooting-sports buyers.
• Bolle Safety: Bolle Safety is a direct peer offering ANSI Z87+ and EN 166 rated safety glasses and goggles with anti-fog and polarized lens technologies, serving construction, industrial, and tactical users across similar use cases as Edge.
• Radians: Radians is a direct peer in the safety eyewear category with a broad line of ANSI Z87+ rated glasses and goggles targeting industrial, construction, and DIY buyers through both retail and online channels, similar to Edge's positioning.
• ESS (Eye Safety Systems): ESS specializes in military and tactical ballistic eyewear with similar MIL-spec and ANSI Z87+ certifications, directly overlapping Edge's Overlord, Rolling Thunder, Urgent Fury, and Super 64 tactical product lines.

Broad incumbents

• 3M Personal Safety Division: 3M is a broad incumbent offering safety eyewear as part of a much larger PPE portfolio, with extensive distribution through industrial channels (Grainger, Fastenal, Amazon) that Edge lacks. Represents the dominant scaled competitor in the trade-safety segment.
• Honeywell Uvex: Honeywell's Uvex line is a broad-incumbent safety eyewear brand covering ANSI-rated glasses and goggles with global distribution and integrated prescription programs, serving the same construction and industrial buyer base as Edge but at much greater scale.
• DeWalt (licensed brand eyewear): DeWalt-branded safety eyewear, manufactured under license by Radians/Pyramex and sold at Home Depot and other trade retailers, competes head-to-head with Edge's safety glasses for the same tradesperson buyer, leveraging a dominant power-tools brand association.
• Oakley (EssilorLuxottica): Oakley overlaps with Edge in sport/performance and tactical protective eyewear (e.g., M Frame, Ballistic M Frame lines), and is a broad incumbent with sport and lifestyle positioning that competes with Edge's tactical and outdoor recreationist segments.
• Smith Optics: Smith Optics competes with Edge's sport-styled safety offerings through performance eyewear with ChromaPop and polarized lens technologies, addressing the outdoor recreationist and shooting-sports crossover use cases adjacent to Edge's tactical line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/edge_eyewear/?hl=en
• Xx.com/edgeeyewear
• Facebookfacebook.com/edgeeyewear

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edge Eyewear